{"id":6249,"date":"2026-03-28T19:28:46","date_gmt":"2026-03-28T23:28:46","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/recursos-da-business-platform\/"},"modified":"2026-04-30T02:45:40","modified_gmt":"2026-04-30T06:45:40","slug":"business-platform-features","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/pt-br\/products\/business-platform-features\/","title":{"rendered":"Recursos da Business Platform"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-4-3 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill-element\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<h1 id=\"recursos-do-business-platform\" class=\"wp-block-heading is-typography-preset-body-sm has-surface-light-green-color has-text-color has-link-color wp-elements-72747a3b7df8bf0a3cea9eb4bf408472\">Recursos do Business Platform<\/h1>\n\n\n\n<h2 id=\"mensagens-comerciais-criadas-para-crescer\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color has-link-color wp-elements-806212dd51a2df05b625bd5e0b49340b\">Mensagens comerciais criadas para crescer<\/h2>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubra as solu\u00e7\u00f5es para mensagens automatizadas, melhor engajamento no atendimento ao cliente e muito mais com os recursos da Plataforma do WhatsApp Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;LearnMore_LearnMore_Hero_Button&quot;}\" class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/learn-more\/\">Saiba mais<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-button-secondary is-style-button-secondary--2\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;PartnerShowcase_FindAPartner_Hero_Button&quot;}\" class=\"wp-block-button__link has-surface-dark-color has-surface-primary-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=WAB_BUSINESS_PLATFORM_FEATURES\">Encontre um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"730\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?w=1024\" alt=\"WhatsApp Messaging on Phone and Message Templates screenshot\" class=\"wp-image-2313 size-full\" style=\"object-position:1% 53%\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=300,183 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=768,467 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=1024,623 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-api-oferece-duas-formas-de-se-conectar-com-seus-clientes\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 is-typography-preset-heading-2\">A API oferece <mark style=\"background-color:transparent\" class=\"has-green-underline\">duas formas<\/mark> de se conectar com seus clientes<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d9f1cf\" data-has-transparency=\"false\" style=\"--dominant-color: #d9f1cf;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1201\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?w=1024\" alt=\"Conversation thread of product and customer\" class=\"wp-image-2140 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=768,769 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"responda-as-conversas-iniciadas-por-clientes\" class=\"wp-block-heading is-style-green-line\">Responda \u00e0s conversas iniciadas por clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Use os canais fora do WhatsApp, como seu site, vitrine e lista de e-mails, para promover o reconhecimento do seu n\u00famero do WhatsApp. Voc\u00ea tamb\u00e9m pode usar canais pagos, como os an\u00fancios de clique para o WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Assim, clientes podem iniciar uma conversa enviando uma mensagem para sua empresa.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"interaja-com-clientes-durante-toda-a-jornada-de-compra-com-as-mensagens-iniciadas-pela-empresa\" class=\"wp-block-heading is-style-green-line\">Interaja com clientes durante toda a jornada de compra com as mensagens iniciadas pela empresa<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Depois de receber a permiss\u00e3o de clientes, voc\u00ea pode iniciar conversas no WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As mensagens precisam ser criadas a partir de modelos personaliz\u00e1veis e podem ser de texto, de m\u00eddia ou interativas.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e8efcb\" data-has-transparency=\"false\" style=\"--dominant-color: #e8efcb;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"768\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?w=1024\" alt=\"Conversation thread of business and customer\" class=\"wp-image-2139 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=300,209 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=768,536 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=1024,715 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull wab-media-accordion wab-media-accordion--media-left is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"18251d\" data-has-transparency=\"false\" style=\"--dominant-color: #18251d;\" loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"760\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg?w=624\" alt=\"WhatsApp Business API code\" class=\"wp-image-1330 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg 624w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg?resize=246,300 246w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-16dcdf87 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h2 id=\"envie-mensagens-com-diversos-recursos\" class=\"wp-block-heading is-typography-preset-heading-2\">Envie mensagens com diversos recursos<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><\/p>\n\n\n\n<section class=\"wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-15&quot;,&quot;allowMultiple&quot;:true}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-6&quot;,&quot;contentId&quot;:&quot;tenup-accordion-6-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-6-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-6-content\" aria-expanded=\"false\" id=\"tenup-accordion-6-header\" class=\"tenup-ignite-wp-container-5 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEnvie arquivos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-6-header\" id=\"tenup-accordion-6-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Envie arquivos, imagens e localiza\u00e7\u00f5es com as mensagens de m\u00eddia.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-8&quot;,&quot;contentId&quot;:&quot;tenup-accordion-8-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-8-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-8-content\" aria-expanded=\"false\" id=\"tenup-accordion-8-header\" class=\"tenup-ignite-wp-container-7 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tUse pontos de entrada nativos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-8-header\" id=\"tenup-accordion-8-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Use pontos de entrada nativos, como um bot\u00e3o personalizado no seu site ou um QR code nas embalagens dos produtos. Assim, fica mais f\u00e1cil para os clientes iniciarem uma conversa com sua empresa.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-10&quot;,&quot;contentId&quot;:&quot;tenup-accordion-10-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-10-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-10-content\" aria-expanded=\"false\" id=\"tenup-accordion-10-header\" class=\"tenup-ignite-wp-container-9 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPossibilite respostas mais r\u00e1pidas e simples\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-10-header\" id=\"tenup-accordion-10-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Permita que clientes respondam de maneira mais r\u00e1pida e f\u00e1cil usando as mensagens interativas, como as mensagens em lista e os bot\u00f5es de resposta, para estruturar as mensagens ou disponibilizar chamadas para a\u00e7\u00e3o com clareza.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-12&quot;,&quot;contentId&quot;:&quot;tenup-accordion-12-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-12-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-12-content\" aria-expanded=\"false\" id=\"tenup-accordion-12-header\" class=\"tenup-ignite-wp-container-11 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEntenda o engajamento com as mensagens\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-12-header\" id=\"tenup-accordion-12-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Entenda o engajamento com as mensagens de cada um dos seus contatos usando as confirma\u00e7\u00f5es de leitura.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-14&quot;,&quot;contentId&quot;:&quot;tenup-accordion-14-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-14-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-14-content\" aria-expanded=\"false\" id=\"tenup-accordion-14-header\" class=\"tenup-ignite-wp-container-13 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tExiba seus produtos e servi\u00e7os\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-14-header\" id=\"tenup-accordion-14-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Exiba seus produtos e servi\u00e7os enviando mensagens com um \u00fanico produto ou com v\u00e1rios.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--16\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--17\" style=\"border-radius:25px\">\n<h2 id=\"mais-recursos\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 is-typography-preset-heading-2\">Mais recursos<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/help\/325994829075700\" target=\"_blank\" rel=\"noreferrer noopener\">Central de Ajuda da Meta para Empresas<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\/get-started\" target=\"_blank\" rel=\"noreferrer noopener\">Primeiros passos para desenvolvedores<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--18\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--19\" style=\"border-radius:25px\">\n<h2 id=\"avance-para-a-proxima-etapa\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color is-typography-preset-heading-2\">Avance para a pr\u00f3xima etapa<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Ofere\u00e7a experi\u00eancias atrativas para um grande n\u00famero de clientes com a Plataforma do WhatsApp Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=WAB_BUSINESS_PLATFORM\">Encontre um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recursos do Business Platform Mensagens comerciais criadas para crescer Descubra as solu\u00e7\u00f5es para mensagens automatizadas, melhor engajamento no atendimento ao cliente e muito mais com os recursos da Plataforma do WhatsApp Business. A API oferece duas formas de se conectar com seus clientes Responda \u00e0s conversas iniciadas por clientes Interaja com clientes durante toda a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5054,"parent":5874,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6249","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp Recursos da Business Platform | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubra o que as APIs do WhatsApp fazem por voc\u00ea. 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