{"id":13125,"date":"2025-10-23T00:00:00","date_gmt":"2025-10-23T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/piedra-nomada\/"},"modified":"2026-04-30T16:20:26","modified_gmt":"2026-04-30T20:20:26","slug":"piedra-nomada","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/id\/resources\/success-stories\/piedra-nomada\/","title":{"rendered":"Piedra N\u00f3mada"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/piedranomada\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e2d7cc\" data-has-transparency=\"false\" style=\"--dominant-color: #e2d7cc;\" loading=\"lazy\" decoding=\"async\" height=\"727\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png\" alt=\"Logo Piedra N\u00f3mada.\" class=\"wp-image-1862 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png 1490w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=300,213 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=768,545 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=1024,727 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Brand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"sebelum-menguji-ai-bisnis-di-whatsapp-bisnis-perhiasan-dan-dekorasi-makrame-meksiko-ini-sangat-mengandalkan-penjualan-melalui-toko-toko-lokal-dan-pasar-kerajinan-setelah-menguji-fitur-tersebut-penj\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Sebelum menguji AI bisnis di WhatsApp, bisnis perhiasan dan dekorasi makrame Meksiko ini sangat mengandalkan penjualan melalui toko-toko lokal dan pasar kerajinan. Setelah menguji fitur tersebut, penjualan meningkat sebesar 10% dan mendorong pemiliknya, Vanessa Ugalde, untuk memprioritaskan penjualan melalui aplikasi WhatsApp Business.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"cerita-mereka\" class=\"wp-block-heading has-text-align-center\">Cerita <mark style=\"background-color:transparent\" class=\"has-green-underline\">Mereka<\/mark><\/h2>\n\n\n\n<h3 id=\"perhiasan-buatan-tangan\" class=\"wp-block-heading has-text-align-center\">Perhiasan buatan tangan<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Piedra N\u00f3mada adalah bisnis perhiasan dan dekorasi makrame yang berbasis di Playa del Carmen, Meksiko. Selain membuat produk Piedra N\u00f3mada dengan tangan, sang pemilik, Vanessa Ugalde, mengelola marketing, layanan pelanggan, dan penjualan bisnisnya sendiri.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"tujuan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Tujuan<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"memaksimalkan-komoditas-paling-berharga-waktu\" class=\"wp-block-heading is-style-green-line\">Memaksimalkan komoditas paling berharga: waktu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai pemilik bisnis kecil yang juga membuat perhiasan dan dekorasi makrame produksi perusahaan dengan tangan, Ugalde tidak punya banyak waktu untuk menangani promosi dan layanan pelanggan. Dulu ia menjawab pertanyaan pelanggan secara manual di WhatsApp, tetapi menyadari bahwa hal itu sering kali menyita waktu yang seharusnya bisa digunakan untuk pekerjaan penting seperti membuat produk baru. Meski menganggap penjualan online itu penting, Ugalde merasa akan lebih masuk akal memprioritaskan penjualan produk Piedra N\u00f3mada di toko-toko lokal dan pasar kerajinan mengingat jadwalnya yang sibuk.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b3a696\" data-has-transparency=\"false\" style=\"--dominant-color: #b3a696;\" loading=\"lazy\" decoding=\"async\" width=\"3072\" height=\"4080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp\" alt=\"A necklace.\" class=\"wp-image-4945 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp 3072w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=226,300 226w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=768,1020 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=771,1024 771w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1157,1536 1157w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1542,2048 1542w\" sizes=\"auto, (max-width: 3072px) 100vw, 3072px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cBerinteraksi dengan AI adalah sesuatu yang tidak pernah terbayangkan sebelumnya. Namun, saya suka bekerja dengan teknologi ini dan rasanya menyenangkan. Hal ini mendorong saya untuk keluar dari zona nyaman dan membantu saya menghilangkan rasa takut menggunakan fitur semacam ini.&#8221;<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"solusi-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Solusi<\/mark> mereka<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video1&quot;}\" data-wab-video-name=\"A video demonstrating the use of business on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"layanan-pelanggan-berbantuan-ai\" class=\"wp-block-heading is-style-green-line\">Layanan pelanggan berbantuan AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk menghindari waktu yang terbuang saat menanggapi pelanggan secara manual, Ugalde memutuskan untuk menguji AI bisnis di WhatsApp untuk layanan pelanggan. Ini adalah langkah besar: Ugalde sebelumnya menggunakan WhatsApp untuk menjawab pertanyaan pelanggan yang masuk, tetapi tidak memiliki banyak pengalaman dengan aplikasi WhatsApp Business. Selama periode uji coba dua bulan (1 Februari-31 Maret 2025), ia menjalankan kampanye iklan klik ke WhatsApp untuk mempromosikan produknya, yang menargetkan orang-orang berusia 13-65 tahun ke atas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video2&quot;}\" data-wab-video-name=\"A video demonstrating the use of Meta business AI on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Setelah mengklik tombol WhatsApp di iklan, pelanggan yang tertarik akan memulai percakapan dengan Piedra N\u00f3mada di WhatsApp, yang dilayani oleh agen AI bisnis. Agen AI langsung menanggapi, yang menurut Ugalde membantu pelanggan merasa dihargai, dan ia bisa bergabung dalam percakapan kapan saja jika diperlukan. Ugalde menemukan bahwa dengan menggunakan tombol pelatihan dan memberikan informasi bisnis dan produk yang relevan, ia bisa melatih agen untuk menanggapi pelanggannya dengan mengadopsi gaya dan nada yang mencerminkan identitasnya.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"kesuksesan-mereka\" class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Kesuksesan<\/mark> Mereka<\/h2>\n\n\n\n<h3 id=\"peningkatan-penjualan-dan-lebih-banyak-waktu-untuk-tugas-lain\" class=\"wp-block-heading has-text-align-center\">Peningkatan penjualan dan lebih banyak waktu untuk tugas lain<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Di akhir masa uji coba, Ugalde melaporkan peningkatan penjualan untuk bisnisnya dan bisa menghemat lebih banyak waktu untuk fokus pada tugas penting lainnya:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"426e65\" data-has-transparency=\"false\" style=\"--dominant-color: #426e65;\" loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"517\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg\" alt=\" A collection of polished green and blue stones.\" class=\"wp-image-1707 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg 919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Peningkatan penjualan sekitar 10% berkat AI bisnis di WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Hasil dilaporkan sendiri dan tidak dapat diidentifikasi berulang. Pada umumnya, setiap hasil yang diharapkan akan berbeda.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cSaya merasa bimbang dengan bisnis ini karena tidak yakin bagaimana cara meningkatkan penjualan online kami. Karena saya juga membuat produk, saya tidak punya waktu untuk menangani semuanya. Sebelum menggunakan AI bisnis, menjawab pertanyaan pelanggan sangat menyita waktu dan membuat saya tidak bisa meluangkan waktu untuk menyelesaikan tugas lain. Sekarang, AI bisnis menawarkan layanan pelanggan langsung dengan membalas pesan, dan saya menindaklanjuti sesuai kebutuhan.&#8221;<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--10\" style=\"border-radius:25px\">\n<h2 id=\"memulai-bersama-mitra\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Memulai Bersama Mitra<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Mitra Platform WhatsApp Business bisa membantu Anda merencanakan, membangun, dan mengintegrasikan WhatsApp sebagai saluran untuk terhubung dengan nasabah.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Cari mitra<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tingkatkan penjualan dan hemat waktu dengan AI bisnis di WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":13126,"template":"","meta":{"wab_header_eyebrow":"Aplikasi Bisnis","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Piedra N\u00f3mada","wab_business_results":[],"wab_testimonial_quote":"\u201cBerinteraksi dengan AI adalah sesuatu yang tidak pernah terbayangkan sebelumnya. Namun, saya suka bekerja dengan teknologi ini dan rasanya menyenangkan. Hal ini mendorong saya untuk keluar dari zona nyaman dan membantu saya menghilangkan rasa takut menggunakan fitur semacam ini.\"","wab_testimonial_name":"Vanessa Ugalde","wab_testimonial_title":"Pemilik, Piedra N\u00f3mada","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:20:26","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[558],"product":[313],"business-goals":[291],"use-case":[316],"region":[442],"business-size":[325],"industry":[295],"class_list":["post-13125","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-meksiko","product-aplikasi-whatsapp-business","business-goals-penciptaan-prospek","use-case-layanan-pelanggan","region-amerika-latin","business-size-ukm","industry-cpg-barang-konsumsi-berkemasan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO 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