{"id":12936,"date":"2026-03-25T00:00:00","date_gmt":"2026-03-25T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/magalu\/"},"modified":"2026-04-30T17:21:32","modified_gmt":"2026-04-30T21:21:32","slug":"magalu","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/magalu\/","title":{"rendered":"Magalu"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/magazineluiza\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e9f1f9\" data-has-transparency=\"false\" style=\"--dominant-color: #e9f1f9;\" loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-logo.webp\" alt=\"Logo Magalu\" class=\"wp-image-4939 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"raksasa-ritel-asal-brasil-ini-menciptakan-pengalaman-belanja-end-to-end-unik-sepenuhnya-di-dalam-whatsapp-yang-dihosting-oleh-lu-influencer-virtual-populer-brand-ini-dengan-menggabungkan-asisten-be\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Raksasa ritel asal Brasil ini menciptakan pengalaman belanja end-to-end unik sepenuhnya di dalam WhatsApp, yang dihosting oleh Lu, influencer virtual populer brand ini. Dengan menggabungkan asisten berbelanja AI dan fitur utama seperti kartu carousel, WhatsApp Flows, dan pembayaran di WhatsApp, Magalu mencapai rasio konversi 3x lebih tinggi dibandingkan saluran ecommerce biasanya.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">tingkat konversi lebih tinggi daripada aplikasi dan situs ecommerce Magalu*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"85\">\n\t85 poin<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">Net Promoter Score (NPS), yang dikaitkan dengan pengalaman belanja virtual baru di WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"75\">\n\t75%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">pembayaran dilakukan menggunakan fitur Pix yang terintegrasi dengan cara salin-dan-tempel yang didukung oleh pembayaran di WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"memadukan-ritel-tradisional-dengan-digital\" class=\"wp-block-heading has-text-align-center\">Memadukan ritel tradisional dengan digital<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Magalu adalah salah satu peritel terbesar di Brasil, dikenal karena ekosistem omnichannel-nya yang menggabungkan toko ritel tradisional dengan kenyamanan dan pilihan pasar online yang besar.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"belanja-berbasis-percakapan-end-to-end\" class=\"wp-block-heading is-style-green-line\">Belanja berbasis percakapan end-to-end<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kepemimpinan perusahaan berusaha mendobrak batas ecommerce dengan mengembangkan dan meluncurkan pengalaman belanja menyeluruh di Platform WhatsApp Business. Tujuannya adalah mengarahkan pelanggan secara mudah dari penemuan produk hingga pembelian tanpa harus keluar dari percakapan.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp\" alt=\"WhatsApp conversation with a request to review the customer's order\" class=\"wp-image-4941 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">&#8220;Dengan mengintegrasikan penemuan, pengambilan keputusan, dan pembayaran ke dalam satu percakapan menggunakan solusi canggih WhatsApp, kami tidak hanya menjadikan belanja lebih praktis, tetapi juga lebih menarik. Pelanggan kami memberikan tanggapan yang sangat positif, dan hasilnya terbukti. Kami yakin ini adalah masa depan ritel, dan WhatsApp membantu kami mewujudkannya\u201d.<\/p>\n<cite><strong>Frederico Trajano,<\/strong><br><br>CEO, Magalu<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SSMagalu_TheirSolution_Video&quot;}\" data-wab-video-name=\"WhatsApp conversation with an example of a card carousel\" height=\"848\" style=\"aspect-ratio: 384 \/ 848;\" width=\"384\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"membangun-etalase-digital-di-whatsapp\" class=\"wp-block-heading is-style-green-line\">Membangun etalase digital di WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Magalu memanfaatkan model dan agen bahasa AI untuk membantu pelanggan di setiap tahap perjalanan belanja, termasuk onboarding, rekomendasi produk, proses pembayaran, serta pelacakan orderan pascapenjualan dan survei. Pengalaman ini secara internal dinamai Lu\u2019s Brain, yang diambil dari nama pembawa acara, yaitu persona brand berbasis AI Magalu yang populer, Lu. Tidak seperti chatbot berbasis aturan tradisional, Lu&#8217;s Brain beroperasi sebagai agen belanja berbasis AI yang mampu memahami bahasa alami, input suara, dan gambar produk, yang secara dinamis menyesuaikan dengan intensi dan konteks setiap pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pelanggan bisa mencari produk menggunakan teks, gambar, atau bahkan suara, pendekatan multimedia yang membantu mengubah percakapan WhatsApp menjadi perjalanan belanja yang imersif. Selain kemampuan AI, Magalu juga mengandalkan berbagai solusi WhatsApp untuk mewujudkan Lu\u2019s Brain, dengan kartu carousel, WhatsApp Flows, dan pembayaran di WhatsApp yang memainkan peran penting. Pesan marketing di WhatsApp berfungsi sebagai titik masuk utama ke pengalaman.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Kartu carousel<\/b> dalam pengalaman Lu\u2019s Brain di Platform WhatsApp Business memungkinkan Magalu untuk proaktif berinteraksi dengan pelanggan menggunakan rekomendasi produk yang dipersonalisasi berdasarkan preferensi dan riwayat belanjanya. Fitur ini menyediakan antarmuka yang dinamis dan beragam secara visual yang memungkinkan pelanggan untuk menelusuri pilihan produk yang dikurasi dalam format yang bisa diusap, tanpa perlu meninggalkan WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp\" alt=\"Percakapan WhatsApp dengan promo produk, termasuk detail dan informasi harga\" class=\"wp-image-4942 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Magalu menggunakan <b>WhatsApp Flows <\/b>untuk merancang pengalaman pelanggan berbasis percakapan yang terstruktur, dengan fokus pada halaman produk terperinci yang bersumber langsung dari katalog produk Magalu. Pelanggan diperlihatkan informasi yang komprehensif, termasuk gambar berkualitas tinggi, detail produk, harga, dan rencana cicilan pembayaran, ulasan pelanggan, dan masih banyak lainnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah pelanggan memilih produk, mereka bisa menyelesaikan pembelian menggunakan <b>pembayaran di WhatsApp<\/b>, yang tersedia bagi bisnis di Brasil dan terintegrasi dengan Pix, sistem pembayaran instan yang umum digunakan di Brasil. Pelanggan menerima kode Pix langsung di percakapan, yang bisa disalin dan ditempel di aplikasi perbankan untuk menyelesaikan pembelian dengan aman dan cepat tanpa perlu membagikan informasi keuangan sensitif secara langsung di percakapan. Lu\u2019s Brain menindaklanjuti dengan mengirimkan informasi pengiriman terbaru secara realtime kepada pelanggan untuk menyelesaikan prosesnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan menggabungkan penemuan, bantuan, proses pembayaran, pembayaran, dan interaksi pascapenjualan ke dalam satu utas percakapan yang berkelanjutan, Magalu secara efektif menciptakan ulang seluruh corong ecommerce di dalam WhatsApp. Alih-alih mengirim pelanggan ke beberapa touchpoint, Lu&#8217;s Brain menggabungkan perjalanan ini menjadi satu dialog yang berkelanjutan dan cerdas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"kinerja-ecommerce-yang-dioptimalkan\" class=\"wp-block-heading has-text-align-center\">Kinerja ecommerce yang dioptimalkan<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Selama periode 6 minggu (21 Oktober hingga 3 Desember 2025), Lu\u2019s Brain memberikan tingkat konversi yang lebih tinggi dan Net Promoter Score yang kuat dibandingkan dengan pendekatan ecommerce tradisional Magalu:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"aeafa1\" data-has-transparency=\"false\" style=\"--dominant-color: #aeafa1;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp\" alt=\"Man sitting at a table looking at his phone\" class=\"wp-image-4940 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=768,512 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">3x kenaikan tingkat konversi daripada aplikasi dan situs ecommerce Magalu*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85 poin Net Promoter Score (NPS), yang dikaitkan dengan pengalaman belanja virtual baru di WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">75% pembayaran dilakukan menggunakan fitur salin-dan-tempel Pix terintegrasi yang didukung oleh pembayaran di WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Menciptakan pengalaman perdagangan berbasis percakapan yang didukung AI dalam skala besar dengan WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12937,"template":"","meta":{"wab_header_eyebrow":"Platform Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Magalu","wab_business_results":null,"wab_testimonial_quote":"\"Dengan mengintegrasikan penemuan, pengambilan keputusan, dan pembayaran ke dalam satu percakapan menggunakan solusi canggih WhatsApp, kami tidak hanya menjadikan belanja lebih praktis, tetapi juga lebih menarik. Pelanggan kami memberikan tanggapan yang sangat positif, dan hasilnya terbukti. Kami yakin ini adalah masa depan ritel, dan WhatsApp membantu kami mewujudkannya\u201d.","wab_testimonial_name":"Frederico Trajano,","wab_testimonial_title":"CEO, Magalu","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:21:32","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[580],"product":[312],"business-goals":[624,637],"use-case":[316],"region":[442],"business-size":[326],"industry":[296],"class_list":["post-12936","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-brasil","product-platform-whatsapp-business","business-goals-kepuasan-pelanggan","business-goals-penjualan","use-case-layanan-pelanggan","region-amerika-latin","business-size-perusahaan","industry-e-commerce-amp-ritel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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