{"id":11196,"date":"2025-03-24T14:51:00","date_gmt":"2025-03-24T18:51:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/capai-kesuksesan-bisnis-dengan-pengukuran-pesan-bisnis\/"},"modified":"2026-04-30T15:35:49","modified_gmt":"2026-04-30T19:35:49","slug":"business-messaging-measurement-forrester","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/id\/resources\/resource-library\/business-messaging-measurement-forrester\/","title":{"rendered":"Capai Kesuksesan Bisnis dengan Pengukuran Pesan Bisnis"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-239ed366 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\">\n<h2 id=\"mengukur-hal-yang-penting-dengan-kerangka-kerja-untuk-mengoptimalkan-hasil-bisnis\" class=\"wp-block-heading has-text-align-center alignwide\">Mengukur hal yang penting dengan kerangka kerja untuk mengoptimalkan hasil bisnis<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Silakan baca wawasan dari studi global terhadap lebih dari 1.200 pemimpin bisnis yang melakukan lebih banyak hal dengan percakapan untuk mendorong perkembangan di seluruh siklus pelanggan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Lihat bagaimana bisnis menggunakan pengiriman pesan untuk mencapai tujuan seperti mengembangkan brand awareness dan meningkatkan retensi pelanggan<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Mengungkap data di balik tantangan utama, termasuk memprioritaskan metrik yang tepat dan mengotomatiskan pemrosesan data<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Jelajahi Kerangka Kerja Pengukuran Pesan Bisnis untuk mengidentifikasi metrik terpenting guna melacak 5 tahap perjalanan pelanggan<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img data-dominant-color=\"bfb7b0\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/business-messaging-measurement-forrester-feature.jpg\" alt=\"Pertemuan tim di kantor mendiskusikan kemampuan pengukuran pengiriman pesan bisnis\" class=\"wp-image-894 not-transparent\" style=\"--dominant-color: #bfb7b0; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;width:600px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">60% pemimpin marketing berharap bisa meningkatkan kemampuan pengukuran pengiriman pesan bisnis agar bisa memberikan hasil bisnis yang lebih baik.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"dapatkan-studi-untuk-mulai-mengukur-hal-hal-penting\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Dapatkan studi untuk mulai mengukur hal-hal penting<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Pahami strategi yang didukung data yang bisa membantu mendorong pertumbuhan pendapatan, meningkatkan kualitas operasional dan juga ROI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Unlock-Business-Success-With-Business-Messaging-Measurement.pdf\">Unduh sekarang<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tim marketer dan penjualan menggunakan aplikasi berkirim pesan dan iklan yang mengarahkan ke pesan, tetapi menghadapi tantangan baru dalam mengukur ROI dari upaya mereka. Dalam studi Forrester Consulting September 2024 yang ditugaskan oleh Meta, Anda akan mendapati kerangka kerja yang bermanfaat untuk mengukur dan mengoptimalkan kinerja pesan bisnis.<\/p>\n","protected":false},"author":21,"featured_media":11197,"template":"","meta":{"wab_resource_header_eyebrow_text":"Riset Kepemimpinan Pemikiran","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Unduh sekarang","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/Unlock-Business-Success-With-Business-Messaging-Measurement.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[],"product":[314,312],"class_list":["post-11196","resource","type-resource","status-publish","has-post-thumbnail","hentry","product-iklan-yang-mengarahkan-ke-whatsapp","product-platform-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Capai Kesuksesan Bisnis dengan Pengukuran Pesan Bisnis | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Temukan kerangka kerja untuk mengukur dan 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