{"id":8119,"date":"2025-07-01T00:00:00","date_gmt":"2025-07-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/memanfaatkan-genai-untuk-komunikasi-pelanggan-di-india\/"},"modified":"2026-04-30T14:59:06","modified_gmt":"2026-04-30T18:59:06","slug":"forrester-generative-ai-survey-india","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/id\/resources\/resource-library\/forrester-generative-ai-survey-india\/","title":{"rendered":"Memanfaatkan GenAI untuk Komunikasi Pelanggan di India"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-9c1a5592 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"padding-top:var(--wp--preset--spacing--0)\">\n<h2 id=\"perkembangan-genai-untuk-interaksi-pelanggan-di-india\" class=\"wp-block-heading has-text-align-center\">Perkembangan genAI untuk interaksi pelanggan di India<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Dalam studi ini, Anda akan menemukan insight regional dari dua survei AI yang menunjukkan tantangan baru dan potensi masa depan agen percakapan yang didukung genAI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--3\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:0;padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 38%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--56)\">Jelajahi cara brand besar menerapkan agen genAI untuk meningkatkan kualitas komunikasi dengan pelanggan<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--56)\">Temukan insight survei AI tentang sentimen pelanggan dan bisnis terhadap pengalaman yang didukung genAI<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\">Dapatkan rekomendasi utama untuk membantu mempercepat ROI dari agen AI di bisnis Anda<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b2bcb3\" data-has-transparency=\"false\" style=\"--dominant-color: #b2bcb3;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1100\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-india_EN_.jpg?w=1024\" alt=\"A report cover of GenAI\" class=\"wp-image-1140 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-india_EN_.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-india_EN_.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-india_EN_.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-india_EN_.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-india_EN_.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"unduh-studi-ai\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Unduh Studi AI<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Dalami insight tentang genAI di India untuk membantu bisnis Anda menyelesaikan banyak hal dengan percakapan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/facebook.com\/business\/f\/1176264097593201\">Unduh sekarang<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--5 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"sumber-informasi-platform-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Sumber Informasi Platform WhatsApp Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Pelajari semua cara yang bisa Anda lakukan untuk membangun hubungan lebih mendalam dan meningkatkan nilai bagi bisnis Anda di seluruh rangkaian perjalanan pelanggan menggunakan platform WhatsApp Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/id\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Sumber Informasi Platform WhatsApp Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Wanita memegang telepon genggam dan tas sambil berjalan kaki\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Pria dan wanita melihat wanita berbagi konten di layar laptopnya\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bisnis di seluruh India tengah meningkatkan interaksi pelanggan dengan bantuan AI generatif, dan melihat peluang masa depan agen AI. Jelajahi insight survei AI dari konsumen dan bisnis dalam studi Forrester Consulting ini yang ditugaskan oleh Meta.<\/p>\n","protected":false},"author":21,"featured_media":8120,"template":"","meta":{"wab_resource_header_eyebrow_text":"Studi AI","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Dapatkan studi","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[],"product":[],"business-size":[],"class_list":["post-8119","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Studi AI: GenAI untuk Komunikasi Pelanggan di India | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Temukan cara perusahaan di India menerapkan genAI dan agen AI untuk interaksi pelanggan dan pengiriman pesan bisnis. 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