{"id":10221,"date":"2022-05-20T00:00:00","date_gmt":"2022-05-20T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/%e0%a4%8f%e0%a4%82%e0%a4%9f%e0%a4%b0%e0%a4%aa%e0%a5%8d%e0%a4%b0%e0%a4%be%e0%a4%87%e0%a4%9c%e0%a4%bc-%e0%a4%ac%e0%a4%bf%e0%a4%9c%e0%a4%bc%e0%a4%a8%e0%a5%87%e0%a4%b8-%e0%a4%ae%e0%a5%88%e0%a4%b8%e0%a5%87\/"},"modified":"2026-04-18T18:18:15","modified_gmt":"2026-04-18T22:18:15","slug":"enterprise-business-messaging","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/hi\/blog\/enterprise-business-messaging\/","title":{"rendered":"\u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u0926\u092f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0905\u0917\u0930 \u0906\u092a \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0938\u0947 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0928\u0939\u0940\u0902 \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902, \u0924\u094b \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948 \u0915\u093f \u0906\u092a \u0905\u092a\u0928\u093e \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0909\u092a\u092f\u094b\u0917\u0940 \u091a\u0948\u0928\u0932 \u0916\u094b \u0930\u0939\u0947 \u0939\u094b\u0902. \u0905\u0938\u0932 \u092e\u0947\u0902, <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/top-cx-trends-for-cios-to-watch\"><u>Gartner \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0939\u0948 \u0915\u093f 2022 \u0924\u0915, \u0938\u092d\u0940 \u0915\u0938\u094d\u091f\u092e\u0930 \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u092e\u0947\u0902 \u0938\u0947 70% \u092e\u0947\u0902 \u091a\u0948\u091f\u092c\u0949\u091f \u0914\u0930 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u091c\u0948\u0938\u0947 \u0909\u092d\u0930\u0924\u0947 \u091f\u0942\u0932 \u0936\u093e\u092e\u093f\u0932 \u0939\u094b\u0902\u0917\u0947<\/u><\/a> (Gartner, 2020).<\/p>\n\n<p class=\"wp-block-paragraph\">\u0910\u0938\u093e \u0915\u094d\u092f\u094b\u0902?<\/p>\n\n<p class=\"wp-block-paragraph\">\u0938\u092c\u0938\u0947 \u0906\u0938\u093e\u0928 \u091c\u0935\u093e\u092c \u092f\u0939 \u0939\u0948 \u0915\u093f \u0938\u092e\u092f \u092c\u0926\u0932 \u0917\u092f\u093e \u0939\u0948. \u0906\u091c \u0915\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u093f\u0938\u0940 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0938\u0947 \u092c\u093e\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0907\u0902\u0924\u091c\u093c\u093e\u0930 \u0915\u0930\u0928\u093e \u092a\u0938\u0902\u0926 \u0928\u0939\u0940\u0902 \u0915\u0930\u0924\u0947. \u0938\u093e\u0925 \u0939\u0940, \u0909\u0928\u094d\u0939\u0947\u0902 \u0910\u0938\u0947 \u092c\u094d\u0930\u093e\u0902\u0921 \u092e\u0947\u0902 \u092d\u0940 \u0926\u093f\u0932\u091a\u0938\u094d\u092a\u0940 \u0928\u0939\u0940\u0902 \u0939\u0948 \u091c\u094b \u0909\u0928\u094d\u0939\u0947\u0902 \u091c\u093c\u0930\u0942\u0930\u0940 \u0938\u092a\u094b\u0930\u094d\u091f \u0914\u0930 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0941\u0936\u094d\u0915\u093f\u0932 \u092c\u0928\u093e\u0924\u0947 \u0939\u0948\u0902, \u0916\u093e\u0938 \u0924\u094c\u0930 \u092a\u0930 \u091c\u092c \u0909\u0928\u094d\u0939\u0947\u0902 \u0907\u0938\u0915\u0940 \u091c\u093c\u0930\u0942\u0930\u0924 \u0939\u094b\u0924\u0940 \u0939\u0948. \u0905\u0938\u0932 \u092e\u0947\u0902, 2020 \u092e\u0947\u0902 \u0915\u093f\u090f \u0917\u090f \u0938\u0930\u094d\u0935\u0947 \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 75% \u0935\u092f\u0938\u094d\u0915\u094b\u0902 \u0928\u0947 \u0915\u0939\u093e \u0915\u093f \u0935\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0947 \u0938\u093e\u0925 \u0920\u0940\u0915 \u0909\u0938\u0940 \u0924\u0930\u0939 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0930\u0928\u0947 \u0915\u093e \u0924\u0930\u0940\u0915\u093e \u0905\u092a\u0928\u093e\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902, \u091c\u0948\u0938\u093e \u0935\u0947 \u0926\u094b\u0938\u094d\u0924\u094b\u0902 \u0914\u0930 \u092a\u0930\u093f\u0935\u093e\u0930 \u0915\u0947 \u0938\u093e\u0925 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0915\u0930\u0924\u0947 \u0939\u0948\u0902. \u00b9<\/p>\n\n<p class=\"wp-block-paragraph\">\u0932\u0947\u0915\u093f\u0928 \u0905\u0917\u0930 \u0906\u092a \u090f\u0915 \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0939\u0948\u0902, \u0924\u094b \u092f\u0939 \u0938\u0935\u093e\u0932 \u0906\u0924\u093e \u0939\u0940 \u0939\u0948: \u092e\u0941\u091d\u0947 \u0907\u0938\u092e\u0947\u0902 \u0915\u094d\u092f\u093e \u092e\u093f\u0932\u0947\u0917\u093e? \u091a\u0948\u091f \u0935\u093e\u0932\u0940 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0938\u094d\u091f\u094d\u0930\u0947\u091f\u0947\u091c\u0940 \u092c\u0928\u093e\u0928\u0947 \u092e\u0947\u0902 \u0928\u093f\u0935\u0947\u0936 \u0915\u0930\u0928\u0947 \u0938\u0947 \u092a\u0939\u0932\u0947, \u0906\u092a\u0915\u094b \u092f\u0939 \u0938\u092e\u091d\u0928\u093e \u0939\u094b\u0917\u093e \u0915\u093f \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u0915\u094d\u092f\u093e \u092b\u093c\u093e\u092f\u0926\u093e \u0939\u094b\u0917\u093e.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0906\u0907\u090f \u091c\u093e\u0928\u0947\u0902 \u0915\u093f \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u094b \u0938\u0947\u0932\u094d\u0938, \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0914\u0930 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u091f\u0940\u092e\u094b\u0902 \u092e\u0947\u0902 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0938\u094d\u091f\u094d\u0930\u0947\u091f\u0947\u091c\u0940 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0915\u094d\u092f\u094b\u0902 \u0926\u0947\u0928\u0940 \u091a\u093e\u0939\u093f\u090f.<\/p>\n\n<h4 id=\"%e0%a4%ac%e0%a4%be%e0%a4%a4%e0%a4%9a%e0%a5%80%e0%a4%a4-%e0%a4%95%e0%a5%87-%e0%a4%9c%e0%a4%bc%e0%a4%b0%e0%a4%bf%e0%a4%8f-%e0%a4%ac%e0%a4%bf%e0%a4%95%e0%a5%8d%e0%a4%b0%e0%a5%80-%e0%a4%b8%e0%a5%87\" class=\"wp-block-heading\"><b>\u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u092c\u093f\u0915\u094d\u0930\u0940 \u0938\u0947 \u091c\u0941\u0921\u093c\u0947 \u0928\u0924\u0940\u091c\u094b\u0902 \u092e\u0947\u0902 \u0924\u0947\u091c\u093c\u0940 \u0932\u093e\u090f\u0901 \u0914\u0930 \u0932\u0902\u092c\u0947 \u0938\u092e\u092f \u0924\u0915 \u091a\u0932\u0928\u0947 \u0935\u093e\u0932\u0947 \u0930\u093f\u0932\u0947\u0936\u0928\u0936\u093f\u092a \u092c\u0928\u093e\u090f\u0901<\/b><\/h4>\n\n<p class=\"wp-block-paragraph\">\u0905\u0917\u0930 \u0906\u092a \u0905\u092a\u0928\u0947 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0914\u0930 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0938\u0947 \u0915\u0928\u0947\u0915\u094d\u091f \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0928\u0939\u0940\u0902 \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902, \u0924\u094b \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948 \u0915\u093f \u0906\u092a \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u093e \u090f\u0915 \u092c\u0921\u093c\u093e \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u091a\u0948\u0928\u0932 \u0916\u094b \u0930\u0939\u0947 \u0939\u094b\u0902. \u0910\u0938\u093e \u0907\u0938\u0932\u093f\u090f \u0939\u0948, \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0914\u0930 \u092c\u093e\u0924\u091a\u0940\u0924 \u0938\u093f\u0930\u094d\u092b\u093c \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u091f\u091a\u092a\u0949\u0907\u0902\u091f \u0928\u0939\u0940\u0902 \u0939\u0948\u0902 \u2013 \u0915\u0908 \u092e\u093e\u092e\u0932\u094b\u0902 \u092e\u0947\u0902, \u0935\u0947 \u0932\u094b\u0917\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915-\u0926\u0942\u0938\u0930\u0947 \u0915\u0947 \u0938\u093e\u0925 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0936\u0947\u092f\u0930 \u0915\u0930\u0928\u0947 \u0915\u093e \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915 \u0924\u0930\u0940\u0915\u093e \u0939\u0948\u0902. \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0930\u0941\u0915\u0928\u0947 \u0915\u093e \u0915\u094b\u0908 \u0938\u0902\u0915\u0947\u0924 \u0928\u0939\u0940\u0902 \u0926\u093f\u0916 \u0930\u0939\u093e \u0939\u0948: \u0939\u093e\u0932 \u0915\u0940 \u0930\u093f\u0938\u0930\u094d\u091a \u0938\u0947 \u092a\u0924\u093e \u091a\u0932\u093e \u0939\u0948 \u0915\u093f <a href=\"https:\/\/www.slicktext.com\/blog\/2018\/11\/44-mind-blowing-sms-marketing-and-texting-statistics\/#:~:text=5%20billion%20people%20globally%20send,80%25%20of%20the%20total%20population.\"><u>\u0926\u0941\u0928\u093f\u092f\u093e \u092d\u0930 \u092e\u0947\u0902 \u092e\u0948\u0938\u0947\u091c \u092d\u0947\u091c\u0928\u0947 \u0914\u0930 \u092a\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0932\u094b\u0917\u094b\u0902 \u0915\u0940 \u0938\u0902\u0916\u094d\u092f\u093e 2025 \u0924\u0915 5.9 \u092c\u093f\u0932\u093f\u092f\u0928 \u0924\u0915 \u092a\u0939\u0941\u0901\u091a \u091c\u093e\u090f\u0917\u0940.<\/u><\/a> \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u094b \u090f\u0915 \u091a\u0948\u0928\u0932 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0926\u093f\u0916\u093e\u0928\u0947 \u0915\u0947 \u0905\u0932\u093e\u0935\u093e, \u0910\u0938\u0947 \u0906\u0901\u0915\u0921\u093c\u094b\u0902 \u0938\u0947 \u092f\u0939 \u0938\u094d\u092a\u0937\u094d\u091f \u0939\u094b\u0924\u093e \u0939\u0948 \u0915\u093f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u0947 \u0915\u093e \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u091c\u093e\u0930\u0940 \u0930\u0939\u0947\u0917\u093e \u2013 \u0914\u0930 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u0907\u0938 \u091f\u094d\u0930\u0947\u0902\u0921 \u0915\u093e \u092b\u093c\u093e\u092f\u0926\u093e \u0909\u0920\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0938\u094d\u091f\u094d\u0930\u0947\u091f\u0947\u091c\u0940 \u092c\u0928\u093e\u0928\u0940 \u091a\u093e\u0939\u093f\u090f.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Featured-732x610-1.jpg\" alt=\"\u0905\u092a\u0928\u0947 \u092b\u093c\u094b\u0928 \u092a\u0930 \u092c\u093e\u0924 \u0915\u0930\u0924\u0940 \u0939\u0941\u0908 \u092e\u0939\u093f\u0932\u093e\" class=\"wp-image-2024\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Featured-732x610-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Featured-732x610-1.jpg?resize=300,250 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0924\u094b \u092f\u0939 \u091c\u093e\u0928\u0947\u0902 \u0915\u093f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0914\u0930 \u092c\u093e\u0924\u091a\u0940\u0924 \u0938\u0947 \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u0947 \u092a\u0930\u093f\u0923\u093e\u092e \u0915\u0948\u0938\u0947 \u092c\u0947\u0939\u0924\u0930 \u0939\u094b \u0938\u0915\u0924\u0947 \u0939\u0948\u0902?<\/p>\n\n<p class=\"wp-block-paragraph\">\u092c\u093f\u0915\u094d\u0930\u0940 \u0938\u0947 \u091c\u0941\u0921\u093c\u0940 \u0915\u0908 \u0924\u0930\u0939 \u0915\u0940 \u090f\u0915\u094d\u091f\u093f\u0935\u093f\u091f\u0940 \u0915\u0947 \u0932\u093f\u090f \u092b\u093c\u093e\u0909\u0902\u0921\u0947\u0936\u0928 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0915\u093e\u092e \u0915\u0930\u0924\u0947 \u0939\u0941\u090f, \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0924\u0940\u0928 \u0935\u094d\u092f\u093e\u092a\u0915 \u0924\u0930\u0940\u0915\u094b\u0902 \u0938\u0947 \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u0947 \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u0915\u094b \u092c\u0922\u093c\u093e \u0938\u0915\u0924\u0940 \u0939\u0948:<\/p>\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>\u0906\u092a\u0915\u0940 \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u094d\u0930\u094b\u0938\u0947\u0938 \u0915\u094b \u0924\u0947\u091c\u093c\u0940 \u0938\u0947 \u0906\u0917\u0947 \u092c\u0922\u093c\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0928\u093e<\/b><br><b><\/b><br><b><\/b>2021 \u0915\u0940 \u090f\u0915 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930, \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0901 \u0939\u0930 \u0938\u093e\u0932 \u0921\u093f\u091c\u093f\u091f\u0932 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928\u094b\u0902 \u092a\u0930 <a href=\"https:\/\/www.statista.com\/topics\/1176\/online-advertising\/\"><u>$153 \u092c\u093f\u0932\u093f\u092f\u0928 \u0921\u0949\u0932\u0930 \u0916\u0930\u094d\u091a \u0915\u0930\u0924\u0940 \u0939\u0948\u0902<\/u><\/a>. \u092f\u0947 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u0928\u0908 \u0911\u0921\u093f\u092f\u0902\u0938 \u0915\u094b \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0926\u0947\u0928\u0947, \u0908-\u0915\u0949\u092e\u0930\u094d\u0938 \u0914\u0930 \u0905\u0928\u094d\u092f \u0935\u0947\u092c\u0938\u093e\u0907\u091f\u094b\u0902 \u092a\u0930 \u091f\u094d\u0930\u0948\u092b\u093c\u093f\u0915 \u092c\u0922\u093c\u093e\u0928\u0947 \u0914\u0930 \u0932\u094b\u0917\u094b\u0902 \u0915\u094b \u0938\u092e\u092f \u092a\u0930 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0911\u092b\u093c\u0930 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u0905\u0932\u0930\u094d\u091f \u0915\u0930\u0928\u0947 \u091c\u0948\u0938\u0947 \u0915\u093e\u092e \u0915\u0930\u0924\u0947 \u0939\u0948\u0902. \u0939\u093e\u0932\u093e\u0901\u0915\u093f, \u091c\u092c \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u094b \u092e\u093f\u0932\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u0924\u094b \u0921\u093f\u091c\u093f\u091f\u0932 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928\u094b\u0902 \u092e\u0947\u0902 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0947 \u0932\u093f\u090f <i>\u092c\u0939\u0941\u0924 \u0915\u0941\u091b<\/i> \u0915\u0930\u0928\u0947 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948. \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u091c\u092c \u0915\u094d\u0932\u093f\u0915 \u0915\u0930\u0928\u0947 \u092a\u0930 \u092a\u0930\u094d\u0938\u0928\u0932\u093e\u0907\u091c\u093c \u0915\u0940 \u0917\u0908 \u091a\u0948\u091f \u0916\u0941\u0932\u0924\u0940 \u0939\u0948, \u0924\u094b \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092f\u0942\u091c\u093c\u0930 \u0915\u094b \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0907\u0902\u092a\u094d\u0930\u0947\u0936\u0928 \u0938\u0947 \u091a\u0947\u0915\u0906\u0909\u091f \u0924\u0915 \u0924\u0947\u091c\u093c\u0940 \u0938\u0947 \u0932\u0947 \u091c\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>\u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u0928\u090f \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u092f\u093e \u0911\u092b\u093c\u0930 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u092c\u0924\u093e\u0928\u093e<\/b><br><b><\/b><br><b><\/b>\u0905\u0917\u0930 \u0906\u092a \u0936\u0941\u0930\u0942 \u0938\u0947 \u0939\u0940 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u0947 \u0938\u093e\u0925 \u0930\u093f\u0932\u0947\u0936\u0928\u0936\u093f\u092a \u092c\u0928\u093e\u0928\u093e \u0936\u0941\u0930\u0942 \u0915\u0930 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0906\u092a \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0936\u0941\u0930\u0941\u0906\u0924\u0940 \u0916\u0930\u0940\u0926\u093e\u0930\u0940 \u0915\u0947 \u092c\u093e\u0926 \u0909\u0928 \u0930\u093f\u0932\u0947\u0936\u0928\u0936\u093f\u092a \u0915\u094b \u092c\u0928\u093e\u090f \u0930\u0916\u0928\u0947 \u0915\u0940 \u0905\u091a\u094d\u091b\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0930\u0916\u0924\u0947 \u0939\u0948\u0902. \u0910\u0938\u093e \u0907\u0938\u0932\u093f\u090f \u0939\u0948, \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u091f\u0942-\u0935\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0940 \u092e\u0926\u0926 \u0938\u0947 \u0906\u092a \u0938\u092e\u092f \u092a\u0930 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0915\u0940 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092f\u093e \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0911\u092b\u093c\u0930 \u0926\u0947\u0915\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u0947 \u092c\u093e\u0926 \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u0947 \u092a\u093e\u0938 \u092c\u0928\u0947 \u0930\u0939 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>\u0916\u0941\u0936\u093f\u092f\u093e\u0901 \u092c\u093e\u0901\u091f\u0928\u093e \u0914\u0930 \u0932\u0902\u092c\u0947 \u0938\u092e\u092f \u0924\u0915 \u091a\u0932\u0928\u0947 \u0935\u093e\u0932\u0947 \u0930\u093f\u0932\u0947\u0936\u0928\u0936\u093f\u092a \u092c\u0928\u093e\u0928\u093e<\/b><br><b><\/b><br><b><\/b>\u092c\u093f\u0915\u094d\u0930\u0940 \u092c\u0922\u093c\u093f\u092f\u093e \u0939\u0948. \u0932\u0947\u0915\u093f\u0928 <i>\u092c\u093e\u0930-\u092c\u093e\u0930<\/i> \u0939\u094b\u0928\u0947 \u0935\u093e\u0932\u0940 \u092c\u093f\u0915\u094d\u0930\u0940 \u0914\u0930 \u092d\u0940 \u092c\u0947\u0939\u0924\u0930 \u0939\u0948. \u091c\u092c \u0906\u092a \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0914\u0930 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u0947 \u0905\u091a\u094d\u091b\u0940 \u0924\u0930\u0939 \u0938\u0902\u092a\u0930\u094d\u0915 \u092c\u0928\u093e\u090f \u0930\u0916\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0910\u0938\u093e \u0939\u094b\u0928\u093e \u091c\u093c\u094d\u092f\u093e\u0926\u093e \u0938\u0902\u092d\u0935 \u0939\u0948. \u0938\u0939\u0940 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0938\u0949\u0932\u094d\u092f\u0942\u0936\u0928 \u0915\u0947 \u0938\u093e\u0925, \u0906\u092a \u0905\u092a\u0928\u0940 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0906\u0909\u091f\u0930\u0940\u091a \u0915\u0940 \u0915\u094d\u0935\u0949\u0932\u093f\u091f\u0940 \u0915\u0940 \u0928\u093f\u0917\u0930\u093e\u0928\u0940 \u092d\u0940 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0924\u093e\u0915\u093f \u0906\u092a \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947 \u0938\u093e\u0925 \u0932\u0902\u092c\u0947 \u0938\u092e\u092f \u0915\u0947 \u0909\u0928 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0938\u0902\u092c\u0902\u0927\u094b\u0902 \u0915\u094b \u092c\u0928\u093e\u090f \u0930\u0916 \u0938\u0915\u0947\u0902.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">\u0906\u0916\u093f\u0930\u0940 \u0932\u093e\u0907\u0928? \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u090f\u0902\u0917\u0947\u091c \u0915\u0930\u0928\u0947 \u0914\u0930 \u0938\u092e\u092f \u0915\u0947 \u0938\u093e\u0925 \u0905\u092a\u0928\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u092c\u0922\u093c\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0930\u0928\u0947 \u0939\u0947\u0924\u0941 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f. \u090f\u0915 \u0938\u0947\u0932\u094d\u0938 \u091a\u0948\u0928\u0932 \u0915\u0947 \u0924\u094c\u0930 \u092a\u0930, \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0917\u094d\u0932\u094b\u092c\u0932 \u092a\u0939\u0941\u0901\u091a, \u092c\u0947\u0939\u0924\u0930 \u0915\u093e\u0930\u0917\u0930\u0924\u093e, \u0915\u0949\u0938\u094d\u091f \u092e\u0947\u0902 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0915\u092e\u0940 \u0914\u0930 \u0905\u0932\u0917-\u0905\u0932\u0917 \u0924\u0930\u0939 \u0915\u0947 \u0909\u092a\u092f\u094b\u0917 \u0915\u0947 \u092e\u093e\u092e\u0932\u0947 \u0911\u092b\u093c\u0930 \u0915\u0930\u0924\u093e \u0939\u0948.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0906\u0907\u090f, \u0905\u092c \u0939\u092e \u091c\u093e\u0928\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0928\u0947 \u0915\u0948\u0938\u0947 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u0915\u094b \u092a\u0939\u0932\u0947 \u0939\u0940 \u092c\u0926\u0932 \u0926\u093f\u092f\u093e \u0939\u0948.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ab9482\" data-has-transparency=\"false\" style=\"--dominant-color: #ab9482;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"619\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-1-842x474-01.jpg\" alt=\"\u0905\u092a\u0928\u0947 \u092b\u093c\u094b\u0928 \u092a\u0930 \u092c\u093e\u0924 \u0915\u0930\u0924\u0940 \u0939\u0941\u0908 \u092e\u0939\u093f\u0932\u093e\" class=\"wp-image-2019 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-1-842x474-01.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-1-842x474-01.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-1-842x474-01.jpg?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-1-842x474-01.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n<h4 id=\"%e0%a4%85%e0%a4%ac-%e0%a4%b8%e0%a4%ae%e0%a4%af-%e0%a4%b9%e0%a5%88-%e0%a4%95%e0%a4%bf-%e0%a4%86%e0%a4%aa-%e0%a4%91%e0%a4%a8-%e0%a4%b9%e0%a5%8b%e0%a4%b2%e0%a5%8d%e0%a4%a1-%e0%a4%ae%e0%a5%8d%e0%a4%af\" class=\"wp-block-heading\"><b>\u0905\u092c \u0938\u092e\u092f \u0939\u0948 \u0915\u093f \u0906\u092a \u0911\u0928-\u0939\u094b\u0932\u094d\u0921 \u092e\u094d\u092f\u0942\u091c\u093c\u093f\u0915 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0947\u0902: \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u0915\u0947 \u0932\u093f\u090f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917<\/b><\/h4>\n\n<p class=\"wp-block-paragraph\">\u0906\u092a\u0915\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u0930\u094d\u0935\u093f\u0938 \u090f\u091c\u0947\u0902\u091f \u0938\u0947 \u092e\u0926\u0926 \u092a\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0907\u0902\u0924\u091c\u093c\u093e\u0930 \u0928\u0939\u0940\u0902 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902. <a href=\"https:\/\/www.superoffice.com\/blog\/response-times\/#:~:text=Nearly%20half%20of%20all%20of,within%2015%20minutes%20or%20less.\"><u>\u0935\u0947 \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0938\u0947 \u0924\u0941\u0930\u0902\u0924 \u0914\u0930 \u092e\u0926\u0926\u0917\u093e\u0930 \u091c\u0935\u093e\u092c \u092a\u093e\u0928\u0947 \u0915\u0940 \u0909\u092e\u094d\u092e\u0940\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u091c\u094b \u0909\u0928\u094d\u0939\u0947\u0902 \u0915\u0941\u091b \u0926\u093f\u0928\u094b\u0902 \u092e\u0947\u0902 \u0928\u0939\u0940\u0902 \u092c\u0932\u094d\u0915\u093f \u0915\u0941\u091b \u092e\u093f\u0928\u091f\u094b\u0902 \u092e\u0947\u0902 \u092e\u093f\u0932 \u091c\u093e\u090f.<\/u><\/a> \u0932\u0947\u0915\u093f\u0928 \u0930\u093f\u092f\u0932-\u091f\u093e\u0907\u092e \u0915\u092e\u094d\u092f\u0941\u0928\u093f\u0915\u0947\u0936\u0928 \u0915\u094b \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e \u092e\u0947\u0902 \u092c\u0926\u0932\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u092a\u0915\u094b \u092e\u0939\u0901\u0917\u0947 \u092b\u093c\u094b\u0928 \u0938\u092a\u094b\u0930\u094d\u091f \u092e\u0947\u0902 \u0928\u093f\u0935\u0947\u0936 \u0915\u0930\u0928\u0947 \u0915\u0940 \u091c\u093c\u0930\u0942\u0930\u0924 \u0928\u0939\u0940\u0902 \u0939\u0948.<br><br>\u0924\u094b, \u0907\u0938\u092e\u0947\u0902 \u0915\u094d\u092f\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948?<br><br>\u090f\u0915 \u0910\u0938\u093e \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0938\u092e\u093e\u0927\u093e\u0928 \u0922\u0942\u0901\u0922\u0928\u093e \u091c\u094b \u0906\u092a\u0915\u094b \u0915\u092e \u0915\u0949\u0938\u094d\u091f \u092e\u0947\u0902 \u092c\u0921\u093c\u0947 \u092a\u0948\u092e\u093e\u0928\u0947 \u092a\u0930 \u092a\u0930\u094d\u0938\u0928\u0932\u093e\u0907\u091c\u093c \u0915\u0940 \u0917\u0908, \u0926\u094b\u0924\u0930\u092b\u093c\u093e \u0915\u092e\u094d\u092f\u0941\u0928\u093f\u0915\u0947\u0936\u0928 \u0915\u094b \u092c\u0922\u093c\u093e\u0935\u093e \u0926\u0947\u0928\u0947 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0926\u0947\u0924\u093e \u0939\u0948. \u091c\u092c\u0915\u093f \u0442\u0440\u0430\u0434\u0438\u094d\u0936\u0928\u0932 \u0915\u0949\u0932 \u0938\u0947\u0902\u091f\u0930 \u092e\u0939\u0901\u0917\u0947 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u0938\u0947\u091f \u0939\u094b\u0928\u0947 \u092e\u0947\u0902 \u095b\u094d\u092f\u093e\u0926\u093e \u0938\u092e\u092f \u0932\u0917\u0924\u093e \u0939\u0948, \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0914\u0930 \u092c\u093e\u0924\u091a\u0940\u0924, \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u094b \u092c\u095d\u093e\u0928\u0947 \u0915\u093e \u090f\u0915 \u092a\u094d\u0930\u092d\u093e\u0935\u0936\u093e\u0932\u0940 \u0924\u0930\u0940\u0915\u093e \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948 \u0914\u0930 \u0907\u0938\u0938\u0947 \u0935\u093f\u0936\u094d\u0935\u0938\u094d\u0924\u0930\u0940\u092f \u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u092a\u094b\u0930\u094d\u091f \u0915\u0940 \u0915\u0949\u0938\u094d\u091f \u092e\u0947\u0902 \u0915\u092e\u0940 \u0906 \u0938\u0915\u0924\u0940 \u0939\u0948. \u0905\u0938\u0932 \u092e\u0947\u0902, Gartner \u0915\u0940 2021 \u0915\u0940 \u0938\u094d\u091f\u0921\u0940 \u092f\u0939 \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0924\u0940 \u0939\u0948 \u0915\u093f 2025 \u0924\u0915, <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2021-01-12-gartner-predicts-80--of-customer-service-organization\"><u>40% \u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u0930\u094d\u0935\u093f\u0938 \u0938\u0902\u0917\u0920\u0928 \u0916\u0941\u0926 \u0915\u094b \u0921\u093f\u091c\u093f\u091f\u0932 \u0915\u0938\u094d\u091f\u092e\u0930 \u090f\u0902\u0917\u0947\u091c\u092e\u0947\u0902\u091f \u092e\u0947\u0902 \u0932\u0940\u0921\u0930 \u092c\u0928\u093e\u0915\u0930 <\/u><\/a>\u0932\u093e\u092d \u0915\u0947\u0902\u0926\u094d\u0930\u094b\u0902 \u092e\u0947\u0902 \u092c\u0926\u0932 \u0926\u0947\u0902\u0917\u0947.<\/p>\n\n<p class=\"wp-block-paragraph\">\u092f\u0939 \u092e\u093e\u0930\u094d\u0915\u0947\u091f \u092e\u0947\u0902 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u0915\u0947 \u092a\u094d\u0930\u094b\u090f\u0915\u094d\u091f\u093f\u0935 \u0914\u0930 \u0905\u0938\u093f\u0902\u0915\u094d\u0930\u094b\u0928\u0938 \u092e\u0949\u0921\u0932 \u0915\u0940 \u0924\u0930\u092b\u093c \u0939\u094b \u0930\u0939\u0947 \u092c\u0926\u0932\u093e\u0935 \u0938\u0947 \u092e\u0947\u0932 \u0916\u093e\u0924\u093e \u0939\u0948. \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u0915\u093f\u0938\u0940 \u090f\u091c\u0947\u0902\u091f \u0938\u0947 \u092c\u093e\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092b\u093c\u094b\u0928 \u092a\u0930 \u0907\u0902\u0924\u091c\u093c\u093e\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u092c\u091c\u093e\u092f, \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0940 \u092e\u0926\u0926 \u0938\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0905\u092a\u0928\u0947 \u092a\u0938\u0902\u0926\u0940\u0926\u093e \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0947 \u0938\u093e\u0925 \u0906\u0938\u093e\u0928\u0940 \u0938\u0947 \u092c\u093e\u0924\u091a\u0940\u0924 \u0936\u0941\u0930\u0942 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0924\u0941\u0930\u0902\u0924 \u092e\u0926\u0926 \u092a\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0907\u0938 \u0924\u0930\u0939 \u0915\u0940 \u0905\u0938\u093f\u0902\u0915\u094d\u0930\u094b\u0928\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u0938\u093e\u0925, \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0911\u091f\u094b\u092e\u0947\u091f\u0947\u0921 \u091a\u0948\u091f \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 24\/7 \u0938\u0939\u093e\u092f\u0924\u093e \u0926\u0947 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902. \u092f\u0947 \u091a\u0948\u091f \u0915\u0938\u094d\u091f\u092e\u093e\u0907\u091c\u093c \u0915\u093f\u090f \u0917\u090f \u0930\u093e\u0909\u091f\u093f\u0902\u0917 \u0914\u0930 \u092b\u093c\u0949\u0932\u094b-\u0905\u092a \u0915\u094b \u091f\u094d\u0930\u093f\u0917\u0930 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f: \u092e\u093e\u0928 \u0932\u0940\u091c\u093f\u090f \u0915\u093f \u0915\u093f\u0938\u0940 \u0905\u0928\u094d\u092f \u091f\u093e\u0907\u092e \u091c\u093c\u094b\u0928 \u092e\u0947\u0902 \u0930\u0939\u0928\u0947 \u0935\u093e\u0932\u093e \u0915\u0938\u094d\u091f\u092e\u0930 \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0938\u0947 \u0938\u0902\u092a\u0930\u094d\u0915 \u0915\u0930\u0915\u0947 \u092a\u0942\u091b\u0924\u093e \u0939\u0948 \u0915\u093f \u0909\u0928\u0915\u0940 \u0939\u093e\u0932 \u0939\u0940 \u092e\u0947\u0902 \u0915\u0940 \u0917\u0908 \u0916\u0930\u0940\u0926\u093e\u0930\u0940 \u0915\u092c \u0921\u093f\u0932\u0940\u0935\u0930 \u0939\u094b\u0917\u0940. \u091a\u0948\u091f\u092c\u0949\u091f \u0909\u0938 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947 \u0911\u0930\u094d\u0921\u0930 \u0928\u0902\u092c\u0930 \u0938\u0947 \u0921\u0947\u091f\u093e \u0928\u093f\u0915\u093e\u0932 \u0938\u0915\u0924\u093e \u0939\u0948 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u092c\u0924\u093e \u0938\u0915\u0924\u093e \u0939\u0948 \u0915\u093f \u0909\u0928\u0915\u093e \u0911\u0930\u094d\u0921\u0930 \u0915\u092c \u0924\u0915 \u092a\u0939\u0941\u0901\u091a\u0947\u0917\u093e, \u0907\u0938\u0938\u0947 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u093e \u0938\u092e\u092f \u092c\u091a\u0924\u093e \u0939\u0948 \u0914\u0930 \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u0905\u0924\u093f\u0930\u093f\u0915\u094d\u0924 \u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u0930\u094d\u0935\u093f\u0938 \u0930\u093f\u0938\u094b\u0930\u094d\u0938 \u0915\u093e \u0916\u0930\u094d\u091a \u0928\u0939\u0940\u0902 \u0915\u0930\u0928\u093e \u092a\u0921\u093c\u0924\u093e. \u0907\u0928\u092e\u0947\u0902 \u0938\u0947 \u0915\u0908 \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0938\u0935\u093e\u0932\u094b\u0902 \u0915\u0947 \u091c\u0935\u093e\u092c AI \u0926\u0947 \u0938\u0915\u0924\u093e \u0939\u0948, \u0907\u0938\u0938\u0947 \u0932\u093e\u0907\u0935 \u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u0930\u094d\u0935\u093f\u0938 \u090f\u091c\u0947\u0902\u091f \u0915\u0947 \u092a\u093e\u0938 \u091c\u093c\u094d\u092f\u093e\u0926\u093e \u0935\u093f\u0938\u094d\u0924\u0943\u0924 \u0938\u0935\u093e\u0932 \u092a\u0942\u091b\u0947 \u091c\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0907\u0938\u0938\u0947 \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0940 \u0915\u0949\u0938\u094d\u091f \u0915\u092e \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0907\u0938 \u0924\u0947\u091c\u093c, \u0915\u0941\u0936\u0932 \u0914\u0930 \u092a\u094d\u0930\u094b\u090f\u0915\u094d\u091f\u093f\u0935 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u092e\u0949\u0921\u0932 \u0915\u094b \u0905\u092a\u0928\u093e\u0928\u0947 \u0938\u0947 \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u092e\u0948\u0915\u094d\u0938\u093f\u0915\u0928 \u090f\u092f\u0930\u0932\u093e\u0907\u0928, Volaris \u0915\u0940 \u0924\u0930\u0939 \u0939\u0940 \u0932\u0902\u092c\u0947 \u0938\u092e\u092f \u092e\u0947\u0902 \u0938\u092e\u092f \u0914\u0930 \u092a\u0948\u0938\u0947 \u0915\u0940 \u092c\u091a\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092b\u093c\u093e\u092f\u0926\u093e \u0915\u092e\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0947\u0917\u0940. \u0905\u092a\u0928\u0940 \u0938\u093e\u0907\u091f \u092a\u0930 \u091a\u0948\u091f \u092a\u094d\u0932\u0917-\u0907\u0928 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 <a href=\"https:\/\/www.nicereply.com\/blog\/messaging-in-customer-service\/\"><u>\u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u091a\u0948\u0928\u0932\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0915\u0949\u0938\u094d\u091f \u092e\u0947\u0902 83% \u0915\u0940 \u0915\u092e\u0940 \u0926\u0947\u0916\u0940<\/u><\/a>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"c2c1ba\" data-has-transparency=\"false\" style=\"--dominant-color: #c2c1ba;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-2-842x474-02.jpg\" alt=\"\u092e\u094b\u092c\u093e\u0907\u0932 \u0926\u0947\u0916\u0924\u093e \u0939\u0941\u0906 \u0906\u0926\u092e\u0940\" class=\"wp-image-2020 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-2-842x474-02.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-2-842x474-02.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-2-842x474-02.jpg?resize=768,433 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-2-842x474-02.jpg?resize=1024,577 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h4 id=\"%e0%a4%ae%e0%a4%be%e0%a4%b0%e0%a5%8d%e0%a4%95%e0%a5%87%e0%a4%9f%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%95%e0%a4%a8%e0%a5%8d%e0%a4%b5%e0%a4%b0%e0%a5%8d%e0%a4%9c%e0%a4%a8-%e0%a4%ac%e0%a4%a2%e0%a4%bc%e0%a4%be\" class=\"wp-block-heading\"><b>\u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u0928\u094d\u0935\u0930\u094d\u091c\u0928 \u092c\u0922\u093c\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0940 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0930\u0947\u0902<\/b><\/h4>\n\n<p class=\"wp-block-paragraph\">\u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902, \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0906\u092a\u0915\u0947 \u0915\u0938\u094d\u091f\u092e\u0930 \u092c\u0947\u0938 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0940\u0927\u0947 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0930\u094b\u092e\u093e\u0902\u091a\u0915 \u0914\u0930 \u0905\u0928\u092e\u094b\u0932 \u091f\u0942\u0932 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0940 \u0939\u0948. \u092f\u0939 \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0947 \u0938\u093e\u0925 \u0938\u094d\u0915\u0947\u0932 \u0915\u0930\u0924\u093e \u0939\u0948.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>\u0924\u094b \u0906\u092a \u0928\u090f \u0914\u0930 \u092e\u094c\u091c\u0942\u0926\u093e \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0938\u0947 \u090f\u0902\u0917\u0947\u091c \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0907\u0938 \u091a\u0948\u0928\u0932 \u0915\u093e \u095e\u093e\u092f\u0926\u093e \u0915\u0948\u0938\u0947 \u0909\u0920\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902?<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">\u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0940 \u092e\u0926\u0926 \u0938\u0947 \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u0947 \u0915\u0930\u0940\u092c \u092a\u0939\u0941\u0901\u091a \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0905\u092a\u0928\u0947 \u090f\u0902\u0917\u0947\u091c\u092e\u0947\u0902\u091f \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u094b \u092c\u0922\u093c\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902. \u0939\u093e\u0932\u093e\u0901\u0915\u093f, \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u095b\u0930\u093f\u090f \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u0938\u0947 \u091c\u0941\u095c\u0947 \u0928\u0924\u0940\u091c\u094b\u0902 \u0915\u0947 \u0905\u0932\u093e\u0935\u093e \u0914\u0930 \u092d\u0940 \u0915\u0908 <i>\u091a\u0940\u091c\u093c\u0947\u0902<\/i> \u0939\u093e\u0938\u093f\u0932 \u0915\u0940 \u091c\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0902. \u0926\u0930\u0905\u0938\u0932, \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0938\u0949\u0932\u094d\u092f\u0942\u0936\u0928 \u0906\u092a\u0915\u0940 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u092b\u093c\u0928\u0932 \u0915\u0947 <b>\u0939\u0930 \u0938\u094d\u091f\u0947\u091c<\/b> \u0915\u094b \u092c\u0947\u0939\u0924\u0930 \u092c\u0928\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902. \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u0905\u0902\u0926\u093e\u095b \u0938\u0947 \u091c\u0941\u095c\u0947 \u0915\u0949\u092e\u0930\u094d\u0938 \u0938\u0947 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0940 \u0926\u0941\u0928\u093f\u092f\u093e \u092e\u0947\u0902 \u092c\u0926\u0932\u093e\u0935 \u0939\u094b \u0930\u0939\u093e \u0939\u0948. \u0938\u093e\u0925 \u0939\u0940, \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u094b \u0916\u093c\u093e\u0938 \u092c\u093f\u0915\u094d\u0930\u0940 \u091a\u0948\u0928\u0932 \u0915\u0947 \u0924\u094c\u0930 \u092a\u0930 \u0911\u092a\u094d\u091f\u093f\u092e\u093e\u0907\u091c\u093c \u0915\u0930\u0928\u0947 \u0915\u0947 \u0915\u0908 \u0905\u0935\u0938\u0930 \u0939\u0948\u0902. \u0939\u092e \u0906\u092a\u0915\u0947 \u0932\u093f\u090f \u0907\u0938\u0947 \u0906\u0938\u093e\u0928 \u092c\u0928\u093e \u0926\u0947\u0902\u0917\u0947.<\/p>\n\n<p class=\"wp-block-paragraph\">\u092e\u093e\u0928 \u0932\u0940\u091c\u093f\u090f \u0915\u093f \u0906\u092a \u090f\u0915 \u0908-\u0915\u0949\u092e\u0930\u094d\u0938 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0947 \u0932\u0940\u0921\u0930 \u0939\u0948\u0902, \u091c\u094b \u092a\u0947\u092e\u0947\u0902\u091f \u0935\u093e\u0932\u0947 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928\u094b\u0902 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0906\u092a\u0915\u0940 \u0938\u093e\u0907\u091f \u092a\u0930 \u092c\u0922\u093c\u093e \u0939\u0941\u0906 \u091f\u094d\u0930\u0948\u092b\u093c\u093f\u0915 \u0938\u092b\u0932\u0924\u093e\u092a\u0942\u0930\u094d\u0935\u0915 \u091a\u0932\u093e \u0930\u0939\u093e \u0939\u0948. \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0906\u092a\u0915\u0940 \u0938\u093e\u0907\u091f \u092a\u0930 \u0906\u0928\u0947 \u0935\u093e\u0932\u0947 \u092f\u0942\u091c\u093c\u0930\u094d\u0938 \u090f\u0902\u0917\u0947\u091c \u0926\u093f\u0916\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0935\u0947 \u0915\u0941\u091b \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u092a\u0947\u091c \u0915\u094b \u092c\u094d\u0930\u093e\u0909\u091c\u093c \u0915\u0930\u0928\u0947 \u0915\u0947 \u092c\u093e\u0926 \u0905\u092a\u0928\u0947 \u0915\u093e\u0930\u094d\u091f \u092e\u0947\u0902 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u092d\u0940 \u091c\u094b\u0921\u093c \u0930\u0939\u0947 \u0939\u0948\u0902. <i>\u0932\u0947\u0915\u093f\u0928<\/i>, \u0907\u0938\u0915\u0947 \u092c\u093e\u0926 \u0906\u092a\u0915\u094b \u092c\u093f\u0915\u094d\u0930\u0940 \u092e\u0947\u0902 \u0917\u093f\u0930\u093e\u0935\u091f \u0926\u093f\u0916\u093e\u0908 \u0926\u0947\u0924\u0940 \u0939\u0948\u2013 \u092f\u0942\u091c\u093c\u0930\u094d\u0938 \u0905\u092a\u0928\u0940 \u0916\u0930\u0940\u0926\u093e\u0930\u0940 \u092a\u0942\u0930\u0940 \u0915\u093f\u090f \u092c\u093f\u0928\u093e \u0905\u092a\u0928\u0947 \u0915\u093e\u0930\u094d\u091f \u091b\u094b\u0921\u093c \u0930\u0939\u0947 \u0939\u0948\u0902.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>\u0938\u092e\u093e\u0927\u093e\u0928:<\/b> \u0906\u092a\u0915\u093e \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0909\u0928 \u0932\u0940\u0921 \u0915\u094b \u092b\u093f\u0930 \u0938\u0947 \u090f\u0902\u0917\u0947\u091c \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0915\u093e\u0930\u094d\u091f \u091b\u094b\u0921\u093c\u0928\u0947 \u0938\u0947 \u091c\u0941\u0921\u093c\u093e \u0930\u093f\u092e\u093e\u0907\u0902\u0921\u0930 \u092d\u0947\u091c\u0924\u093e \u0939\u0948 \u0914\u0930 \u0916\u0930\u0940\u0926\u093e\u0930\u0940 \u0915\u094b \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0905\u0924\u093f\u0930\u093f\u0915\u094d\u0924 15% \u0915\u0940 \u091b\u0942\u091f \u0915\u093e \u0915\u094b\u0921 \u0926\u0947\u0924\u093e \u0939\u0948. \u0905\u092c \u0906\u092a\u0915\u094b \u0909\u0928 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u0935\u093e\u092a\u0938 \u092a\u093e\u0928\u0947 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u091a\u0947\u0915\u0906\u0909\u091f \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u093e \u0924\u0930\u0940\u0915\u093e \u092e\u093f\u0932 \u0917\u092f\u093e \u0939\u0948.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ae9f8a\" data-has-transparency=\"false\" style=\"--dominant-color: #ae9f8a;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-3-842x474-03.jpg\" alt=\"\u0905\u092a\u0928\u0947 \u092b\u093c\u094b\u0928 \u092a\u0930 \u092c\u093e\u0924 \u0915\u0930\u0924\u0940 \u0939\u0941\u0908 \u092e\u0939\u093f\u0932\u093e\" class=\"wp-image-2021 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-3-842x474-03.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-3-842x474-03.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-3-842x474-03.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0939\u092e \u0906\u092a\u0915\u094b \u090f\u0915 \u0914\u0930 \u0909\u0926\u093e\u0939\u0930\u0923 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902. \u0915\u0908 \u0926\u0947\u0936\u094b\u0902 \u092e\u0947\u0902 \u092f\u0942\u095b\u0930\u094d\u0938 \u0926\u094d\u0935\u093e\u0930\u093e \u0915\u093f\u090f \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u091f\u0949\u092a-\u0905\u092a \u0915\u0947 \u095b\u0930\u093f\u090f \u092e\u094b\u092c\u093e\u0907\u0932 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u093e \u0938\u0902\u092d\u0935 \u0939\u094b \u092a\u093e\u0924\u093e \u0939\u0948. \u092a\u0930\u0947\u0936\u093e\u0928\u0940 \u092f\u0939 \u0939\u0948 \u0915\u093f \u0905\u0917\u0930 \u092f\u0942\u095b\u0930 \u091f\u0949\u092a \u0905\u092a \u0928\u0939\u0940\u0902 \u0915\u0930\u0924\u093e \u0939\u0948, \u0924\u094b \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u092c\u093f\u0915\u094d\u0930\u0940 \u0928\u0939\u0940\u0902 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948. \u0906\u092a\u0915\u093e \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0907\u0938 \u092a\u094d\u0930\u094b\u0938\u0947\u0938 \u0915\u094b \u0906\u0938\u093e\u0928 \u092c\u0928\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u2013 \u0914\u0930 \u0905\u092a\u0928\u0940 \u0915\u092e\u093e\u0908 \u0915\u094b \u092c\u0922\u093c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u2013 \u092e\u0948\u0938\u0947\u091c \u0915\u0947 \u091c\u093c\u0930\u093f\u090f <i>\u092a\u094d\u0930\u094b\u090f\u0915\u094d\u091f\u093f\u0935<\/i> \u092e\u094b\u092c\u093e\u0907\u0932 \u091f\u0949\u092a-\u0905\u092a \u0930\u093f\u092e\u093e\u0907\u0902\u0921\u0930 \u092d\u0947\u091c\u0915\u0930.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>\u0938\u092e\u093e\u0927\u093e\u0928:<\/b> \u0906\u092a \u0911\u092a\u094d\u091f-\u0907\u0928 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u090f\u0915 \u0911\u091f\u094b\u092e\u0947\u091f\u0947\u0921 \u092e\u0948\u0938\u0947\u091c \u092d\u0947\u091c\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u092e\u0947\u0902 \u0906\u092a \u0909\u0928\u094d\u0939\u0947\u0902 \u092c\u0924\u093e\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0909\u0928\u0915\u0947 \u091f\u0949\u0915 \u091f\u093e\u0907\u092e \u0915\u0940 \u092e\u093f\u0928\u091f \u0932\u0917\u092d\u0917 \u092a\u0942\u0930\u0940 \u0939\u094b \u091a\u0941\u0915\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u0938\u0940\u0927\u0947 \u091a\u0948\u091f \u092e\u0947\u0902 \u091f\u0949\u092a-\u0905\u092a \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u092e\u0902\u0924\u094d\u0930\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902. \u0907\u0938\u0938\u0947 \u0906\u092a\u0915\u0947 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u094b \u092f\u0939 \u092a\u0924\u093e \u0932\u0917\u093e\u0928\u0947 \u092e\u0947\u0902 \u0906\u0938\u093e\u0928\u0940 \u0939\u094b\u0924\u0940 \u0939\u0948 \u0915\u093f \u0909\u0928\u0915\u093e \u0921\u0947\u091f\u093e \u0916\u0924\u094d\u092e \u0939\u094b \u0917\u092f\u093e \u0939\u0948 \u0914\u0930 \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u0906\u092a\u0915\u0947 \u0915\u0928\u094d\u0935\u0930\u094d\u091c\u0928 \u0915\u093e \u092a\u0942\u0930\u093e \u0915\u0902\u091f\u094d\u0930\u094b\u0932 \u092e\u093f\u0932\u0924\u093e \u0939\u0948.<\/p>\n\n<p class=\"wp-block-paragraph\">\u090a\u092a\u0930 \u0926\u093f\u090f \u0917\u090f \u0909\u0926\u093e\u0939\u0930\u0923\u094b\u0902 \u0915\u0940 \u0924\u0930\u0939 \u0939\u0940 \u092b\u093c\u093e\u0907\u0928\u0947\u0902\u0936\u093f\u092f\u0932 \u0938\u0930\u094d\u0935\u093f\u0938 \u092c\u094d\u0930\u093e\u0902\u0921 \u092d\u0940 \u0909\u0928 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u0924\u0941\u0930\u0902\u0924 \u092e\u0948\u0938\u0947\u091c \u092d\u0947\u091c \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u091c\u093f\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u0916\u093e\u0938 \u092a\u094d\u0930\u092e\u094b\u0936\u0928 \u092f\u093e \u091b\u0942\u091f \u0915\u0947 \u0932\u093f\u090f \u0911\u092a\u094d\u091f-\u0907\u0928 \u0915\u093f\u092f\u093e \u0939\u0948. \u092e\u093e\u0928 \u0932\u0940\u091c\u093f\u090f \u0915\u093f \u0906\u092a\u0915\u093e \u092c\u0948\u0902\u0915 \u0928\u090f \u0915\u0948\u0936 \u092c\u0948\u0915 \u0915\u094d\u0930\u0947\u0921\u093f\u091f \u0915\u093e\u0930\u094d\u0921 \u0915\u0947 \u0932\u093f\u090f \u091c\u093c\u094d\u092f\u093e\u0926\u093e \u0938\u093e\u0907\u0928 \u0905\u092a \u091c\u0947\u0928\u0930\u0947\u091f \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u0924\u093e \u0939\u0948. \u0906\u092a \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0947 \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u0915\u094b \u092c\u0922\u093c\u093e\u0928\u0947 \u092e\u0947\u0902 \u0915\u0948\u0938\u0947 \u092e\u0926\u0926 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902?<\/p>\n\n<p class=\"wp-block-paragraph\"><b>\u0938\u092e\u093e\u0927\u093e\u0928:<\/b> \u0906\u092a \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u090f\u0915 \u092a\u094d\u0930\u094b\u090f\u0915\u094d\u091f\u093f\u0935 \u0914\u0930 \u092a\u0930\u094d\u0938\u0928\u0932\u093e\u0907\u091c\u093c \u0915\u093f\u092f\u093e \u0939\u0941\u0906 \u092e\u0948\u0938\u0947\u091c \u092d\u0947\u091c\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u092e\u0947\u0902 \u0906\u092a \u0909\u0928\u094d\u0939\u0947\u0902 \u092c\u0924\u093e\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0905\u0917\u0930 \u0935\u0947 \u0905\u092d\u0940 \u0938\u093e\u0907\u0928 \u0905\u092a \u0915\u0930\u0947\u0902\u0917\u0947, \u0924\u094b \u0909\u0928\u094d\u0939\u0947\u0902 \u0915\u092e \u092c\u094d\u092f\u093e\u091c \u0926\u0930 \u0915\u0947 \u0932\u093f\u090f \u0932\u094b\u0928 \u092e\u093f\u0932 \u0938\u0915\u0924\u093e \u0939\u0948. \u0906\u092a\u0928\u0947 \u0905\u092d\u0940-\u0905\u092d\u0940 \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u0947 \u0932\u093f\u090f \u0921\u093e\u092f\u0930\u0947\u0915\u094d\u091f \u0932\u093e\u0907\u0928 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u093f\u092f\u093e \u0939\u0948, \u0909\u0928\u094d\u0939\u0947\u0902 \u092a\u0930\u094d\u0938\u0928\u0932\u093e\u0907\u091c\u093c \u0915\u093f\u090f \u0917\u090f \u092a\u094d\u0930\u092e\u094b\u0936\u0928 \u0938\u0947 \u090f\u0902\u0917\u0947\u091c \u0915\u093f\u092f\u093e \u0939\u0948 \u0914\u0930 \u0915\u0928\u094d\u0935\u0930\u094d\u091c\u0928 \u0915\u094b \u092c\u0922\u093c\u093e\u092f\u093e \u0939\u0948.<\/p>\n\n<p class=\"wp-block-paragraph\">2020 \u0915\u0940 \u090f\u0915 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/livepersons-2020-consumer-preferences-for-conversational-commerce-report-reveals-skyrocketing-demand-for-messaging-and-conversational-ai-301182473.html\"><u>\u0938\u0930\u094d\u0935\u0947 \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 85% \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e\u0913\u0902 \u0928\u0947 \u0915\u0939\u093e \u0915\u093f \u0935\u0947 \u0938\u0940\u0927\u0947 \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u094b \u092e\u0948\u0938\u0947\u091c \u092d\u0947\u091c\u0928\u093e \u092a\u0938\u0902\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902<\/u><\/a>, \u0907\u0938\u0938\u0947 \u0938\u093e\u092b\u093c \u0939\u094b\u0924\u093e \u0939\u0948 \u0915\u093f \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0938\u0947 \u0935\u0939\u0940\u0902 \u092e\u093f\u0932\u0928\u093e \u091a\u093e\u0939\u093f\u090f, \u091c\u0939\u093e\u0901 \u0935\u0947 \u092e\u094c\u091c\u0942\u0926 \u0939\u0948\u0902\u2013 \u0909\u0928\u0915\u0947 \u092a\u0938\u0902\u0926\u0940\u0926\u093e \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u092a\u0930. <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2021\/02\/15\/91-of-us-hate-being-forced-to-install-apps-to-do-business-costing-brands-billions\/?sh=7b3509285da8\"><u>\u0906\u092a\u0915\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0905\u092a\u0928\u0940 \u091c\u093c\u0930\u0942\u0930\u0924 \u0915\u0947 \u0939\u093f\u0938\u093e\u092c \u0938\u0947 \u092e\u0926\u0926 \u092a\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0906\u092a\u0915\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u0947 \u0905\u0932\u0917-\u0905\u0932\u0917 \u0910\u092a \u0915\u094b \u0921\u093e\u0909\u0928\u0932\u094b\u0921 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0905\u092a\u0928\u093e \u0938\u092e\u092f \u0928\u0939\u0940\u0902 \u0917\u0901\u0935\u093e\u0928\u093e \u091a\u093e\u0939\u0924\u0947<\/u><\/a>. \u0935\u0947 \u0910\u0938\u0947 \u0910\u092a \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0915\u093e \u0935\u0947 \u0939\u0930 \u0926\u093f\u0928 \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902. \u0907\u0938\u0932\u093f\u090f \u0906\u092a\u0915\u0940 \u092c\u093f\u0915\u094d\u0930\u0940 \u0914\u0930 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0915\u0947 \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f, <a href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\"><u>\u0932\u094b\u0915\u092a\u094d\u0930\u093f\u092f \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u091a\u0948\u0928\u0932 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u093e \u091c\u093c\u0930\u0942\u0930\u0940 \u0939\u0948, \u091c\u093f\u0938\u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0926\u0941\u0928\u093f\u092f\u093e \u092d\u0930 \u0915\u0947 \u0932\u093e\u0916\u094b\u0902 \u0932\u094b\u0917\u094b\u0902 \u0924\u0915 \u092a\u0939\u0941\u0901\u091a\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948<\/u><\/a>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"a78571\" data-has-transparency=\"false\" style=\"--dominant-color: #a78571;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-4-842x474-04.jpg\" alt=\"\u0905\u092a\u0928\u0947 \u092b\u093c\u094b\u0928 \u092a\u0930 \u092c\u093e\u0924 \u0915\u0930\u0924\u0940 \u0939\u0941\u0908 \u092e\u0939\u093f\u0932\u093e\" class=\"wp-image-2022 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-4-842x474-04.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-4-842x474-04.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-4-842x474-04.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h4 id=\"%e0%a4%ac%e0%a4%bf%e0%a4%9c%e0%a4%bc%e0%a4%a8%e0%a5%87%e0%a4%b8-%e0%a4%ae%e0%a5%88%e0%a4%b8%e0%a5%87%e0%a4%9c%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%95%e0%a5%87-%e0%a4%ad%e0%a4%b5%e0%a4%bf%e0%a4%b7\" class=\"wp-block-heading\"><b>\u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u092d\u0935\u093f\u0937\u094d\u092f \u0915\u0947 \u0932\u093f\u090f \u0939\u092e\u093e\u0930\u0947 \u092a\u0942\u0930\u094d\u0935\u093e\u0928\u0941\u092e\u093e\u0928<\/b><\/h4>\n\n<p class=\"wp-block-paragraph\">\u091c\u093f\u0928 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0928\u0947 \u0905\u092d\u0940 \u0924\u0915 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u0947 \u0932\u093f\u090f \u0911\u092a\u094d\u091f\u093f\u092e\u093e\u0907\u091c\u093c \u0928\u0939\u0940\u0902 \u0915\u093f\u092f\u093e \u0939\u0948, \u0909\u0928\u094d\u0939\u0947\u0902 \u092f\u0939 \u092a\u0924\u093e \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u0915\u093f <b>\u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0940 \u0938\u0941\u0935\u093f\u0927\u093e \u091c\u0932\u094d\u0926 \u0939\u0940 \u092c\u0902\u0926 \u0928\u0939\u0940\u0902 \u0939\u094b\u0928\u0947 \u0935\u093e\u0932\u0940 \u0939\u0948<\/b>. \u0905\u092c \u0938\u092e\u092f \u0939\u0948 \u0915\u093f \u0906\u092a \u0907\u0938 \u091f\u094d\u0930\u0947\u0928 \u0915\u093e \u0938\u092b\u093c\u0930 \u0936\u0941\u0930\u0942 \u0915\u0930\u0947\u0902.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0905\u0938\u0932 \u092e\u0947\u0902, Harvard Business Review \u0915\u0940 2018 \u0915\u0940 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u092e\u0947\u0902 \u092c\u0924\u093e\u092f\u093e \u0917\u092f\u093e \u0939\u0948 \u0915\u093f <a href=\"https:\/\/hbr.org\/resources\/pdfs\/comm\/google\/mobilemessaging.pdf\"><u>\u0938\u0930\u094d\u0935\u0947 \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 68% \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u094b \u0909\u092e\u094d\u092e\u0940\u0926 \u0939\u0948 \u0915\u093f \u090f\u0921\u0935\u093e\u0902\u0938 \u092e\u094b\u092c\u093e\u0907\u0932 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0910\u092a\u094d\u0938 \u092a\u093e\u0901\u091a \u0938\u093e\u0932\u094b\u0902 \u0915\u0947 \u0905\u0902\u0926\u0930 \u0911\u0928\u0932\u093e\u0907\u0928 \u0915\u0902\u091c\u093c\u094d\u092f\u0942\u092e\u0930 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u092e\u0947\u0902 \u092c\u0939\u0941\u0924 \u0939\u0940 \u0905\u0939\u092e \u092d\u0942\u092e\u093f\u0915\u093e \u0928\u093f\u092d\u093e\u090f\u0901\u0917\u0947<\/u><\/a>. \u0939\u092e\u093e\u0930\u093e \u092e\u093e\u0928\u0928\u093e \u0939\u0948 \u0915\u093f \u0906\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u093e\u0932\u094b\u0902 \u092e\u0947\u0902 \u095b\u094d\u092f\u093e\u0926\u093e \u0938\u0947 \u095b\u094d\u092f\u093e\u0926\u093e \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u095b\u0930\u093f\u090f \u0909\u0928\u0915\u0947 \u092e\u094b\u092c\u093e\u0907\u0932 \u0938\u094d\u0915\u094d\u0930\u0940\u0928 \u092a\u0930 \u0915\u0941\u091b \u0939\u0940 \u091f\u0948\u092a \u0915\u0930\u0915\u0947 \u0916\u0930\u0940\u0926\u093e\u0930\u0940 \u0915\u093e \u092a\u0942\u0930\u0940 \u0924\u0930\u0939 \u0938\u0947 \u092a\u0930\u094d\u0938\u0928\u0932\u093e\u0907\u091c\u093c \u0915\u093f\u092f\u093e \u0939\u0941\u0906 \u0905\u0928\u0941\u092d\u0935 \u092e\u093f\u0932\u0947\u0917\u093e. \u0906\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u092e\u092f \u092e\u0947\u0902, \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0905\u092a\u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u0940 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0913\u0902 \u0914\u0930 \u091c\u093c\u0930\u0942\u0930\u0924\u094b\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0926\u093f\u0916\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902. \u0907\u0938\u0938\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0915\u094b \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0916\u094b\u091c\u0928\u0947 \u0914\u0930 \u0916\u0930\u0940\u0926\u0928\u0947 \u0915\u0947 \u092c\u0940\u091a \u0915\u093e \u0905\u0902\u0924\u0930 \u0916\u0924\u094d\u092e \u0939\u094b\u0917\u093e \u0914\u0930 \u0909\u0928\u0915\u093e \u090f\u0902\u0917\u0947\u091c\u092e\u0947\u0902\u091f \u092c\u0922\u093c\u0947\u0917\u093e.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0907\u0938\u0915\u0947 \u0905\u0932\u093e\u0935\u093e, \u091a\u0948\u091f \u092e\u0947\u0902 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0915\u0947 \u092a\u0930\u094d\u0938\u0928\u0932\u093e\u0907\u091c\u093c \u0915\u093f\u090f \u0939\u0941\u090f \u0938\u0941\u091d\u093e\u0935 \u0926\u0947\u0928\u0947 \u0915\u0940 \u0938\u0941\u0935\u093f\u0927\u093e \u0938\u0947 \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u094b \u092c\u0947\u0939\u0924\u0930 \u092c\u0928\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0947\u0917\u0940 \u0914\u0930 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u0915\u094b \u0905\u092a\u0928\u0947 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u091a\u0948\u0928\u0932 \u092a\u0930 \u092c\u0939\u0941\u0924 \u091c\u093c\u094d\u092f\u093e\u0926\u093e ROI \u092e\u093f\u0932\u0947\u0917\u093e. 2019 \u0915\u0940 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u092e\u0947\u0902, <a href=\"https:\/\/www.salesforce.com\/blog\/retailers-personalize-messaging\/\"><u>Salesforce \u0928\u0947 \u092a\u093e\u092f\u093e \u0915\u093f \u092a\u0930\u094d\u0938\u0928\u0932\u093e\u0907\u091c\u093c \u0915\u093f\u090f \u0917\u090f \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0938\u0941\u091d\u093e\u0935\u094b\u0902 \u0938\u0947 \u0938\u093f\u0930\u094d\u092b\u093c 7% \u0935\u093f\u091c\u093c\u093f\u091f \u0939\u0941\u0908, \u0932\u0947\u0915\u093f\u0928 \u0906\u092f \u092e\u0947\u0902 26% \u0915\u0940 \u0915\u092e\u093e\u0932 \u0915\u0940 \u092c\u0922\u093c\u094b\u0924\u0930\u0940 \u0939\u0941\u0908.<\/u><\/a><br><u><\/u><br><u><\/u><b>\u092f\u0939 \u0906\u092a\u0915\u0940 \u0906\u092f \u0915\u093e \u090f\u0915 \u091a\u094c\u0925\u093e\u0908 \u0939\u0948 \u091c\u094b \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0940 \u0924\u093e\u0915\u0924 \u0938\u0947 \u0939\u093e\u0938\u093f\u0932 \u0939\u0941\u0906 \u0939\u0948.<\/b><\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"a6a69e\" data-has-transparency=\"false\" style=\"--dominant-color: #a6a69e;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-5-842x474-05.jpg\" alt=\"\u092e\u094b\u092c\u093e\u0907\u0932 \u0926\u0947\u0916\u0924\u093e \u0939\u0941\u0906 \u0906\u0926\u092e\u0940\" class=\"wp-image-2023 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-5-842x474-05.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-5-842x474-05.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/The-Rise-of-EBM-Body-5-842x474-05.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0939\u092e\u0928\u0947 \u0926\u0947\u0916\u093e \u0939\u0948 \u0915\u093f \u0915\u093f\u0938 \u0924\u0930\u0939 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0938\u0947 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947\u092f\u0930 \u0915\u0947 \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u092e\u0947\u0902 \u092a\u0939\u0932\u0947 \u0939\u0940 \u092c\u0926\u0932\u093e\u0935 \u0939\u0941\u0906 \u0939\u0948 \u0914\u0930 \u0906\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u093e\u0932\u094b\u0902 \u092e\u0947\u0902 \u092f\u0947 \u092c\u0926\u0932\u0924\u0947 \u0930\u0939\u0947\u0902\u0917\u0947. \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u092e\u0947\u0902 \u091c\u094b \u092c\u0922\u093c\u094b\u0924\u0930\u0940 \u0939\u092e\u0928\u0947 \u0926\u0947\u0916\u0940 \u0939\u0948, \u0909\u0938\u0915\u0940 \u0935\u091c\u0939 \u0938\u0947 <a href=\"https:\/\/developers.intern.facebook.com\/success-stories\/dekoruma\/\"><u>\u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u0930\u094d\u0935\u093f\u0938 \u0915\u0949\u0932 \u0938\u0947\u0902\u091f\u0930 \u0928\u093f\u0935\u0947\u0936 \u092e\u0947\u0902 \u092d\u0940 \u0910\u0938\u0940 \u0939\u0940 \u0915\u092e\u0940<\/u><\/a> \u0906\u0928\u0947 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0939\u0948. \u0907\u0938 \u0924\u0930\u0939 \u0915\u0940 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u094b \u0905\u092a\u0928\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u092c\u093f\u091c\u093c\u0928\u0947\u0938, \u0907\u0928-\u092a\u0930\u094d\u0938\u0928 \u0915\u0949\u0932 \u0938\u0947\u0902\u091f\u0930 \u0915\u094b \u092b\u093c\u0902\u0921 \u0926\u0947\u0928\u0947 \u0915\u0947 \u092c\u091c\u093e\u092f ROI \u092a\u0930 \u0915\u093e\u092e \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 \u0935\u093f\u0915\u0932\u094d\u092a \u0915\u094b \u0905\u092a\u0928\u093e\u090f\u0901\u0917\u0947: \u0915\u0938\u094d\u091f\u092e\u0930 \u0915\u0947 \u0938\u092c\u0938\u0947 \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0938\u0935\u093e\u0932\u094b\u0902 \u0914\u0930 \u0936\u093f\u0915\u093e\u092f\u0924\u094b\u0902 \u0915\u093e \u091c\u0935\u093e\u092c \u0926\u0947\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0930\u093f\u092f\u0932-\u091f\u093e\u0907\u092e \u091a\u0948\u091f\u092c\u0949\u091f \u0915\u093e \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0928\u093e.<\/p>\n\n<p class=\"wp-block-paragraph\">AI \u0928\u0947 \u0915\u0938\u094d\u091f\u092e\u0930 \u0938\u0930\u094d\u0935\u093f\u0938 \u092e\u0947\u0902 \u0905\u092a\u0928\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u092a\u0939\u0932\u0947 \u0939\u0940 \u0938\u093e\u092c\u093f\u0924 \u0915\u0930 \u0926\u0940 \u0939\u0948. \u0905\u092c \u092c\u093f\u095b\u0928\u0947\u0938, \u0911\u091f\u094b\u092e\u0947\u091f\u0947\u0921 \u092e\u0948\u0938\u0947\u091c \u092d\u0947\u091c\u0928\u093e \u0936\u0941\u0930\u0942 \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902, \u091c\u0948\u0938\u0947 \u0915\u093f \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0915\u0947 \u0938\u0941\u091d\u093e\u0935, \u0915\u093e\u0930\u094d\u091f \u092e\u0947\u0902 \u0930\u0916\u0947 \u0917\u090f \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0915\u0947 \u0930\u093f\u092e\u093e\u0907\u0902\u0921\u0930, \u0938\u094d\u091f\u0949\u0915 \u092e\u0947\u0902 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u0915\u0947 \u0909\u092a\u0932\u092c\u094d\u0927 \u0939\u094b\u0928\u0947 \u0938\u0947 \u091c\u0941\u095c\u0947 \u0928\u094b\u091f\u093f\u095e\u093f\u0915\u0947\u0936\u0928. \u092f\u0947 \u0938\u092d\u0940 \u092e\u0948\u0938\u0947\u091c \u090f\u0915 \u0939\u0940 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u091a\u0948\u0928\u0932 \u0938\u0947 \u092d\u0947\u091c\u0947 \u091c\u093e \u0930\u0939\u0947 \u0939\u0948\u0902 <a href=\"https:\/\/developers.facebook.com\/success-stories\/betterware-mexico\/\"><u>. \u0907\u0938\u0938\u0947 \u092c\u093f\u095b\u0928\u0947\u0938 \u0915\u094b \u0914\u0930 \u092c\u095d\u093f\u092f\u093e \u0924\u0930\u0940\u0915\u0947 \u0938\u0947 \u092e\u0948\u0928\u0947\u091c \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0947\u0917\u0940 \u0914\u0930 \u092c\u093f\u095b\u0928\u0947\u0938 \u0915\u0947 \u0932\u093f\u090f \u092f\u0939 \u090f\u0915 \u092c\u0939\u0941\u0924 \u0939\u0940 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u091f\u0942\u0932 \u0938\u093e\u092c\u093f\u0924 \u0939\u094b\u0917\u093e <\/u><\/a>. \u091c\u0948\u0938\u0947-\u091c\u0948\u0938\u0947 \u092f\u0939 \u091f\u0947\u0915\u094d\u0928\u094b\u0932\u0949\u091c\u0940 \u092c\u0947\u0939\u0924\u0930 \u0939\u094b\u0924\u0940 \u091c\u093e\u090f\u0917\u0940, \u0939\u092e\u0947\u0902 \u0909\u092e\u094d\u092e\u0940\u0926 \u0939\u0948 \u0915\u093f 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\u090f\u0902\u0917\u0947\u091c\u092e\u0947\u0902\u091f \u092c\u0922\u093c\u0924\u0940 \u091c\u093e\u090f\u0917\u0940. \u0907\u0938\u0938\u0947 \u0905\u0917\u0932\u0947 \u0926\u0936\u0915 \u092e\u0947\u0902 \u0917\u094d\u0932\u094b\u092c\u0932 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u0932\u093f\u090f \u0924\u0930\u0915\u094d\u0915\u0940 \u0915\u093e \u0930\u093e\u0938\u094d\u0924\u093e \u0938\u093e\u092b\u093c \u0939\u094b\u0924\u093e \u091c\u093e\u090f\u0917\u093e.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0924\u094b, \u092f\u0939\u093e\u0901 \u0938\u0947 \u0939\u092e\u0947\u0902 \u0915\u094d\u092f\u093e \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092e\u093f\u0932\u0940?<\/p>\n\n<p class=\"wp-block-paragraph\">\u0906\u091c \u0915\u0947 \u0915\u0938\u094d\u091f\u092e\u0930\u094d\u0938 \u0928 \u0938\u093f\u0930\u094d\u092b\u093c \u092c\u094d\u0930\u093e\u0902\u0921 \u0938\u0947 \u0915\u0928\u0947\u0915\u094d\u091f 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\u0926\u0947\u0928\u0947 \u0915\u0947 <a href=\"https:\/\/www.drift.com\/blog\/selling-with-live-chat-best-practices\/\"><u>\u0938\u092c\u0938\u0947 \u0905\u091a\u094d\u091b\u0947 \u0924\u0930\u0940\u0915\u094b\u0902 \u092e\u0947\u0902 \u0938\u0947 \u090f\u0915 \u0939\u0948, \u092e\u0948\u0938\u0947\u091c \u0914\u0930 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0909\u0928\u0938\u0947 \u0915\u0928\u0947\u0915\u094d\u091f \u0915\u0930\u0928\u093e<\/u><\/a>. \u091c\u093f\u0924\u0928\u0940 \u091c\u0932\u094d\u0926\u0940 \u0906\u092a\u0915\u093e \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u0947 \u0932\u093f\u090f \u0911\u092a\u094d\u091f\u093f\u092e\u093e\u0907\u091c\u093c \u0939\u094b\u0917\u093e, \u0909\u0924\u0928\u0940 \u0939\u0940 \u091c\u0932\u094d\u0926\u0940 \u0906\u092a \u092b\u093c\u093e\u092f\u0926\u0947 \u0926\u0947\u0916 \u092a\u093e\u090f\u0901\u0917\u0947.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0906\u092a \u0915\u093f\u0938 \u091a\u0940\u091c\u093c \u0915\u093e \u0907\u0902\u0924\u091c\u093c\u093e\u0930 \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902?<\/p>\n\n<p class=\"wp-block-paragraph\"><u>\u00b9 \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0930\u093f\u0938\u0930\u094d\u091a \u0938\u094d\u091f\u0921\u0940 (Facebook \u0928\u0947 \u0905\u092e\u0947\u0930\u093f\u0915\u093e, \u091c\u0930\u094d\u092e\u0928\u0940, \u092f\u0942\u0928\u093e\u0907\u091f\u0947\u0921 \u0915\u093f\u0902\u0917\u0921\u092e, \u092d\u093e\u0930\u0924, \u092e\u0947\u0915\u094d\u0938\u093f\u0915\u094b, \u092c\u094d\u0930\u093e\u091c\u093c\u0940\u0932 \u0914\u0930 \u0907\u0902\u0921\u094b\u0928\u0947\u0936\u093f\u092f\u093e \u092e\u0947\u0902 18 \u0938\u093e\u0932 \u0914\u0930 \u0909\u0938\u0938\u0947 \u091c\u093c\u094d\u092f\u093e\u0926\u093e \u0909\u092e\u094d\u0930 \u0915\u0947 8,214 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\u0924\u0947\u091c\u093c\u0940 \u0932\u093e\u0928\u0947 \u0915\u093e \u0924\u0930\u0940\u0915\u093e \u091c\u093e\u0928\u0947\u0902.<\/p>\n","protected":false},"author":12,"featured_media":10222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[482],"tags":[],"class_list":["post-10221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-482"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c\u093c \u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u0915\u093e \u0909\u0926\u092f | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"\u092c\u093f\u091c\u093c\u0928\u0947\u0938 \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 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