{"id":11969,"date":"2025-08-01T00:00:00","date_gmt":"2025-08-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/indosat-ooredoo-hutchison\/"},"modified":"2026-04-30T16:14:52","modified_gmt":"2026-04-30T20:14:52","slug":"indosat-ooredoo-hutchison","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/indosat-ooredoo-hutchison\/","title":{"rendered":"Indosat Ooredoo Hutchison"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/IndosatIM3\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"ece8e9\" data-has-transparency=\"true\" style=\"--dominant-color: #ece8e9;\" loading=\"lazy\" decoding=\"async\" height=\"493\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp\" alt=\"Logo Indosat Ooredoo Hutchison.\" class=\"wp-image-4938 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp 3003w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=300,144 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=768,370 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1024,493 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1536,740 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=2048,986 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"perusahaan-telekomunikasi-indonesia-ini-menyampaikan-bahwa-fitur-templat-pesan-whatsapp-yang-ramah-pengguna-seperti-tombol-daftar-dan-foto-carousel-memudahkan-pelanggan-merespons-penaw\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Perusahaan telekomunikasi Indonesia ini menyampaikan bahwa fitur templat pesan WhatsApp yang ramah pengguna\u2014seperti tombol daftar dan foto carousel\u2014memudahkan pelanggan merespons penawaran yang dipersonalisasi yang dikirim via pesan di WhatsApp, membuat keputusan pembelian secara langsung di WhatsApp, dan mendapatkan jawaban pertanyaan dari respons layanan pelanggan otomatis.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"salah-satu-operator-telekomunikasi-terbesar-di-indonesia\" class=\"wp-block-heading has-text-align-center\">Salah satu operator telekomunikasi terbesar di Indonesia<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Indosat Ooredoo Hutchison adalah operator telekomunikasi terbesar kedua per Juli 2025, melayani lebih dari 100 juta pelanggan seluler. Perusahaan mengandalkan WhatsApp sebagai sarana utama untuk mengelola pertanyaan layanan pelanggan dan mengirim pesan, serta komunikasi marketing kepada pelanggan brand layanan nirkabel IM3 dan 3ID.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"layanan-dan-komunikasi-yang-lebih-mudah-diakses\" class=\"wp-block-heading is-style-green-line\">Layanan dan komunikasi yang lebih mudah diakses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perusahaan ini sebelumnya hanya mengandalkan Unstructured Supplementary Service Data (USSD) untuk membangun hubungan singkat dan sementara dengan pelanggan. WhatsApp memungkinkan Indosat Ooredoo Hutchison makin hadir bagi pelanggan sambil mempromosikan layanannya dengan pengalaman pesan yang menarik secara visual dan memudahkan pelanggan dalam berinteraksi.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"715f42\" data-has-transparency=\"false\" style=\"--dominant-color: #715f42;\" loading=\"lazy\" decoding=\"async\" width=\"5158\" height=\"3439\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg\" alt=\"A woman talking on her phone while using her laptop.\" class=\"wp-image-362 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg 5158w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1024,683 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1536,1024 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 5158px) 100vw, 5158px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cWhatsApp memiliki peluang menjadi lebih dari aplikasi perpesanan biasa, untuk menjadi komoditas pengalaman pelanggan yang berharga. Kami ingin memanfaatkan peluang ini dengan menyediakan pengalaman dan layanan yang dipersonalisasi\u2014yang kini diminati dan diperlukan oleh \u201cperusahaan telekomunikasi\u201d yang ingin menjadi \u201cperusahaan teknologi\u201d\u2014serta menarik perhatian pelanggan dengan sekali klik saja.\u201d<\/p>\n<cite><strong>Ritesh Kumar Singh<\/strong><br><br>Director and Chief Commercial Officer, Indosat Ooredoo Hutchison<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video depicting the experience of messaging with Indosat Ooredoo Hutchison on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;IndosatOoredooHutchison_TheirSolution_Video&quot;}\" height=\"640\" style=\"aspect-ratio: 290 \/ 640;\" width=\"290\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"promosi-yang-didukung-whatsapp\" class=\"wp-block-heading is-style-green-line\">Promosi yang didukung WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Selama satu tahun (1 Januari\u201331 Desember 2024), Indosat Ooredoo Hutchison menguji coba Platform WhatsApp Business sebagai saluran marketing dan komunikasi utama untuk pelanggan paket seluler prabayarnya. Mereka mengimplementasikan pesan di WhatsApp untuk mengirimkan penawaran perpanjangan paket yang dipersonalisasi berdasarkan preferensi pengguna, serta pengingat perpanjangan yang memiliki batas waktu bagi pelanggan paket per jam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu, Indosat Ooredoo Hutchison mengembangkan pengalaman perpesanan layanan pelanggan otomatis di WhatsApp yang merampingkan komunikasi serta meningkatkan waktu dan efisiensi respons.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"peningkatan-pendapatan-besar-besaran\" class=\"wp-block-heading has-text-align-center\">Peningkatan pendapatan besar-besaran<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Perusahaan ini melaporkan adanya peningkatan pendapatan sebesar 94% dari tahun ke tahun untuk paket prabayar setelah memindahkan promosi dan layanan pelanggannya ke Platform WhatsApp Business*.<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Umumnya, setiap hasil yang diperoleh kemungkinan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--8\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meningkatkan pendapatan dengan pesan marketing di WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11970,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Indosat Ooredoo Hutchison","wab_business_results":[],"wab_testimonial_quote":"\u201cWhatsApp memiliki peluang menjadi lebih dari aplikasi perpesanan biasa, untuk menjadi komoditas pengalaman pelanggan yang berharga. Kami ingin memanfaatkan peluang ini dengan menyediakan pengalaman dan layanan yang dipersonalisasi\u2014yang kini diminati dan diperlukan oleh \u201cperusahaan telekomunikasi\u201d yang ingin menjadi \u201cperusahaan teknologi\u201d\u2014serta menarik perhatian pelanggan dengan sekali klik saja.\u201d","wab_testimonial_name":"Ritesh Kumar Singh","wab_testimonial_title":"Direktur dan Kepala Komersil, Indosat Ooredoo Hutchison","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[326],"industry":[308],"market":[556],"use-case":[317],"region":[315],"business-goals":[291],"product":[312],"class_list":["post-11969","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-perusahaan","industry-telekomunikasi","market-indonesia","use-case-pesan-marketing","region-asia-pasifik","business-goals-penciptaan-prospek","product-platform-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Indosat Ooredoo Hutchison | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Meningkatkan pendapatan dengan pesan marketing di WhatsApp\" \/>\n<meta name=\"robots\" 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