{"id":11977,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/movistar-colombia\/"},"modified":"2026-04-30T16:14:52","modified_gmt":"2026-04-30T20:14:52","slug":"movistar-colombia","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/movistar-colombia\/","title":{"rendered":"Movistar Colombia"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/movistarcolombiaoficial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"001d2e\" data-has-transparency=\"true\" style=\"--dominant-color: #001d2e;\" loading=\"lazy\" decoding=\"async\" height=\"856\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png\" alt=\"Logo brand Movistar\" class=\"wp-image-1460 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png 1513w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=300,251 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=768,642 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=1024,856 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"movistar-colombia-adalah-provider-telekomunikasi-yang-menggunakan-platform-whatsapp-business-untuk-memudahkan-pelanggan-meningkatkan-paket-datanya\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Movistar Colombia adalah provider telekomunikasi yang menggunakan Platform WhatsApp Business untuk memudahkan pelanggan meningkatkan paket datanya.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"16\">\n\t16 poin<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Peningkatan pangsa penjualan digital dari konversi paket prabayar-ke-pascakabayar setelah menerapkan perjalanan pengiriman pesan WhatsApp otomatis*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25 poin<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">peningkatan skor loyalitas pelanggan setelah mengimplementasikan perjalanan perpesanan otomatis WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"80\">\n\t80%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">pangsa pasar digital dari konversi paket prabayar ke pascabayar berkat WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"jutaan-pelanggan-bulanan\" class=\"wp-block-heading has-text-align-center\">Jutaan pelanggan bulanan<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Selain layanan telepon kabel, Internet, dan TV, Movistar memiliki jutaan pelanggan layanan seluler prabayar dan pascabayar (atau ditagih tiap bulan) di Kolombia.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mengonversi-lebih-banyak-pelanggan-ke-paket-pascabayar\" class=\"wp-block-heading is-style-green-line\">Mengonversi lebih banyak pelanggan ke paket pascabayar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pendekatan yang biasa dilakukan Movistar Colombia untuk peningkatan paket antara lain dengan menjangkau melalui saluran tradisional, seperti penjualan di toko dan telemarketing. Perusahaan ini ingin mengonversi lebih banyak pelanggan prabayarnya ke paket pascabayar, tetapi perlu cara untuk menciptakan pengalaman pelanggan yang lebih cepat dan lancar demi memperbesar kemungkinan pelanggan meningkatkan paket.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c3b3af\" data-has-transparency=\"false\" style=\"--dominant-color: #c3b3af;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1692\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg\" alt=\"A woman using her mobile phone while sitting on the couch.\" class=\"wp-image-346 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=300,248 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=768,635 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=1024,846 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=1536,1269 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cKemudahan dari perjalanan otomatis yang didesain ulang berarti pelanggan bisa menggunakan pengalaman tersebut tanpa perlu berhenti. Segmentasi pasar, peluncuran yang tepat waktu ke pasar, dan masukan data berkelanjutan adalah beberapa komponen utama yang membuat pendekatan WhatsApp untuk perdagangan berbasis percakapan sangat sukses bagi bisnis kami.\u201d<\/p>\n<cite><strong>Daniel Ortega<\/strong><br><br>eCare Manager, Movistar Colombia<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A conversational commerce experience\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;MovistarColombia_ConversationalCommerce_Video&quot;}\" height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/movistar-colombia.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"perdagangan-berbasis-percakapan\" class=\"wp-block-heading is-style-green-line\">Perdagangan berbasis percakapan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tim memutuskan untuk menambahkan pengalaman perdagangan berbasis percakapan bagi pelanggan prabayarnya di Platform WhatsApp Business. Mereka meluncurkan dan mempromosikan perjalanan perpesanan otomatis yang bisa membantu pelanggan prabayar menjalani proses peningkatan melalui beberapa langkah sederhana.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"d6dee4\" data-has-transparency=\"false\" style=\"--dominant-color: #d6dee4;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"667\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg\" alt=\"Grafik yang menunjukkan Movistar berinteraksi dengan pengguna via WhatsApp\" class=\"wp-image-1594 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg?resize=169,300 169w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Perusahaan ini menargetkan kelompok pelanggan prabayar yang tersegmentasi dengan pesan di WhatsApp yang mempromosikan keuntungan jika meningkatkan ke paket data pascabayar, serta kampanye iklan selalu aktif yang mengarah ke WhatsApp. Layanan ini berfungsi sebagai titik entri langsung ke pengalaman. Untuk memaksimalkan peluang, Movistar menyampaikan pesan di WhatsApp pada waktu yang optimal, tergantung pola penggunaan seluler pelanggan. Pelanggan juga memiliki opsi untuk memasuki pengalaman peningkatan via saluran WhatsApp Movistar kapan saja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah pelanggan memutuskan untuk meningkatkan ke paket yang cocok baginya, perjalanan perpesanan otomatis akan meminta informasi pribadi pelanggan yang diperlukan untuk menyelesaikan peningkatan. Ketika proses selesai, pelanggan menerima pesan konfirmasi dalam percakapan, dan perubahan akan diaktifkan dalam hitungan menit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"bertambahnya-jumlah-peningkatan\" class=\"wp-block-heading has-text-align-center\">Bertambahnya jumlah peningkatan<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Movistar Colombia mengamati kinerja pendekatan baru ini selama 12 bulan (1 Desember 2023\u20131 Desember 2024) dan melaporkan adanya penambahan peningkatan paket berkat perjalanan perpesanan WhatsApp, termasuk:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"4a758e\" data-has-transparency=\"false\" style=\"--dominant-color: #4a758e;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg\" alt=\"A woman uses her mobile phone while leaning against a wall.\" class=\"wp-image-360 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=1024,683 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=1536,1025 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">16 poin peningkatan pangsa pasar digital dari konversi paket prabayar ke pascabayar setelah mengimplementasikan perjalanan perpesanan otomatis WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25 poin peningkatan skor loyalitas pelanggan setelah mengimplementasikan perjalanan perpesanan otomatis WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">80% pangsa pasar digital dari konversi paket prabayar ke pascabayar berkat WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Memudahkan meningkatkan paket data dengan Platform WhatsApp Business<\/p>\n","protected":false},"author":12,"featured_media":11978,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Movistar Colombia","wab_business_results":null,"wab_testimonial_quote":"\u201cKemudahan dari perjalanan otomatis yang didesain ulang berarti pelanggan bisa menggunakan pengalaman tersebut tanpa perlu berhenti. Segmentasi pasar, peluncuran yang tepat waktu ke pasar, dan masukan data berkelanjutan adalah beberapa komponen utama yang membuat pendekatan WhatsApp untuk perdagangan berbasis percakapan sangat sukses bagi bisnis kami.\u201d","wab_testimonial_name":"Daniel Ortega","wab_testimonial_title":"Manajer eCare, Movistar 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