{"id":13531,"date":"2026-04-12T19:32:09","date_gmt":"2026-04-12T23:32:09","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/introducao-ao-app-de-negocios\/"},"modified":"2026-04-30T02:46:42","modified_gmt":"2026-04-30T06:46:42","slug":"business-app-get-started","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/pt-br\/products\/business-app-get-started\/","title":{"rendered":"Introdu\u00e7\u00e3o ao App de Neg\u00f3cios"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-hero-split wp-pattern-hero-split--framed has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">App WhatsApp Business<\/p>\n\n\n\n<h1 id=\"como-comecar-a-usar-o-app-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1\">Como come\u00e7ar a usar o app WhatsApp Business<\/h1>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Comece a expandir seu neg\u00f3cio com o app WhatsApp Business seguindo estas etapas simples e r\u00e1pidas.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-d1077380 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/google-play-badge.png\" alt=\"Baixar no Google Play\" style=\"width:200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/apps.apple.com\/app\/whatsapp-business\/id1386412985\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/app-store-badge.png\" alt=\"Baixar na App Store\" style=\"width:175px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay muted playsinline data-wab-video-name=\"Everything you need to know about getting started with WhatsApp for Business\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/biz-app-get-started-overview.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-centered-header-underlined has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"comece-a-usar-o-app-whatsapp-business\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 is-typography-preset-heading-2\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Comece a usar<\/mark> o app WhatsApp Business<\/h2>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-staggered-media-text has-global-padding is-layout-constrained wp-container-core-group-is-layout-efff9992 wp-block-group-is-layout-constrained is-style-surface-primary--3\" style=\"padding-top:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"baixe-e-inicie-o-app-whatsapp-business\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Baixe e inicie o app WhatsApp Business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dispon\u00edvel gratuitamente na <![CDATA[<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b&#038;hl=en_US&#038;gl=US\" target=\"_blank\" rel=\"noreferrer noopener\">]]>Google Play Store<![CDATA[<\/a>]]> e na <![CDATA[<a href=\"https:\/\/itunes.apple.com\/app\/whatsapp-business\/id1386412985?mt=8\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"IOSAppStoreDownload_AppleAppStore_DownloadAndLaunchTheWABApp_InlineText\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;IOSAppStoreDownload_AppleAppStore_DownloadAndLaunchTheWABApp_InlineText&quot;}\">]]>App Store da Apple<![CDATA[<\/a>]]>, o download do app WhatsApp Business \u00e9 muito f\u00e1cil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de baixar, toque no <strong>\u00edcone do app WhatsApp Business<\/strong> para abrir. Solicitaremos que voc\u00ea leia os Termos de Servi\u00e7o do WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ler, selecione <strong>Concordo<\/strong> e <strong>Continuar<\/strong> para aceitar os termos, e tudo pronto!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/665643701880397\/?helpref=hc_fnav&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"889085\" data-has-transparency=\"true\" style=\"--dominant-color: #889085;\" loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"850\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png\" alt=\"Cell phone screen that says &quot;Welcome to WhatsApp Business&quot;\" class=\"wp-image-806 size-full has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png 1048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png?resize=768,623 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png?resize=1024,831 1024w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsinline data-wab-video-name=\"register\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/register.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"inscrever-se\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Inscrever-se<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Selecione seu pa\u00eds no menu suspenso para adicionar o c\u00f3digo do pa\u00eds. Depois, insira seu n\u00famero de telefone na caixa exibida e clique em <strong>Avan\u00e7ar<\/strong>.<br>Antes de continuar, pediremos que voc\u00ea confirme que inseriu o n\u00famero corretamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verifique se o n\u00famero que voc\u00ea inseriu est\u00e1 correto e toque em <strong>Ok<\/strong>.<br>Caso veja um erro no n\u00famero, toque em <strong>Editar<\/strong> para atualiz\u00e1-lo.<br>Depois de tocar em <strong>Ok<\/strong>, voc\u00ea dever\u00e1 fornecer uma verifica\u00e7\u00e3o do tipo CAPTCHA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insira os n\u00fameros exibidos e toque em <strong>Avan\u00e7ar<\/strong>.<br>Agora, solicitaremos que voc\u00ea verifique seu n\u00famero de telefone como medida de seguran\u00e7a. Isso ajuda a verificar sua empresa e a evitar fraudes.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Depois de receber um SMS ou uma liga\u00e7\u00e3o telef\u00f4nica com o c\u00f3digo, basta inserir o c\u00f3digo e selecionar <strong>Concluir<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/1344487902959714\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"permita-o-acesso-a-contatos-e-fotos\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Permita o acesso a contatos e fotos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os contatos podem ser adicionados rapidamente usando a lista de contatos do seu telefone, dando ao app WhatsApp Business acesso a eles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode permitir que o WhatsApp acesse facilmente fotos, v\u00eddeos e documentos no seu dispositivo.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"70766d\" data-has-transparency=\"true\" style=\"--dominant-color: #70766d;\" loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"850\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?w=1024\" alt=\"Cell phone prompt asking to access contacts and media\" class=\"wp-image-807 size-full has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png 1048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?resize=768,623 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?resize=1024,831 1024w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"71796f\" data-has-transparency=\"true\" style=\"--dominant-color: #71796f;\" loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"850\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?w=1024\" alt=\"Cell phone prompt asking to restore a backup from Google Drive\" class=\"wp-image-808 size-full has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png 1048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?resize=768,623 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?resize=1024,831 1024w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"restaure-sua-conta-anterior-se-necessario\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Restaure sua conta anterior se necess\u00e1rio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 usou o app WhatsApp Business anteriormente, \u00e9 poss\u00edvel restaurar essa conta usando um backup do Google Drive neste momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 simples e f\u00e1cil transferir os dados da sua conta do WhatsApp Messenger para o WhatsApp Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/3059780464322392?helpref=faq_content&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"crie-seu-perfil-comercial\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Crie seu perfil comercial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para criar seu perfil do WhatsApp Business, basta preencher o nome e a categoria da sua empresa e carregar um logotipo ou uma imagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo pronto! O seu perfil comercial est\u00e1 configurado e j\u00e1 pode come\u00e7ar a enviar mensagens. Com o perfil comercial configurado, voc\u00ea j\u00e1 pode enviar sua primeira mensagem.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/577829787429875\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsinline data-wab-video-name=\"profile\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/profile.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-banner-app-download has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40-80);margin-bottom:var(--wp--preset--spacing--40-80)\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--4\">\n<h2 id=\"baixar-o-app\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2 has-brand-green-color has-text-color\">Baixar o app<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">O app WhatsApp Business oferece uma experi\u00eancia mais pessoal aos clientes e torna mais f\u00e1cil para voc\u00ea administrar sua empresa.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-788f197b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/google-play-badge.png\" alt=\"Baixar no Google Play\" style=\"width:200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/apps.apple.com\/app\/whatsapp-business\/id1386412985\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/app-store-badge.png\" alt=\"Baixar na App Store\" style=\"width:175px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>App WhatsApp Business Como come\u00e7ar a usar o app WhatsApp Business Comece a expandir seu neg\u00f3cio com o app WhatsApp Business seguindo estas etapas simples e r\u00e1pidas. Comece a usar o app WhatsApp Business Baixe e inicie o app WhatsApp Business Dispon\u00edvel gratuitamente na ]]&gt;Google Play Store]]&gt; e na ]]&gt;App Store da Apple]]&gt;, o download [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5054,"parent":5874,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-13531","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Baixe o app WhatsApp Business | Comece hoje mesmo<\/title>\n<meta name=\"description\" content=\"Configure o app WhatsApp Business em minutos para apresentar sua empresa, enviar mensagens a clientes e impulsionar o crescimento. 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