{"id":9638,"date":"2023-06-29T00:00:00","date_gmt":"2023-06-29T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/platform-whatsapp-business-apa-itu-dan-mengapa-bisnis-e-commerce-anda-memerlukannya\/"},"modified":"2026-04-30T02:49:58","modified_gmt":"2026-04-30T06:49:58","slug":"why-e-commerce-needs-whatsapp","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/id\/blog\/why-e-commerce-needs-whatsapp\/","title":{"rendered":"Platform WhatsApp Business: Apa itu dan Mengapa Bisnis E-commerce Anda Memerlukannya"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<p class=\"wp-block-paragraph\">E-commerce terus berkembang pesat karena semakin banyak pelanggan yang memprioritaskan kecepatan dan kenyamanan yang ditawarkan pengalaman berbelanja online. Selain pertumbuhan yang pesat ini, ada perubahan besar dalam cara orang berkomunikasi satu sama lain dan dengan bisnis. Pergeseran itu terjadi di balik layar, di mana teknologi baru tersedia untuk memperluas jangkauan Anda dan memberikan pengalaman pelanggan yang mencerminkan merek Anda di setiap touchpoint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pengiriman pesan bisnis adalah fitur komunikasi yang bagus untuk brand e-commerce yang ingin memberikan interaksi pelanggan yang cepat, personal, dan menarik di setiap tahap perjalanan pelanggan. Lanjutkan membaca untuk mempelajari selengkapnya tentang alasan bisnis perusahaan harus menggunakan perpesanan bisnis untuk memperkuat komunikasi dan meningkatkan interaksi pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apa yang bisa Anda lakukan sebagai bisnis e-commerce untuk meningkatkan penjualan? Berkomunikasi dengan pelanggan melalui Platform WhatsApp Business adalah awal yang bagus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut laporan State of WhatsApp Business Messaging dari Spectrm, 69% pelanggan yang disurvei mengatakan bahwa mereka lebih cenderung membeli dari perusahaan yang memungkinkan mereka berinteraksi dengan brand via WhatsApp.<sup class=\"wab-note\" data-title=\"Spectrm, \u201cThe State of WhatsApp Brand Messaging Report,\u201d November 2022\">1<\/sup> Ini menunjukkan peluang besar untuk bisnis e-commerce perusahaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan Platform WhatsApp Business, terutama bisnis berukuran perusahaan seperti merek e-commerce, dapat terhubung dengan pelanggan mereka melalui aplikasi berkirim pesan yang sangat populer. Terus baca untuk mempelajari selengkapnya tentang Platform WhatsApp Business, alasan bisnis e-commerce sangat menyukainya, dan tampilan beberapa fitur utamanya saat digunakan.<\/p>\n\n\n\n<h2 id=\"apa-itu-whatsapp-business\" class=\"wp-block-heading\"><b>Apa itu WhatsApp Business?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Produk WhatsApp Business memungkinkan perusahaan kecil dan besar untuk berinteraksi dengan pemirsa dan mempercepat penjualan dengan menggunakan WhatsApp dengan pelanggan mereka.<\/p>\n\n\n\n<h3 id=\"apa-perbedaan-antara-aplikasi-whatsapp-business-dan-platform-whatsapp-business\" class=\"wp-block-heading\"><b>Apa perbedaan antara Aplikasi WhatsApp Business dan Platform WhatsApp Business?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp Business memiliki dua produk yang terpisah, yaitu Aplikasi Bisnis dan Platform Bisnis. Aplikasi WhatsApp Business ditujukan untuk solopreneur dan bisnis kecil, sedangkan Platform WhatsApp Business melayani pelanggan perusahaan (bisnis berukuran sedang dan besar).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplikasi Bisnis dapat diunduh secara gratis, seperti aplikasi konsumen yang digunakan orang untuk mengirim pesan kepada keluarga dan teman. Dengan aplikasi ini, bisnis kecil dapat menunjuk hingga empat karyawan untuk terlibat dalam komunikasi pribadi manual dengan pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform WhatsApp Business (sering disebut sebagai WhatsApp API di pasar) memiliki fungsi yang lebih beragam. Platform ini menawarkan tiga antarmuka pemrograman aplikasi (API) yang memungkinkan bisnis e-commerce besar untuk berkomunikasi secara efektif dengan pelanggan dalam jumlah besar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Cloud API, yang dihosting oleh Meta<\/b>. Memungkinkan Anda mengirimkan pesan ke dan menerimanya dari pelanggan dalam skala besar melalui server Meta. Anda bisa menghubungkan ribuan agen langsung atau chatbot melalui API ini untuk berkomunikasi dengan pelanggan baik secara manual atau melalui otomatisasi.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>On-Premises API<\/b>. Memungkinkan Anda berkomunikasi dengan pelanggan dengan cara yang sama seperti Cloud API, tetapi dihosting dan dikelola di server Anda sendiri.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Business Manager API<\/b>. Memungkinkan Anda mengelola akun Meta, pengaturan kampanye, dan aset kampanye serta mendapatkan pembaruan status.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Solusi berbasis API berarti Anda bisa mengintegrasikan Platform WhatsApp Business dengan infrastruktur yang ada, seperti fitur manajemen hubungan pelanggan (CRM), solusi dukungan pelanggan, dan platform marketing. Misalnya, Anda bisa mengintegrasikan akun WhatsApp Business dengan platform dukungan pelanggan seperti Zendesk untuk melacak, mengelola, dan menanggapi permintaan pelanggan via WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jika bisnis e-commerce Anda tidak memiliki developer internal, Anda bisa dengan mudah menemukan dan berinteraksi dengan <a href=\"https:\/\/faq.whatsapp.com\/695500918177858\" data-creative-detail=\"FAQWhatsApp_BusinessSolutionsProviders_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;FAQWhatsApp_BusinessSolutionsProviders_Link&quot;}\">Penyedia Solusi Bisnis (BSP) WhatsApp<\/a> untuk menangani integrasi profil bisnis Anda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"7b7463\" data-has-transparency=\"false\" style=\"--dominant-color: #7b7463;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-583 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-29-.jpg\" alt=\"Seseorang duduk di ruang tamu di atas sofa abu-abu sambil membuka paket yang berisi cangkir keramik\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-29-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-29-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-29-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"3-cara-platform-whatsapp-business-memperkuat-brand-e-commerce\" class=\"wp-block-heading\"><b>3 cara Platform WhatsApp Business memperkuat brand e-commerce<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mengirimkan pesan ke pelanggan menggunakan Platform WhatsApp Business memiliki beberapa keuntungan, dan yang pertama adalah kemampuan untuk menemui pelanggan di tempat mereka berada dengan merek yang mereka kenali. Sudah 175 juta orang mengirim pesan ke akun bisnis WhatsApp setiap harinya.<sup class=\"wab-note\" data-title=\"https:\/\/twitter.com\/wcathcart\/status\/1347660772483104769\">2<\/sup> Hal ini dikarenakan komunikasi via Platform WhatsApp Business memungkinkan bisnis perusahaan untuk berinteraksi langsung dengan pelanggan menggunakan pesan, gambar, dan format media kaya lainnya untuk pengalaman yang lebih personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform WhatsApp Business juga menyediakan data pengiriman yang andal kepada perusahaan, sehingga mereka bisa dengan mudah melihat pesan mana yang sudah dibuka, bukan hanya tersampaikan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semua ini berarti Platform WhatsApp Business membuahkan hasil bagi brand e-commerce, benar-benar hasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forrester mengonfirmasi betapa berharganya platform ini dalam studi internal mereka tentang bisnis ritel dan e-commerce yang menggunakan Platform WhatsApp Business dan\/atau Messenger API. Mereka menemukan bahwa rata-rata imbal hasil investasi (ROI) adalah \u201c$72.000 untuk organisasi komposit berukuran sedang dan $723.000 untuk yang berukuran besar selama tiga tahun.\u201d<sup class=\"wab-note\" data-title=\"Forrester, \u201cThe Total Economic Impact Of Meta Business Messaging For Customer Care,\u201d Juli 2022\">3<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berikut ini beberapa alasan mengapa Platform WhatsApp Business menawarkan laba yang tinggi untuk brand e-commerce.<\/p>\n\n\n\n<h3 id=\"mempermudah-penangkapan-dan-pengelolaan-prospek\" class=\"wp-block-heading\"><b>Mempermudah penangkapan dan pengelolaan prospek<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Platform WhatsApp Business sangat cocok untuk tim marketing karena membantu mereka menciptakan percakapan berkelanjutan di saluran yang makin disukai pelanggan untuk berinteraksi dengan brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hanya menggunakan Platform WhatsApp Business sudah cukup untuk menarik banyak pelanggan. Laporan Spectrm menemukan bahwa 66% pelanggan yang disurvei mengatakan bahwa mereka melakukan pembelian setelah berkomunikasi dengan merek di WhatsApp.<sup class=\"wab-note\" data-title=\"Spectrm, \u201cThe State of WhatsApp Brand Messaging Report,\u201d November 2022\">4<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laporan Spectrm juga menemukan bahwa 57% pelanggan yang disurvei mengklaim bahwa mereka secara rutin berkomunikasi atau menerima konten dan penawaran dari brand melalui WhatsApp, dan 70% mengatakan bahwa berkirim pesan dengan brand memiliki dampak positif terhadap persepsi mereka tentang perusahaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/overview\/getting-opt-in\/\" data-creative-detail=\"DevelopersFacebook_WhatsAppOverviewGettingOptIn_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;DevelopersFacebook_WhatsAppOverviewGettingOptIn_Link&quot;}\">Pelanggan baru perlu menyetujui <\/a> untuk mulai menerima pesan marketing dari Anda, dan mereka biasanya akan melakukannya, mengingat betapa pengguna WhatsApp suka menggunakan aplikasi perpesanan untuk berinteraksi dengan brand. Attentive menemukan bahwa hampir 90% pelanggan yang disurvei setuju untuk atau sudah mendaftar untuk menerima pesan dari merek. <sup class=\"wab-note\" data-title=\"Attentive, \u201c2022 UK SMS Marketing Consumer Trends Report,\u201d 2022\">5<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah menyetujui, calon pelanggan bisa menerima pesan pengelolaan prospek dari brand Anda, seperti notifikasi, berita dan pembaruan produk\/layanan, penawaran diskon, pengingat pengabaian keranjang, dan lainnya.<\/p>\n\n\n\n<h3 id=\"memungkinkan-anda-mempertahankan-pelanggan-dengan-notifikasi-pascapembelian\" class=\"wp-block-heading\"><b>Memungkinkan Anda mempertahankan pelanggan dengan notifikasi pascapembelian<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Notifikasi Platform WhatsApp Business otomatis yang dikirim pada waktu yang tepat tidak hanya membantu mengonversi pembeli baru, tetapi juga membantu mengubah pelanggan satu kali menjadi pelanggan setia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah pelanggan melakukan pembelian dan menyetujui untuk menerima notifikasi, Platform WhatsApp Business memudahkan untuk mengirimkan pembaruan status secara real-time secara berkala\u2014seperti notifikasi konfirmasi orderan, pembayaran diterima, orderan dikirim, dan orderan tersampaikan. Pembaruan ini membantu mengurangi kecemasan pelanggan dan menunjukkan kepada mereka bahwa Anda berkomitmen untuk memberikan pengalaman belanja yang transparan dan positif.<\/p>\n\n\n\n<h3 id=\"ini-membantu-anda-memberikan-dukungan-pelanggan-yang-luar-biasa\" class=\"wp-block-heading\"><b>Ini membantu Anda memberikan dukungan pelanggan yang luar biasa<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut laporan Zendesk tentang Tren Pengalaman Pelanggan 2023, pelanggan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Ingin layanan yang cepat (72%)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Meminta pengalaman percakapan yang alami (71%)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Berharap agen dukungan memiliki konteks penuh (70%)<sup class=\"wab-note\" data-title=\"Zendesk, \u201c2023 Customer Experience Trends Report,\u201d Januari 2023\">6<\/sup><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Platform WhatsApp Business membantu merek ecommerce memenuhi harapan ini. Perusahaan bisa menggunakan platform ini untuk langsung mengobrol dengan pelanggan melalui pesan otomatis atau chatbot, bahkan di luar jam kerja saat agen langsung tidak tersedia. <a href=\"https:\/\/whatsappbusiness.com\/resources\/success-stories\/6thstreet\" data-creative-detail=\"BusinessWhatsApp_6thStreet_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessWhatsApp_6thStreet_Link&quot;}\">6thStreet, bisnis e-commerce di Dubai<\/a>, menggunakan Platform WhatsApp Business untuk menyampaikan percakapan yang dipersonalisasi dengan segmen pemirsa yang berbeda sehingga memberikan pengalaman yang lebih kustom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semua percakapan pelanggan bisa dengan mudah diekspor ke CRM, sehingga semua anggota tim bisa mengaksesnya. Siapa pun yang menanggapi percakapan pelanggan yang sedang berlangsung, mereka akan memiliki konteks yang diperlukan untuk memberikan dukungan tanpa meminta pelanggan untuk mengulang informasi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"7d7269\" data-has-transparency=\"false\" style=\"--dominant-color: #7d7269;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-632 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-26-.jpg\" alt=\"Dua orang bekerja di studio seni. Satu orang sedang menyusun pesanan, sementara orang lainnya menulis pesanan online dari laptop.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-26-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-26-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-26-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"platform-whatsapp-business-membantu-mengubah-prospek-menjadi-konversi\" class=\"wp-block-heading\"><b>Platform WhatsApp Business membantu mengubah prospek menjadi konversi<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pertumbuhan pengiriman pesan terus mempercepat, dan konsumen semakin lebih menyukainya daripada saluran lain. Menurut studi Juniper Research yang dirilis pada September 2022, nilai total pasar berkirim pesan bisnis seluler akan meningkat dari $48 miliar pada tahun 2022 menjadi $78 miliar pada tahun 2027. Ini adalah peluang besar bagi bisnis e-commerce yang ingin meningkatkan interaksi dengan pelanggan, memberikan pengalaman yang lebih personal melalui berkirim pesan, dan membantu meningkatkan kepuasan dengan dukungan pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingin mempelajari selengkapnya tentang hal-hal yang dilakukan Platform WhatsApp Business untuk bisnis lain? Lihat <a href=\"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/\" data-creative-detail=\"BusinessWhatsApp_SuccessStories_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessWhatsApp_SuccessStories_Link&quot;}\">kisah sukses pelanggan<\/a> terbaru kami.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pelajari cara kerja Platform WhatsApp Business dan lihat bagaimana merek ecommerce memanfaatkan pengiriman pesan pelanggan menggunakan platform ini.<\/p>\n","protected":false},"author":23,"featured_media":9639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-9638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pelanggan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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