{"id":12933,"date":"2026-03-11T00:00:00","date_gmt":"2026-03-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/damac-properties\/"},"modified":"2026-04-30T17:21:33","modified_gmt":"2026-04-30T21:21:33","slug":"damac-properties","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/damac-properties\/","title":{"rendered":"DAMAC Properties"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/DAMACPropertiesOfficial\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"272727\" data-has-transparency=\"false\" style=\"--dominant-color: #272727;\" loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"580\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png\" alt=\"Logo DAMAC Properties\" class=\"wp-image-1894 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png 872w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=768,511 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"grup-real-estate-mewah-yang-berbasis-di-uea-ini-mengirim-pesan-marketing-di-whatsapp-untuk-menarik-prospek-dengan-pendapatan-menengah-hingga-tinggi-ke-acara-informatif-eksklusif-secara-tatap-muka-has\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Grup real estate mewah yang berbasis di UEA ini mengirim pesan marketing di WhatsApp untuk menarik prospek dengan pendapatan menengah hingga tinggi ke acara informatif eksklusif secara tatap muka. Hasilnya, tingkat konversi 2x lebih tinggi dibandingkan pendekatan kampanye iklan penciptaan prospek biasanya yang tidak menggunakan perpesanan yang menggabungkan email, notifikasi otomatis, dan iklan*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cKami telah memahami bahwa audiens kami mengharapkan informasi yang cepat dan mendetail. Dengan mengandalkan marketing email secara berlebihan sebelumnya, kami tidak bisa memenuhi harapan tersebut. Pesan marketing di WhatsApp memicu komunikasi dua arah yang memberikan masukan instan dan sinyal interaksi yang lebih beragam. Kami melihat tingkat interaksi yang lebih tinggi dari pendekatan ini dan berencana untuk terus menggunakannya.\u201d<\/p>\n<cite><strong>Dr. Deepak Renganathan,<\/strong><br><br>Vice President of Digital, DAMAC Properties<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"DAMAC Properties enquiry demo on WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;DAMACProperties_TheirSolution_Video&quot;}\" height=\"1280\" style=\"aspect-ratio: 608 \/ 1280;\" width=\"608\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/damac-properties.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"menjangkau-prospek-baru-di-whatsapp\" class=\"wp-block-heading is-style-green-line\">Menjangkau prospek baru di WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DAMAC Properties mengembangkan dan memasarkan properti real estate mewah di beberapa kota terbesar dunia, termasuk Dubai, Riyadh, Toronto, London, dan Miami. DAMAC berspesialisasi dalam komunitas yang dirancang secara matang, menara hunian mewah, dan tempat tinggal resor pulau eksklusif. Salah satu cara perusahaan mempromosikan peluang real estate kelas atasnya adalah dengan menyelenggarakan presentasi tatap muka untuk individual dengan pendapatan menengah hingga tinggi di kota-kota besar di seluruh dunia. Pendekatan DAMAC sebelumnya yang menggabungkan marketing email, notifikasi otomatis, dan iklan tanpa perpesanan tidak menarik prospek berkualitas tinggi dengan jumlah yang memuaskan. Oleh karena itu, kepemimpinan perusahaan memutuskan untuk menjelajahi pendekatan baru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DAMAC Properties bermitra dengan spesialis otomatisasi Verloop, yang merupakan Meta Business Messaging Partner, untuk mengimplementasikan penyampaian pesan marketing di WhatsApp kepada calon prospek di pasar target. Mereka berinteraksi kembali dengan prospek yang ada dengan mengundang mereka untuk menghadiri acara tatap muka di wilayah setempat. Prospek yang tertarik diwajibkan untuk mengonfirmasi minatnya dengan mengirimkan ulang alamat email dan nomor teleponnya. Setelah itu, perwakilan DAMAC menghubungi mereka secara langsung untuk bantuan lebih lanjut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu, untuk meningkatkan pengalaman pasca-pembelian, DAMAC menerapkan agen AI untuk pemungutan pembayaran. Agen mengelola komunikasi awal menggunakan pesan utilitas di WhatsApp, menjawab pertanyaan umum, membagikan detail pembayaran, mengirim dokumen pendukung, dan memandu pelanggan dalam langkah-langkah selanjutnya untuk menyelesaikan pembayaran mereka, dan hanya mengeskalasi ke agen manusia jika diperlukan. Pendekatan ini membantu DAMAC mendapatkan tingkat respons pelanggan yang lebih cepat untuk permintaan pembayaran daripada telepon keluar manual, dan memungkinkan perusahaan menjangkau orang-orang di berbagai zona waktu secara lebih efisien.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"lebih-banyak-konversi-dan-prospek\" class=\"wp-block-heading has-text-align-center\">Lebih banyak konversi dan prospek<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Tim ini mengukur kinerja selama periode dua bulan (1 Agustus &#8211; 20 September 2025) dan melaporkan:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a6a099\" data-has-transparency=\"false\" style=\"--dominant-color: #a6a099;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg\" alt=\"Picture of dining table layout\" class=\"wp-image-978 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">2x kenaikan tingkat konversi berkat pesan marketing di WhatsApp, dibandingkan pendekatan biasanya*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3,7x lebih banyak prospek berkat pesan marketing di WhatsApp daripada email*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">57% pengurangan telepon pelanggan berkat agen berbasis AI di WhatsApp yang digunakan untuk pengumpulan pembayaran*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Umumnya, setiap hasil yang diperoleh kemungkinan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--6\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DAMAC Properties bermitra dengan Verloop untuk meningkatkan penciptaan prospek dengan pesan marketing di WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12934,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"DAMAC Properties","wab_business_results":[],"wab_testimonial_quote":"\u201cKami telah memahami bahwa audiens kami mengharapkan informasi yang cepat dan mendetail. Dengan mengandalkan marketing email secara berlebihan sebelumnya, kami tidak bisa memenuhi harapan tersebut. Pesan marketing di WhatsApp memicu komunikasi dua arah yang memberikan masukan instan dan sinyal interaksi yang lebih beragam. Kami melihat tingkat interaksi yang lebih tinggi dari pendekatan ini dan berencana untuk terus menggunakannya.\u201d","wab_testimonial_name":"Dr. Deepak Renganathan,","wab_testimonial_title":"Vice President of Digital, DAMAC Properties","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[325],"industry":[297],"market":[559],"use-case":[316],"region":[315],"business-goals":[291],"product":[312],"class_list":["post-12933","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-ukm","industry-pendidikan","market-india","use-case-layanan-pelanggan","region-asia-pasifik","business-goals-penciptaan-prospek","product-platform-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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