{"id":6321,"date":"2026-03-16T09:38:00","date_gmt":"2026-03-16T13:38:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/politica-de-mensagens-do-whatsapp-business\/"},"modified":"2026-05-01T15:45:37","modified_gmt":"2026-05-01T19:45:37","slug":"policy","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/pt-br\/policy\/","title":{"rendered":"Pol\u00edtica de Mensagens do WhatsApp Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-hero-text-only has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-group alignwide wp-pattern-hero-text-only__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<h1 id=\"politica-de-mensagens-do-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color\">Pol\u00edtica de Mensagens do WhatsApp Business<\/h1>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-84ca46bc wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><nav style=\"margin-top:var(--wp--preset--spacing--32-56);margin-bottom:var(--wp--preset--spacing--32-56)\" class=\"wp-block-wab-table-of-contents\" aria-label=\"\u00cdndice\" role=\"navigation\"\tdata-wp-interactive=\"wab\/table-of-contents\"\n\tdata-wp-context='{\"isOpen\":false}'\tdata-wp-init=\"callbacks.init\"\n\tdata-wp-class--is-open=\"context.isOpen\">\n\n\t<div class=\"wp-block-wab-table-of-contents__toggle\">\n\t\t<span class=\"wp-block-wab-table-of-contents__toggle-heading\">\u00cdndice<\/span>\n\t\t<button aria-expanded=\"false\" class=\"wp-block-wab-table-of-contents__toggle-button\"\n\t\t\tdata-wp-on--click=\"actions.toggle\"\n\t\t\tdata-wp-bind--aria-expanded=\"context.isOpen\"\n\t\t\taria-controls=\"toc-3\"\n\t\t\ttype=\"button\">\n\t\t\t<span class=\"wp-block-wab-table-of-contents__toggle-current\" data-wp-text=\"state.activeText\"><\/span>\n\t\t\t<svg class=\"wp-block-wab-table-of-contents__chevron\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"m16 20.533-8-8L9.433 11.1 16 17.667l6.567-6.567L24 12.533z\"\/><\/svg>\t\t<\/button>\n\t<\/div>\n\n\t<div class=\"wp-block-wab-table-of-contents__card\">\n\t\t<h4 id=\"indice\" class=\"wp-block-wab-table-of-contents__heading\">\u00cdndice<\/h4>\n\t\t<ul class=\"wp-block-wab-table-of-contents__list\" id=\"toc-3\">\n\t\t\t\t\t\t\t<li class=\"wp-block-wab-table-of-contents__item\">\n\t\t\t\t\t<a class=\"wp-block-wab-table-of-contents__link\"\n\t\t\t\t\t\thref=\"#visao-geral\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.close\">Vis\u00e3o geral<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"wp-block-wab-table-of-contents__item\">\n\t\t\t\t\t<a class=\"wp-block-wab-table-of-contents__link\"\n\t\t\t\t\t\thref=\"#boas-praticas\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.close\">Boas pr\u00e1ticas<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"wp-block-wab-table-of-contents__item\">\n\t\t\t\t\t<a class=\"wp-block-wab-table-of-contents__link\"\n\t\t\t\t\t\thref=\"#etapas-a-serem-seguidas-caso-sua-conta-seja-suspensa-ou-encerrada\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.close\">Etapas a serem seguidas caso sua conta seja suspensa ou encerrada<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"wp-block-wab-table-of-contents__item\">\n\t\t\t\t\t<a class=\"wp-block-wab-table-of-contents__link\"\n\t\t\t\t\t\thref=\"#politica-de-recursos-comerciais-do-whatsapp-incluindo-oferta-de-produtos-ou-servicos-para-venda\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.close\">Pol\u00edtica de Recursos Comerciais do WhatsApp (incluindo oferta de produtos ou servi\u00e7os para venda)<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"wp-block-wab-table-of-contents__item\">\n\t\t\t\t\t<a class=\"wp-block-wab-table-of-contents__link\"\n\t\t\t\t\t\thref=\"#politica-sobre-uso-politico-e-governamental\"\n\t\t\t\t\t\tdata-wp-on--click=\"actions.close\">Pol\u00edtica sobre Uso Pol\u00edtico e Governamental<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n<\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-default is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h2 id=\"visao-geral\" class=\"wp-block-heading is-typography-preset-heading-2 is-style-green-line\">Vis\u00e3o geral<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os Servi\u00e7os do WhatsApp Business (conforme definido nos <a href=\"https:\/\/www.whatsapp.com\/legal\/business-terms\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Termos de Servi\u00e7o<\/strong><\/a> do WhatsApp Business), permitem experi\u00eancias de conversas enriquecedoras entre empresas e usu\u00e1rios do WhatsApp. Criar experi\u00eancias valiosas para os usu\u00e1rios depende da conformidade das empresas com a Pol\u00edtica de Mensagens do WhatsApp Business a seguir. Ao usar nossos produtos, as empresas concordam com a Pol\u00edtica de Mensagens do WhatsApp Business, as <a href=\"https:\/\/www.whatsapp.com\/legal\/messaging-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink&quot;}\"><strong>Diretrizes de Mensagens do WhatsApp<\/strong><\/a> e os <a href=\"https:\/\/www.whatsapp.com\/legal\/business-terms\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Termos de Servi\u00e7o do WhatsApp Business<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Pol\u00edtica de Mensagens do WhatsApp Business define o que \u00e9 e o que n\u00e3o \u00e9 permitido ao usar os Servi\u00e7os do WhatsApp Business. Se o conte\u00fado ou as a\u00e7\u00f5es violarem nossos termos ou pol\u00edticas, poderemos limitar ou remover seu acesso aos Servi\u00e7os do WhatsApp Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta pol\u00edtica, em conjunto com as <a href=\"https:\/\/www.whatsapp.com\/legal\/messaging-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink&quot;}\"><strong>Diretrizes de Mensagens do WhatsApp<\/strong><\/a> e os <a href=\"https:\/\/www.whatsapp.com\/legal\/business-terms\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Termos de Servi\u00e7o do WhatsApp Business<\/strong><\/a>, rege o seu uso dos Servi\u00e7os do WhatsApp Business, incluindo os listados abaixo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/business-app\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>O app WhatsApp Business<\/strong><\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/business-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"BusinessPlatform_TheWhatsAppBusinessPlatform_Overview_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessPlatform_TheWhatsAppBusinessPlatform_Overview_InlineLink&quot;}\"><strong>A Plataforma do WhatsApp Business<\/strong><\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Outras ofertas ou recursos do WhatsApp Business que poderemos fornecer a voc\u00ea no futuro.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"1-criacao-de-uma-experiencia-de-qualidade\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">1. Cria\u00e7\u00e3o de uma experi\u00eancia de qualidade<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Siga todas as diretrizes e instru\u00e7\u00f5es na <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"MFDWhatsAppBusinessPlatform_TechnicalAndProductDocumentation_CreateAQualityExperience_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MFDWhatsAppBusinessPlatform_TechnicalAndProductDocumentation_CreateAQualityExperience_InlineLink&quot;}\"><strong>documenta\u00e7\u00e3o t\u00e9cnica e do produto<\/strong><\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mantenha um perfil do WhatsApp Business com informa\u00e7\u00f5es de contato do suporte ao cliente, incluindo um ou mais dos seguintes dados: endere\u00e7o de email, endere\u00e7o do site ou n\u00famero de telefone. Mantenha todas as informa\u00e7\u00f5es corretas e atualizadas. Voc\u00ea n\u00e3o deve se passar por outra empresa ou, de qualquer outra forma, enganar os clientes sobre a natureza dos seus neg\u00f3cios.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Do not impersonate another business or otherwise mislead customers as to the nature of your business.\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Voc\u00ea n\u00e3o pode usar os Servi\u00e7os do WhatsApp Business para se passar por outra empresa ou entidade, deturpar sua afilia\u00e7\u00e3o com uma empresa ou entidade ou enganar os clientes quanto \u00e0 natureza dos seus neg\u00f3cios ou atividade nos nossos produtos. Podemos considerar que sua conta viola a Pol\u00edtica de Mensagens do WhatsApp Business, as <a href=\"https:\/\/www.whatsapp.com\/legal\/messaging-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink&quot;}\"><strong>Diretrizes de Mensagens do WhatsApp<\/strong><\/a> e os <a href=\"https:\/\/www.whatsapp.com\/legal\/business-terms\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Termos de Servi\u00e7o do WhatsApp Business<\/strong><\/a> se voc\u00ea falar em nome de outra pessoa, marca, empresa ou entidade sem permiss\u00e3o.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"wp-block-list-item\">You may only contact people on WhatsApp if: (a) they have given you their mobile phone number; and (b) you have received opt-in permission from the recipient confirming that they wish to receive subsequent messages or calls from you.\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Voc\u00ea \u00e9 a \u00fanica pessoa respons\u00e1vel por determinar o m\u00e9todo de ades\u00e3o, inclusive que voc\u00ea a obteve de uma maneira que esteja em conformidade com as leis aplic\u00e1veis \u00e0s suas comunica\u00e7\u00f5es e que, caso isso n\u00e3o tenha sido feito, voc\u00ea forneceu avisos e obteve as permiss\u00f5es necess\u00e1rias de acordo com a lei aplic\u00e1vel. Para nos ajudar a garantir uma experi\u00eancia do usu\u00e1rio s\u00f3lida, analise as <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/policy\/#best_practices_for_optin\"><strong>boas pr\u00e1ticas<\/strong><\/a> sugeridas abaixo.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea deve respeitar todas as solicita\u00e7\u00f5es (dentro e fora do WhatsApp) feitas por uma pessoa que deseja bloquear, descontinuar ou, de alguma outra forma, deixar de receber suas comunica\u00e7\u00f5es enviadas por meio do WhatsApp, inclusive removendo-a da sua lista de contatos. Ao comunicar-se com os usu\u00e1rios, n\u00e3o confunda, surpreenda, engane, defraude ou envie spam.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Se voc\u00ea acredita que uma conta do WhatsApp est\u00e1 violando seus direitos de propriedade intelectual, <a href=\"https:\/\/www.whatsapp.com\/legal\/ip-policy\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAIntellectualPropertyPolicy_ConsultThisPage_CreateAQualityExperience_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAIntellectualPropertyPolicy_ConsultThisPage_CreateAQualityExperience_InlineLink&quot;}\"><strong>consulte esta p\u00e1gina<\/strong><\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"2-termos-especificos-da-plataforma-do-whatsapp-business\" class=\"wp-block-heading\">2. Termos Espec\u00edficos da Plataforma do WhatsApp Business<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Voc\u00ea s\u00f3 poder\u00e1 iniciar conversas usando um Modelo de Mensagem aprovado (conforme definido em nossa <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>documenta\u00e7\u00e3o<\/strong><\/a>). Qualquer Modelo de Mensagem deve seguir nossos termos e pol\u00edticas, e pode ser usado somente para a finalidade designada. Temos o direito de analisar, aprovar, pausar e recusar Modelos de mensagem a qualquer momento.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea pode responder a uma mensagem do usu\u00e1rio sem usar um Modelo de mensagem, desde que responda nas 24 horas ap\u00f3s a \u00faltima mensagem do usu\u00e1rio. As conversas iniciadas pelos usu\u00e1rios s\u00e3o abertas assim que a primeira mensagem de resposta da empresa \u00e9 entregue. Fora do per\u00edodo de atendimento ao cliente de 24 horas, \u00e9 necess\u00e1rio enviar mensagens usando os Modelos de Mensagens aprovados.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Os pre\u00e7os padr\u00e3o<\/strong><\/a> se aplicam a todas as categorias de conversa.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">You may use automation when responding during the 24-hour window, but must also have available prompt, clear, and direct escalation paths. These escalation paths include:\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Transfer\u00eancia para um agente humano na conversa<\/li>\n\n\n\n<li class=\"wp-block-list-item\">N\u00famero de telefone<\/li>\n\n\n\n<li class=\"wp-block-list-item\">E-mail<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Suporte na web (no site da empresa)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Visitas \u00e0 loja (por exemplo, a uma loja de varejo ou ag\u00eancia banc\u00e1ria), ou<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Formul\u00e1rio de suporte<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 id=\"3-protecao-de-dados-e-cumprimento-das-leis\" class=\"wp-block-heading\">3. Prote\u00e7\u00e3o de dados e cumprimento das leis<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Voc\u00ea \u00e9 respons\u00e1vel e deve obter qualquer aviso, permiss\u00e3o e consentimento necess\u00e1rio para coletar, usar e compartilhar informa\u00e7\u00f5es e conte\u00fado de terceiros. Isso inclui a manuten\u00e7\u00e3o de uma pol\u00edtica de privacidade publicada, bem como o cumprimento das leis aplic\u00e1veis.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">N\u00e3o use dados obtidos por meio da nossa plataforma sobre uma pessoa contatada via WhatsApp, com exce\u00e7\u00e3o do conte\u00fado das conversas, para nenhuma outra finalidade al\u00e9m de oferecer suporte \u00e0 troca de mensagens com essa pessoa.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">N\u00e3o divulgue nem pe\u00e7a \u00e0s pessoas que divulguem n\u00fameros completos de cart\u00e3o de pagamento individual, n\u00fameros de conta financeira, n\u00fameros de documentos de identidade ou outras informa\u00e7\u00f5es confidenciais.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">N\u00e3o utilize o WhatsApp para fornecer telemedicina nem enviar ou solicitar informa\u00e7\u00f5es relacionadas \u00e0 sa\u00fade se as leis aplic\u00e1veis proibirem a distribui\u00e7\u00e3o dessas informa\u00e7\u00f5es a sistemas que n\u00e3o cumprem os requisitos necess\u00e1rios para processar informa\u00e7\u00f5es relacionadas \u00e0 sa\u00fade.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea n\u00e3o deve encaminhar ou, de qualquer outra forma, compartilhar informa\u00e7\u00f5es de uma conversa com clientes com nenhum outro cliente.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"4-organizacoes-proibidas-e-restricoes-de-uso\" class=\"wp-block-heading\">4. Organiza\u00e7\u00f5es proibidas e restri\u00e7\u00f5es de uso<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Proibimos que organiza\u00e7\u00f5es e\/ou indiv\u00edduos considerados envolvidos em atividades terroristas ou criminosas organizadas usem os Servi\u00e7os do WhatsApp Business.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Proibimos o uso dos Servi\u00e7os do WhatsApp Business para facilitar ou organizar atividades criminosas, inclusive para explorar ou causar dano f\u00edsico, financeiro ou de qualquer outra natureza a pessoas, empresas ou animais.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Proibimos o uso dos Servi\u00e7os do WhatsApp Business para comprar ou vender produtos ou servi\u00e7os ilegais ou organizar, promover ou facilitar a troca deles.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">We prohibit use of the WhatsApp Business Services for buying, selling, promoting, or otherwise facilitating the exchange of certain regulated or restricted goods and services listed below, as determined in our sole discretion. Please refer to Section 5&nbsp;<a href=\"https:\/\/whatsappbusiness.com\/pt-br\/policy\/#further-guidance\"><strong>Further Guidance on Regulated Verticals<\/strong><\/a>&nbsp;for limited exceptions, subject to specific requirements, for promoting specific regulated or restricted goods and services (\u201cRegulated Verticals\u201d).\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Armas de fogo<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> \u00c1lcool e tabaco<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Medicamentos sujeitos a receita m\u00e9dica, recreativos e outros<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Produtos m\u00e9dicos e de sa\u00fade<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Esp\u00e9cies amea\u00e7adas de extin\u00e7\u00e3o (vida selvagem e plantas)<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Animais vivos n\u00e3o amea\u00e7ados de extin\u00e7\u00e3o, exceto gado<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Produtos e materiais perigosos<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Moeda real, virtual ou falsa, incluindo ofertas iniciais de moedas e op\u00e7\u00f5es bin\u00e1rias<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Partes ou fluidos corporais<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Modelos de neg\u00f3cios, bens, itens ou servi\u00e7os que concluirmos que podem ser ou s\u00e3o fraudulentos, enganosos, ofensivos, ilus\u00f3rios, exploradores, inadequados ou que exer\u00e7am intimida\u00e7\u00e3o indevida de determinados grupos<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Jogos de azar e apostas com dinheiro real (jogos de azar e apostas online s\u00e3o um subconjunto de jogos de azar e apostas com dinheiro real. Consulte a Se\u00e7\u00e3o 5 e a Se\u00e7\u00e3o 6 para exce\u00e7\u00f5es limitadas.)<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Produtos e servi\u00e7os para adultos<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Servi\u00e7os de encontros<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Marketing multin\u00edvel<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><mark class=\"has-inline-color has-error-red-color\"><svg class=\"ignite-wp-icon\" style=\"width: 1em;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 38 38\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(-45 38.287 -1.148)\"\/><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\" d=\"M1-1h18.618\" transform=\"scale(1.00531 .99466)rotate(45 -9.09 19.558)\"\/><circle cx=\"19\" cy=\"19\" r=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"2\"\/><\/svg><\/mark> Linhas de cr\u00e9dito por sal\u00e1rio, adiantamentos salariais, empr\u00e9stimos entre pessoas f\u00edsicas, cobran\u00e7a de d\u00edvidas e fian\u00e7as<br \/><br \/>Essas proibi\u00e7\u00f5es se aplicam independentemente das licen\u00e7as, registros ou outras aprova\u00e7\u00f5es globais ou locais que sua empresa possa ter.<br \/><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As organiza\u00e7\u00f5es n\u00e3o devem discriminar pessoas injustamente nem sugerir uma prefer\u00eancia positiva ou negativa devido a uma caracter\u00edstica pessoal, incluindo, entre outras, ra\u00e7a, etnia, cor, nacionalidade, cidadania, religi\u00e3o, idade, sexo, orienta\u00e7\u00e3o sexual, identidade de g\u00eanero, situa\u00e7\u00e3o familiar, estado civil, defici\u00eancia ou condi\u00e7\u00e3o m\u00e9dica ou gen\u00e9tica. As organiza\u00e7\u00f5es devem cumprir todas as leis aplic\u00e1veis que pro\u00edbam a discrimina\u00e7\u00e3o.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As mensagens n\u00e3o devem incluir conte\u00fado ofensivo, como materiais sexualmente expl\u00edcitos ou nudez, conforme determinado de acordo com nosso crit\u00e9rio exclusivo.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As organiza\u00e7\u00f5es que publicam principalmente conte\u00fado de not\u00edcias devem ser registradas como <a href=\"https:\/\/www.facebook.com\/business\/help\/377680816096171?id=644465919618833\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"MFDAboutNewsPageIndex_NewsPage_ProhibitedOrganizationsAndUse_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MFDAboutNewsPageIndex_NewsPage_ProhibitedOrganizationsAndUse_InlineLink&quot;}\"><strong>P\u00e1gina de Not\u00edcias<\/strong><\/a> no Facebook.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Se voc\u00ea usar os Cat\u00e1logos ou fornecer qualquer outra experi\u00eancia comercial para vender produtos ou servi\u00e7os proibidos ou facilitar a troca deles pela <a href=\"https:\/\/www.facebook.com\/policies_center\/commerce\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"MetaCommercePolicy_MetaCommercePolicy_ProhibitedOrganizationsAndUse_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MetaCommercePolicy_MetaCommercePolicy_ProhibitedOrganizationsAndUse_InlineLink&quot;}\"><strong>Pol\u00edtica Comercial da Meta<\/strong><\/a>, poderemos proibir voc\u00ea de usar todos os servi\u00e7os do WhatsApp Business ou alguns deles.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"5-mais-orientacoes-sobre-setores-regulamentados\" class=\"wp-block-heading\">5. Mais orienta\u00e7\u00f5es sobre Setores regulamentados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Permitimos o uso da Plataforma do WhatsApp Business<em><\/em> para mensagens sobre os Setores regulamentados listados abaixo nesta Se\u00e7\u00e3o 5, em pa\u00edses limitados e de acordo com a legisla\u00e7\u00e3o aplic\u00e1vel. As listas suspensas abaixo indicam os pa\u00edses espec\u00edficos nos quais voc\u00ea pode enviar mensagens sobre cada Vertical regulamentada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Requisitos adicionais para mensagens sobre Setores regulamentados na Plataforma do WhatsApp Business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Voc\u00ea n\u00e3o pode enviar mensagens sobre qualquer Setor regulamentado no <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/business-app\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>app WhatsApp Business<\/strong><\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea n\u00e3o pode fornecer qualquer experi\u00eancia comercial para comprar ou vender produtos ou servi\u00e7os que sejam de Setores regulamentados (consulte a <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/policy\/#policies_for_whatsapp_commerce_features\"><strong>Pol\u00edtica de Recursos Comerciais do WhatsApp<\/strong><\/a> abaixo).<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea deve garantir, por meio de medidas t\u00e9cnicas e organizacionais, que as mensagens sejam protegidas por maioridade legal e requisitos geogr\u00e1ficos e regulat\u00f3rios.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea deve cumprir todas as leis aplic\u00e1veis, incluindo, mas n\u00e3o se limitando a, leis locais e c\u00f3digos do setor.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea n\u00e3o deve usar a Plataforma do WhatsApp Business para enviar mensagens sobre Setores regulamentados fora dos pa\u00edses permitidos.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea deve garantir que possui todas as licen\u00e7as, notifica\u00e7\u00f5es, autoriza\u00e7\u00f5es e registros necess\u00e1rios.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea deve parar imediatamente de enviar mensagens para usu\u00e1rios no pa\u00eds permitido se sua licen\u00e7a necess\u00e1ria expirar, for modificada ou encerrada.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As mensagens do WhatsApp Business que promovem bebidas alco\u00f3licas devem estar em conformidade com todas as leis locais aplic\u00e1veis, c\u00f3digos do setor, diretrizes e licen\u00e7as exigidos ou estabelecidos, al\u00e9m de cumprir com os requisitos de idade e pa\u00eds consistentes com as leis locais aplic\u00e1veis.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As mensagens sobre qualquer Setor regulamentado por meio da Plataforma do WhatsApp Business n\u00e3o podem ser enviadas para pessoas menores de 18 anos.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Em jogos e apostas com dinheiro real, se o seu pa\u00eds\/a sua regi\u00e3o pro\u00edbe determinadas atividades, como apostas, jogos de azar e\/ou quaisquer outras atividades relacionadas, seu uso de mensagens comerciais n\u00e3o deve incluir essas atividades proibidas e deve incluir apenas aquelas que s\u00e3o legais.<\/li>\n<\/ul>\n\n\n\n<h4 id=\"excecoes-para-setores-regulamentados-paises-permitidos\" class=\"wp-block-heading\">Exce\u00e7\u00f5es para Setores regulamentados \u2013 Pa\u00edses permitidos<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"false\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-block-tenup-accordion-header has-heading-5-font-size is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex is-typography-preset-body-lg\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tJogos de azar e apostas online \u2013 Pa\u00edses permitidos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">As mensagens do WhatsApp Business que promovem jogos de azar e apostas online devem estar em conformidade com todas as leis locais aplic\u00e1veis, c\u00f3digos do setor, diretrizes e licen\u00e7as exigidos ou estabelecidos, al\u00e9m de cumprir com os requisitos de idade e pa\u00eds consistentes com as leis locais aplic\u00e1veis. N\u00e3o \u00e9 poss\u00edvel enviar mensagens para pessoas menores de 18 anos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Austr\u00e1lia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jap\u00e3o<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Col\u00f4mbia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">M\u00e9xico<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Peru<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-block-tenup-accordion-header has-heading-5-font-size is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex is-typography-preset-body-lg\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMedicamentos de venda livre \u2013 Pa\u00edses permitidos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">As mensagens do WhatsApp Business que promovem medicamentos de venda livre devem estar em conformidade com todas as leis locais aplic\u00e1veis, c\u00f3digos do setor, diretrizes e licen\u00e7as exigidos ou estabelecidos, al\u00e9m de cumprir com os requisitos de idade e pa\u00eds consistentes com as leis locais aplic\u00e1veis. N\u00e3o \u00e9 poss\u00edvel enviar mensagens para pessoas menores de 18 anos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Samoa Americana<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Anguila<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ant\u00edgua<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Argentina<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aruba<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Austr\u00e1lia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Bangladesh<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Barbados<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Belize<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Bermudas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">But\u00e3o<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Bol\u00edvia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Brasil<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Virgens Brit\u00e2nicas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Brunei<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Camboja<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Cayman<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Chile<\/li>\n\n\n\n<li class=\"wp-block-list-item\">China<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Col\u00f4mbia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Costa Rica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cura\u00e7ao<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Dominica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Rep\u00fablica Dominicana<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Equador<\/li>\n\n\n\n<li class=\"wp-block-list-item\">El Salvador<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Malvinas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Estados Federados da Micron\u00e9sia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Fiji<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guiana Francesa<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Polin\u00e9sia Francesa<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Granada<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guadalupe<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guam<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guatemala<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guiana<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Haiti<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Honduras<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Hong Kong<\/li>\n\n\n\n<li class=\"wp-block-list-item\">\u00cdndia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Indon\u00e9sia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jamaica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jap\u00e3o<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Quiribati<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Laos<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Macau<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mal\u00e1sia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Maldivas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Marshall<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Martinica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">M\u00e9xico<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mong\u00f3lia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mianmar<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nauru<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nepal<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nova Caled\u00f4nia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nova Zel\u00e2ndia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nicar\u00e1gua<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Marianas do Norte<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Palau<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Panam\u00e1<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Papua-Nova Guin\u00e9<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Paraguai<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Peru<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Filipinas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Porto Rico<\/li>\n\n\n\n<li class=\"wp-block-list-item\">S\u00e3o Crist\u00f3v\u00e3o e Nevis<\/li>\n\n\n\n<li class=\"wp-block-list-item\">S\u00e3o Vicente e Granadinas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Samoa<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Singapura<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Salom\u00e3o<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Coreia do Sul<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Sri Lanka<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Santa L\u00facia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Suriname<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tail\u00e2ndia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Bahamas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Timor-Leste<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tonga<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Trindade e Tobago<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Turcas e Caicos<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tuvalu<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Uruguai<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Virgens Americanas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Vanuatu<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Venezuela<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Vietn\u00e3<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-block-tenup-accordion-header has-heading-5-font-size is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex is-typography-preset-body-lg\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\t\u00c1lcool \u2013 Pa\u00edses permitidos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">As mensagens do WhatsApp Business que promovem bebidas alco\u00f3licas devem estar em conformidade com todas as leis locais aplic\u00e1veis, c\u00f3digos do setor, diretrizes e licen\u00e7as exigidos ou estabelecidos, al\u00e9m de cumprir com os requisitos de idade e pa\u00eds consistentes com as leis locais aplic\u00e1veis. N\u00e3o \u00e9 poss\u00edvel enviar mensagens para pessoas menores de 18 anos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Samoa Americana<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Anguila<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ant\u00edgua<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Argentina<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aruba<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Austr\u00e1lia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Barbados<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Belize<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Bermudas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">But\u00e3o<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Bol\u00edvia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Brasil<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Virgens Brit\u00e2nicas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Camboja<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Cayman<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Chile<\/li>\n\n\n\n<li class=\"wp-block-list-item\">China<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Col\u00f4mbia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Costa Rica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cura\u00e7ao<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Dominica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Rep\u00fablica Dominicana<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Equador<\/li>\n\n\n\n<li class=\"wp-block-list-item\">El Salvador<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Malvinas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Estados Federados da Micron\u00e9sia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Fiji<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guiana Francesa<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Polin\u00e9sia Francesa<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Granada<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guadalupe<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guam<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guatemala<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guiana<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Haiti<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Honduras<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Hong Kong<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Indon\u00e9sia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jamaica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jap\u00e3o<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Quiribati<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Laos<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Macau<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mal\u00e1sia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Maldivas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Marshall<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Martinica<\/li>\n\n\n\n<li class=\"wp-block-list-item\">M\u00e9xico<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mong\u00f3lia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mianmar<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nauru<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nova Caled\u00f4nia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nova Zel\u00e2ndia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nicar\u00e1gua<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Marianas do Norte<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Palau<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Panam\u00e1<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Papua-Nova Guin\u00e9<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Paraguai<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Peru<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Filipinas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Porto Rico<\/li>\n\n\n\n<li class=\"wp-block-list-item\">S\u00e3o Crist\u00f3v\u00e3o e Nevis<\/li>\n\n\n\n<li class=\"wp-block-list-item\">S\u00e3o Vicente e Granadinas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Samoa<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Singapura<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Salom\u00e3o<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Coreia do Sul<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Sri Lanka<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Santa L\u00facia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Suriname<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Bahamas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Timor-Leste<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tonga<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Trindade e Tobago<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Turcas e Caicos<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Tuvalu<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Uruguai<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ilhas Virgens Americanas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Vanuatu<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Venezuela<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Vietn\u00e3<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<h3 id=\"6-requisitos-adicionais-para-mensagens-que-promovem-jogos-de-azar-e-apostas-online-usando-a-plataforma-do-whatsapp-business\" class=\"wp-block-heading\">6. Requisitos adicionais para mensagens que promovem jogos de azar e apostas online usando a Plataforma do WhatsApp Business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para enviar mensagens aos usu\u00e1rios a fim de promover jogos de azar e apostas online (um subconjunto de jogos de azar e apostas com dinheiro real), as organiza\u00e7\u00f5es precisar\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Solicitar permiss\u00e3o da Meta Platforms, Inc. usando este <a href=\"https:\/\/www.facebook.com\/help\/contact\/1162151368428352\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"OnlineGamblingAndGamingMessagingApplicationForm_AdditionalRequirementsForMessagesPromotingOnlineGamblingAndGamingUsingTheWhatsAppBusinessPlatform_ThisApplicationForm_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;OnlineGamblingAndGamingMessagingApplicationForm_AdditionalRequirementsForMessagesPromotingOnlineGamblingAndGamingUsingTheWhatsAppBusinessPlatform_ThisApplicationForm_InlineLink&quot;}\"><strong>formul\u00e1rio de inscri\u00e7\u00e3o<\/strong><\/a>. Observe que as empresas s\u00f3 podem fazer a solicita\u00e7\u00e3o para enviar mensagens a pessoas em determinados pa\u00edses.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Fornecer evid\u00eancias de que as atividades de jogos de azar e apostas online s\u00e3o devidamente licenciadas por um regulador ou de outra forma estabelecidas como legais nos pa\u00edses listados na Se\u00e7\u00e3o 5 para os quais a empresa deseja enviar mensagens.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Definimos jogos de azar e apostas online como qualquer produto ou servi\u00e7o em que algo de valor monet\u00e1rio \u00e9 inclu\u00eddo como parte da entrada ou do pr\u00eamio. O valor monet\u00e1rio inclui, entre outros, dinheiro ou moedas digitais como o Bitcoin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As atividades de jogos de azar e apostas online incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Todas as formas de jogos de azar online. Alguns tipos comuns de jogos de azar incluem apostas, loterias, sorteios, jogos de cassino, esportes de fantasia, bingo, p\u00f4quer, campeonatos de jogos de habilidades e sorteios de pr\u00eamios.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jogos em que qualquer coisa de valor monet\u00e1rio faz parte da entrada ou do pr\u00eamio. Isso inclui jogos que exigem compras para continuar a partida ou para oferecer vantagem na conquista de pr\u00eamios quando o pr\u00eamio \u00e9 de valor monet\u00e1rio.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Promo\u00e7\u00f5es de jogos de azar ou apostas online, mesmo que n\u00e3o haja oportunidade de apostar ou jogar diretamente na conversa do WhatsApp.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As atividades a seguir n\u00e3o exigem permiss\u00e3o da Meta para enviar mensagens na Plataforma do WhatsApp Business. No entanto, as organiza\u00e7\u00f5es envolvidas nessas atividades devem cumprir todas as leis locais aplic\u00e1veis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Atividades envolvendo jogos f\u00edsicos com dinheiro real, ou estabelecimentos como cassinos \u201cf\u00edsicos\u201d, eventos de entretenimento em cassinos ou transmiss\u00e3o de torneios presenciais de p\u00f4quer.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Loterias estaduais ou governamentais, desde que a empresa seja direta ou exclusivamente respons\u00e1vel pela administra\u00e7\u00e3o da loteria.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Promo\u00e7\u00f5es de pr\u00eamios que envolvem a compra de um produto pelo pre\u00e7o normal de varejo, desde que os jogos de azar online n\u00e3o sejam o principal modelo de neg\u00f3cios da empresa ou de qualquer marca exibida.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Jogos totalmente gratuitos.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"7-consequencias-e-atualizacoes\" class=\"wp-block-heading\">7. Consequ\u00eancias e atualiza\u00e7\u00f5es<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Poderemos restringir ou remover seu acesso aos Servi\u00e7os do WhatsApp Business se voc\u00ea receber uma quantidade significativa de feedback negativo, se causar danos ao WhatsApp ou a nossos usu\u00e1rios ou se violar ou incentivar outras pessoas a violar nossos termos ou pol\u00edticas, conforme determinado a nosso crit\u00e9rio exclusivo.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Promover conversas de alta qualidade entre pessoas e empresas \u00e9 uma prioridade. As pessoas podem bloquear ou denunciar empresas, e nossos sistemas limitar\u00e3o a quantidade de mensagens que uma empresa pode enviar ou de liga\u00e7\u00f5es que ela pode iniciar se o n\u00edvel de qualidade da empresa for baixo por um per\u00edodo prolongado.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Se voc\u00ea usa ou trabalha com um servi\u00e7o que usa o WhatsApp e viola nossos termos ou pol\u00edticas, como enviar mensagens em massa de forma n\u00e3o autorizada, temos o direito de restringir ou remover seu acesso aos servi\u00e7os do WhatsApp Business.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">O WhatsApp pode atualizar (\u201cAltera\u00e7\u00e3o\u201d) esta Pol\u00edtica de Mensagens do WhatsApp Business sem aviso pr\u00e9vio, salvo quando exigido por lei. Ao continuar a utiliza\u00e7\u00e3o dos Servi\u00e7os do WhatsApp Business ap\u00f3s a referida Altera\u00e7\u00e3o, voc\u00ea confirma que consente com a Altera\u00e7\u00e3o.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Se encerrarmos sua conta por viola\u00e7\u00f5es dos <a href=\"https:\/\/www.whatsapp.com\/legal\/business-terms\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Termos de Servi\u00e7o do WhatsApp Business<\/strong><\/a>, da Pol\u00edtica de Mensagens do WhatsApp Business ou das <a href=\"https:\/\/www.whatsapp.com\/legal\/messaging-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink&quot;}\"><strong>Diretrizes de Mensagens do WhatsApp<\/strong><\/a>, poderemos proibir voc\u00ea e sua organiza\u00e7\u00e3o de utilizar qualquer produto e servi\u00e7o do WhatsApp no futuro.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">O WhatsApp pode usar equipes de an\u00e1lise humana e de tecnologia para detectar e analisar mensagens denunciadas e informa\u00e7\u00f5es n\u00e3o criptografadas de contas, grupos e perfis comerciais em busca de poss\u00edveis viola\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Informa\u00e7\u00f5es adicionais sobre como detectamos viola\u00e7\u00f5es dos nossos termos e pol\u00edticas est\u00e3o dispon\u00edveis nas <a href=\"https:\/\/www.whatsapp.com\/legal\/messaging-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink&quot;}\"><strong>Diretrizes de Mensagens do WhatsApp<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre os processos de Monitoramento da Plataforma, acesse a p\u00e1gina <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/overview\/policy-enforcement\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Monitoramento da Pol\u00edtica da Plataforma do WhatsApp Business<\/strong><\/a>.<\/p>\n\n\n\n<h2 id=\"boas-praticas\" class=\"wp-block-heading is-style-green-line\">Boas pr\u00e1ticas<\/h2>\n\n\n\n<h3 id=\"boas-praticas-referentes-ao-consentimento\" class=\"wp-block-heading\">Boas pr\u00e1ticas referentes ao consentimento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os usu\u00e1rios devem esperar as mensagens e liga\u00e7\u00f5es que recebem. Voc\u00ea pode garantir que esse seja o caso das seguintes formas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Obten\u00e7\u00e3o de um consentimento que englobe as diferentes categorias de mensagens que voc\u00ea enviar\u00e1 (ex.: atualiza\u00e7\u00f5es de pedidos, ofertas relevantes, recomenda\u00e7\u00e3o de produtos etc.)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Obten\u00e7\u00e3o de um consentimento separado para iniciar uma liga\u00e7\u00e3o com um usu\u00e1rio.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Obtaining separate opt-in by specific message category.\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Isso reduz o risco de usu\u00e1rios bloquearem sua empresa por receberem mensagens n\u00e3o solicitadas.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Fornecimento de instru\u00e7\u00f5es claras sobre como as pessoas podem recusar o recebimento de categorias espec\u00edficas de mensagens ou liga\u00e7\u00f5es e o cumprimento dessas solicita\u00e7\u00f5es.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Garantia de que os fluxos de consentimento e recusa sejam claros e intuitivos para os usu\u00e1rios.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Comunica\u00e7\u00e3o clara sobre a import\u00e2ncia de receber essa informa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m podemos avaliar os fluxos de consentimento de uma empresa de maneira reativa, incluindo an\u00e1lises de feedback de usu\u00e1rios, para sinalizar viola\u00e7\u00f5es de pol\u00edticas e desenvolver diferentes tipos de aplica\u00e7\u00e3o ao longo do tempo. <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/overview\/getting-opt-in\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"MfdGetOptInForWhatsApp_LearnMoreAboutOptIn_BestPracticesForOptIn_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MfdGetOptInForWhatsApp_LearnMoreAboutOptIn_BestPracticesForOptIn_InlineLink&quot;}\"><strong>Saiba mais sobre a aceita\u00e7\u00e3o<\/strong><\/a>.<\/p>\n\n\n\n<h2 id=\"etapas-a-serem-seguidas-caso-sua-conta-seja-suspensa-ou-encerrada\" class=\"wp-block-heading is-style-green-line\">Etapas a serem seguidas caso sua conta seja suspensa ou encerrada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para manter conversas de alta qualidade nos Servi\u00e7os do WhatsApp Business, aplicamos as medidas necess\u00e1rias nas contas que violam a Pol\u00edtica de Mensagens do WhatsApp Business, as <a href=\"https:\/\/www.whatsapp.com\/legal\/messaging-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WAMessagingGuidelines_WhatsAppMessagingGuidelines_Overview_InlineLink&quot;}\"><strong>Diretrizes de Mensagens do WhatsApp<\/strong><\/a> ou os <a href=\"https:\/\/www.whatsapp.com\/legal\/business-terms\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Termos de Servi\u00e7o do WhatsApp Business<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea acha que sua conta n\u00e3o violou nossas pol\u00edticas ou termos, consulte os recursos a seguir para saber mais sobre como enviar um recurso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Para obter mais informa\u00e7\u00f5es sobre as medidas tomadas em rela\u00e7\u00e3o ao app WhatsApp Business, incluindo como enviar um recurso, consulte a <a href=\"https:\/\/www.facebook.com\/business\/help\/692706745267064#:~:text=File%20an%20appeal%20by%20requesting%20a%20review,-Here&apos;s%20how%20to&amp;text=Select%20the%20policy%20issue%20that,want%20included%20in%20the%20review\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>p\u00e1gina da Central de Ajuda para Empresas<\/strong><\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Para obter mais informa\u00e7\u00f5es sobre as medidas tomadas em rela\u00e7\u00e3o \u00e0 Plataforma do WhatsApp Business, incluindo como enviar um recurso, consulte a p\u00e1gina <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/overview\/policy-enforcement\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Aplica\u00e7\u00e3o da pol\u00edtica &#8211; Plataforma do WhatsApp Business<\/strong><\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Para obter mais informa\u00e7\u00f5es sobre contas banidas, leia <a href=\"https:\/\/faq.whatsapp.com\/465883178708358\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"HCAboutAccountBans_ThisArticle_StepsToTakeIfYourAccountIsSuspendedOrTerminated_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HCAboutAccountBans_ThisArticle_StepsToTakeIfYourAccountIsSuspendedOrTerminated_InlineLink&quot;}\"><strong>este artigo<\/strong><\/a> da nossa Central de Ajuda.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"politica-de-recursos-comerciais-do-whatsapp-incluindo-oferta-de-produtos-ou-servicos-para-venda\" class=\"wp-block-heading is-style-green-line\">Pol\u00edtica de Recursos Comerciais do WhatsApp (incluindo oferta de produtos ou servi\u00e7os para venda)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Pol\u00edtica Comercial \u00e9 usada para determinar se as empresas podem vender seus produtos e servi\u00e7os usando os Servi\u00e7os do WhatsApp Business, como recursos de produtos comerciais do WhatsApp, como cat\u00e1logo e pagamentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea usar os Cat\u00e1logos ou fornecer qualquer outra experi\u00eancia comercial para vender produtos ou servi\u00e7os, dever\u00e1 cumprir as pol\u00edticas e proibi\u00e7\u00f5es listadas na <a href=\"https:\/\/www.facebook.com\/policies_center\/commerce\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"MetaCommercePolicy_MetaCommercePolicy_ProhibitedOrganizationsAndUse_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MetaCommercePolicy_MetaCommercePolicy_ProhibitedOrganizationsAndUse_InlineLink&quot;}\"><strong>Pol\u00edtica Comercial da Meta<\/strong><\/a>, bem como todos os termos, leis e regulamentos aplic\u00e1veis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Voc\u00ea \u00e9 a \u00fanica pessoa respons\u00e1vel por suas transa\u00e7\u00f5es e por fornecer termos de vendas, termos de privacidade e outros que se apliquem \u00e0s suas intera\u00e7\u00f5es com usu\u00e1rios.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">N\u00e3o somos respons\u00e1veis pelo processamento, pelo pagamento nem pela conclus\u00e3o de vendas relativas \u00e0s suas transa\u00e7\u00f5es.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Voc\u00ea \u00e9 a \u00fanica pessoa respons\u00e1vel por determinar, coletar, reter, declarar e enviar todos os impostos, tarifas e encargos adicionais aplic\u00e1veis \u00e0s vendas relacionadas \u00e0s suas transa\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"politica-sobre-uso-politico-e-governamental\" class=\"wp-block-heading is-style-green-line\">Pol\u00edtica sobre Uso Pol\u00edtico e Governamental<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A se\u00e7\u00e3o a seguir fornece orienta\u00e7\u00f5es da pol\u00edtica sobre o uso pol\u00edtico e governamental da Plataforma do WhatsApp Business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Permitimos o uso da Plataforma do WhatsApp Business para entidades governamentais e exigimos o acesso por meio de um Provedor de Solu\u00e7\u00f5es (anteriormente conhecido como Provedor de Servi\u00e7os de Neg\u00f3cios).<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Proibimos o uso da Plataforma do WhatsApp Business por pol\u00edticos ou partidos, candidatos e campanhas pol\u00edticas.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Proibimos o uso da Plataforma do WhatsApp Business por autoridades policiais, servi\u00e7os militares e ag\u00eancias de seguran\u00e7a nacional e intelig\u00eancia.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Proibimos o uso da Plataforma do WhatsApp Business por entidades que prestam servi\u00e7os relacionados \u00e0 pol\u00edtica, candidatos pol\u00edticos, estrat\u00e9gia de campanha pol\u00edtica, servi\u00e7os de campanha pol\u00edtica, empresas privadas que fornecem solu\u00e7\u00f5es e sistemas de vota\u00e7\u00e3o para elei\u00e7\u00f5es, bem como prestadores de servi\u00e7os exclusivos do governo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter mais informa\u00e7\u00f5es sobre uso pol\u00edtico e governamental, acesse a p\u00e1gina <a href=\"https:\/\/www.facebook.com\/gpa\/blog\/building-community-on-whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"MetaBuildingCommunityOnWhatsApp_BuildingCommunityOnWhatsAppPage_PolicyOnGovernmentAndPoliticalUse_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MetaBuildingCommunityOnWhatsApp_BuildingCommunityOnWhatsAppPage_PolicyOnGovernmentAndPoliticalUse_InlineLink&quot;}\"><strong>Como criar uma comunidade no WhatsApp<\/strong><\/a>. Para obter mais informa\u00e7\u00f5es sobre como usar o WhatsApp de forma respons\u00e1vel, acesse a p\u00e1gina <a href=\"https:\/\/faq.whatsapp.com\/518562649771533\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"HCAboutWhatsAppAndElections_WhatsAppAndElectionsPage_PolicyOnGovernmentAndPoliticalUse_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HCAboutWhatsAppAndElections_WhatsAppAndElectionsPage_PolicyOnGovernmentAndPoliticalUse_InlineLink&quot;}\"><strong>Sobre o WhatsApp e as elei\u00e7\u00f5es<\/strong><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pol\u00edtica de Mensagens do WhatsApp Business Vis\u00e3o geral Os Servi\u00e7os do WhatsApp Business (conforme definido nos Termos de Servi\u00e7o do WhatsApp Business), permitem experi\u00eancias de conversas enriquecedoras entre empresas e usu\u00e1rios do WhatsApp. Criar experi\u00eancias valiosas para os usu\u00e1rios depende da conformidade das empresas com a Pol\u00edtica de Mensagens do WhatsApp Business a seguir. Ao [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5054,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6321","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pol\u00edtica Empresarial | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Obtenha as informa\u00e7\u00f5es mais recentes sobre nossa Pol\u00edtica Empresarial e como o WhatsApp Business \u00e9 seguro e adequado para todas as empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/policy\/\" \/>\n<meta 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