{"id":6346,"date":"2026-03-16T09:37:21","date_gmt":"2026-03-16T13:37:21","guid":{"rendered":"https:\/\/whatsappbusiness.com\/protecoes-de-privacidade\/"},"modified":"2026-04-30T02:47:27","modified_gmt":"2026-04-30T06:47:27","slug":"privacy-protections","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/pt-br\/privacy-protections\/","title":{"rendered":"Prote\u00e7\u00f5es de privacidade"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-4-3 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<h1 id=\"privacidade-para-empresas\" class=\"wp-block-heading is-typography-preset-body-sm\">Privacidade para empresas<\/h1>\n\n\n\n<h2 id=\"conecte-se-com-seus-clientes-mantendo-a-privacidade\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color has-link-color wp-elements-7761fb16ad512b35255e8d1d5fd0ae32\">Conecte-se com seus clientes mantendo a privacidade.<\/h2>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><a href=\"https:\/\/blog.whatsapp.com\/shopping-payments-and-customer-service-on-whatsapp\" data-creative-detail=\"ShoppingPaymentsAndCustomerServiceOnWhatsApp_MillionsOfPeopleMessageBusinesses_HeroText_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;ShoppingPaymentsAndCustomerServiceOnWhatsApp_MillionsOfPeopleMessageBusinesses_HeroText_InlineLink&quot;}\">Milh\u00f5es de pessoas enviam mensagens para empresas<\/a> no WhatsApp, fazendo perguntas, explorando novos produtos ou finalizando compras. Nossa miss\u00e3o \u00e9 conectar empresas de todos os tamanhos com os clientes de forma segura.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"bfb8b0\" data-has-transparency=\"false\" style=\"--dominant-color: #bfb8b0;\" loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"767\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?w=1024\" alt=\"A woman looking at a text conversation\" class=\"wp-image-1738 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg 1150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"958b83\" data-has-transparency=\"false\" style=\"--dominant-color: #958b83;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?w=1024\" alt=\"Two groups of people talking amongst themselves\" class=\"wp-image-1736 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?resize=300,191 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?resize=768,489 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?resize=1024,652 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"como-atender-melhor-seus-clientes\" class=\"wp-block-heading is-style-green-line\">Como atender melhor seus clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">As empresas que <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/ads-that-click-to-whatsapp\/\">anunciam no Facebook e no Instagram<\/a> podem permitir que as pessoas iniciem uma conversa no WhatsApp com apenas um toque. Al\u00e9m disso, elas podem enviar ofertas e avisos ou mensagens de transa\u00e7\u00f5es, como alertas de novos produtos ou outras novidades, para os clientes que escolheram receber essas atualiza\u00e7\u00f5es.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Quando as empresas escolhem usar esses servi\u00e7os, a Meta, controladora do WhatsApp, pode receber algumas informa\u00e7\u00f5es, que as ajudam a enviar mensagens relevantes para voc\u00ea e melhorar os an\u00fancios da Meta. O conte\u00fado das mensagens e chamadas n\u00e3o \u00e9 compartilhado com a Meta.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As empresas que usam a Plataforma do WhatsApp Business, nossa API, podem escolher utilizar servi\u00e7os seguros de hospedagem da Meta. Elas tamb\u00e9m t\u00eam a op\u00e7\u00e3o de trabalhar com um de nossos parceiros de solu\u00e7\u00f5es empresariais para gerenciar a hospedagem e as conversas no WhatsApp. De qualquer forma, deixamos claro na conversa qual foi a escolha da empresa.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-light-gray--3\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"privacidade-e-controles-para-os-clientes\" class=\"wp-block-heading is-style-green-line\">Privacidade e controles para os clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">O WhatsApp sempre deixa claro para as pessoas quando elas est\u00e3o conversando com uma empresa, e \u00e9 poss\u00edvel bloque\u00e1-la a qualquer momento.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Todas as mensagens enviadas no WhatsApp usam o mesmo <a href=\"https:\/\/faq.whatsapp.com\/1148840052398648\" data-creative-detail=\"PrivacyAndSecurityForBusinessMessages_EncryptionProtocol_PrivacyAndControlsForCustomers_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;PrivacyAndSecurityForBusinessMessages_EncryptionProtocol_PrivacyAndControlsForCustomers_InlineLink&quot;}\"><u>protocolo de criptografia<\/u><\/a> para proteg\u00ea-las desde antes do envio at\u00e9 a entrega ao destinat\u00e1rio desejado, independentemente de ser pessoa ou empresa.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Se as empresas optarem por compartilhar informa\u00e7\u00f5es com a Meta, <a href=\"https:\/\/www.facebook.com\/help\/247395082112892\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"YourAdPreferencesAndHowYouCanAdjustThemOnFB_UsersHaveTheOptionToReviewTheirAdSettings_PrivacyAndControlsForCustomers_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;YourAdPreferencesAndHowYouCanAdjustThemOnFB_UsersHaveTheOptionToReviewTheirAdSettings_PrivacyAndControlsForCustomers_InlineLink&quot;}\"><u>os usu\u00e1rios ter\u00e3o a op\u00e7\u00e3o de analisar as pr\u00f3prias configura\u00e7\u00f5es de an\u00fancios<\/u><\/a> e escolher se a Meta poder\u00e1 mostrar a eles an\u00fancios no Facebook e no Instagram com base na respectiva atividade fornecida por parceiros de an\u00fancios.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6c6966\" data-has-transparency=\"false\" style=\"--dominant-color: #6c6966;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?w=1024\" alt=\"Two workers in a warehouse looking at a tablet\" class=\"wp-image-1737 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9e907e\" data-has-transparency=\"false\" style=\"--dominant-color: #9e907e;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"828\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg?w=1000\" alt=\"One person handing a payment card to another person\" class=\"wp-image-1760 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg?resize=300,248 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg?resize=768,636 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"como-o-whatsapp-ganha-dinheiro\" class=\"wp-block-heading is-style-green-line\">Como o WhatsApp ganha dinheiro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O WhatsApp gera receita cobrando das empresas pelas conversas com os clientes. Esse <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/platform-pricing\/\">modelo de pre\u00e7os baseado em conversa<\/a> nos permite permanecer concentrados em desenvolver recursos que ajudem as empresas a construir relacionamentos com os clientes.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--6\" style=\"border-radius:25px\">\n<h2 id=\"impulsione-sua-empresa\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Impulsione sua empresa<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">A Plataforma do WhatsApp Business oferece uma experi\u00eancia mais pessoal aos clientes para que voc\u00ea possa construir relacionamentos de longo prazo com eles e gerar resultados reais.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/learn-more\/\">Contatar a equipe de vendas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Privacidade para empresas Conecte-se com seus clientes mantendo a privacidade. Milh\u00f5es de pessoas enviam mensagens para empresas no WhatsApp, fazendo perguntas, explorando novos produtos ou finalizando compras. Nossa miss\u00e3o \u00e9 conectar empresas de todos os tamanhos com os clientes de forma segura. Como atender melhor seus clientes Privacidade e controles para os clientes Como o [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5054,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6346","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prote\u00e7\u00f5es de privacidade | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Para o WhatsApp Business, as prote\u00e7\u00f5es de privacidade s\u00e3o priorit\u00e1rias. Pensamos sempre na seguran\u00e7a dos usu\u00e1rios, sejam eles empresas ou clientes que interagem com empresas pelo WhatsApp. Saiba mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/privacy-protections\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prote\u00e7\u00f5es de privacidade\" \/>\n<meta property=\"og:description\" content=\"Para o WhatsApp Business, as prote\u00e7\u00f5es de privacidade s\u00e3o priorit\u00e1rias. 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