{"id":12253,"date":"2025-08-27T00:00:00","date_gmt":"2025-08-27T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/air-france\/"},"modified":"2026-04-30T17:43:53","modified_gmt":"2026-04-30T21:43:53","slug":"air-france","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/air-france\/","title":{"rendered":"Air France"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/airfrance\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f5bebf\" data-has-transparency=\"false\" style=\"--dominant-color: #f5bebf;\" loading=\"lazy\" decoding=\"async\" height=\"830\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png\" alt=\"Logo Air France.\" class=\"wp-image-1874 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png 1118w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=768,622 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=1024,830 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d9f2fb\" data-has-transparency=\"false\" style=\"--dominant-color: #d9f2fb;\" loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"200\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png\" alt=\"Logo Alcmeon.\" class=\"wp-image-396 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png 678w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png?resize=300,88 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Penyedia Solusi WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"maskapai-penerbangan-global-ini-meningkatkan-layanan-pelanggan-dan-kinerja-bisnis-dengan-mengimplementasikan-pesan-marketing-untuk-mempromosikan-penawaran-dan-upgrade-pesan-layanan-untuk-menjawab-per\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Maskapai penerbangan global ini meningkatkan layanan pelanggan dan kinerja bisnis dengan mengimplementasikan pesan marketing untuk mempromosikan penawaran dan upgrade, pesan layanan untuk menjawab pertanyaan pelanggan terkait perjalanannya, pesan utilitas untuk membagikan boarding pass dan kabar mengenai penerbangan, serta autentikasi dua faktor untuk memverifikasi pelanggan dengan aman.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4,5x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">tingkat klik tayang lebih tinggi untuk pesan buletin penawaran terbaik di WhatsApp dibandingkan email*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"85\">\n\t85%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">dari semua percakapan layanan pelanggan di media sosial dilakukan di WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Umumnya, setiap hasil yang diperoleh kemungkinan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"maskapai-penerbangan-terbesar-di-prancis\" class=\"wp-block-heading has-text-align-center\">Maskapai penerbangan terbesar di Prancis<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Air France adalah maskapai penerbangan terbesar di Prancis dengan penerbangan ke hampir 200 destinasi di seluruh dunia. Perusahaan ini memperkirakan mereka menjual satu tiket setiap 5 detik di platform digitalnya.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"berpacu-bersama-wisatawan-global\" class=\"wp-block-heading is-style-green-line\">Berpacu bersama wisatawan global<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agar bergerak seiring kebiasaan dan preferensi pelanggan modern yang sibuk, Air France mengirimkan pesan melalui WhatsApp di setiap tahap perjalanannya.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c0c0bf\" data-has-transparency=\"false\" style=\"--dominant-color: #c0c0bf;\" loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"517\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg\" alt=\"An Air France plane.\" class=\"wp-image-381 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg 919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cDi Air France, kami percaya setiap touchpoint pelanggan memunculkan peluang berinteraksi dan berkembang. Kami menggunakan pesan di WhatsApp untuk mendorong nilai di seluruh siklus hidup perjalanan pelanggan. WhatsApp memainkan peran penting yang memungkinkan penghematan biaya dan cara baru meraih pendapatan sekaligus menekankan retensi dan interaksi jangka panjang.\u201d<\/p>\n<cite><strong>Gauthier Le Masne<\/strong><br><br>VP, Digital Marketing, Air France<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"An Air France marketing message and WhatsApp conversation\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;AirFrance_TheirSolution_Video1&quot;}\" height=\"1796\" style=\"aspect-ratio: 876 \/ 1796;\" width=\"876\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/air-france_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"pesan-untuk-setiap-tahap-perjalanan\" class=\"wp-block-heading is-style-green-line\">Pesan untuk setiap tahap perjalanan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Air France mempromosikan saluran WhatsApp di seluruh platform digitalnya, termasuk situs web, akun media sosial, dan email. Perusahaan ini juga secara rutin mempromosikan buletin penawaran perjalanan WhatsApp-nya via iklan yang mengarahkan ke WhatsApp. Setelah setuju menerima komunikasi pelanggan dan marketing dari Air France di WhatsApp, pelanggan akan dikirimi pesan di setiap tahap perjalanannya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Pesan marketing:<\/b> Air France bermitra dengan Meta Business Partner, Alcmeon, untuk mengirimkan buletin \u201cpenawaran terbaik\u201d yang menawarkan promosi terbaru dan destinasi menarik ke daftar pelanggannya via pesan marketing di WhatsApp. Air France juga menggunakan pesan marketing untuk mengirimkan penawaran upgrade kursi, makanan, dan bagasi kepada wisatawan yang sudah memesan perjalanan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Pesan utilitas:<\/b> Setelah wisatawan memesan penerbangannya, Air France akan mengirimkan boarding pass dan informasi penerbangan penting lainnya seperti perubahan gerbang, waktu check-in, dan pembaruan yang memiliki batas waktu via pesan utilitas di WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A customer conversation with Air France on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;AirFrance_TheirSolution_Video2&quot;}\" height=\"638\" style=\"aspect-ratio: 360 \/ 638;\" width=\"360\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/air-france_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>Pesan layanan:<\/b> Air France menggunakan fitur pesan layanan WhatsApp untuk merespons pertanyaan tertentu dari klien terkait perjalanannya. Ketika pelanggan mengirim pesan di WhatsApp menanyakan tentang traveler mile, bagasi, atau keperluan lainnya, Air France akan langsung merespons. Pelanggan biasanya menjawab serangkaian pertanyaan otomatis sebelum dialihkan ke percakapan dengan agen layanan langsung jika perlu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Pesan autentikasi:<\/b> Ketika pelanggan lupa kata sandi dan perlu mengakses akunnya, atau perlu mengonfirmasi bahwa ia sudah setuju menerima pesan di WhatsApp, Air France menggunakan autentikasi dua faktor untuk memverifikasi identitasnya. Sebagai bagian dari proses ini, Air France mengirimkan kata sandi sekali pakai (One Time Password &#8211; OTP) memakai pesan autentikasi di WhatsApp. Pelanggan memiliki waktu 5 menit untuk menyalin dan menempelkan kode sebelum kedaluwarsa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"interaksi-pelanggan-yang-kuat\" class=\"wp-block-heading has-text-align-center\">Interaksi pelanggan yang kuat<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Air France sudah saling berkirim lebih dari 33 juta pesan di WhatsApp dengan pelanggannya selama periode satu tahun (April 2024\u2013April 2025). Selama periode tersebut, tim ini mencapai:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"888a91\" data-has-transparency=\"false\" style=\"--dominant-color: #888a91;\" loading=\"lazy\" decoding=\"async\" width=\"1928\" height=\"1290\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png\" alt=\"The entire of a first class cabin on an Air France flight.\" class=\"wp-image-1875 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png 1928w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=1536,1028 1536w\" sizes=\"auto, (max-width: 1928px) 100vw, 1928px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">4,5x tingkat klik tayang lebih tinggi untuk pesan buletin penawaran terbaik di WhatsApp dibandingkan email*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85% dari semua percakapan layanan pelanggan di media sosial dilakukan di WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">10 juta pesan utilitas terkirim (Pengelola WhatsApp, 8 April 2024\u20138 April 2025)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Lebih dari 3 juta pesan autentikasi terkirim (Pengelola WhatsApp, 8 April 2024\u20138 April 2025)<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Umumnya, setiap hasil yang diperoleh kemungkinan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meningkatkan kinerja dengan pesan di WhatsApp di setiap tahap perjalanan pelanggan<\/p>\n","protected":false},"author":12,"featured_media":12254,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Air France","wab_business_results":null,"wab_testimonial_quote":"\u201cDi Air France, kami percaya setiap touchpoint pelanggan memunculkan peluang berinteraksi dan berkembang. Kami menggunakan pesan di WhatsApp untuk mendorong nilai di seluruh siklus hidup perjalanan pelanggan. WhatsApp memainkan peran penting yang memungkinkan penghematan biaya dan cara baru meraih pendapatan sekaligus menekankan retensi dan interaksi jangka panjang.\u201d","wab_testimonial_name":"Gauthier Le Masne","wab_testimonial_title":"VP, Digital Marketing, Air 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