{"id":5837,"date":"2026-03-16T09:38:47","date_gmt":"2026-03-16T13:38:47","guid":{"rendered":"https:\/\/whatsappbusiness.com\/perguntas-frequentes-sobre-o-whatsapp-para-empresas\/"},"modified":"2026-04-29T16:47:15","modified_gmt":"2026-04-29T20:47:15","slug":"faq","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/faq\/","title":{"rendered":"Perguntas frequentes sobre o WhatsApp para Empresas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-hero-text-only has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-group alignwide wp-pattern-hero-text-only__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-ac784564 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h1 id=\"perguntas-frequentes-sobre-o-whatsapp-para-empresas\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color is-typography-preset-heading-2\">Perguntas frequentes sobre o WhatsApp para Empresas<\/h1>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Receba respostas para perguntas comuns sobre o uso da Plataforma do WhatsApp Business e do app WhatsApp Business para enviar mensagens comerciais e conquistar o engajamento de clientes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-ac784564 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0);flex-basis:40%\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-aebc546c wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h4 id=\"categorias\" class=\"wp-block-heading is-typography-preset-heading-4\">Categorias<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#enterprise_faq\">Perguntas frequentes sobre a Plataforma do WhatsApp Business<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#smb_faq\">Perguntas frequentes sobre o app WhatsApp Business<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-ac784564 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0);flex-basis:70%\">\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-faq-stacked-accordion has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b2f918b wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 class=\"wp-block-heading alignwide is-typography-preset-heading-2\" id=\"enterprise_faq\">Perguntas frequentes sobre a Plataforma do WhatsApp Business<\/h2>\n\n\n\n<section class=\"alignwide wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-26&quot;,&quot;allowMultiple&quot;:true}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"false\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: O que \u00e9 a Plataforma do WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Exiba seus produtos e servi\u00e7os em uma vitrine virtual e re\u00fana itens semelhantes em cole\u00e7\u00f5es para simplificar a experi\u00eancia de compra dos clientes.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Qual \u00e9 a diferen\u00e7a entre a Plataforma do WhatsApp Business e a Plataforma do Messenger?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">R: A API do WhatsApp Business \u00e9 espec\u00edfica para a troca de mensagens com seus clientes no WhatsApp. As mensagens enviadas na Plataforma do Messenger n\u00e3o conseguem chegar aos n\u00fameros de clientes no WhatsApp. Saiba mais sobre a Plataforma do Messenger <a href=\"https:\/\/developers.facebook.com\/products\/messenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">neste artigo<\/a>.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Qual \u00e9 a diferen\u00e7a entre a Plataforma do WhatsApp Business e o app WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">R: O app WhatsApp Business foi desenvolvido para que as pequenas empresas possam se comunicar com clientes usando um \u00fanico dispositivo. O aplicativo \u00e9 gratuito e ajuda essas empresas a alcan\u00e7arem centenas de clientes, oferecendo personaliza\u00e7\u00e3o e integra\u00e7\u00e3o limitadas com outras ferramentas.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">J\u00e1 a Plataforma do WhatsApp Business permite que as m\u00e9dias e grandes empresas conversem com um n\u00famero ainda maior de clientes por meio do acesso program\u00e1tico ao WhatsApp. Com a plataforma, as empresas t\u00eam acesso a mais recursos de mensagens, como a capacidade de enviar mensagens de m\u00eddia e de adicionar bot\u00f5es de resposta r\u00e1pida. A Plataforma do WhatsApp Business permite que as empresas alcancem milh\u00f5es de clientes ao mesmo tempo e se integra \u00e0 sua pilha de tecnologia. As empresas pagam pelas conversas que t\u00eam com os clientes, e as primeiras 1.000 conversas do m\u00eas s\u00e3o gratuitas.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Quais s\u00e3o as op\u00e7\u00f5es para integrar a Plataforma do WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: A empresa pode escolher entre:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Cadastrar-se <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/getting-started\/signing-up\" target=\"_blank\" rel=\"noreferrer noopener\">neste link<\/a> para acessar diretamente a Plataforma do WhatsApp Business. Voc\u00ea precisa ser desenvolvedor para acessar a plataforma, porque ser\u00e1 necess\u00e1rio chamar nossas APIs e configurar webhooks.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Acessar a plataforma trabalhando com um de nossos <![CDATA[<a href=\"https:\/\/www.facebook.com\/business\/partner-directory\/search?solution_type=messaging&#038;platforms=whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\">]]>provedores de solu\u00e7\u00f5es de neg\u00f3cios<![CDATA[<\/a>]]>.<\/li>\n<\/ol>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Qual \u00e9 o fator que determina se uma empresa deve utilizar a plataforma diretamente ou trabalhar com um parceiro de integra\u00e7\u00e3o?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: As empresas com desenvolvedores internos que podem chamar diretamente nossas APIs podem preferir se cadastrar diretamente. Se voc\u00ea n\u00e3o \u00e9 desenvolvedor ou gostaria de conectar o WhatsApp \u00e0 sua pilha de tecnologia, como uma caixa de entrada omnicanal, um software de atendimento ao cliente ou uma plataforma de bot, pode preferir trabalhar com um de nossos parceiros.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-15&quot;,&quot;contentId&quot;:&quot;tenup-accordion-15-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-15-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-15-content\" aria-expanded=\"false\" id=\"tenup-accordion-15-header\" class=\"tenup-ignite-wp-container-14 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Um desenvolvedor pode se registrar e oferecer acesso \u00e0 plataforma a outras empresas?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-15-header\" id=\"tenup-accordion-15-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">A: At this time, developers can access our APIs on behalf of their own business only. If you are interested in offering API access to other businesses, or becoming a partner, please\u00a0<a href=\"https:\/\/whatsappbusiness.com\/pt-br\/learn-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">join our waitlist.<\/a><\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-17&quot;,&quot;contentId&quot;:&quot;tenup-accordion-17-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-17-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-17-content\" aria-expanded=\"false\" id=\"tenup-accordion-17-header\" class=\"tenup-ignite-wp-container-16 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00c9 poss\u00edvel usar uma API no local se n\u00e3o quisermos usar a API na nuvem?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-17-header\" id=\"tenup-accordion-17-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Se voc\u00ea tiver interesse em op\u00e7\u00f5es locais, trabalhe com um de nossos parceiros. N\u00e3o permitimos o acesso direto \u00e0 API no local.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-19&quot;,&quot;contentId&quot;:&quot;tenup-accordion-19-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-19-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-19-content\" aria-expanded=\"false\" id=\"tenup-accordion-19-header\" class=\"tenup-ignite-wp-container-18 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Quais s\u00e3o as op\u00e7\u00f5es de suporte t\u00e9cnico com a Plataforma do WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-19-header\" id=\"tenup-accordion-19-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Todas as empresas e desenvolvedores que acessam diretamente nossa plataforma t\u00eam acesso ao nosso portal de Suporte Direto, por onde podem enviar perguntas. Se voc\u00ea estiver trabalhando com um parceiro, ele pode abrir solicita\u00e7\u00f5es de suporte em seu nome.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-21&quot;,&quot;contentId&quot;:&quot;tenup-accordion-21-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-21-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-21-content\" aria-expanded=\"false\" id=\"tenup-accordion-21-header\" class=\"tenup-ignite-wp-container-20 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Quanto custa usar a Plataforma do WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-21-header\" id=\"tenup-accordion-21-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">As cobran\u00e7as s\u00e3o realizadas com base na quantidade de conversas. As cobran\u00e7as ocorrem por sess\u00e3o de conversa\u00e7\u00e3o de 24 horas, com tarifas diferentes para conversas iniciadas pela empresa e pelo usu\u00e1rio. Uma sess\u00e3o \u00e9 iniciada com a entrega de uma mensagem enviada pela empresa ou com a entrega de uma resposta da empresa a uma mensagem enviada pelo cliente. Uma sess\u00e3o de conversa\u00e7\u00e3o termina 24 horas ap\u00f3s a entrega da primeira mensagem enviada pela empresa na conversa.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As primeiras 1.000 conversas de cada m\u00eas s\u00e3o gratuitas, para que as empresas possam come\u00e7ar a criar experi\u00eancias que clientes v\u00e3o adorar. Quando estiverem prontas para expandir al\u00e9m de 1.000 conversas por m\u00eas, as cobran\u00e7as come\u00e7ar\u00e3o. <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing#rate-cards\" target=\"_blank\" rel=\"noreferrer noopener\">Para saber mais, consulte nossa tabela de tarifas<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">N\u00e3o h\u00e1 taxa adicional para acessar nossa plataforma diretamente. Os parceiros podem cobrar taxas adicionais com base em servi\u00e7os de valor agregado ou em tecnologias fornecidas por eles.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-23&quot;,&quot;contentId&quot;:&quot;tenup-accordion-23-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-23-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-23-content\" aria-expanded=\"false\" id=\"tenup-accordion-23-header\" class=\"tenup-ignite-wp-container-22 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Quais s\u00e3o as op\u00e7\u00f5es de faturamento dispon\u00edveis para a Plataforma do WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-23-header\" id=\"tenup-accordion-23-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Temos algumas op\u00e7\u00f5es de faturamento dispon\u00edveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea acessa nossa plataforma diretamente, pode pagar com cart\u00e3o de cr\u00e9dito ou fatura mensal, que \u00e9 a op\u00e7\u00e3o recomendada para empresas com um gasto esperado de mais de US$ 10.000 por m\u00eas. Saiba mais <a href=\"https:\/\/www.facebook.com\/business\/help\/2225184664363779?id=2129163877102343\" target=\"_blank\" rel=\"noreferrer noopener\">nesta p\u00e1gina<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea trabalha com um de nossos provedores de solu\u00e7\u00f5es de neg\u00f3cios, o faturamento ser\u00e1 feito diretamente com eles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tributos como IVA, GST, impostos sobre vendas ou outros relevantes ser\u00e3o inclu\u00eddos na sua fatura.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-25&quot;,&quot;contentId&quot;:&quot;tenup-accordion-25-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-25-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-25-content\" aria-expanded=\"false\" id=\"tenup-accordion-25-header\" class=\"tenup-ignite-wp-container-24 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: Quais pol\u00edticas se aplicam \u00e0s empresas na Plataforma do WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-25-header\" id=\"tenup-accordion-25-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Para garantir conversas seguras e de alta qualidade, \u00e9 importante que todas as empresas e provedores de solu\u00e7\u00f5es de neg\u00f3cios entendam e sigam a <a href=\"https:\/\/www.whatsapp.com\/legal\/business-policy\" target=\"_blank\" rel=\"noreferrer noopener\">Pol\u00edtica do WhatsApp Business<\/a> e a <a href=\"https:\/\/www.whatsapp.com\/legal\/commerce-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pol\u00edtica Comercial do WhatsApp<\/a>. A Pol\u00edtica do WhatsApp Business rege o uso aceit\u00e1vel dos produtos do WhatsApp Business e define expectativas para garantir uma experi\u00eancia de qualidade ao cliente. Essa pol\u00edtica nos ajuda a determinar quais modelos de neg\u00f3cios e setores poder\u00e3o usar a plataforma. A Pol\u00edtica Comercial do WhatsApp \u00e9 usada para determinar se as empresas podem vender seus produtos e servi\u00e7os dentro de cat\u00e1logos, t\u00f3picos, perfis comerciais e modelos de mensagens.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading alignwide is-typography-preset-heading-2\" id=\"smb_faq\" style=\"margin-top:var(--wp--preset--spacing--40-80)\">Perguntas frequentes sobre o app WhatsApp Business<\/h2>\n\n\n\n<p class=\"alignwide is-typography-preset-heading-6 wp-block-paragraph\">Para conferir todas as perguntas frequentes sobre o app WhatsApp Business, acesse <a href=\"https:\/\/faq.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">faq.whatsapp.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Perguntas frequentes sobre o WhatsApp para Empresas Receba respostas para perguntas comuns sobre o uso da Plataforma do WhatsApp Business e do app WhatsApp Business para enviar mensagens comerciais e conquistar o engajamento de clientes. Categorias Perguntas frequentes sobre a Plataforma do WhatsApp Business Perguntas frequentes sobre o app WhatsApp Business Perguntas frequentes sobre a [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5054,"parent":6008,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-5837","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Perguntas frequentes | Receba respostas do WhatsApp para Empresas<\/title>\n<meta name=\"description\" content=\"Receba respostas para suas perguntas sobre o WhatsApp para Empresas. Conhe\u00e7a os recursos, a configura\u00e7\u00e3o e as dicas para melhorar a experi\u00eancia do cliente com as mensagens comerciais. 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