{"id":7828,"date":"2026-03-28T23:09:15","date_gmt":"2026-03-29T03:09:15","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/conversation-categories\/pesan-utilitas\/"},"modified":"2026-04-30T02:56:04","modified_gmt":"2026-04-30T06:56:04","slug":"utility","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/id\/products\/conversation-categories\/utility\/","title":{"rendered":"Pesan Utilitas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-hero-split wp-pattern-hero-split--framed has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Kategori pesan<\/p>\n\n\n\n<h1 id=\"pesan-utilitas\" class=\"wp-block-heading is-typography-preset-heading-1\">Pesan utilitas<\/h1>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Selama dan setelah pembelian, pesan utilitas bisa membantu menyampaikan pembaruan status orderan yang penting dan notifikasi pelanggan yang terikat waktu.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video data-wab-video-name=\"Demonstration of utility messages between a business and a customer\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/conv-cat-utility-demo.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"pesan-utilitas-di-whatsapp-terus-memberi-pelanggan-informasi-terbaru-dengan-pembaruan-yang-tepat-waktu-selama-proses-pembelian-dan-pascakonversi-sehingga-memastikan-pengalaman-pelanggan-yang-positif-s\" class=\"wp-block-heading has-text-align-center alignfull is-typography-preset-heading-1 is-typography-preset-heading-2\" style=\"margin-right:var(--wp--preset--spacing--24-40);margin-left:var(--wp--preset--spacing--24-40);padding-bottom:var(--wp--preset--spacing--40-80)\">Pesan utilitas di WhatsApp terus memberi <mark style=\"background-color:transparent\" class=\"has-green-underline\">pelanggan informasi terbaru<\/mark> dengan pembaruan yang tepat waktu selama proses pembelian dan pascakonversi sehingga memastikan pengalaman pelanggan yang positif sepanjang perjalanan.<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-content-cards-two-column__grid is-layout-grid wp-container-core-group-is-layout-dd596742 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--3\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/upward-chart.svg\" alt=\"\" class=\"wp-image-2401\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"dorong-perkembangan\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Dorong perkembangan<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">dengan terus memberi pelanggan informasi terbaru dan meminimalkan hambatan<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--4\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/intake-tray.svg\" alt=\"\" class=\"wp-image-2402\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"sediakan-pesanan\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Sediakan pesanan<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">dengan memberikan pembaruan dan dukungan cepat serta dapat ditindaklanjuti<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-e94daf16 wp-block-group-is-layout-flex is-style-surface-primary--5\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/heart.svg\" alt=\"\" class=\"wp-image-2366\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"pertahankan-pelanggan\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Pertahankan pelanggan<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">dengan memberikan bantuan pascapenjualan yang mudah<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"meningkatkan-kinerja-dan-roi\" class=\"wp-block-heading is-style-green-line\">Meningkatkan kinerja dan ROI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Dengan saluran langsung yang menawarkan tingkat keterbacaan dan respons yang telah terbukti serta interaksi kaya yang mendorong interaksi berkualitas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Dengan memberikan informasi kepada pelanggan untuk mengurangi pertanyaan yang masuk sekaligus memberi mereka saluran komunikasi dua arah yang nyaman<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"928681\" data-has-transparency=\"false\" style=\"--dominant-color: #928681;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?w=608\" alt=\"A smiling woman behind a service counter, holding a tablet\" class=\"wp-image-920 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"645c5d\" data-has-transparency=\"false\" style=\"--dominant-color: #645c5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?w=608\" alt=\"A smiling man sitting at a counter looking at his phone\" class=\"wp-image-921 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"menyempurnakan-pengalaman-pelanggan\" class=\"wp-block-heading is-style-green-line\">Menyempurnakan pengalaman pelanggan<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Dengan cara terhubung bersama pelanggan di saluran pilihan mereka, yang sudah terbukti meningkatkan kepuasan dan retensi pelanggan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Untuk membedakan merek Anda dari pesaing dan mendorong pertumbuhan<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"meningkatkan-hasil-di-seluruh-bagian-perjalanan-pelanggan\" class=\"wp-block-heading is-style-green-line\">Meningkatkan hasil di seluruh bagian perjalanan pelanggan<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Menggunakan satu utas untuk berbagai jenis interaksi dan dengan mendorong adopsi saluran oleh pelanggan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Dengan memperkuat hubungan bersama pelanggan yang digerakkan lewat WhatsApp guna mendorong persetujuan untuk jenis pesan WhatsApp lainnya, termasuk pesan marketing<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"846e5d\" data-has-transparency=\"false\" style=\"--dominant-color: #846e5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?w=608\" alt=\"A man and woman sitting in an office, talking to each other\" class=\"wp-image-922 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-centered-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"gunakan-pesan-utilitas-ketika-pesan-harus-menjangkau-pelanggan-secara-tepat-waktu-mendorong-interaksi-dan-memberikan-pengalaman-yang-positif\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2 is-typography-preset-heading-3\">Gunakan pesan utilitas ketika pesan harus menjangkau pelanggan secara tepat waktu, mendorong interaksi, dan memberikan pengalaman yang positif.<br><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c9ff733c wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--40-80)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"608\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/utility-conversations.svg\" alt=\"Contoh pengguna yang setuju menerima pembaruan\" class=\"wp-image-2087\" style=\"border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"e6e9d8\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?w=688\" alt=\"Contoh pengguna yang menerima pembaruan tentang orderan\" class=\"wp-image-924 not-transparent\" style=\"--dominant-color: #e6e9d8; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"ebe8db\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"689\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?w=688\" alt=\"Contoh pengguna yang setuju menerima pembaruan\" class=\"wp-image-923 has-transparency\" style=\"--dominant-color: #ebe8db; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"eae8d9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?w=688\" alt=\"Contoh pengguna yang menerima peringatan akun\" class=\"wp-image-925 not-transparent\" style=\"--dominant-color: #eae8d9; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large size-full wab-interactive-media-image\"><img data-dominant-color=\"e7e9d9\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e9d9;\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?w=688\" alt=\"Contoh pengguna yang diminta memberikan masukan terkait pengalamannya\" class=\"wp-image-926 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-18&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOptIns_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMengelola persetujuan\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Konfirmasikan ketika pelanggan menyetujui atau menolak pesan WhatsApp dari bisnis Anda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Berikan transparansi tentang pilihan privasi untuk menyempurnakan pengalaman pengguna<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Kurangi penolakan dengan memperkuat nilai pesan utilitas<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOrders_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMengelola orderan\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Kirimkan pesan otomatis dan mendetail yang mengonfirmasikan, memperbarui, atau membatalkan order atau transaksi pelanggan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Kurangi biaya dengan mengurangi jumlah pertanyaan masuk tentang pesanan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Selalu berikan informasi kepada pelanggan dan kurangi hambatan seputar perubahan pesanan untuk meningkatkan kepuasan pelanggan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Kurangi keterlambatan pengiriman untuk meningkatkan rasio pemenuhan orderan<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_SendAccountAlertsAndUpdates_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMengirim peringatan dan pembaruan akun\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Kirimkan pembaruan penting terkait akun atau produk, informasi keamanan, pengingat pembayaran, dan informasi sensitif waktu lainnya yang terkait dengan pembelian atau langganan sebelumnya.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Kurangi keterlambatan pembayaran dan tingkatkan pendapatan topline<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tingkatkan kepuasan pelanggan dengan menyederhanakan pengalaman pembayaran<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Kurangi biaya dengan mengurangi pertanyaan di seputar pembayaran dan masalah akun<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-15&quot;,&quot;contentId&quot;:&quot;tenup-accordion-15-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-15-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-15-content\" aria-expanded=\"false\" id=\"tenup-accordion-15-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_GetFeedback_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-14 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMendapatkan masukan\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-15-header\" id=\"tenup-accordion-15-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Kumpulkan saran pelanggan mengenai order, layanan, atau pengalaman pelanggan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Tingkatkan jumlah respons saran untuk mendapatkan insight maksimum<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Gunakan pesan langsung pascaperistiwa untuk mengumpulkan masukan mendetail terkait pengalaman tertentu<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-17&quot;,&quot;contentId&quot;:&quot;tenup-accordion-17-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-17-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-17-content\" aria-expanded=\"false\" id=\"tenup-accordion-17-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ContinueAConversationOnWhatsApp_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-16 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMelanjutkan percakapan di WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-17-header\" id=\"tenup-accordion-17-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Lanjutkan percakapan yang dimulai pelanggan di saluran lainnya, seperti email atau chatbot Anda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Hemat biaya dengan mengalihkan panggilan yang mahal ke saluran yang lebih efisien<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Promosikan adopsi pelanggan ke saluran Anda yang paling hemat biaya<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--19\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--20\" style=\"border-radius:25px\">\n<h2 id=\"jelajahi-kategori-pesan-tambahan\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 is-typography-preset-heading-3\">Jelajahi kategori pesan tambahan<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b7041f38 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesMarketing_Marketing_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/marketing\">Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesAuthentication_Authentication_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/authentication\">Autentikasi<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesService_Service_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/service\">Layanan<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--21\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--22\" style=\"border-radius:25px\">\n<h2 id=\"bangun-hubungan-pelanggan-yang-lebih-baik\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 has-brand-green-color has-text-color\">Bangun hubungan pelanggan yang lebih baik<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Platform WhatsApp Business memberdayakan bisnis skala menengah hingga besar untuk meningkatkan interaksi dengan pelanggan, mendongkrak penjualan, dan menciptakan pengalaman pelanggan yang lebih baik dengan interaksi di sepanjang corong.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"\/learn-more\">Mulai<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kategori pesan Pesan utilitas Selama dan setelah pembelian, pesan utilitas bisa membantu menyampaikan pembaruan status orderan yang penting dan notifikasi pelanggan yang terikat waktu. Pesan utilitas di WhatsApp terus memberi pelanggan informasi terbaru dengan pembaruan yang tepat waktu selama proses pembelian dan pascakonversi sehingga memastikan pengalaman pelanggan yang positif sepanjang perjalanan. Dorong perkembangan dengan terus [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5030,"parent":6228,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-7828","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pesan Utilitas WhatsApp | Otomatisasi notifikasi pelanggan<\/title>\n<meta name=\"description\" content=\"Otomatisasi pesan notifikasi tentang status orderan, pembaruan akun, atau pengingat pembayaran dan janji temu untuk membantu meningkatkan hasil bisnis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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