{"id":12841,"date":"2026-03-04T00:00:00","date_gmt":"2026-03-04T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/yves-rocher\/"},"modified":"2026-04-20T16:38:40","modified_gmt":"2026-04-20T20:38:40","slug":"yves-rocher","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/yves-rocher\/","title":{"rendered":"Yves Rocher"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/YvesRocherHongKong\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"000503\" data-has-transparency=\"true\" style=\"--dominant-color: #000503;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"240\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/YR_logo.png\" alt=\"Logo Tec Auto-trafo\" class=\"wp-image-2237 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/YR_logo.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/YR_logo.png?resize=300,144 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"150402\" data-has-transparency=\"true\" style=\"--dominant-color: #150402;\" loading=\"lazy\" decoding=\"async\" width=\"2552\" height=\"1389\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sanuker-Logo.png\" alt=\"Logo Sanuker\" class=\"wp-image-1841 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sanuker-Logo.png 2552w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sanuker-Logo.png?resize=300,163 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sanuker-Logo.png?resize=768,418 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sanuker-Logo.png?resize=1024,557 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sanuker-Logo.png?resize=1536,836 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sanuker-Logo.png?resize=2048,1115 2048w\" sizes=\"auto, (max-width: 2552px) 100vw, 2552px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Penyedia Solusi WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"brand-perawatan-kulit-kosmetik-dan-parfum-asal-prancis-ini-terkenal-di-seluruh-dunia-berkat-produk-dan-layanan-perawatan-kecantikannya-yang-populer-seperti-perawatan-wajah-lokasi-ritelnya-di-hong\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Brand perawatan kulit, kosmetik, dan parfum asal Prancis ini terkenal di seluruh dunia berkat produk dan layanan perawatan kecantikannya yang populer, seperti perawatan wajah. Lokasi ritelnya di Hong Kong bermitra dengan Sanuker untuk mengimplementasikan Platform WhatsApp Business dan pesan utilitas di WhatsApp guna mengotomatiskan reservasi janji temu. Hasilnya, peningkatan sebesar 21% untuk reservasi perawatan kecantikan secara langsung dan peningkatan sebesar 17% untuk penjualan.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"21\">\n\t21%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">peningkatan reservasi janji temu dibandingkan dengan reservasi melalui telepon dan di toko*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">peningkatan konversi dibandingkan pembelian di toko dan situs ecommerce*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"17\">\n\t17%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">peningkatan total penjualan*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak bisa diulang secara identik. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"solusi-perawatan-kulit-global\" class=\"wp-block-heading has-text-align-center\">Solusi perawatan kulit global<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Berbasis di Prancis, Yves Rocher menjual produknya secara online dan di toko di seluruh dunia. Lokasi ritelnya yang di Hong Kong menawarkan perawatan kecantikan secara langsung, selain menjual produknya.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<h3 id=\"lebih-banyak-konsultasi-pelanggan\" class=\"wp-block-heading has-text-align-center\">Lebih banyak konsultasi pelanggan<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Toko mereka yang di Hong Kong sedang mencari cara untuk meningkatkan reservasi janji temu melalui otomatisasi, karena pendekatan biasanya dengan reservasi manual yang dikelola melalui telepon dan reservasi di toko tidak memberikan hasil yang diinginkan.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cBerkat Sanuker dan Kontec, kami berhasil mengimplementasikan WhatsApp sebagai solusi reservasi janji temu. Kami senang melihat konversi dan penjualan meningkat signifikan. Sistem ini menyediakan cara yang praktis dan otomatis untuk menangani reservasi pelanggan serta mengirim pengingat, sekaligus menghemat waktu dan upaya kami.\u201d<\/p>\n<cite><strong>Kate Yuen<\/strong><br><br>Marketing Manager, Yves Rocher<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A WhatsApp customer service conversation from Tec Auto-trafo\" height=\"1280\" style=\"aspect-ratio: 592 \/ 1280;\" width=\"592\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/yves-rocher.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"reservasi-janji-temu-otomatis\" class=\"wp-block-heading is-style-green-line\">Reservasi janji temu otomatis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yves Rocher bermitra dengan Meta Business Partner bernama Sanuker dan agen kreatifnya Kontec dalam merancang solusi reservasi janji temu baru melalui Platform WhatsApp Business. Tim ini menciptakan asisten pesan otomatis di WhatsApp untuk menyederhanakan proses konsultasi dan memberikan pengalaman layanan yang disesuaikan. Pelanggan yang tertarik bisa mengirim pesan WhatsApp ke Yves Rocher dan mempelajari solusi perawatan kulit dan perawatan kecantikan. Pengalaman perpesanan otomatis memberikan detail perawatan dan mengumpulkan informasi pelanggan, termasuk toko dan perawatan yang diinginkan. Setelah itu, seorang konsultan kecantikan akan menghubungi pelanggan secara langsung untuk melakukan konsultasi. Konfirmasi reservasi dikirim secara otomatis di akhir percakapan, dan Yves Rocher menggunakan pesan utilitas di WhatsApp untuk mengirim pengingat otomatis menjelang janji temu. Pelanggan juga memiliki opsi menghubungi toko secara langsung selama perjalanan perpesanan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yves Rocher dan Sanuker juga mengadopsi solusi API bagi pengguna aplikasi WhatsApp Business demi meningkatkan kenyamanan reservasi bagi stafnya, dengan mengaktifkan operasional simultan Platform WhatsApp Business dan aplikasi WhatsApp Business. Karyawan menggunakan solusi ini untuk komunikasi pelanggan dan konsultasi individual, sambil mencatat semua percakapan ke WOZTELL, solusi kotak masuk Sanuker yang memungkinkan pemantauan dan kontrol kualitas yang ketat. Hal ini juga membantu menghadirkan pengalaman yang lebih mulus bagi pelanggan. Setelah mereservasi janji temu, konfirmasi pesan utilitas akan otomatis dikirim dari toko yang dipilih, tanpa perlu meninggalkan konsultasi individual.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-light-gray--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"reservasi-lebih-banyak-penjualan-lebih-banyak\" class=\"wp-block-heading has-text-align-center\">Reservasi lebih banyak, penjualan lebih banyak<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Yves Rocher menyelaraskan peluncuran Platform WhatsApp Business untuk pengelolaan reservasi dengan pembukaan pusat perawatan baru di Causeway Bay, pusat distrik bisnis Hong Kong, yang menandai era baru dalam menghadirkan perjalanan pelanggan yang mulus. Tim ini mengukur kinerja selama periode tiga bulan (15 Juli-15 Oktober 2025) dan melaporkan bahwa Platform WhatsApp Business meningkatkan reservasi, penjualan, dan tingkat konversi:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c1a692\" data-has-transparency=\"false\" style=\"--dominant-color: #c1a692;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/image3-1605118057492637.jpg\" alt=\"Yves Rocher spa tables\" class=\"wp-image-1356 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/image3-1605118057492637.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/image3-1605118057492637.jpg?resize=300,200 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">21% peningkatan reservasi janji temu dibandingkan dengan reservasi melalui telepon dan di toko*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25% peningkatan konversi dibandingkan pembelian di toko dan situs ecommerce*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">17% peningkatan total penjualan*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak bisa diulang secara identik. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--11\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cSolusi API untuk pengguna aplikasi WhatsApp Business memberi kami kemudahan dan fleksibilitas besar untuk memberikan pengalaman pelanggan yang lebih personal. Para konsultan kecantikan kami bisa mudah berinteraksi dengan pelanggan untuk menyediakan konsultasi kecantikan individual melalui WhatsApp, sembari menikmati kemudahan mengirim otomatis konfirmasi reservasi untuk mengingatkan pelanggan.\u201d<\/p>\n<cite><strong>Kate Yuen<\/strong><br><br>Marketing Manager, Yves Rocher<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meningkatkan jumlah reservasi janji temu dengan merancang pengalaman otomatis menggunakan Platform WhatsApp Business dan pesan utilitas di WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12842,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Yves Rocher","wab_business_results":null,"wab_testimonial_quote":"\u201cBerkat Sanuker dan Kontec, kami berhasil mengimplementasikan WhatsApp sebagai solusi reservasi janji temu. Kami senang melihat konversi dan penjualan meningkat signifikan. Sistem ini menyediakan cara yang praktis dan otomatis untuk menangani reservasi pelanggan serta mengirim pengingat, sekaligus menghemat waktu dan upaya kami.\u201d","wab_testimonial_name":"Kate Yuen, Manajer Marketing, Yves Rocher","wab_testimonial_title":"","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 06:42:33","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[559],"product":[312],"business-goals":[291],"use-case":[316],"region":[315],"business-size":[325],"industry":[297],"class_list":["post-12841","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-india","product-platform-whatsapp-business","business-goals-penciptaan-prospek","use-case-layanan-pelanggan","region-asia-pasifik","business-size-ukm","industry-pendidikan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 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