{"id":7841,"date":"2026-03-28T23:09:15","date_gmt":"2026-03-29T03:09:15","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/conversation-categories\/mensagens-de-utilidade\/"},"modified":"2026-04-30T02:56:05","modified_gmt":"2026-04-30T06:56:05","slug":"utility","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/","title":{"rendered":"Mensagens de utilidade"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-hero-split wp-pattern-hero-split--framed has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Categorias de mensagem<\/p>\n\n\n\n<h1 id=\"mensagens-de-utilidade\" class=\"wp-block-heading is-typography-preset-heading-1\">Mensagens de utilidade<\/h1>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Durante e ap\u00f3s a compra, as mensagens de utilidade ajudam a oferecer atualiza\u00e7\u00f5es importantes sobre o status da compra e notifica\u00e7\u00f5es urgentes aos clientes.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video data-wab-video-name=\"Demonstration of utility messages between a business and a customer\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/conv-cat-utility-demo.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"as-mensagens-de-utilidade-no-whatsapp-mantem-os-clientes-informados-com-atualizacoes-oportunas-durante-o-processo-de-compra-e-apos-a-conversao-garantindo-uma-experiencia-positiva-para-o-cliente-duran\" class=\"wp-block-heading has-text-align-center alignfull is-typography-preset-heading-1 is-typography-preset-heading-2\" style=\"margin-right:var(--wp--preset--spacing--24-40);margin-left:var(--wp--preset--spacing--24-40);padding-bottom:var(--wp--preset--spacing--40-80)\">As mensagens de utilidade no WhatsApp mant\u00eam os <mark style=\"background-color:transparent\" class=\"has-green-underline\">clientes informados<\/mark> com atualiza\u00e7\u00f5es oportunas durante o processo de compra e ap\u00f3s a convers\u00e3o, garantindo uma experi\u00eancia positiva para o cliente durante toda a jornada.<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-content-cards-two-column__grid is-layout-grid wp-container-core-group-is-layout-dd596742 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--3\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/upward-chart.svg\" alt=\"\" class=\"wp-image-2401\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"impulsione-o-crescimento\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Impulsione o crescimento<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">mantendo o cliente informado e minimizando o atrito.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--4\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/intake-tray.svg\" alt=\"\" class=\"wp-image-2402\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"facilite-os-pedidos\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Facilite os pedidos<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">fornecendo suporte e atualiza\u00e7\u00f5es imediatos e pr\u00e1ticos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-e94daf16 wp-block-group-is-layout-flex is-style-surface-primary--5\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/heart.svg\" alt=\"\" class=\"wp-image-2366\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"retenha-os-clientes\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Retenha os clientes<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">fornecendo uma assist\u00eancia p\u00f3s-venda conveniente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"turbine-o-desempenho-e-o-roi\" class=\"wp-block-heading is-style-green-line\">Turbine o desempenho e o ROI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Com um canal imediato que oferece taxas de leitura e resposta comprovadas e intera\u00e7\u00f5es ricas que geram engajamento de qualidade.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mantendo os clientes informados para reduzir o n\u00famero de consultas recebidas e, ao mesmo tempo, oferecer um canal de comunica\u00e7\u00e3o bidirecional conveniente.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"928681\" data-has-transparency=\"false\" style=\"--dominant-color: #928681;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?w=608\" alt=\"A smiling woman behind a service counter, holding a tablet\" class=\"wp-image-920 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"645c5d\" data-has-transparency=\"false\" style=\"--dominant-color: #645c5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?w=608\" alt=\"A smiling man sitting at a counter looking at his phone\" class=\"wp-image-921 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"aprimore-a-experiencia-do-cliente\" class=\"wp-block-heading is-style-green-line\">Aprimore a experi\u00eancia do cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Conectando-se com os clientes no canal preferido deles, o que provou aumentar a satisfa\u00e7\u00e3o e a reten\u00e7\u00e3o do cliente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Para diferenciar sua marca dos concorrentes e impulsionar o crescimento.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"gere-resultados-nas-jornadas-dos-clientes\" class=\"wp-block-heading is-style-green-line\">Gere resultados nas jornadas dos clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Com um \u00fanico t\u00f3pico para v\u00e1rios tipos de engajamento e fazendo com que o cliente adote o canal.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ao aprofundar o relacionamento com os clientes pelo WhatsApp para incentivar a ades\u00e3o a outros tipos de conversas pelo WhatsApp, incluindo mensagens de marketing.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"846e5d\" data-has-transparency=\"false\" style=\"--dominant-color: #846e5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?w=608\" alt=\"A man and woman sitting in an office, talking to each other\" class=\"wp-image-922 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-centered-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"use-mensagens-de-utilidade-quando-a-mensagem-precisar-chegar-ao-cliente-na-hora-certa-gerar-engajamento-e-proporcionar-uma-experiencia-positiva\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2 is-typography-preset-heading-3\">Use mensagens de utilidade quando a mensagem precisar chegar ao cliente na hora certa, gerar engajamento e proporcionar uma experi\u00eancia positiva.<br><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c9ff733c wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--40-80)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"608\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/utility-conversations.svg\" alt=\"Exemplo de um usu\u00e1rio aceitando o recebimento de atualiza\u00e7\u00f5es\" class=\"wp-image-2087\" style=\"border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"e6e9d8\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?w=688\" alt=\"Exemplo de um usu\u00e1rio recebendo atualiza\u00e7\u00f5es sobre um pedido\" class=\"wp-image-924 not-transparent\" style=\"--dominant-color: #e6e9d8; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"ebe8db\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"689\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?w=688\" alt=\"Exemplo de um usu\u00e1rio aceitando o recebimento de atualiza\u00e7\u00f5es\" class=\"wp-image-923 has-transparency\" style=\"--dominant-color: #ebe8db; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"eae8d9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?w=688\" alt=\"Exemplo de um usu\u00e1rio recebendo um alerta sobre a conta\" class=\"wp-image-925 not-transparent\" style=\"--dominant-color: #eae8d9; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large size-full wab-interactive-media-image\"><img data-dominant-color=\"e7e9d9\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e9d9;\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?w=688\" alt=\"Exemplo de um usu\u00e1rio recebendo um pedido de avalia\u00e7\u00e3o da sua experi\u00eancia\" class=\"wp-image-926 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-18&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOptIns_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tGerenciar ades\u00f5es\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Confirme quando um cliente aceita receber mensagens do WhatsApp de sua empresa ou deseja cancelar o recebimento.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Forne\u00e7a transpar\u00eancia sobre as op\u00e7\u00f5es de privacidade para aprimorar a experi\u00eancia do cliente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Reforce o valor das mensagens de utilidade, assim voc\u00ea reduz os cancelamentos de recebimento de mensagens.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOrders_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tGerenciar pedidos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Envie mensagens automatizadas e detalhadas que confirmem, atualizem ou cancelem um pedido ou transa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Reduza os custos diminuindo o n\u00famero de consultas recebidas sobre pedidos.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mantenha os clientes informados e reduza o atrito em torno das altera\u00e7\u00f5es de pedidos para aumentar a satisfa\u00e7\u00e3o do cliente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Reduza as entregas perdidas para aumentar as taxas de conclus\u00e3o.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_SendAccountAlertsAndUpdates_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEnviar alertas e atualiza\u00e7\u00f5es da conta\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Envie atualiza\u00e7\u00f5es importantes sobre a conta ou o produto, informa\u00e7\u00f5es de seguran\u00e7a, lembretes de pagamento e outras informa\u00e7\u00f5es relevantes relacionadas a uma compra ou assinatura anterior.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Reduza os atrasos nos pagamentos e aumente a receita topline.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aumente a satisfa\u00e7\u00e3o do cliente simplificando a experi\u00eancia de pagamento.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Reduza os custos diminuindo o n\u00famero de consultas recebidas sobre pagamentos e problemas com a conta.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-15&quot;,&quot;contentId&quot;:&quot;tenup-accordion-15-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-15-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-15-content\" aria-expanded=\"false\" id=\"tenup-accordion-15-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_GetFeedback_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-14 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tReceber feedback\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-15-header\" id=\"tenup-accordion-15-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Receba avalia\u00e7\u00f5es dos clientes sobre pedidos, servi\u00e7os ou a experi\u00eancia de compra.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Aumente as taxas de resposta de feedback para obter o m\u00e1ximo de insights.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Use mensagens p\u00f3s-evento imediatas para coletar feedbacks detalhados de experi\u00eancias espec\u00edficas.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-17&quot;,&quot;contentId&quot;:&quot;tenup-accordion-17-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-17-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-17-content\" aria-expanded=\"false\" id=\"tenup-accordion-17-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ContinueAConversationOnWhatsApp_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-16 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tContinuar uma conversa no WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-17-header\" id=\"tenup-accordion-17-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Retome uma conversa iniciada pelo cliente em outro canal, como email ou seu chatbot.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Reduza os custos redirecionando as liga\u00e7\u00f5es caras  para um canal mais eficiente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Promova a ado\u00e7\u00e3o pelo cliente do seu canal mais econ\u00f4mico.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--19\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--20\" style=\"border-radius:25px\">\n<h2 id=\"conheca-outras-categorias-de-mensagem\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 is-typography-preset-heading-3\">Conhe\u00e7a outras categorias de mensagem<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b7041f38 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesMarketing_Marketing_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/marketing\">Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesAuthentication_Authentication_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/authentication\">Autentica\u00e7\u00e3o<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesService_Service_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/service\">Servi\u00e7o<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--21\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--22\" style=\"border-radius:25px\">\n<h2 id=\"crie-relacionamentos-melhores-com-os-clientes\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 has-brand-green-color has-text-color\">Crie relacionamentos melhores com os clientes<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Plataforma do WhatsApp Business permite que empresas de m\u00e9dio e grande porte aumentem as vendas, tenham mais engajamento dos clientes e criem uma experi\u00eancia melhor para o cliente com intera\u00e7\u00f5es ao longo de todo o funil.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"\/learn-more\">Come\u00e7ar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Categorias de mensagem Mensagens de utilidade Durante e ap\u00f3s a compra, as mensagens de utilidade ajudam a oferecer atualiza\u00e7\u00f5es importantes sobre o status da compra e notifica\u00e7\u00f5es urgentes aos clientes. As mensagens de utilidade no WhatsApp mant\u00eam os clientes informados com atualiza\u00e7\u00f5es oportunas durante o processo de compra e ap\u00f3s a convers\u00e3o, garantindo uma experi\u00eancia [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5054,"parent":6231,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-7841","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mensagens de utilidade do WhatsApp | Automatizar as notifica\u00e7\u00f5es para clientes<\/title>\n<meta name=\"description\" content=\"Automatize as mensagens de notifica\u00e7\u00e3o sobre status do pedido, atualiza\u00e7\u00f5es da conta ou lembretes de pagamento e hora marcada para ajudar a melhorar os resultados da sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mensagens de utilidade\" \/>\n<meta property=\"og:description\" content=\"Automatize as mensagens de notifica\u00e7\u00e3o sobre status do pedido, atualiza\u00e7\u00f5es da conta ou lembretes de pagamento e hora marcada para ajudar a melhorar os resultados da sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:56:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/\",\"name\":\"Mensagens de utilidade do WhatsApp | Automatizar as notifica\u00e7\u00f5es para clientes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-for-Business-Default-Image.png\",\"datePublished\":\"2026-03-29T03:09:15+00:00\",\"dateModified\":\"2026-04-30T06:56:05+00:00\",\"description\":\"Automatize as mensagens de notifica\u00e7\u00e3o sobre status do pedido, atualiza\u00e7\u00f5es da conta ou lembretes de pagamento e hora marcada para ajudar a melhorar os resultados da sua empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-for-Business-Default-Image.png\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-for-Business-Default-Image.png\",\"width\":1200,\"height\":630,\"caption\":\"Logotipo e marca d'\u00e1gua do WhatsApp para Empresas em plano de fundo verde com a marca\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Products\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conversation Categories\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Mensagens de utilidade\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\",\"name\":\"WhatsApp para Empresas\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp para Empresas\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mensagens de utilidade do WhatsApp | Automatizar as notifica\u00e7\u00f5es para clientes","description":"Automatize as mensagens de notifica\u00e7\u00e3o sobre status do pedido, atualiza\u00e7\u00f5es da conta ou lembretes de pagamento e hora marcada para ajudar a melhorar os resultados da sua empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/","og_locale":"pt_BR","og_type":"article","og_title":"Mensagens de utilidade","og_description":"Automatize as mensagens de notifica\u00e7\u00e3o sobre status do pedido, atualiza\u00e7\u00f5es da conta ou lembretes de pagamento e hora marcada para ajudar a melhorar os resultados da sua empresa.","og_url":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_modified_time":"2026-04-30T06:56:05+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/","url":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/","name":"Mensagens de utilidade do WhatsApp | Automatizar as notifica\u00e7\u00f5es para clientes","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png","datePublished":"2026-03-29T03:09:15+00:00","dateModified":"2026-04-30T06:56:05+00:00","description":"Automatize as mensagens de notifica\u00e7\u00e3o sobre status do pedido, atualiza\u00e7\u00f5es da conta ou lembretes de pagamento e hora marcada para ajudar a melhorar os resultados da sua empresa.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png","width":1200,"height":630,"caption":"Logotipo e marca d'\u00e1gua do WhatsApp para Empresas em plano de fundo verde com a marca"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Casa","item":"https:\/\/whatsappbusiness.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Products","item":"https:\/\/whatsappbusiness.com\/pt-br\/products\/"},{"@type":"ListItem","position":3,"name":"Conversation Categories","item":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/"},{"@type":"ListItem","position":4,"name":"Mensagens de utilidade"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website","url":"https:\/\/whatsappbusiness.com\/pt-br\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization","name":"WhatsApp para Empresas","url":"https:\/\/whatsappbusiness.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp para Empresas"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Mensagens de utilidade","url":"http:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/pt-br\/products\/conversation-categories\/utility\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png"},"articleSection":"N\u00e3o categorizado","author":[{"@type":"Person","name":"diannegillespie"}],"creator":["diannegillespie"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2026-03-29T03:09:15Z","datePublished":"2026-03-29T03:09:15Z","dateModified":"2026-04-30T06:56:05Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"Mensagens de utilidade\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/products\\\/conversation-categories\\\/utility\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-for-Business-Default-Image.png?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-for-Business-Default-Image.png\"},\"articleSection\":\"N\\u00e3o categorizado\",\"author\":[{\"@type\":\"Person\",\"name\":\"diannegillespie\"}],\"creator\":[\"diannegillespie\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2026-03-29T03:09:15Z\",\"datePublished\":\"2026-03-29T03:09:15Z\",\"dateModified\":\"2026-04-30T06:56:05Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/pages\/7841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/comments?post=7841"}],"version-history":[{"count":5,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/pages\/7841\/revisions"}],"predecessor-version":[{"id":15280,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/pages\/7841\/revisions\/15280"}],"up":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/pages\/6231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media\/5054"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media?parent=7841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}