{"id":7073,"date":"2025-06-02T16:39:27","date_gmt":"2025-06-02T20:39:27","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/mengoptimalkan-iklan-untuk-mencapai-sasaran-bisnis\/"},"modified":"2026-04-30T15:35:49","modified_gmt":"2026-04-30T19:35:49","slug":"down-funnel-optimizations-whatsapp","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/id\/resources\/resource-library\/down-funnel-optimizations-whatsapp\/","title":{"rendered":"Mengoptimalkan iklan untuk mencapai sasaran bisnis"},"content":{"rendered":"\n
\n

Apa itu optimasi corong bawah<\/mark>?<\/h1>\n\n\n\n

Jika menayangkan iklan, tetapi tidak melihat hasil yang diinginkan, di situlah optimasi iklan bisa membantu Anda. Optimasi iklan membantu mencapai sasaran bisnis dengan menampilkan iklan Anda ke orang-orang yang berkemungkinan besar melakukan tindakan yang membantu mencapai hasil yang diinginkan. Optimasi corong bawah membantu iklan mengubah tayangan menjadi pelanggan.<\/p>\n<\/div>\n\n

\n

Mana optimasi corong bawah yang tersedia untuk iklan yang mengarahkan ke WhatsApp?<\/h2>\n\n\n\n

Saat ini ada 2 opsi optimasi yang tersedia untuk iklan yang mengarahkan ke WhatsApp. Anda bisa memilih antara iklan yang dioptimalkan untuk prospek atau iklan yang dioptimalkan untuk pembelian, tergantung apakah Anda ingin menghasilkan prospek atau langsung mendorong penjualan.<\/p>\n<\/div>\n\n

\n

Pengoptimalan pembelian<\/h2>\n\n\n\n

Opsi ini memungkinkan Anda memaksimalkan jumlah pembelian yang dilakukan langsung melalui WhatsApp dengan menayangkan iklan ke pelanggan yang kemungkinan besar melakukan pembelian secara langsung di dalam percakapan.<\/p>\n\n\n\n

\n
\n

Tingkatkan kinerja iklan:<\/h3>\n\n\n\n

Secara rata-rata, kampanye iklan yang mengarahkan ke WhatsApp yang dioptimalkan untuk pembelian melalui pengiriman pesan menurunkan biaya per pembelian sebesar 10%, dibandingkan yang dioptimalkan untuk percakapan.<\/p>\n\n\n\n

(Sumber: Hasil berdasarkan studi global skala besar selama seminggu yang mengukur efek inkremental pada H2 2024.)<\/em><\/p>\n<\/div>\n\n\n\n

\n
\n
\"Iklan<\/figure>\n\n\n\n

Contoh iklan yang dioptimalkan untuk pembelian.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Optimasi prospek<\/h2>\n\n\n\n

Iklan yang dioptimalkan untuk prospek akan menayangkan iklan ke orang-orang yang kemungkinan besar akan terhubung dengan bisnis Anda dan membagikan informasi kontak mereka. Opsi ini bisa membantu membawa bisnis ke hadapan prospek berkualitas tinggi dengan biaya lebih rendah.<\/p>\n\n\n\n

\n
\n
\n
\"Iklan<\/figure>\n\n\n\n

Contoh iklan yang dioptimalkan untuk prospek.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

Tingkatkan kinerja iklan:<\/h3>\n\n\n\n

Secara rata-rata, iklan yang mengarahkan ke WhatsApp yang dioptimalkan untuk prospek menurunkan biaya per prospek sebesar 24% dibandingkan iklan yang dioptimalkan untuk percakapan.<\/p>\n\n\n\n

(Sumber: Berdasarkan eksperimen terhadap 116 ribu kampanye iklan dari 43 ribu bisnis yang menayangkan iklan yang mengarahkan ke WhatsApp antara 4 November dan 10 November 2024 (7 hari) di seluruh industri dan wilayah.) <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n

Apa perbedaan antara iklan prospek yang mengarahkan ke WhatsApp dan pengoptimalan prospek dengan iklan yang mengarahkan ke WhatsApp?<\/h2>\n\n\n\n

Dua opsi tersebut sekilas mirip, tetapi membantu bisnis Anda mencapai sasaran yang berbeda:<\/p>\n<\/div>\n\n\n\n

\n
\n
\n
\"Ikon<\/figure>\n\n\n\n

Iklan prospek yang mengarahkan ke WhatsApp<\/h4>\n\n\n\n

Iklan prospek yang mengarahkan ke WhatsApp dirancang untuk menarik pelanggan baru dan mendorongnya untuk memulai percakapan dengan bisnis Anda di WhatsApp. Iklan ini biasanya menampilkan dengan jelas tombol ajakan bertindak (CTA) untuk meminta pengguna mengirim pesan ke bisnis Anda. Hal ini bisa membantu meningkatkan brand awareness dan mengembangkan daftar calon pelanggan, tetapi tingkat konversinya mungkin lebih rendah dibandingkan iklan yang dioptimalkan untuk prospek.<\/p>\n<\/div>\n\n\n\n

\n
\"Ikon<\/figure>\n\n\n\n

Optimasi prospek dengan iklan yang mengarahkan ke WhatsApp<\/h4>\n\n\n\n

Pengoptimalan prospek dengan iklan yang mengarahkan ke WhatsApp dirancang untuk mempertahankan prospek yang ada dan mendorongnya untuk melakukan tindakan tertentu, seperti melakukan pembelian atau menjadwalkan janji temu. Iklan ini berfokus untuk menjangkau prospek berkualitas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n

Edukasi untuk pengiklan<\/h1>\n\n\n\n

Pahami seluk-beluk optimasi prospek dan optimasi pembelian untuk iklan klik untuk mengirim pesan. Klik untuk mengakses kursus edukasi yang dibuat untuk pengiklan.<\/p>\n\n\n\n

\n
Pelajari tentang optimasi pembelian<\/a><\/div>\n\n\n\n
Pelajari tentang optimasi prospek<\/a><\/div>\n<\/div>\n<\/div>\n\n
\n
\n

Cara menyiapkan optimasi iklan untuk iklan yang mengarahkan ke WhatsApp:<\/h2>\n\n\n\n

Setelah mempelajari selengkapnya tentang berbagai optimasi corong bawah yang tersedia untuk iklan yang mengarahkan ke WhatsApp, kini saatnya Anda mencobanya! Setelah memutuskan opsi mana yang paling sesuai untuk sasaran bisnis Anda, ikuti langkah berikut untuk menyiapkan iklan:<\/p>\n<\/div>\n\n\n\n

    \n
  1. Klik tombol Buat<\/b> untuk mulai membuat kampanye iklan.<\/li>\n\n\n\n
  2. Select your campaign objective.\n
      \n
    1. Untuk optimasi pembelian<\/b>: Pilih Penjualan atau Interaksi<\/b> sebagai tujuan kampanye iklan. Pastikan Anda memilih penyiapan kampanye iklan secara manual.<\/li>\n\n\n\n
    2. Untuk optimasi prospek<\/b>: Pilih Prospek<\/b> sebagai tujuan kampanye iklan.<\/li>\n<\/ol>\n<\/li>\n\n\n\n
    3. Pilih Destinasi pesan<\/b> sebagai lokasi konversi, lalu pilih WhatsApp<\/b> sebagai destinasi perpesanan untuk kampanye iklan.<\/li>\n\n\n\n
    4. Lanjutkan penyiapan iklan seperti biasa, lalu tekan Terbitkan.<\/li>\n<\/ol>\n\n\n\n
      \n

      Setelah memenuhi kriteria kelayakan, Anda akan melihat opsi untuk mengoptimalkan sasaran bisnis di Pengelola Iklan. Buka Pengelola Iklan, klik + Buat, kemudian:<\/h3>\n\n\n\n
      \"Pilih<\/figure>\n<\/div>\n<\/div>\n\n
      \n
      \n
      \n

      Capai sasaran bisnis dengan optimasi corong bawah<\/h2>\n\n\n\n

      Anda bisa menjangkau prospek berkualitas atau memaksimalkan penjualan dengan optimasi yang tersedia bagi Anda! Coba sekarang dan pelajari selengkapnya tentang aplikasi WhatsApp Business.<\/strong><\/p>\n<\/div>\n\n\n\n

      \n
      Lihat sumber informasi<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Pelajari selengkapnya tentang optimasi corong bawah untuk iklan yang mengarahkan ke WhatsApp \u2014 definisinya, siapa yang memenuhi syarat untuk menggunakan, dan cara menggunakannya.<\/p>\n","protected":false},"author":21,"featured_media":7074,"template":"","meta":{"wab_resource_header_eyebrow_text":"Pendidikan","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[325],"content-type":[],"product":[313,314],"class_list":["post-7073","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-ukm","product-aplikasi-whatsapp-business","product-iklan-yang-mengarahkan-ke-whatsapp"],"yoast_head":"\nMengoptimalkan iklan untuk mencapai sasaran bisnis | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Pelajari selengkapnya tentang 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