{"id":12896,"date":"2026-03-25T00:00:00","date_gmt":"2026-03-25T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/magalu\/"},"modified":"2026-04-30T17:20:35","modified_gmt":"2026-04-30T21:20:35","slug":"magalu","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/magalu\/","title":{"rendered":"Magalu"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/magazineluiza\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e9f1f9\" data-has-transparency=\"false\" style=\"--dominant-color: #e9f1f9;\" loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-logo.webp\" alt=\"Logo de Magalu\" class=\"wp-image-4939 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"le-geant-bresilien-de-la-vente-au-detail-a-cree-une-experience-dachat-de-bout-en-bout-unique-sur-whatsapp-animee-par-lu-linfluenceuse-virtuelle-populaire-de-la-marque-en-associant\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Le g\u00e9ant br\u00e9silien de la vente au d\u00e9tail a cr\u00e9\u00e9 une exp\u00e9rience d\u2019achat de bout en bout unique sur WhatsApp, anim\u00e9e par Lu, l\u2019influenceuse virtuelle populaire de la marque. En associant l\u2019assistance d\u2019achat bas\u00e9e sur l\u2019IA avec des fonctionnalit\u00e9s cl\u00e9s, telles que les fiches carrousels, WhatsApp\u00a0Flows et les paiements sur WhatsApp, Magalu a obtenu un taux de conversion 3\u00a0fois plus \u00e9lev\u00e9 que celui g\u00e9n\u00e9r\u00e9 par ses canaux d\u2019e-commerce habituels*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">plus de conversions par rapport \u00e0 l\u2019application et au site\u00a0e-commerce de Magalu*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"85\">\n\t85\u00a0points<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">au Net Promoter Score gr\u00e2ce \u00e0 la nouvelle exp\u00e9rience d\u2019achat virtuelle sur WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"75\">\n\t75%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">des paiements effectu\u00e9s avec la fonctionnalit\u00e9 de copier-coller de Pix int\u00e9gr\u00e9e, rendue possible par les paiements sur WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"fusionner-la-vente-au-detail-classique-et-le-digital\" class=\"wp-block-heading has-text-align-center\">Fusionner la vente au d\u00e9tail classique et le digital<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Magalu est l\u2019un des plus grands d\u00e9taillants du Br\u00e9sil, il est connu pour son \u00e9cosyst\u00e8me omnicanal qui allie les magasins classiques \u00e0 la commodit\u00e9 et au choix d\u2019un grand marketplace en ligne.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"experience-dachat-conversationnelle-complete\" class=\"wp-block-heading is-style-green-line\">Exp\u00e9rience d\u2019achat conversationnelle compl\u00e8te<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La direction de l\u2019entreprise souhaitait repousser les limites de l\u2019e-commerce en d\u00e9veloppant et en lan\u00e7ant une exp\u00e9rience d\u2019achat compl\u00e8te sur la plateforme WhatsApp\u00a0Business, afin de permettre \u00e0 la client\u00e8le de passer facilement de la d\u00e9couverte du produit \u00e0 l\u2019achat sans jamais avoir \u00e0 quitter la conversation.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp\" alt=\"WhatsApp conversation with a request to review the customer's order\" class=\"wp-image-4941 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0En int\u00e9grant la d\u00e9couverte, la prise de d\u00e9cision et les paiements dans une seule conversation gr\u00e2ce aux solutions puissantes de WhatsApp, nous avons non seulement rendu les achats plus pratiques, mais aussi plus attrayants. Notre client\u00e8le a r\u00e9agi de mani\u00e8re tr\u00e8s favorable et les r\u00e9sultats parlent d\u2019eux-m\u00eames. Nous pensons qu\u2019il s\u2019agit de l\u2019avenir de la vente au d\u00e9tail, et WhatsApp nous aide \u00e0 le concr\u00e9tiser.\u00a0\u00bb<\/p>\n<cite><strong>Frederico Trajano,<\/strong><br><br>CEO, Magalu<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"WhatsApp conversation with an example of a card carousel\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SSMagalu_TheirSolution_Video&quot;}\" height=\"848\" style=\"aspect-ratio: 384 \/ 848;\" width=\"384\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"creer-une-boutique-digitale-sur-whatsapp\" class=\"wp-block-heading is-style-green-line\">Cr\u00e9er une boutique digitale sur WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Magalu a tir\u00e9 parti des mod\u00e8les linguistiques et des agents bas\u00e9s sur l\u2019IA pour aider la client\u00e8le \u00e0 chaque \u00e9tape du parcours d\u2019achat, notamment pour l\u2019int\u00e9gration, les recommandations de produits, le paiement, le suivi des commandes apr\u00e8s-vente et les enqu\u00eates. L\u2019exp\u00e9rience a \u00e9t\u00e9 surnomm\u00e9e en interne \u00ab\u00a0Lu\u2019s Brain\u00a0\u00bb (le cerveau de Lu) en l\u2019honneur de Lu, le populaire persona de marque bas\u00e9e sur l\u2019IA de Magalu. Contrairement aux chatbots traditionnels bas\u00e9s sur des r\u00e8gles, Lu\u2019s\u00a0Brain fonctionne comme un agent d\u2019achat bas\u00e9 sur l\u2019IA capable de comprendre le langage naturel, les commandes vocales et les images de produits. Il s\u2019adapte ainsi de mani\u00e8re dynamique \u00e0 l\u2019intention de la client\u00e8le et au contexte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est ainsi possible de rechercher des produits \u00e0 l\u2019aide de texte, d\u2019images ou m\u00eame de commandes vocales. Cette approche multim\u00e9dia a transform\u00e9 les conversations WhatsApp en un parcours d\u2019achat immersif. En plus des capacit\u00e9s de l\u2019IA, Magalu s\u2019est appuy\u00e9 sur une large gamme de solutions WhatsApp pour donner vie \u00e0 Lu\u2019s\u00a0Brain, comme les fichers carrousels, WhatsApp\u00a0Flows et les paiements sur WhatsApp, qui ont jou\u00e9 un r\u00f4le particuli\u00e8rement important. Les messages marketing sur WhatsApp ont servi de point d\u2019entr\u00e9e principal \u00e0 l\u2019exp\u00e9rience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <b>fiches carrousels<\/b> de l\u2019exp\u00e9rience Lu\u2019s\u00a0Brain sur la plateforme WhatsApp\u00a0Business ont permis \u00e0 Magalu d\u2019interagir de mani\u00e8re proactive avec la client\u00e8le gr\u00e2ce \u00e0 des recommandations de produits personnalis\u00e9es bas\u00e9es sur ses pr\u00e9f\u00e9rences et son historique d\u2019achat. Gr\u00e2ce \u00e0 cette fonctionnalit\u00e9, ils ont pu profiter d\u2019une interface dynamique et visuellement riche qui a permis \u00e0 la client\u00e8le de parcourir les s\u00e9lections de produits dans un format d\u00e9filable, sans jamais quitter WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp\" alt=\"Conversation WhatsApp avec une offre de produit, comprenant les d\u00e9tails et les informations sur les prix\" class=\"wp-image-4942 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Magalu a utilis\u00e9 <b>WhatsApp\u00a0Flows <\/b>pour concevoir une exp\u00e9rience client\u00e8le structur\u00e9e et conversationnelle, centr\u00e9e sur des pages de produits d\u00e9taill\u00e9es provenant directement de son catalogue. La client\u00e8le avait acc\u00e8s \u00e0 des informations compl\u00e8tes, notamment des images de haute qualit\u00e9, des d\u00e9tails sur les produits, les prix, les options de paiement en plusieurs fois, les avis de la client\u00e8le et bien plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois un produit s\u00e9lectionn\u00e9, il \u00e9tait possible de finaliser l\u2019achat en utilisant les <b>paiements sur WhatsApp<\/b>, disponibles pour les entreprises br\u00e9siliennes et dot\u00e9s de Pix, un syst\u00e8me de paiement instantan\u00e9 courant au Br\u00e9sil. La client\u00e8le a re\u00e7u un code\u00a0Pix directement dans la conversation, qu\u2019elle a pu copier et coller dans son application bancaire pour finaliser l\u2019achat en toute s\u00e9curit\u00e9 et instantan\u00e9ment, sans avoir \u00e0 partager de donn\u00e9es financi\u00e8res sensibles directement dans la conversation. Lu\u2019s\u00a0Brain a envoy\u00e9 \u00e0 sa client\u00e8le des mises \u00e0 jour en temps r\u00e9el sur l\u2019exp\u00e9dition des commandes pour finaliser le parcours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En associant la d\u00e9couverte, l\u2019assistance, le paiement et les interactions apr\u00e8s-vente dans un seul et m\u00eame fil de conversation, Magalu a efficacement recr\u00e9\u00e9 l\u2019ensemble du funnel d\u2019e-commerce dans WhatsApp. Au lieu de faire passer la client\u00e8le par plusieurs points de contact, Lu\u2019s\u00a0Brain a permis de condenser le parcours pour aboutir \u00e0 un dialogue intelligent et continu.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"des-performances-e-commerce-optimisees\" class=\"wp-block-heading has-text-align-center\">Des performances e-commerce optimis\u00e9es<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Sur une p\u00e9riode de six semaines (du 21\u00a0octobre au 3\u00a0d\u00e9cembre\u00a02025), Lu\u2019s\u00a0Brain a g\u00e9n\u00e9r\u00e9 des taux de conversion plus \u00e9lev\u00e9s et un Net\u00a0Promoter\u00a0Score solide par rapport \u00e0 ceux g\u00e9n\u00e9r\u00e9s avec l\u2019approche d\u2019e-commerce traditionnelle de Magalu\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"aeafa1\" data-has-transparency=\"false\" style=\"--dominant-color: #aeafa1;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp\" alt=\"Man sitting at a table looking at his phone\" class=\"wp-image-4940 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=768,512 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">3\u00a0x plus de conversions qu\u2019avec l\u2019application et le site\u00a0e-commerce de Magalu*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85\u00a0points au Net\u00a0Promoter\u00a0Score, attribu\u00e9s \u00e0 la nouvelle exp\u00e9rience d\u2019achat virtuel sur WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">75\u00a0% des paiements effectu\u00e9s \u00e0 l\u2019aide de la fonctionnalit\u00e9 de copier-coller de Pix int\u00e9gr\u00e9e, activ\u00e9e par les paiements sur WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation d\u2019une exp\u00e9rience de commerce conversationnel \u00e0 grande \u00e9chelle bas\u00e9e sur l\u2019IA avec WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12897,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Magalu","wab_business_results":null,"wab_testimonial_quote":"\"En int\u00e9grant la d\u00e9couverte, la prise de d\u00e9cision et les paiements dans une seule conversation gr\u00e2ce aux solutions puissantes de WhatsApp, nous avons non seulement rendu les achats plus pratiques, mais aussi plus attrayants. 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