{"id":13119,"date":"2025-10-23T00:00:00","date_gmt":"2025-10-23T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/piedra-nomada\/"},"modified":"2026-04-30T16:17:41","modified_gmt":"2026-04-30T20:17:41","slug":"piedra-nomada","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/fr\/resources\/success-stories\/piedra-nomada\/","title":{"rendered":"Piedra\u00a0N\u00f3mada"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/piedranomada\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e2d7cc\" data-has-transparency=\"false\" style=\"--dominant-color: #e2d7cc;\" loading=\"lazy\" decoding=\"async\" height=\"727\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png\" alt=\"Le logo de Piedra\u00a0N\u00f3mada.\" class=\"wp-image-1862 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png 1490w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=300,213 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=768,545 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=1024,727 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marque<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"avant-lentreprise-mexicaine-specialisee-dans-les-bijoux-et-les-decorations-en-macrame-sappuyait-principalement-sur-les-ventes-realisees-dans-des-boutiques-locales-et-sur-des-marches\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Avant, l\u2019entreprise mexicaine sp\u00e9cialis\u00e9e dans les bijoux et les d\u00e9corations en macram\u00e9 s\u2019appuyait principalement sur les ventes r\u00e9alis\u00e9es dans des boutiques locales et sur des march\u00e9s artisanaux. Apr\u00e8s avoir test\u00e9 Business\u00a0AI sur WhatsApp et constat\u00e9 une augmentation des ventes d\u2019environ 10\u00a0%, Vanessa\u00a0Ugalde, la propri\u00e9taire, a d\u00e9cid\u00e9 de se concentrer sur les ventes r\u00e9alis\u00e9es via l\u2019application WhatsApp\u00a0Business.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"lhistoire\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">histoire<\/mark><\/h2>\n\n\n\n<h3 id=\"bijoux-artisanaux-faits-main\" class=\"wp-block-heading has-text-align-center\">Bijoux artisanaux faits main<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Piedra\u00a0N\u00f3mada est une entreprise sp\u00e9cialis\u00e9e dans les d\u00e9corations et les bijoux en macram\u00e9 situ\u00e9e \u00e0 Playa\u00a0del\u00a0Carmen, au Mexique. Vanessa\u00a0Ugalde, la propri\u00e9taire de l\u2019entreprise, cr\u00e9e elle-m\u00eame les produits de Piedra\u00a0N\u00f3mada \u00e0 la main, mais g\u00e8re \u00e9galement le marketing, le service client\u00e8le et les ventes.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"lobjectif\" class=\"wp-block-heading has-text-align-center\">L\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">objectif<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"optimisation-du-bien-le-plus-precieux-le-temps\" class=\"wp-block-heading is-style-green-line\">Optimisation du bien le plus pr\u00e9cieux\u00a0: le temps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que propri\u00e9taire d\u2019une petite entreprise qui fabrique elle-m\u00eame les bijoux et les d\u00e9corations en macram\u00e9, Vanessa\u00a0Ugalde n\u2019a pas beaucoup de temps \u00e0 consacrer \u00e0 la promotion et au service client\u00e8le. Auparavant, elle prenait du temps pour r\u00e9pondre manuellement aux questions de la client\u00e8le sur WhatsApp, un temps pr\u00e9cieux qu\u2019elle aurait pu consacrer \u00e0 la cr\u00e9ation de nouveaux produits. Pour Vanessa\u00a0Ugalde, les ventes en ligne \u00e9taient importantes, mais elle pensait qu\u2019il \u00e9tait plus judicieux de vendre les produits de Piedra\u00a0N\u00f3mada dans des boutiques locales et sur des march\u00e9s artisanaux, compte tenu de son emploi du temps charg\u00e9.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b3a696\" data-has-transparency=\"false\" style=\"--dominant-color: #b3a696;\" loading=\"lazy\" decoding=\"async\" width=\"3072\" height=\"4080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp\" alt=\"A necklace.\" class=\"wp-image-4945 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp 3072w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=226,300 226w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=768,1020 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=771,1024 771w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1157,1536 1157w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1542,2048 1542w\" sizes=\"auto, (max-width: 3072px) 100vw, 3072px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0Je n\u2019aurais jamais pens\u00e9 pouvoir travailler avec l\u2019IA, mais \u00e7a me pla\u00eet et je trouve \u00e7a amusant. J\u2019ai pu enfin sortir de ma zone de confort pour m\u2019ouvrir \u00e0 ce genre d\u2019outils qui me faisait peur.\u00a0\u00bb<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"la-solution\" class=\"wp-block-heading has-text-align-center\">La <mark style=\"background-color:transparent\" class=\"has-green-underline\">solution<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video demonstrating the use of business on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video1&quot;}\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"service-clientele-assiste-par-lia\" class=\"wp-block-heading is-style-green-line\">Service client\u00e8le assist\u00e9 par l\u2019IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de r\u00e9duire le temps pass\u00e9 \u00e0 r\u00e9pondre manuellement, Vanessa\u00a0Ugalde a d\u00e9cid\u00e9 de tester Business\u00a0AI sur WhatsApp pour son service client\u00e8le. Il s\u2019agissait l\u00e0 d\u2019un grand pas en avant, car Vanessa\u00a0Ugalde utilisait d\u00e9j\u00e0 WhatsApp pour r\u00e9pondre aux questions de la client\u00e8le, mais elle n\u2019avait pas vraiment essay\u00e9 l\u2019application WhatsApp\u00a0Business. Au cours d\u2019une p\u00e9riode d\u2019essai de deux\u00a0mois (du 1er\u00a0f\u00e9vrier au 31\u00a0mars\u00a02025), elle a diffus\u00e9 une campagne de publicit\u00e9s clic vers WhatsApp pour promouvoir ses produits, en ciblant les personnes \u00e2g\u00e9es de 13\u00a0\u00e0 65\u00a0ans et plus.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video demonstrating the use of Meta business AI on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video2&quot;}\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Si une personne \u00e9tait int\u00e9ress\u00e9e, elle pouvait cliquer sur le bouton WhatsApp dans une publicit\u00e9 et entamer une conversation avec un agent Business\u00a0AI au nom de Piedra\u00a0N\u00f3mada sur WhatsApp. La rapidit\u00e9 de r\u00e9ponse contribuait selon Vanessa\u00a0Ugalde \u00e0 renforcer le sentiment de valorisation aupr\u00e8s de la client\u00e8le. La propri\u00e9taire pouvait par ailleurs intervenir dans la conversation \u00e0 tout moment si besoin. La fonctionnalit\u00e9 de formation de l\u2019IA ainsi que les informations utiles qu\u2019elle a ajout\u00e9es concernant son activit\u00e9 et ses produits, lui ont permis d\u2019entra\u00eener son agent de mani\u00e8re \u00e0 ce qu\u2019il adopte un style et un registre qui refl\u00e8te son identit\u00e9 de marque.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"les-resultats\" class=\"wp-block-heading has-text-align-center\">Les <mark style=\"background-color:transparent\" class=\"has-green-underline\">r\u00e9sultats<\/mark><\/h2>\n\n\n\n<h3 id=\"augmentation-des-ventes-et-gain-de-temps-pour-dautres-taches\" class=\"wp-block-heading has-text-align-center\">Augmentation des ventes et gain de temps pour d\u2019autres t\u00e2ches<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">\u00c0 la fin de la p\u00e9riode d\u2019essai, Vanessa\u00a0Ugalde a constat\u00e9 qu\u2019elle avait plus de temps pour se concentrer sur d\u2019autres t\u00e2ches importantes et que ses ventes avaient augment\u00e9\u00a0:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"426e65\" data-has-transparency=\"false\" style=\"--dominant-color: #426e65;\" loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"517\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg\" alt=\" A collection of polished green and blue stones.\" class=\"wp-image-1707 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg 919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Augmentation des ventes d\u2019environ 10\u00a0%, attribu\u00e9e \u00e0 Business\u00a0AI sur WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0Les r\u00e9sultats sont auto\u00e9valu\u00e9s et ne sont pas reproductibles \u00e0 l\u2019identique. Les r\u00e9sultats individuels g\u00e9n\u00e9ralement attendus seront diff\u00e9rents.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00ab\u00a0J\u2019\u00e9tais dans une impasse\u00a0: je ne savais pas comment d\u00e9velopper les ventes en ligne. \u00c9tant donn\u00e9 que je fabrique moi-m\u00eame les produits, je n\u2019avais pas le temps de tout g\u00e9rer. Avant d\u2019utiliser Business\u00a0AI, je perdais beaucoup de temps \u00e0 r\u00e9pondre \u00e0 la client\u00e8le, ce qui m\u2019emp\u00eachait d\u2019accomplir d\u2019autres t\u00e2ches. D\u00e9sormais, Business\u00a0AI offre un service client\u00e8le imm\u00e9diat en r\u00e9pondant aux messages. Et si besoin, je peux intervenir dans la conversation.\u00a0\u00bb<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--10\" style=\"border-radius:25px\">\n<h2 id=\"collaborez-avec-un-partenaire\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Collaborez avec un partenaire<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Les partenaires de la plateforme WhatsApp\u00a0Business peuvent vous aider \u00e0 planifier, d\u00e9velopper et int\u00e9grer WhatsApp comme canal de communication pour interagir avec votre client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Trouver un\u00b7e partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Augmentation des ventes et gain de temps gr\u00e2ce \u00e0 Business\u00a0AI sur WhatsApp.<\/p>\n","protected":false},"author":12,"featured_media":13120,"template":"","meta":{"wab_header_eyebrow":"Application\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Piedra\u00a0N\u00f3mada","wab_business_results":[],"wab_testimonial_quote":"\"Je n\u2019aurais jamais pens\u00e9 pouvoir travailler avec l\u2019IA, mais \u00e7a me pla\u00eet et je trouve \u00e7a amusant. 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