{"id":11830,"date":"2025-03-31T00:00:00","date_gmt":"2025-03-31T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/movistar-argentina\/"},"modified":"2026-04-30T17:43:53","modified_gmt":"2026-04-30T21:43:53","slug":"movistar","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/movistar\/","title":{"rendered":"Movistar Argentina"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/web.facebook.com\/movistarargentina?locale=es_LA\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar_logo.svg\" alt=\"Logo perusahaan Movistar\" class=\"wp-image-1593\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"perusahaan-telekomunikasi-ini-mengatasi-tantangan-pemasaran-di-argentina-dengan-mempromosikan-solusi-jaringan-fiber-miliknya-ke-pelanggan-yang-ada-menggunakan-pesan-di-whatsapp-yang-berisi-penawaran-y\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Perusahaan telekomunikasi ini mengatasi tantangan pemasaran di Argentina dengan mempromosikan solusi jaringan fiber miliknya ke pelanggan yang ada menggunakan pesan di WhatsApp yang berisi penawaran yang disesuaikan, yang mengurangi biaya akuisisi pelanggan sebesar 70% dan mengembangkan pangsa pasar di WhatsApp sebesar 3x*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"70\">\n\t70%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">pengurangan biaya akuisisi pelanggan dibandingkan penjualan via telepon*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">perkembangan percakapan WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">pertumbuhan pangsa pasar di WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>* Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"membuat-argentina-tetap-terhubung\" class=\"wp-block-heading has-text-align-center\">Membuat Argentina tetap terhubung<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Movistar menawarkan berbagai layanan di Argentina, termasuk layanan telepon seluler dan kabel, Internet serta TV.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mengatasi-kendala-di-dalam-pasar\" class=\"wp-block-heading is-style-green-line\">Mengatasi kendala di dalam pasar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagaimana banyak perusahaan telekomunikasi lainnya, Movistar sudah menginvestasikan banyak waktu dan sumber daya untuk mengembangkan adopsi jaringan fiber dan layanan Internet broadband. Dulu, karena infrastruktur fiber tidak tersedia di mana pun, Movistar harus memasarkan produk ini secara tradisional melalui penjualan dari pintu ke pintu dan kampanye iklan telemarketing. Perusahaan perlu cara yang lebih efisien untuk menjangkau calon pelanggan.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c1876c\" data-has-transparency=\"false\" style=\"--dominant-color: #c1876c;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"804\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg\" alt=\"An open palm of a hand under strands of glowing fiber optics\" class=\"wp-image-1122 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg?resize=300,241 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg?resize=768,617 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cWhatsApp memungkinkan kita berada di tempat yang diinginkan pelanggan. Kami menikmati nyamannya mengelola layanan dari mana saja, dengan pengajuan yang dipersonalisasi dan tanggapan secara real-time. Potensi alat-alat ini sangat besar, dan dengan otomatik, lebih banyak jalur dibuka. &#8220;<\/p>\n<cite><strong>Javier Orellano<\/strong><br><br>Product Manager (WhatsApp)<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video of Movistar Argentina using the WhatsApp Business app showcasing customized messages and offers\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryMovieStarArgentina_TheirSolution_Video&quot;}\" height=\"1920\" style=\"aspect-ratio: 886 \/ 1920;\" width=\"886\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/movistar.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"pesan-dan-penawaran-yang-dikhususkan\" class=\"wp-block-heading is-style-green-line\">Pesan dan penawaran yang dikhususkan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk mengatasi tantangan penjualan individual, Movistar mengembangkan pengalaman yang sepenuhnya otomatis bagi pelanggan di Argentina dengan menjadikan WhatsApp sebagai saluran penjualan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"d4d9d9\" data-has-transparency=\"false\" style=\"--dominant-color: #d4d9d9;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"797\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/video-ui-cover-movistar.jpg\" alt=\"Perangkat menampilkan contoh perjalanan pelanggan Movistar berkirim pesan WhatsApp\" class=\"wp-image-2103 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/video-ui-cover-movistar.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/video-ui-cover-movistar.jpg?resize=151,300 151w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>Perjalanan pelanggan<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Jangkauan: <\/b>Movistar mengirim pesan di WhatsApp, menawarkan jaringan fiber yang dikhususkan bagi pelanggan yang sudah ada. Pelanggan yang tertarik bisa mengklik tautan di pesan tersebut, lalu memulai pengalaman berkirim pesan yang diotomatiskan di WhatsApp. Movistar mengelompokkan pengiriman pesan berdasarkan data pelanggan sebelumnya agar kampanye iklannya akurat dan efektif.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Verifikasi<\/b>: Saat diminta, pelanggan memiliki opsi untuk memasukkan alamatnya ke percakapan guna mengonfirmasi ketersediaan jaringan fiber di areanya. Movistar memastikan ketersediaan melalui penggunaan API. Setelah akses dikonfirmasi, pelanggan bisa memverifikasi akun dan identitasnya dengan memasukkan nomor telepon dan menjawab serangkaian pertanyaan.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Penawaran<\/b>: Pengalaman berkirim pesan otomatis membuatkan paket penawaran layanan fiber dan\/atau TV yang dipersonalisasi berdasarkan lokasi pelanggan dan kebutuhan layanan untuk saat ini.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Penjadwalan<\/b>: Pelanggan memilih tanggal dan waktu untuk pemasangan di rumah.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Pembelian<\/b>: Data kontak dan tagihan divalidasi dan ringkasan pembelian diberikan. Pelanggan mengonfirmasi pilihannya dan setuju untuk menerima invoice bulanan. Pembayaran dilakukan melalui saluran lain, misalnya online atau melalui telepon.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-light-gray--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"perkembangan-penjualan-dengan-biaya-yang-berkurang\" class=\"wp-block-heading has-text-align-center\">Perkembangan penjualan dengan biaya yang berkurang<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Movistar meluncurkan kampanye iklan ini di awal tahun dan mengamati kinerjanya, dibandingkan dengan saluran lainnya selama 10 bulan (1 Januari &#8211; 31 Oktober 2024). Perusahaan melaporkan bahwa pendekatan baru tersebut membantu membuka permintaan produk dengan basis pelanggan yang ada sambil meminimalkan biaya akuisisi:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6b6177\" data-has-transparency=\"false\" style=\"--dominant-color: #6b6177;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"883\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg\" alt=\"A man holding a tablet observation marketing metrics and graphics\" class=\"wp-image-1595 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg?resize=300,265 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg?resize=768,678 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">70% pengurangan biaya akuisisi pelanggan dibandingkan penjualan via telepon*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">4x perkembangan percakapan WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3x perkembangan pangsa pasar di WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>* Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Movistar Argentina mengurangi biaya akuisisi pelanggan dan mengembangkan penjualan dengan pesan WhatsApp<\/p>\n","protected":false},"author":13,"featured_media":11831,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Movistar Argentina","wab_business_results":null,"wab_testimonial_quote":"\u201cWhatsApp memungkinkan kita berada di tempat yang diinginkan pelanggan. Kami menikmati nyamannya mengelola layanan dari mana saja, dengan pengajuan yang dipersonalisasi dan tanggapan secara real-time. Potensi alat-alat ini sangat besar, dan dengan otomatik, lebih banyak jalur dibuka. \"","wab_testimonial_name":"Javier Orellano","wab_testimonial_title":"Manajer Produk (WhatsApp)","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[326],"industry":[308],"market":[],"use-case":[317],"region":[442],"business-goals":[],"product":[312],"class_list":["post-11830","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-perusahaan","industry-telekomunikasi","use-case-pesan-marketing","region-amerika-latin","product-platform-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Movistar | WhatsApp for Business<\/title>\n<meta name=\"description\" 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