{"id":12558,"date":"2025-01-05T00:00:00","date_gmt":"2025-01-05T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/madeiramadeira\/"},"modified":"2026-04-30T17:02:12","modified_gmt":"2026-04-30T21:02:12","slug":"madeiramadeira","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/madeiramadeira\/","title":{"rendered":"MadeiraMadeira"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/madeiramadeiralojafisica\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f1f4f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f1f4f6;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png\" alt=\"Logo MadeiraMadeira.\" class=\"wp-image-1496 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=300,167 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=768,427 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/thanhvinhholdings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"110707\" data-has-transparency=\"true\" style=\"--dominant-color: #110707;\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"178\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png\" alt=\"Logo Insider One.\" class=\"wp-image-1393 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png 1280w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=300,42 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=768,107 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=1024,142 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Penyedia Solusi WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"peritel-produk-rumah-tangga-asal-brasil-madeiramadeira-bermitra-dengan-insider-one-sebuah-meta-business-partner-untuk-mengimplementasikan-marketing-messages-api-untuk-whatsapp-hasilnya-mereka-me\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Peritel produk rumah tangga asal Brasil, MadeiraMadeira, bermitra dengan Insider One, sebuah Meta Business Partner, untuk mengimplementasikan Marketing Messages API untuk WhatsApp. Hasilnya, mereka memperoleh kenaikan tingkat penyampaian pesan sebesar 6% dan kenaikan konversi dari pesan marketing di WhatsApp sebesar 25%.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"6\">\n\t6%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">kenaikan tingkat penyampaian pesan, dibandingkan pendekatan biasanya*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">kenaikan tingkat konversi dari pesan marketing di WhatsApp, dibandingkan pendekatan biasanya*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"peningkatan-rumah-yang-mudah-diakses\" class=\"wp-block-heading has-text-align-center\">Peningkatan rumah yang mudah diakses<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">MadeiraMadeira adalah platform ecommerce besar di Brasil yang punya sasaran untuk menyediakan peningkatan rumah yang mudah diakses dan praktis bagi masyarakat Brasil. Perusahaan ini menjual berbagai produk furnitur, dekorasi, dan peningkatan rumah, serta punya opsi pembiayaan dan pengiriman yang fleksibel.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"meningkatkan-kinerja-kampanye-iklan\" class=\"wp-block-heading is-style-green-line\">Meningkatkan kinerja kampanye iklan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MadeiraMadeira secara rutin memakai pesan marketing di WhatsApp untuk menargetkan pelanggan dengan penawaran dan promosi, tetapi ingin menaikkan tingkat pesan dibuka dan konversi.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b19d92\" data-has-transparency=\"false\" style=\"--dominant-color: #b19d92;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png\" alt=\"A nice dining room.\" class=\"wp-image-938 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cImplementasi Marketing Messages API untuk WhatsApp dengan Insider One, yang menyediakan rekomendasi produk yang dipersonalisasi di WhatsApp, memungkinkan kami berinteraksi kembali dengan pelanggan secara lebih efektif di waktu yang tepat. Ini menaikkan tingkat pengiriman maupun kinerja keseluruhan kampanye iklan kami.\u201d<\/p>\n<cite><strong>Mirella Lavrini<\/strong><br><br>Senior Marketing Manager for Branding and Non-Paid Channels, MadeiraMadeira<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The customer experience of receiving and engaging with marketing messages on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/madeiramadeira.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"mengoptimalkan-penyampaian-pesan\" class=\"wp-block-heading is-style-green-line\">Mengoptimalkan penyampaian pesan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perusahaan ini mengintegrasikan Marketing Messages API untuk WhatsApp, yang didukung oleh Insider One, yaitu platform omnichannel interaksi pelanggan dan data, untuk menyampaikan pesan marketing di WhatsApp kepada orang-orang yang telah menunjukkan minatnya terhadap produk MadeiraMadeira dengan menelusuri, menambahkan item ke keranjang, berinteraksi dengan pesan marketing sebelumnya, atau menghubungi dukungan pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perpaduan Marketing Messages API untuk WhatsApp dan rekomendasi produk yang dipersonalisasi Insider One untuk pelanggan berdasarkan riwayat sebelumnya dengan brand, membantu MadeiraMadeira menaikkan tingkat penyampaian pesan dan konversi dari pesan marketing di WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"konversi-yang-lebih-tinggi-dari-kampanye-iklan-pesan-marketing\" class=\"wp-block-heading has-text-align-center\">Konversi yang lebih tinggi dari kampanye iklan pesan marketing<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">MadeiraMadeira melaporkan adanya kenaikan tingkat penyampaian pesan dan konversi selama periode dua bulan (22 Januari\u201322 Maret 2025):<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9e9c9c\" data-has-transparency=\"false\" style=\"--dominant-color: #9e9c9c;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png\" alt=\"A table and chairs.\" class=\"wp-image-939 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">6% kenaikan tingkat penyampaian pesan, dibandingkan pendekatan biasanya*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25% kenaikan tingkat konversi dari pesan marketing di WhatsApp, dibandingkan pendekatan biasanya*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--11\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Menaikkan tingkat pengiriman pesan dengan Marketing Messages API untuk WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12559,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"MadeiraMadeira","wab_business_results":null,"wab_testimonial_quote":"\u201cImplementasi Marketing Messages API untuk WhatsApp dengan Insider One, yang menyediakan rekomendasi produk yang dipersonalisasi di WhatsApp, memungkinkan kami berinteraksi kembali dengan pelanggan secara lebih efektif di waktu yang tepat. Ini menaikkan tingkat pengiriman maupun kinerja keseluruhan kampanye iklan kami.\u201d","wab_testimonial_name":"Mirella Lavrini","wab_testimonial_title":"Manajer Pemasaran Senior untuk Saluran Merek dan Non-Berbayar, MadeiraMadeira","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[],"industry":[],"market":[],"use-case":[],"region":[],"business-goals":[],"product":[],"class_list":["post-12558","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MadeiraMadeira | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Menaikkan tingkat pengiriman pesan dengan Marketing Messages API untuk WhatsApp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/madeiramadeira\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MadeiraMadeira\" \/>\n<meta property=\"og:description\" content=\"Menaikkan tingkat pengiriman pesan dengan Marketing Messages API untuk WhatsApp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/madeiramadeira\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T21:02:12+00:00\" \/>\n<meta property=\"og:image\" 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