{"id":10036,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/6-tren-belanja-musim-liburan-untuk-menyempurnakan-strategi-whatsapp-musiman-anda\/"},"modified":"2026-04-30T02:51:11","modified_gmt":"2026-04-30T06:51:11","slug":"holiday-shopping-trends-seasonal-strategy","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/id\/blog\/holiday-shopping-trends-seasonal-strategy\/","title":{"rendered":"6 Tren Belanja Musim Liburan untuk Menyempurnakan Strategi WhatsApp Musiman Anda"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Puncak musim belanja pada hari libur dan periode Hari Diskon Besar-Besaran adalah momen ketika konsumen tidak hanya membeli, tetapi juga terbuka untuk mencari merek dan produk baru secara online. Hal ini menciptakan peluang penting bagi bisnis untuk membangun basis pelanggan mereka dan memperdalam hubungan yang bisa menghasilkan pertumbuhan sepanjang tahun. Namun, Anda harus menemui pembeli di tempat mereka berada, baik dalam hal saluran yang mereka gunakan untuk menghabiskan waktu maupun prioritas belanja mereka.<\/p>\n\n<p class=\"wp-block-paragraph\">Guna membantu Anda mengembangkan strategi pesan bisnis yang paling efektif untuk puncak penjualan liburan, kami telah mengumpulkan beberapa insight berdasarkan perilaku dan sikap belanja musiman.<\/p>\n\n<h2 id=\"tren-belanja-utama-untuk-musim-liburan-di-depan-mata\" class=\"wp-block-heading\">Tren belanja utama untuk musim liburan di depan mata<\/h2>\n\n<p class=\"wp-block-paragraph\">Analisis global berdasarkan hampir 18 ribu pembeli di musim liburan<sup>*<\/sup> menunjukkan beberapa pola penting yang bisa Anda gunakan untuk mengatur waktu dan membentuk strategi perpesanan guna memaksimalkan dampak bisnis. Berikut enam temuan utama yang perlu dipertimbangkan.<\/p>\n\n<h3 id=\"1-pembelanja-merencanakan-bahkan-lebih-awal\" class=\"wp-block-heading\">1. Pembelanja merencanakan (bahkan) lebih awal<\/h3>\n\n<p class=\"wp-block-paragraph\">Setiap tahun, tampaknya konsumen mulai merencanakan lebih awal untuk belanja liburan akhir tahun. Di seluruh dunia, makin banyak pembelanja mulai merencanakan apa dan di mana mereka ingin membeli sebelum bulan Oktober. Bahkan untuk orang yang tidak terlalu suka berburu promo awal, hanya sedikit yang menunggu hingga Desember untuk berencana dan malah bersiap-siap di bulan November.<\/p>\n\n<p class=\"wp-block-paragraph\">Artinya, merchant yang cakap tidak bisa menunda untuk membangun awareness, menciptakan prospek, dan menawarkan promosi yang dipersonalisasi. Mulai percakapan lebih awal, dan berinteraksi selama siklus pelanggan untuk memastikan Anda memahami rencana liburan setiap pembelanja.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f5f7f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f5f7f6;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"504\" class=\"wp-image-1278 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg\" alt=\"Jadwal perencanaan belanja liburan\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=300,126 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=768,323 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=1024,430 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"2-makin-banyak-konsumen-yang-online-saat-liburan-siap-menemukan-hal-baru\" class=\"wp-block-heading\">2. Makin banyak konsumen yang online saat liburan, siap menemukan hal baru<\/h3>\n\n<p class=\"wp-block-paragraph\">Mayoritas pembelanja musim liburan mengatakan bahwa mereka menghabiskan lebih banyak waktu online selama musim liburan dibandingkan dengan waktu lainnya dalam setahun, terutama konsumen Gen Z dan Milenial. Peningkatan konsumsi media digital ini berkorelasi dengan peningkatan aktivitas belanja, seperti penemuan dan pembelian dari berbagai kategori yang lebih luas.<\/p>\n\n<p class=\"wp-block-paragraph\">Tak kalah pentingnya, lebih dari separuh pembeli musim liburan menemukan merek atau produk selama musim liburan di platform Meta seperti WhatsApp.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d1d6d1\" data-has-transparency=\"false\" style=\"--dominant-color: #d1d6d1;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"407\" class=\"wp-image-1280 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg\" alt=\"Waktu yang dihabiskan secara online saat liburan, penemuan produk saat belanja\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=300,102 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=768,260 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=1024,347 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Poin utamanya? Tampillah di dunia online dengan fitur seperti <a href=\"https:\/\/whatsappbusiness.com\/id\/products\/ads-that-click-to-whatsapp\/\">iklan yang mengarahkan ke WhatsApp<\/a> untuk menjangkau pemirsa baru, memulai percakapan baru, dan menjadi lebih mudah ditemukan.<\/p>\n\n<h3 id=\"3-pembelanja-musim-liburan-menggunakan-teknologi-meta-di-setiap-langkah-perjalanan-belanja-termasuk-pembelian\" class=\"wp-block-heading\">3. Pembelanja musim liburan menggunakan teknologi Meta di setiap langkah perjalanan belanja, termasuk pembelian<\/h3>\n\n<p class=\"wp-block-paragraph\">Teknologi Meta memengaruhi pembelian musiman pembeli dan mendorong penemuan merek dan produk. Orang-orang menggunakan Meta di seluruh perjalanan, dengan hampir sepertiga pembelanja musim liburan melakukan pembelian di teknologi Meta, di mana fitur belanja terintegrasi membantu menyederhanakan pengalaman belanja.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"eff1f1\" data-has-transparency=\"false\" style=\"--dominant-color: #eff1f1;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" class=\"wp-image-1270 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg\" alt=\"Penemuan, evaluasi, dan pembelian di musim liburan dengan Meta\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=300,100 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=768,256 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=1024,341 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"4-promo-dan-diskon-liburan-selalu-populer\" class=\"wp-block-heading\">4. Promo dan diskon liburan selalu populer<\/h3>\n\n<p class=\"wp-block-paragraph\">Terutama di wilayah yang konsumennya merasa tidak yakin dengan kondisi ekonomi, orang-orang mencari alternatif yang lebih murah dan memanfaatkan diskon musiman. Faktanya, hampir separuh pembeli secara global melakukan sebagian besar belanja liburan mereka selama peristiwa diskon musiman.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ced5d5\" data-has-transparency=\"false\" style=\"--dominant-color: #ced5d5;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"458\" class=\"wp-image-1897 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg\" alt=\"acara obral diskon musiman\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=300,115 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=768,293 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=1024,391 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Merchant harus mempertimbangkan hal ini ketika merancang strategi pengiriman pesan bisnis mereka, dan memprioritaskan promosi, kupon, dan tawaran khusus yang menarik bagi konsumen yang peduli dengan nilai.<\/p>\n\n<h3 id=\"5-black-friday-dan-cyber-monday-tetap-menjadi-peristiwa-utama\" class=\"wp-block-heading\">5. Black Friday dan Cyber Monday tetap menjadi peristiwa utama<\/h3>\n\n<p class=\"wp-block-paragraph\">Selama semua Periode Obral Besar, pembelanja terus mengalokasikan porsi signifikan dari anggaran mereka untuk Black Friday dan Cyber Monday, khususnya di EMEA dan Amerika Utara. Di wilayah-wilayah tersebut, pelapak harus terus merencanakan dan mengoptimalkan kampanye mereka untuk memanfaatkan peristiwa puncak belanja akhir tahun tersebut.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ecf0ed\" data-has-transparency=\"false\" style=\"--dominant-color: #ecf0ed;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"377\" class=\"wp-image-1960 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg\" alt=\"Pangsa pengeluaran selama Periode Obral Besar\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=300,94 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=768,241 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=1024,322 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"6-di-setiap-wilayah-teknologi-meta-membantu-membentuk-belanja-hari-pesta-belanja\" class=\"wp-block-heading\">6. Di setiap wilayah, teknologi Meta membantu membentuk belanja Hari Pesta Belanja<\/h3>\n\n<p class=\"wp-block-paragraph\">Bahkan di antara pembelanja Gen Z dan Milenial secara global, tidak ada yang sebanding dengan teknologi Meta dalam hal pengaruh selama puncak musim belanja besar sepanjang tahun. Bisnis harus mempertimbangkan hal ini saat merencanakan bauran marketing yang efektif.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d3e6da\" data-has-transparency=\"false\" style=\"--dominant-color: #d3e6da;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"565\" class=\"wp-image-1536 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg\" alt=\"Pengaruh pembelian Hari Pesta Belanja\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=300,141 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=768,362 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=1024,482 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 id=\"manfaatkan-tren-ini-sebaik-baiknya-dengan-pengiriman-pesan-bisnis-di-whatsapp\" class=\"wp-block-heading\">Manfaatkan tren ini sebaik-baiknya dengan pengiriman pesan bisnis di WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Periode belanja musiman adalah peluang Anda untuk menjangkau audiens dan pembelanja baru saat mereka paling aktif online, paling terbuka untuk mencari merek dan produk baru, serta mencari promo liburan yang menarik.<\/p>\n\n<p class=\"wp-block-paragraph\">Teknologi Meta seperti WhatsApp sangat berpengaruh selama puncak penjualan ini. WhatsApp untuk Bisnis memberi Anda cara yang efektif untuk terhubung dengan pelanggan di seluruh siklusnya, mendapatkan lebih banyak pembelanjaan liburan, dan menciptakan pengalaman belanja yang dipersonalisasi serta pesan yang relevan yang melibatkan pembeli sepanjang tahun.<\/p>\n\n<p class=\"wp-block-paragraph\">Pelajari selengkapnya cara mengoptimalkan strategi perpesanan bisnis musiman dengan rangkaian lengkap <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\" data-creative-detail=\"HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_MakeTheMostOfTheseTrendsWithBusinessMessagingOnWhatsApp_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_MakeTheMostOfTheseTrendsWithBusinessMessagingOnWhatsApp_InlineLink&quot;}\">sumber daya liburan dan Hari Diskon Besar-besaran<\/a> dari WhatsApp untuk Bisnis. Jika Anda belum menggunakan WhatsApp untuk Bisnis, <a href=\"https:\/\/whatsappbusiness.com\/id\/learn-more\/\">mulai sekarang juga<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>*<\/sup>Sumber: \u201cSeasonal Holidays Study\u201d oleh YouGov (studi online yang diprakarsai Meta terhadap 17.906 pembelanja di musim liburan yang berusia 18-64 tahun di Australia, Brasil, Kanada, Prancis, Jerman, Indonesia, Jepang, Meksiko, Korea Selatan, Swedia, Thailand, Inggris, Amerika Serikat, Vietnam), Desember 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangun strategi pengiriman pesan bisnis yang lebih efektif dengan insight tentang perilaku konsumen selama liburan dan Hari Diskon Besar-besaran.<\/p>\n","protected":false},"author":0,"featured_media":10037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[493],"tags":[],"class_list":["post-10036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pesan-bisnis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 Tren Belanja Musim Liburan untuk Membentuk Strategi WhatsApp Musiman Anda | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Bangun strategi pengiriman pesan bisnis yang lebih efektif dengan insight tentang perilaku konsumen selama liburan dan Hari Diskon Besar-besaran.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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