{"id":12259,"date":"2025-09-23T00:00:00","date_gmt":"2025-09-23T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/donna-capilli\/"},"modified":"2026-04-20T16:08:09","modified_gmt":"2026-04-20T20:08:09","slug":"donna-capilli","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/donna-capilli\/","title":{"rendered":"Donna Capilli"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/donnacapillicosmeticos\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"212221\" data-has-transparency=\"false\" style=\"--dominant-color: #212221;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg\" alt=\"Logo Donna Capilli.\" class=\"wp-image-1019 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=1024,1024 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=1536,1536 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"pemilik-bisnis-kecil-jenniffer-martins-menggunakan-iklan-yang-mengarahkan-ke-whatsapp-untuk-memperluas-produk-kosmetik-dan-perawatan-rambutnya-ke-lebih-banyak-pasar-di-brasil-dengan-memadukan-influ\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Pemilik bisnis kecil, Jenniffer Martins, menggunakan iklan yang mengarahkan ke WhatsApp untuk memperluas produk kosmetik dan perawatan rambutnya ke lebih banyak pasar di Brasil. Dengan memadukan influencer dan testimoni pelanggan, dia mendorong pemirsanya agar mengklik iklan Donna Capilli dan memulai percakapan dengan perusahaannya di WhatsApp.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"produk-kosmetik-yang-terinspirasi-oleh-pengalaman\" class=\"wp-block-heading has-text-align-center\">Produk kosmetik yang terinspirasi oleh pengalaman<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Setelah masalah pribadi mengharuskannya memotong rambut dan memikirkan kembali pendekatannya terhadap perawatan rambut, pemilik dan pendiri Jenniffer Martins memanfaatkan pengalamannya sebagai teknisi kimia untuk mulai mencampur bahan-bahan dan mengembangkan sampo sendiri. Seorang teman mencoba langsung produk tersebut, lalu merekomendasikannya ke teman lain yang juga menyukainya, dan tak lama kemudian lahirlah brand Donna Capilli. Dalam waktu singkat, Jenniffer mengembangkan dan menjual produk kosmetik baru, serta memperluas bisnisnya dengan memproduksi sampo, conditioner, tonic, masker rambut, dan masih banyak lagi.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"marketing-mandiri\" class=\"wp-block-heading is-style-green-line\">Marketing mandiri<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai pemilik bisnis kecil, Jenniffer harus belajar cara menangani marketing dan promosi sendiri. Kursus Meta Blueprint yang diikutinya pada tahun 2019 membuka matanya tentang berbagai kemungkinan memakai iklan yang mengarahkan ke WhatsApp untuk mengembangkan brand miliknya. Kini, perusahaan ini mengelola sendiri semua kampanye iklan yang mengarahkan ke WhatsApp dan terus mencoba berbagai strategi guna menarik pelanggan baru.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3d4c8\" data-has-transparency=\"false\" style=\"--dominant-color: #d3d4c8;\" loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1066\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg\" alt=\"A Donna Capilli product.\" class=\"wp-image-1018 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg 853w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=240,300 240w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=768,960 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=819,1024 819w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">&#8220;Saat memulai bisnis, saya sangat bergantung pada promosi dari mulut ke mulut dari klien saya. Saya tidak tahu cara kerja iklan ini. Saya kira akan sangat sulit menerapkannya ke bisnis saya. Namun, saya mengikuti kursus dari Meta Blueprint, lalu menemukan cara kerja iklan, betapa mudah menggunakannya, dan cara membuat sendiri iklan ini untuk bisnis saya.&#8221;<\/p>\n<cite><strong>Jenniffer Martins<\/strong><br><br>Owner, Donna Capilli<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"An example ad from the campaign.\" height=\"640\" style=\"aspect-ratio: 360 \/ 640;\" width=\"360\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/donna-capilli_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"iklan-testimoni-yang-menarik-dan-mengarahkan-ke-whatsapp\" class=\"wp-block-heading is-style-green-line\">Iklan testimoni yang menarik dan mengarahkan ke WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanye iklan yang mengarahkan ke WhatsApp yang tayang pada 5\u201315 Maret 2025 menampilkan foto dan video sebelum dan sesudah untuk menceritakan kisah nyata pelanggan tentang caranya memakai produk Donna Capilli untuk mengembangkan penampilan dan gaya rambut ideal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jenniffer mengatakan bahwa salah satu manfaat membuat percakapan di WhatsApp yang bisa diakses oleh pelanggannya adalah orang sering kali merasa lebih nyaman mengajukan pertanyaan pribadi tentang kosmetik dan perawatan rambut saat berkirim pesan di WhatsApp. Meskipun perusahaan ini memprioritaskan layanan yang dipersonalisasi, mereka juga memakai fitur otomatis WhatsApp seperti pesan sambutan, balasan cepat, pesan tidak di tempat, dan label untuk membantu mengelola setiap percakapan dan memberikan layanan yang cepat dan ramah.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"jangkauan-dan-penjualan-meningkat\" class=\"wp-block-heading has-text-align-center\">Jangkauan dan penjualan meningkat<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Jenniffer mengatakan bahwa iklan yang mengarahkan ke WhatsApp membantu bisnisnya berkembang di luar lokasi pusatnya di Uberl\u00e2ndia ke wilayah lain di Brasil. Pada musim panas 2025, separuh dari penjualan perusahaan ini berasal dari pelanggan di Uberl\u00e2ndia secara langsung melalui percakapan di WhatsApp. *<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak bisa diulang secara identik. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--8\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mengembangkan bisnis kecil menggunakan iklan yang mengarahkan ke WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12260,"template":"","meta":{"wab_header_eyebrow":"Aplikasi Bisnis","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Donna Capilli","wab_business_results":[],"wab_testimonial_quote":"\"Saat memulai bisnis, saya sangat bergantung pada promosi dari mulut ke mulut dari klien saya. Saya tidak tahu cara kerja iklan ini. Saya kira akan sangat sulit menerapkannya ke bisnis saya. Namun, saya mengikuti kursus dari Meta Blueprint, lalu menemukan cara kerja iklan, betapa mudah menggunakannya, dan cara membuat sendiri iklan ini untuk bisnis saya.\"","wab_testimonial_name":"Jenniffer Martins","wab_testimonial_title":"Pemilik, Donna Capilli","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 06:47:17","_featured_video_id":4855,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[580],"product":[313,314],"business-goals":[291],"use-case":[316],"region":[442],"business-size":[325],"industry":[296],"class_list":["post-12259","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-brasil","product-aplikasi-whatsapp-business","product-iklan-yang-mengarahkan-ke-whatsapp","business-goals-penciptaan-prospek","use-case-layanan-pelanggan","region-amerika-latin","business-size-ukm","industry-e-commerce-amp-ritel"],"yoast_head":"<!-- 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