{"id":10994,"date":"2024-07-16T15:24:52","date_gmt":"2024-07-16T19:24:52","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/membuka-potensi-percakapan\/"},"modified":"2026-04-30T15:05:24","modified_gmt":"2026-04-30T19:05:24","slug":"unlock-the-potential-of-conversations","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/id\/resources\/resource-library\/unlock-the-potential-of-conversations\/","title":{"rendered":"Membuka Potensi Percakapan"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h1 id=\"mengapa-pengiriman-pesan-bisnis-penting\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Mengapa pengiriman pesan bisnis penting?<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Harapan untuk pengalaman digital saat ini berada di titik tertinggi<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-body-md-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Temukan alasan merek mengalami kesulitan untuk memenuhi harapan konsumen<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Pelajari cara membentuk pengalaman Anda sesuai dengan agenda pelanggan<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Pahami bagaimana berkirim pesan bisnis bisa memberikan dampak pada setiap tahap siklus pelanggan<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Pelajari cara memanfaatkan potensi berkirim pesan bisnis secara penuh<\/strong><br><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img data-dominant-color=\"ced5d5\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/womanlookingatpostits.jpg\" alt=\"Wanita di kantor memasang catatan tempel di dinding\" class=\"wp-image-1897 not-transparent\" style=\"--dominant-color: #ced5d5; border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Panduan ini memperkenalkan model baru untuk interaksi dan menjelaskan bagaimana berkirim pesan bisnis menawarkan cara untuk menangani setiap tahap siklus perjalanan pelanggan baru<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"dapatkan-panduan\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Dapatkan panduan<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Disimpulkan dari data industri dan wawancara dengan pemimpin bisnis global, laporan gabungan dari WARC dan Meta ini menjabarkan cara menyampaikan pengalaman digital berorientasi pelanggan menggunakan platform berkirim pesan bisnis.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;UnlockingThePotentialOfConversations_DownloadNow_GetTheGuide_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/1701250110645267\">Unduh sekarang<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"sumber-informasi-platform-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Sumber Informasi Platform WhatsApp Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Pelajari semua cara yang bisa Anda lakukan untuk membangun hubungan lebih mendalam dan meningkatkan nilai bagi bisnis Anda di seluruh rangkaian perjalanan pelanggan menggunakan platform WhatsApp Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/id\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Sumber Informasi Platform WhatsApp Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Wanita memegang telepon genggam dan tas sambil berjalan kaki\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Pria dan wanita melihat wanita berbagi konten di layar laptopnya\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dengan insight dari para pemimpin di L&amp;#x2019;Oreal, Samsung, Pepsico, dan merek terkenal lainnya, laporan ini mengeksplorasi bagaimana pengiriman pesan bisnis mendorong nilai di seluruh siklus pelanggan &amp;#x2014; dan bagaimana organisasi Anda bisa melakukannya dengan benar.<\/p>\n","protected":false},"author":22,"featured_media":10995,"template":"","meta":{"wab_resource_header_eyebrow_text":"Laporan 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