{"id":12250,"date":"2025-09-11T00:00:00","date_gmt":"2025-09-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/a-escola-de-confeitaria\/"},"modified":"2026-04-30T17:42:56","modified_gmt":"2026-04-30T21:42:56","slug":"a-escola-de-confeitaria","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/a-escola-de-confeitaria\/","title":{"rendered":"A Escola de Confeitaria"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/eloisa.cola\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a346b\" data-has-transparency=\"false\" style=\"--dominant-color: #1a346b;\" loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"312\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg\" alt=\"Logo A Escola de Confeitaria.\" class=\"wp-image-290 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg 305w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg?resize=293,300 293w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"sekolah-kuliner-asal-brasil-ini-meluncurkan-kampanye-iklan-situs-web-untuk-iklan-whatsapp-untuk-mendorong-traffic-ke-halaman-tujuannya-dan-mengonversi-pengunjung-menjadi-prospek-melalui-kekuatan-perca\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Sekolah kuliner asal Brasil ini meluncurkan kampanye iklan situs web untuk iklan WhatsApp untuk mendorong traffic ke halaman tujuannya dan mengonversi pengunjung menjadi prospek melalui kekuatan percakapan, yang menghasilkan lebih banyak pembelian dibandingkan pendekatan iklan biasanya yang mengarahkan ke situs web sekolah.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"pembuatan-kue-yang-jadi-lebih-mudah\" class=\"wp-block-heading has-text-align-center\">Pembuatan kue yang jadi lebih mudah<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Escola de Confeitaria adalah sekolah kuliner yang berbasis di S\u00e3o Paulo dan dijalankan oleh chef pastry dan pendidik Eloisa Cola. Sekolah ini menawarkan kursus online dalam memasak kudapan manis klasik dan kontemporer yang dirancang untuk memperjelas teknik profesional dan membuat pembuatan kue bisa diakses semua orang. Siswa bisa belajar membuat kudapan manis favorit mereka, seperti kue karnaval atau makaron, dan bahkan melatih diri untuk menjadi chef pastry bersertifikat.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mengonversi-pengunjung-menjadi-prospek\" class=\"wp-block-heading is-style-green-line\">Mengonversi pengunjung menjadi prospek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Escola de Confeitaria ingin mendorong lebih banyak traffic ke situs webnya, lalu mengonversi traffic tersebut menjadi prospek menggunakan WhatsApp.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a29796\" data-has-transparency=\"false\" style=\"--dominant-color: #a29796;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg\" alt=\"A layer cake with flowers on top.\" class=\"wp-image-1366 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cKampanye iklan situs web ke WhatsApp memungkinkan kami untuk merampingkan perjalanan dari prospek ke penjualan, menghasilkan peningkatan tingkat konversi yang cukup besar dibandingkan dengan iklan tradisional yang hanya mengarah ke situs web kami tanpa tombol WhatsApp. &#8220;<\/p>\n<cite><strong>Jonat\u00e3 Ariel Silveira<\/strong><br><br>Head of Marketing, A Escola de Confeitaria<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video that shows the journey from clicking on a Facebook ad, to visiting the company website, to messaging the business on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;EscolaDeConfeitaria_TheirSolution_Video&quot;}\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/a-escola-de-confeitaria.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"situs-web-untuk-iklan-whatsapp\" class=\"wp-block-heading is-style-green-line\">Situs Web untuk Iklan WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Escola de Confeitaria meluncurkan kampanye iklan situs web untuk iklan WhatsApp. Ini adalah iklan yang muncul di platform Meta, seperti Facebook dan Instagram, dan mengarahkan calon pelanggan ke situs web perusahaan. Setelah mengklik iklan, pelanggan akan diarahkan ke halaman tujuan bisnis yang menyertakan tombol WhatsApp agar mereka bisa mengirim pesan ke bisnis.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"c3c0c1\" data-has-transparency=\"false\" style=\"--dominant-color: #c3c0c1;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"811\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg\" alt=\"Ikon WhatsApp hijau di situs web bisnis. Dengan mengeklik ikon tersebut, pelanggan bisa mengirim pesan ke bisnis secara langsung di WhatsApp.\" class=\"wp-image-372 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg?resize=139,300 139w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Pelanggan bisa terus menggulir situs web jika ingin, atau mengklik tombol untuk membuka percakapan dengan bisnis di WhatsApp untuk mempelajari selengkapnya. Pendekatan ini membantu menangkap pelanggan yang siap melakukan konversi, serta mereka yang lebih suka mengirimkan pesan ke bisnis sebelum mengambil keputusan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"pembelian-lebih-banyak-daripada-pendekatan-biasanya\" class=\"wp-block-heading has-text-align-center\">Pembelian lebih banyak daripada pendekatan biasanya<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Sekolah ini menguji efektivitas pendekatan baru ini dengan menjalankan dua kampanye iklan yang hampir sama, yang ditargetkan kepada perempuan Brasil berusia 25-55 tahun, mulai 16 Juni-30 Juni 2024:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"4e4545\" data-has-transparency=\"false\" style=\"--dominant-color: #4e4545;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png\" alt=\"A chocolate layer cake with berries.\" class=\"wp-image-873 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Satu kampanye iklan terdiri dari iklan situs web yang mengarahkan ke WhatsApp dari Facebook<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Kampanye iklan lainnya menggunakan pendekatan iklan klik ke situs web dari Facebook yang biasa digunakan A Escola de Confeitaria.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Sekolah ini membandingkan kinerja antara dua kampanye iklan dan melaporkan bahwa pendekatan baru ini mendorong lebih banyak pembelian.*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mengonversi traffic web menjadi prospek dengan situs web untuk iklan WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12251,"template":"","meta":{"wab_header_eyebrow":"Aplikasi Bisnis","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"A Escola de Confeitaria","wab_business_results":[],"wab_testimonial_quote":"\u201cKampanye iklan situs web ke WhatsApp memungkinkan kami untuk merampingkan perjalanan dari prospek ke penjualan, menghasilkan peningkatan tingkat konversi yang cukup besar dibandingkan dengan iklan tradisional yang hanya mengarah ke situs web kami tanpa tombol WhatsApp. \"","wab_testimonial_name":"Jonat\u00e3 Ariel Silveira","wab_testimonial_title":"Head of Marketing, A Escola de Confeitaria","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[325],"industry":[297],"market":[580],"use-case":[316],"region":[442],"business-goals":[],"product":[313],"class_list":["post-12250","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-ukm","industry-pendidikan","market-brasil","use-case-layanan-pelanggan","region-amerika-latin","product-aplikasi-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Escola de Confeitaria | WhatsApp for Business<\/title>\n<meta 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