{"id":12131,"date":"2025-08-06T00:00:00","date_gmt":"2025-08-06T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/vip-leather-craft\/"},"modified":"2026-04-30T17:48:55","modified_gmt":"2026-04-30T21:48:55","slug":"vip-leather-craft","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/vip-leather-craft\/","title":{"rendered":"VIP Leather Craft"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/vipleathercraft\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f8f2e7\" data-has-transparency=\"false\" style=\"--dominant-color: #f8f2e7;\" loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"232\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-15-at-2.06.00-PM.png\" alt=\"Logo VIP Leather Craft.\" class=\"wp-image-1864 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"peritel-e-commerce-produk-berbahan-kulit-premium-ini-menguji-iklan-yang-mengarahkan-ke-whatsapp-dengan-optimasi-pembelian-terhadap-pendekatan-kampanye-iklan-biasanya-yang-menghasilkan-penjualan-28-le\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Peritel e-commerce produk berbahan kulit premium ini menguji iklan yang mengarahkan ke WhatsApp dengan optimasi pembelian terhadap pendekatan kampanye iklan biasanya, yang menghasilkan penjualan 28% lebih banyak dan biaya per pembelian 21% lebih rendah.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"28\">\n\t28%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">penjualan meningkat untuk iklan yang mengarahkan ke WhatsApp dengan optimasi pembelian, dibandingkan pendekatan biasanya untuk iklan yang mengarahkan ke WhatsApp menggunakan optimasi percakapan<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"21\">\n\t21%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">biaya per pembelian menurun untuk iklan yang mengarahkan ke WhatsApp dengan optimasi pembelian, dibandingkan pendekatan biasanya untuk iklan yang mengarahkan ke WhatsApp menggunakan optimasi percakapan<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"produk-berbahan-kulit-premium\" class=\"wp-block-heading has-text-align-center\">Produk berbahan kulit premium<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">VIP Leather Craft menggunakan bahan-bahan premium dari perajin lokal di Jawa Barat untuk membuat koleksi produk berbahan kulit berkualitas, seperti tas, dompet, dan clutch. Sejak diluncurkan sebagai brand pada 2015, VIP Leather Craft telah menggunakan iklan di aplikasi Meta seperti Facebook untuk membantu mempromosikan dan meningkatkan permintaan akan produknya, bahkan menjangkau pelanggan di daerah terpencil di negara ini.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"meningkatkan-dampak-kampanye-iklan\" class=\"wp-block-heading is-style-green-line\">Meningkatkan dampak kampanye iklan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">VIP Leather Craft ingin meningkatkan penjualan dari iklan yang mengarahkan ke WhatsApp. Tim ini melaporkan bahwa pendekatan kampanye iklan biasanya berhasil menciptakan prospek, tetapi percakapan pelanggan yang dihasilkan sering kali tidak membuahkan penjualan.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"5a4f46\" data-has-transparency=\"false\" style=\"--dominant-color: #5a4f46;\" loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"680\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp\" alt=\"A sign outside the VIP Leather Craft office.\" class=\"wp-image-4951 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp 864w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp?resize=300,236 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp?resize=768,604 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cKami selalu mencari strategi digital marketing yang efektif. Hasil uji coba ini sangat mengesankan: optimasi pembelian mengungguli optimasi percakapan dengan margin yang signifikan. Selain itu, prospek yang dihasilkan berkualitas lebih tinggi, yang mempermudah tim penjualan kami closing penjualan. Kami yakin ini adalah solusi optimal untuk mendorong penjualan langsung.\u201d<\/p>\n<cite><strong>Achmad Putra Andhika<\/strong><br><br>Founder, VIP Leather Craft<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"26201e\" data-has-transparency=\"false\" style=\"--dominant-color: #26201e;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"813\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-UX-video.jpg\" alt=\"Contoh iklan WhatsApp yang digunakan VIP Leather Craft\" class=\"wp-image-1493 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-UX-video.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-UX-video.jpg?resize=138,300 138w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"iklan-whatsapp-yang-dioptimalkan-untuk-pembelian\" class=\"wp-block-heading is-style-green-line\">Iklan WhatsApp yang dioptimalkan untuk pembelian<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alih-alih menggunakan pendekatan biasanya yang mengoptimalkan penayangan iklan kepada orang-orang yang berkemungkinan besar berinteraksi dengan brand dalam percakapan, VIP Leather Craft menguji pendekatan baru: mengoptimalkan penayangan iklan kepada orang-orang yang berkemungkinan besar membeli.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video that demonstrates the experience of clicking on an ad and entering a conversation with the brand on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;VIPLeatherCraft_TheirSolution_Video&quot;}\" height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Perjalanan pelanggan masih tetap sama. Setelah melihat iklan video di Facebook atau Instagram yang mempromosikan salah satu produk perusahaan, pemirsa bisa mengklik <b>Ngobrol di WhatsApp<\/b> untuk memulai percakapan dengan brand di aplikasi WhatsApp Business. Salah seorang anggota tim penjualan akan menjawab pertanyaan pelanggan dan membantu mengarahkan percakapan ke penjualan, lalu meminta informasi pengiriman pelanggan setelah penjualan selesai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perbedaannya kali ini adalah pemirsa. Dengan mengoptimalkan penayangan kepada masyarakat Indonesia berusia 25 tahun ke atas yang berkemungkinan besar membeli, kampanye iklan ini secara signifikan mengungguli kampanye iklan VIP Leather Craft sebelumnya.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"penjualan-lebih-tinggi-dengan-biaya-yang-efisien\" class=\"wp-block-heading has-text-align-center\">Penjualan lebih tinggi dengan biaya yang efisien<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">VIP Leather Craft mengukur hasil kampanye iklannya selama 9\u201323 Desember 2024 dengan uji A\/B di Pengelola Iklan Meta yang menunjukkan bahwa optimasi pembelian mengungguli optimasi percakapan baik dalam penjualan maupun biaya per pembelian:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"463128\" data-has-transparency=\"false\" style=\"--dominant-color: #463128;\" loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"680\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg\" alt=\"A man holding a leather bag.\" class=\"wp-image-1492 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg 864w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg?resize=300,236 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg?resize=768,604 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">28% penjualan meningkat untuk iklan yang mengarahkan ke WhatsApp dengan optimasi pembelian, dibandingkan pendekatan biasa untuk iklan yang mengarahkan ke WhatsApp menggunakan optimasi percakapan<\/li>\n\n\n\n<li class=\"wp-block-list-item\">21% biaya per pembelian menurun untuk iklan yang mengarahkan ke WhatsApp dengan optimasi pembelian, dibandingkan pendekatan biasa untuk iklan yang mengarahkan ke WhatsApp menggunakan optimasi percakapan<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meningkatkan penjualan dan menurunkan biaya per pembelian dengan iklan yang mengarahkan ke WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12132,"template":"","meta":{"wab_header_eyebrow":"Aplikasi Bisnis","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"VIP Leather Craft","wab_business_results":null,"wab_testimonial_quote":"\u201cKami selalu mencari strategi digital marketing yang efektif. Hasil uji coba ini sangat mengesankan: optimasi pembelian mengungguli optimasi percakapan dengan margin yang signifikan. Selain itu, prospek yang dihasilkan berkualitas lebih tinggi, yang mempermudah tim penjualan kami closing penjualan. Kami yakin ini adalah solusi optimal untuk mendorong penjualan langsung.\u201d","wab_testimonial_name":"Achmad Putra Andhika","wab_testimonial_title":"Founder, VIP Leather Craft","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[325],"industry":[296],"market":[556],"use-case":[],"region":[315],"business-goals":[],"product":[313,314],"class_list":["post-12131","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-ukm","industry-e-commerce-amp-ritel","market-indonesia","region-asia-pasifik","product-aplikasi-whatsapp-business","product-iklan-yang-mengarahkan-ke-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VIP Leather Craft | WhatsApp for 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