{"id":12899,"date":"2026-03-26T00:00:00","date_gmt":"2026-03-26T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/toyota-zento\/"},"modified":"2026-04-30T17:20:35","modified_gmt":"2026-04-30T21:20:35","slug":"toyota-zento","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/toyota-zento\/","title":{"rendered":"Toyota\u00a0Zento"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/toyotazento\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"d7d7d7\" data-has-transparency=\"false\" style=\"--dominant-color: #d7d7d7;\" loading=\"lazy\" decoding=\"async\" width=\"167\" height=\"167\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-logo.webp\" alt=\"Logo de Toyota\u00a0Zento\" class=\"wp-image-4950 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-logo.webp 167w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-logo.webp?resize=150,150 150w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"cbcbcb\" data-has-transparency=\"false\" style=\"--dominant-color: #cbcbcb;\" loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"108\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/volanti-logo.webp\" alt=\"Logo de Volanti\" class=\"wp-image-4952 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/volanti-logo.webp 326w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/volanti-logo.webp?resize=300,99 300w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Fournisseur de solutions WhatsApp\u00a0Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"le-concessionnaire-automobile-argentin-sest-associe-a-volanti-pour-developper-une-campagne-unique-de-rappels-dentretien-predictifs-envoyes-via-des-messages-utilitaires-sur-whatsapp\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Le concessionnaire automobile argentin s\u2019est associ\u00e9 \u00e0 Volanti pour d\u00e9velopper une campagne unique de rappels d\u2019entretien pr\u00e9dictifs envoy\u00e9s via des messages utilitaires sur WhatsApp, ce qui a permis de multiplier le retour sur investissement par\u00a040*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-4-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-4-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"40\">\n\t40\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Multiplication du retour sur investissement<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"9\">\n\t9,5\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Multiplication du taux d\u2019ouverture par rapport aux e-mails*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"32\">\n\t32,5\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Multiplication du taux de r\u00e9ponse par rapport aux e-mails, et par\u00a02,1 compar\u00e9 au centre d\u2019appels*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--6\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"50\">\n\t50\u00a0x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Multiplication du taux de conversion par rapport aux e-mails, et par\u00a05 compar\u00e9 au centre d\u2019appels*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"vente-et-entretien-toyota\" class=\"wp-block-heading has-text-align-center\">Vente et entretien Toyota<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Avec trois points de vente dans le sud de Buenos\u00a0Aires, Toyota\u00a0Zento est sp\u00e9cialis\u00e9 dans la vente de v\u00e9hicules neufs et d\u2019occasion, dans les pi\u00e8ces d\u00e9tach\u00e9es Toyota originales et dans l\u2019entretien et les r\u00e9parations apr\u00e8s-vente.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"fidelisation-de-la-clientele-a-long-terme\" class=\"wp-block-heading is-style-green-line\">Fid\u00e9lisation de la client\u00e8le \u00e0 long terme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota\u00a0Zento cherchait \u00e0 surmonter un d\u00e9fi courant dans l\u2019industrie automobile\u00a0: le \u00ab\u00a0d\u00e9crochage post-garantie\u00a0\u00bb, lorsque la client\u00e8le dont la garantie arrive \u00e0 expiration se tourne vers des garagistes ind\u00e9pendants, entra\u00eenant une perte de revenus sur le long terme.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"8c7c75\" data-has-transparency=\"false\" style=\"--dominant-color: #8c7c75;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"873\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp\" alt=\"Inside the Toyota Zento store\" class=\"wp-image-4949 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp?resize=300,262 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp?resize=768,670 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0WhatsApp est devenu un outil indispensable pour nous. L\u2019envoi de rappels d\u2019entretien pr\u00e9dictifs et personnalis\u00e9s via des messages utilitaires a non seulement transform\u00e9 notre processus de service apr\u00e8s-vente, mais a \u00e9galement permis de renforcer et de prolonger les relations avec notre client\u00e8le. Les r\u00e9sultats parlent d\u2019eux-m\u00eames\u00a0: le retour sur investissement est 40\u00a0fois plus \u00e9l\u00e9v\u00e9 et les prises de rendez-vous affichent une forte hausse.\u00a0\u00bb<\/p>\n<cite><strong>Micaela Zuiani,<\/strong><br><br>Marketing Manager, Toyota Zento<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"Toyota dealership AI enabled service reminders on WhatsApp\" height=\"1248\" style=\"aspect-ratio: 576 \/ 1248;\" width=\"576\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"des-rappels-dentretien-generes-par-lia\" class=\"wp-block-heading is-style-green-line\">Des rappels d\u2019entretien g\u00e9n\u00e9r\u00e9s par l\u2019IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota\u00a0Zento ne souhaitait pas \u00eatre consid\u00e9r\u00e9 comme un simple point de vente, mais comme un partenaire d\u2019entretien \u00e0 vie. Il s\u2019est associ\u00e9 \u00e0 Volanti pour mettre en \u0153uvre une strat\u00e9gie proactive bas\u00e9e sur les donn\u00e9es afin de reconqu\u00e9rir les prospects inactifs et de maximiser la valeur globale de chaque v\u00e9hicule vendu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La solution combine des messages utilitaires sur WhatsApp et un mod\u00e8le d\u2019IA propri\u00e9taire d\u00e9velopp\u00e9 par Volanti qui exploite les donn\u00e9es CRM du concessionnaire pour pr\u00e9dire le moment exact o\u00f9 chaque v\u00e9hicule doit faire l\u2019objet d\u2019une r\u00e9vision. Au lieu d\u2019envoyer des rappels d\u2019entretien g\u00e9n\u00e9riques, Toyota\u00a0Zento a pu anticiper pr\u00e9cis\u00e9ment quand une voiture avait besoin d\u2019une r\u00e9vision sp\u00e9cifique, puis envoyer automatiquement un rappel personnalis\u00e9 gr\u00e2ce aux messages utilitaires sur WhatsApp. Les messages \u00e9taient envoy\u00e9s \u00e0 la client\u00e8le qui avait pr\u00e9alablement choisi de partager son kilom\u00e9trage et ses habitudes d\u2019utilisation avec Toyota\u00a0Zento afin de recevoir des rappels d\u2019entretien.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Cette approche a simplifi\u00e9 le suivi de l\u2019historique d\u2019entretien de chaque personne, transformant ainsi les r\u00e9visions habituelles en conversations qui cr\u00e9ent de la valeur pour la client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est ainsi possible de confirmer les rendez-vous et d\u2019approuver les devis de r\u00e9paration \u00e0 tout moment, directement sur WhatsApp, ce qui \u00e9vite les \u00e9changes t\u00e9l\u00e9phoniques. Par ailleurs, l\u2019\u00e9quipe m\u00e9canique peut envoyer des photos et des vid\u00e9os explicatives depuis le garage, contribuant ainsi \u00e0 renforcer la confiance et \u00e0 acc\u00e9l\u00e9rer les d\u00e9cisions de la client\u00e8le.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"81818c\" data-has-transparency=\"false\" style=\"--dominant-color: #81818c;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1047\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp\" alt=\"Toyota Zento body shop\" class=\"wp-image-4948 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp?resize=300,262 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp?resize=768,670 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp?resize=1024,893 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"augmentation-des-ventes-et-du-roi\" class=\"wp-block-heading has-text-align-center\">Augmentation des ventes et du ROI<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">En mesurant les performances sur une ann\u00e9e (janvier\u00a02025-janvier\u00a02026), Toyota\u00a0Zento a constat\u00e9 un fort retour sur investissement, des taux d\u2019ouverture plus \u00e9lev\u00e9s que ceux des e-mails, et des taux de r\u00e9ponse et de conversion sup\u00e9rieurs \u00e0 ceux des e-mails et des appels t\u00e9l\u00e9phoniques\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"8f8989\" data-has-transparency=\"false\" style=\"--dominant-color: #8f8989;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"873\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp\" alt=\"Aerial view of a Toyota Zento storefront\" class=\"wp-image-4947 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp?resize=300,262 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp?resize=768,670 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">40\u00a0x\u00a0: multiplication du retour sur investissement*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">9,5\u00a0x\u00a0: multiplication du taux d\u2019ouverture par rapport aux e-mails*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">32,5\u00a0x\u00a0: multiplication du taux de r\u00e9ponse par rapport aux e-mails, et par\u00a02,1 compar\u00e9 au centre d\u2019appels*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">50\u00a0x\u00a0: multiplication du taux de conversion par rapport aux e-mails, et par\u00a05 compar\u00e9 au centre d\u2019appels*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--13\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Notre collaboration avec Zento nous a permis d\u2019observer directement l\u2019impact des messages utilitaires et de la personnalisation \u00e0 grande \u00e9chelle. Chez Volanti, nous nous appuyons sur cette exp\u00e9rience pour red\u00e9finir la mani\u00e8re dont les concessionnaires interagissent avec leur client\u00e8le dans l\u2019ensemble de l\u2019organisation.\u00a0\u00bb<\/p>\n<cite><strong>Matias Supervielle,<\/strong><br><br>Co-Founder &amp; CEO, Volanti<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--14\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--15\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Obtenir un retour sur investissement 40\u00a0fois plus \u00e9lev\u00e9 gr\u00e2ce aux rappels d\u2019entretien personnalis\u00e9s envoy\u00e9s via des messages utilitaires sur WhatsApp.<\/p>\n","protected":false},"author":12,"featured_media":12900,"template":"","meta":{"wab_header_eyebrow":"Plateforme\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Toyota\u00a0Zento","wab_business_results":null,"wab_testimonial_quote":"\"WhatsApp est devenu un outil indispensable pour nous. L\u2019envoi de rappels d\u2019entretien pr\u00e9dictifs et personnalis\u00e9s via des messages utilitaires a non seulement transform\u00e9 notre processus de service apr\u00e8s-vente, mais a \u00e9galement permis de renforcer et de prolonger les relations avec notre client\u00e8le. Les r\u00e9sultats parlent d\u2019eux-m\u00eames\u00a0: le retour sur investissement est 40\u00a0fois plus \u00e9l\u00e9v\u00e9 et les prises de rendez-vous affichent une forte hausse.\"","wab_testimonial_name":"Micaela\u00a0Zuiani,","wab_testimonial_title":"Responsable du marketing, Toyota\u00a0Zento","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 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