{"id":11537,"date":"2024-11-19T00:00:00","date_gmt":"2024-11-19T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/art-di-cacao\/"},"modified":"2026-04-30T16:08:10","modified_gmt":"2026-04-30T20:08:10","slug":"art-di-cacao","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/art-di-cacao\/","title":{"rendered":"Art di Cacao"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/artdicacaocdmx\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"7fd0c6\" data-has-transparency=\"false\" style=\"--dominant-color: #7fd0c6;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg\" alt=\"Logo Art di Cacao\" class=\"wp-image-444 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"pembuat-cokelat-yang-berbasis-di-mexico-city-art-di-cacao-menggunakan-pengoptimalan-pembelian-untuk-iklan-yang-mengeklik-ke-whatsapp-untuk-mendorong-lebih-banyak-pembelian-dan-lebih-banyak-pesanan-dar\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Pembuat cokelat yang berbasis di Mexico City Art di Cacao menggunakan pengoptimalan pembelian untuk iklan yang mengeklik ke WhatsApp untuk mendorong lebih banyak pembelian dan lebih banyak pesanan daripada pendekatan kampanye biasanya.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"18\">\n\t18%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">lebih banyak pesanan dari iklan yang klik ke WhatsApp menggunakan pengoptimalan pembelian, dibandingkan pendekatan biasanya<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"56\">\n\t56%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">peningkatan pembelian dari iklan klik ke WhatsApp menggunakan optimasi pembelian, dibandingkan pendekatan biasanya<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"seni-kado-yang-sempurna\" class=\"wp-block-heading has-text-align-center\">Seni kado yang sempurna<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">General Director Art di Cacao, Ivan C. Esparza, bangga akan produk kado ciptaannya yang berkualitas dan berselera tinggi (sekaligus menggugah selera). Art di Cacao menjadi bagian dari momen paling penting pelanggannya dengan memberi mereka pilihan hadiah yang unik dan dapat disesuaikan untuk teman dan keluarga.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<h3 id=\"meningkatkan-kinerja-penjualan\" class=\"wp-block-heading has-text-align-center\">Meningkatkan kinerja penjualan<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Art di Cacao menguji fitur baru, pengoptimalan pembelian untuk iklan yang klik ke WhatsApp, untuk melihat apakah itu akan membantu perusahaan mendapatkan lebih banyak penjualan dari pendekatan kampanye biasa iklan yang klik ke WhatsApp dioptimalkan untuk percakapan.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"Art di Cacao using ads that click to WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryArtDiCacao_TheirSolution_Video&quot;}\" height=\"1082\" style=\"aspect-ratio: 500 \/ 1082;\" width=\"500\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/art-di-cacao.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"menjangkau-kemungkinan-pelanggan\" class=\"wp-block-heading is-style-green-line\">Menjangkau kemungkinan pelanggan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Art di Cacao telah menggunakan iklan klik ke WhatsApp untuk menjangkau pelanggan di seluruh Mexico City. Sebelumnya, iklan-iklan ini hanya bisa dioptimalkan untuk ditayangkan kepada orang-orang yang paling berpotensi memulai percakapan dengan perusahaan. Ketika tim mengetahui bahwa iklan yang klik ke WhatsApp dapat dioptimalkan untuk pengiriman kepada orang-orang yang kemungkinan besar akan melakukan pembelian, mereka memutuskan untuk menguji pendekatan baru untuk melihat apakah itu dapat membantu bisnis meningkatkan penjualan dari kampanyenya.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cIklan yang mengarahkan ke WhatsApp adalah cara yang sangat bagus untuk membangun kepercayaan dengan pelanggan kami sebelum mereka melakukan pembelian. Kami telah menemukan bahwa kontak langsung membantu kami lebih memahami kebutuhan pelanggan kami dan menawarkan solusi terbaik kepada mereka. &#8220;<\/p>\n<cite><strong>Ivan C. Esparza<\/strong><br><br>General Director, Art di Cacao<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Art di Cacao membuat kampanye iklan video klik ke WhatsApp untuk memamerkan kreasi lezat bisnis ini. Setiap iklan menampilkan ajakan bertindak yang jelas (&#8220;Hubungi Art di Cacao&#8221;) beserta tombol WhatsApp. Setelah mengklik tombol, pemirsa diarahkan ke percakapan WhatsApp dengan perusahaan, di mana mereka bisa mengajukan pertanyaan dan memesan dengan karyawan. Karena Art di Cacao memilih Penempatan Advantage+, sistem penayangan Meta bisa meningkatkan eksposur dengan menayangkan iklan dalam format video dan Cerita di semua penempatan yang tersedia di Facebook dan Instagram. Iklan ditargetkan untuk orang dewasa di wilayah perkotaan Mexico City.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"5b4850\" data-has-transparency=\"false\" style=\"--dominant-color: #5b4850;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg\" alt=\"Chocolates in a dark heart shaped box\" class=\"wp-image-439 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Art di Cacao menjalankan uji A\/B di Manajer Iklan (2-15 Mei 2024) membandingkan pendekatan kampanye iklan yang biasa klik ke WhatsApp yang dioptimalkan untuk percakapan terhadap pendekatan baru iklan yang dioptimalkan klik ke WhatsApp untuk pembelian, dan menemukan bahwa menambahkan pengoptimalan pembelian menghasilkan lebih banyak pesanan dan pembelian dari percakapan dimulai di WhatsApp setelah mengeklik iklan:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"abb394\" data-has-transparency=\"false\" style=\"--dominant-color: #abb394;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"551\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg\" alt=\"Chocolates in a light blue heart shaped box\" class=\"wp-image-443 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg?resize=300,236 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"kinerja-penjualan-yang-lebih-baik\" class=\"wp-block-heading is-style-green-line\">Kinerja penjualan yang lebih baik<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">18% peningkatan pesanan dari iklan klik ke WhatsApp menggunakan optimasi pembelian, dibandingkan pendekatan biasanya<\/li>\n\n\n\n<li class=\"wp-block-list-item\">56% peningkatan pembelian dari iklan klik ke WhatsApp menggunakan optimasi pembelian, dibandingkan pendekatan biasanya<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Memaksimalkan penjualan dengan pengoptimalan pembelian untuk iklan klik ke WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11538,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Art di Cacao","wab_business_results":null,"wab_testimonial_quote":"\u201cIklan yang mengarahkan ke WhatsApp adalah cara yang sangat bagus untuk membangun kepercayaan dengan pelanggan kami sebelum mereka melakukan pembelian. Kami telah menemukan bahwa kontak langsung membantu kami lebih memahami kebutuhan pelanggan kami dan menawarkan solusi terbaik kepada mereka. \"","wab_testimonial_name":"Ivan C. Esparza","wab_testimonial_title":"General Director, Art di Cacao","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[325],"industry":[295],"market":[558],"use-case":[],"region":[442],"business-goals":[290],"product":[312],"class_list":["post-11537","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-ukm","industry-cpg-barang-konsumsi-berkemasan","market-meksiko","region-amerika-latin","business-goals-interaksi","product-platform-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Art di Cacao | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Memaksimalkan penjualan dengan pengoptimalan pembelian untuk iklan klik ke 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