{"id":11824,"date":"2025-05-22T00:00:00","date_gmt":"2025-05-22T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/amstel\/"},"modified":"2026-04-30T17:43:53","modified_gmt":"2026-04-30T21:43:53","slug":"amstel-brasil","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/amstel-brasil\/","title":{"rendered":"Amstel"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/AmstelBR\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"a97a67\" data-has-transparency=\"true\" style=\"--dominant-color: #a97a67;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png\" alt=\"Logo Amstel\" class=\"wp-image-412 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png?resize=300,300 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"amstel-menunjukkan-dukungannya-untuk-month-di-brasil-dengan-kampanye-iklan-yang-mengarahkan-ke-whatsapp-iklan-tersebut-memungkinkan-anggota-komunitas-lgbtqia-menunjukkan-rasa-bangganya-dengan-membua\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Amstel menunjukkan dukungannya untuk Month di Brasil dengan kampanye iklan yang mengarahkan ke WhatsApp. Iklan tersebut memungkinkan anggota komunitas LGBTQIA+ menunjukkan rasa bangganya dengan membuat Reel yang dipersonalisasi di Platform WhatsApp Business.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\t1.5<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">juta orang dijangkau*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"65\">\n\t65.000<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">pesan saling terkirim antara pengguna dengan brand*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"rayakan-dengan-bangga\" class=\"wp-block-heading has-text-align-center\">Rayakan dengan bangga<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Produsen lager ingin menunjukkan dukungannya terhadap komunitas LGBTQIA+ di Brasil, jadi mereka membuat kampanye iklan Pride Month Juni 2024 yang berfokus pada pesan pemberdayaan &#8220;Sim, I AM&#8221;.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"memberdayakan-kreasi-konten\" class=\"wp-block-heading is-style-green-line\">Memberdayakan kreasi konten<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amstel ingin membantu anggota komunitas LGBTQIA+ menunjukkan kebanggaannya dengan membuat Reel yang dipersonalisasi di Platform WhatsApp Business menggunakan video, gambar, dan kata-kata mereka sendiri.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6c5c50\" data-has-transparency=\"false\" style=\"--dominant-color: #6c5c50;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-2.jpg\" alt=\"Amstel being featured at a Pride parade\" class=\"wp-image-410 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-2.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-2.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsinline data-wab-video-name=\"Example of a personalized Reel\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/amstel-brasil.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"membuat-reel-yang-dipersonalisasi-di-whatsapp\" class=\"wp-block-heading is-style-green-line\">Membuat Reel yang dipersonalisasi di WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam kemitraan dengan platform percakapan Blip dan agensi produksi video StayFilm, keduanya merupakan Meta Business Partners, Amstel membuat kampanye iklan yang mengarahkan ke WhatsApp yang ditargetkan untuk pengguna dewasa berusia 18-65 tahun dalam format Cerita, Reel, Kabar, dan carousel di Facebook dan Instagram. Amstel memilih Penempatan Advantage+ di Pengelola Iklan, yang memungkinkan Meta menampilkan iklan di seluruh penempatan yang tersedia berdasarkan pengaturan yang dipilih pengiklan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim tersebut mengembangkan tiga pendekatan kreatif berbeda untuk kampanye iklannya, yaitu carousel berisi foto iklan yang mendorong pemirsa membuat Reel khusus (\u201cBagaimana jika Anda membuat Reel tentang momen yang paling membanggakan?\u201d), lalu menjelaskan langkah-langkah melakukannya, penempatan Cerita (\u201cSim, I AM\u2026 Satu kata yang menceritakan semuanya\u201d), serta iklan video di Kabar yang menampilkan pernikahan LGBTQIA+ di berbagai kota di\u00a0seluruh\u00a0dunia.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cSebagai pendukung komunitas LGBTQIA+ di Brasil, bagi kami penting sekali menyuarakannya selama Pride Month. Kami ingin memberikan kesempatan kepada orang-orang untuk membagikan semangatnya kepada orang lain dengan membantu mereka membuat sendiri Reel yang dipersonalisasi tentang &#8216;Sim, I AM&#8217; di WhatsApp. Hampir semua orang yang mengklik iklan kami berinteraksi dengan kami di WhatsApp dan kami juga melihat adanya ad recall serta asosiasi pesan yang positif dari kampanye iklan.\u201d<\/p>\n<cite><strong>Fernanda Saboya<\/strong><br><br>Consumer Connections Director, The Heineken Company<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Pemirsa bisa mengklik tombol WhatsApp atau \u201cPelajari selengkapnya\u201d di iklan untuk memasuki percakapan otomatis dengan Amstel di Platform WhatsApp Business. Pengalaman perpesanan WhatsApp akan meminta pengguna mengirim video, foto, dan kata-kata yang membantu menceritakan kisah &#8220;Sim, I AM&#8221; berdasarkan pengalamannya sendiri. Pengalaman menggunakan WhatsApp kemudian akan menghasilkan Reel yang dipersonalisasi yang bisa dibagikan pengguna ke akun Instagram atau Facebook-nya untuk merayakan kebanggaannya menjadi diri sendiri. Setiap Reel diakhiri dengan frasa \u201cSim, I AM\u201d diikuti \u201cI AMSTEL\u201d dan logo Amstel.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b38f86\" data-has-transparency=\"false\" style=\"--dominant-color: #b38f86;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-4.jpg\" alt=\"A woman holding a fan\" class=\"wp-image-411 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-4.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-4.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Tim Amstel melihat adanya ad recall dan hasil asosiasi pesan yang positif dari studi Peningkatan Merek Meta yang dilakukan selama masa kampanye iklan dan mereka juga melaporkan adanya jangkauan dan interaksi yang kuat, meliputi:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"594044\" data-has-transparency=\"false\" style=\"--dominant-color: #594044;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-1.jpg\" alt=\"Two people toasting one another using Amstel beer\" class=\"wp-image-409 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-1.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-1.jpg?resize=200,300 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"lebih-dari-satu-juta-orang-dijangkau\" class=\"wp-block-heading is-style-green-line\">Lebih dari satu juta orang dijangkau<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">1,5 juta orang dijangkau*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">65.000 pesan saling terkirim antara pengguna dengan brand*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Merayakan komunitas dengan personalisasi pemasaran<\/p>\n","protected":false},"author":13,"featured_media":11825,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Amstel","wab_business_results":null,"wab_testimonial_quote":"\u201cSebagai pendukung komunitas LGBTQIA+ di Brasil, bagi kami penting sekali menyuarakannya selama Pride Month. Kami ingin memberikan kesempatan kepada orang-orang untuk membagikan semangatnya kepada orang lain dengan membantu mereka membuat sendiri Reel yang dipersonalisasi tentang 'Sim, I AM' di WhatsApp. Hampir semua orang yang mengklik iklan kami berinteraksi dengan kami di WhatsApp dan kami juga melihat adanya ad recall serta asosiasi pesan yang positif dari kampanye iklan.\u201d","wab_testimonial_name":"Fernanda Saboya","wab_testimonial_title":"Direktur Hubungan Konsumen, Perusahaan Heineken","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:43:53","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[580],"product":[314,312],"business-goals":[290],"use-case":[],"region":[442],"business-size":[326],"industry":[],"class_list":["post-11824","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-brasil","product-iklan-yang-mengarahkan-ke-whatsapp","product-platform-whatsapp-business","business-goals-interaksi","region-amerika-latin","business-size-perusahaan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amstel | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Merayakan komunitas dengan personalisasi pemasaran\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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