{"id":10057,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/seis-tendencias-de-compras-de-fim-de-ano-para-moldar-sua-estrategia-sazonal-do-whatsapp\/"},"modified":"2026-04-30T02:51:11","modified_gmt":"2026-04-30T06:51:11","slug":"holiday-shopping-trends-seasonal-strategy","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/holiday-shopping-trends-seasonal-strategy\/","title":{"rendered":"Seis tend\u00eancias de compras de fim de ano para moldar sua estrat\u00e9gia sazonal do WhatsApp"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Os picos de compras sazonais nas festas de fim de ano e os dias de megapromo\u00e7\u00f5es s\u00e3o momentos em que os consumidores est\u00e3o em modo de compra e tamb\u00e9m abertos a descobrir novas marcas e produtos online. Isso cria uma oportunidade importante para as empresas constru\u00edrem sua base de clientes e aprofundarem relacionamentos que podem gerar crescimento durante todo o ano. Mas voc\u00ea precisa encontrar os compradores onde eles est\u00e3o, tanto em termos de canais em que passam tempo quanto de prioridades de compras.<\/p>\n\n<p class=\"wp-block-paragraph\">Para ajudar voc\u00ea a desenvolver a estrat\u00e9gia de mensagens corporativas mais eficaz para os picos de vendas nas festas de fim de ano, reunimos alguns insights baseados em comportamentos e atitudes de compra sazonais.<\/p>\n\n<h2 id=\"principais-tendencias-de-compras-para-a-temporada-que-vem\" class=\"wp-block-heading\">Principais tend\u00eancias de compras para a temporada que vem<\/h2>\n\n<p class=\"wp-block-paragraph\">Uma an\u00e1lise global com quase 18 mil consumidores nas festas de fim de ano<sup>*<\/sup> revelou alguns padr\u00f5es importantes que voc\u00ea pode usar para definir o momento e a forma da sua estrat\u00e9gia de mensagens e ter o m\u00e1ximo de impacto comercial. Confira seis descobertas importantes a considerar.<\/p>\n\n<h3 id=\"1-os-consumidores-estao-se-planejando-ate-mesmo-antes\" class=\"wp-block-heading\">1. Os consumidores est\u00e3o se planejando (at\u00e9 mesmo) antes<\/h3>\n\n<p class=\"wp-block-paragraph\">A cada ano, parece que os consumidores come\u00e7am a se planejar com mais anteced\u00eancia para as compras de fim de ano. Em todo o mundo, cada vez mais consumidores come\u00e7am a planejar o que e onde querem comprar antes de outubro. Mesmo para as pessoas que n\u00e3o costumam se planejar com anteced\u00eancia, menos est\u00e3o esperando at\u00e9 dezembro para se planejar. Em vez disso, est\u00e3o se preparando em novembro.<\/p>\n\n<p class=\"wp-block-paragraph\">Isso significa que comerciantes inteligentes n\u00e3o podem demorar em aumentar o reconhecimento, gerar leads e oferecer promo\u00e7\u00f5es personalizadas. Comece a conversa cedo e interaja com o cliente durante todo o ciclo de vida para garantir que voc\u00ea esteja alinhado com o plano de cada consumidor para as festas de fim de ano.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f5f7f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f5f7f6;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"504\" class=\"wp-image-1278 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg\" alt=\"Cronogramas de planejamento de compras para as festas de fim de ano\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=300,126 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=768,323 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=1024,430 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"2-mais-consumidores-estao-online-durante-o-fim-de-ano-prontos-para-descobrir-algo-novo\" class=\"wp-block-heading\">2. Mais consumidores est\u00e3o online durante o fim de ano, prontos para descobrir algo novo<\/h3>\n\n<p class=\"wp-block-paragraph\">A maioria dos consumidores de fim de ano afirma que passa mais tempo online durante essa \u00e9poca do que no resto do ano, em especial a gera\u00e7\u00e3o Z e os consumidores da gera\u00e7\u00e3o Y. Esse aumento no consumo de m\u00eddia digital se correlaciona com a intensifica\u00e7\u00e3o da atividade de compras, como descobrir e comprar de uma variedade mais ampla de categorias.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, mais da metade das pessoas que fazem compras para as festas de fim de ano descobriram marcas ou produtos nas plataformas da Meta, como o WhatsApp.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d1d6d1\" data-has-transparency=\"false\" style=\"--dominant-color: #d1d6d1;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"407\" class=\"wp-image-1280 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg\" alt=\"Tempo passado online nas festas de fim de ano, descoberta de compras\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=300,102 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=768,260 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=1024,347 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A conclus\u00e3o? Use ferramentas como os <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/ads-that-click-to-whatsapp\/\">an\u00fancios de clique para o WhatsApp<\/a> para alcan\u00e7ar novos p\u00fablicos, iniciar conversas e fazer sua empresa ser descoberta.<\/p>\n\n<h3 id=\"insira-o-nome-da-empresa-selecione-a-pagina-principal-insira-seu-nome-e-email-comercial-os-consumidores-de-fim-de-ano-usam-as-tecnologias-da-meta-em-todas-as-etapas-da-jornada-de-compras-incluindo\" class=\"wp-block-heading\">Insira o nome da empresa, selecione a P\u00e1gina principal, insira seu nome e email comercial. Os consumidores de fim de ano usam as tecnologias da Meta em todas as etapas da jornada de compras, incluindo a compra<\/h3>\n\n<p class=\"wp-block-paragraph\">As tecnologias da Meta influenciam as compras sazonais dos consumidores e impulsionam a descoberta de marcas e produtos. As pessoas est\u00e3o usando a Meta durante toda a jornada, com quase um ter\u00e7o dos consumidores de fim de ano fazendo compras nas tecnologias da Meta, onde recursos de compra integrados ajudam a otimizar a experi\u00eancia de compra.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"eff1f1\" data-has-transparency=\"false\" style=\"--dominant-color: #eff1f1;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" class=\"wp-image-1270 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg\" alt=\"Descoberta, avalia\u00e7\u00e3o e compra de fim de ano com a Meta\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=300,100 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=768,256 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=1024,341 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"4-ofertas-e-descontos-de-fim-de-ano-sao-sempre-populares\" class=\"wp-block-heading\">4. Ofertas e descontos de fim de ano s\u00e3o sempre populares<\/h3>\n\n<p class=\"wp-block-paragraph\">Especialmente em regi\u00f5es onde os consumidores est\u00e3o enfrentando incerteza econ\u00f4mica, as pessoas est\u00e3o buscando alternativas mais baratas e aproveitando os descontos sazonais. Na verdade, quase metade dos consumidores no mundo todo fazem a maior parte das compras de fim de ano durante eventos sazonais de promo\u00e7\u00f5es com desconto.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ced5d5\" data-has-transparency=\"false\" style=\"--dominant-color: #ced5d5;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"458\" class=\"wp-image-1897 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg\" alt=\"eventos sazonais de promo\u00e7\u00f5es com desconto\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=300,115 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=768,293 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=1024,391 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Os comerciantes devem considerar isso ao elaborar a estrat\u00e9gia de mensagens da empresa e priorizar a cria\u00e7\u00e3o de promo\u00e7\u00f5es, cupons e ofertas especiais para consumidores que buscam valor.<\/p>\n\n<h3 id=\"5-a-black-friday-e-a-cyber-monday-continuam-sendo-eventos-importantes\" class=\"wp-block-heading\">5. A Black Friday e a Cyber Monday continuam sendo eventos importantes<\/h3>\n\n<p class=\"wp-block-paragraph\">Durante todos os dias de megapromo\u00e7\u00f5es, os consumidores continuam alocando uma parte significativa do or\u00e7amento para a Black Friday e a Cyber Monday, particularmente na EMEA e na Am\u00e9rica do Norte. Nessas regi\u00f5es, os comerciantes devem continuar a planejar e otimizar suas campanhas para aproveitar esses eventos de pico de gastos de fim de ano.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ecf0ed\" data-has-transparency=\"false\" style=\"--dominant-color: #ecf0ed;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"377\" class=\"wp-image-1960 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg\" alt=\"Participa\u00e7\u00e3o de gastos em dias de megapromo\u00e7\u00f5es\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=300,94 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=768,241 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=1024,322 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"6-em-todas-as-regioes-as-tecnologias-da-meta-ajudam-a-moldar-as-compras-de-megapromocoes\" class=\"wp-block-heading\">6. Em todas as regi\u00f5es, as tecnologias da Meta ajudam a moldar as compras de megapromo\u00e7\u00f5es<\/h3>\n\n<p class=\"wp-block-paragraph\">Mesmo entre os consumidores das gera\u00e7\u00f5es Y e Z em todo o mundo, nada se compara \u00e0s tecnologias da Meta quando se trata de influ\u00eancia durante os grandes picos de compras ao longo do ano. As empresas devem ter isso em mente ao planejar um marketing mix eficaz.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d3e6da\" data-has-transparency=\"false\" style=\"--dominant-color: #d3e6da;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"565\" class=\"wp-image-1536 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg\" alt=\"Influ\u00eancia de compra nos dias de megapromo\u00e7\u00f5es\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=300,141 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=768,362 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=1024,482 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 id=\"aproveite-ao-maximo-essas-tendencias-com-as-mensagens-comerciais-no-whatsapp\" class=\"wp-block-heading\">Aproveite ao m\u00e1ximo essas tend\u00eancias com as mensagens comerciais no WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Os per\u00edodos de compras sazonais s\u00e3o sua oportunidade de alcan\u00e7ar novos p\u00fablicos e compradores quando eles est\u00e3o mais ativos online, mais abertos a descobrir novas marcas e produtos e em busca de ofertas atrativas para as festas de fim de ano.<\/p>\n\n<p class=\"wp-block-paragraph\">As tecnologias da Meta como o WhatsApp s\u00e3o altamente influentes durante esses picos de vendas. O WhatsApp para Empresas oferece maneiras poderosas de se conectar com as pessoas ao longo do ciclo de vida do cliente, capturar mais dos gastos delas durante as festas de fim de ano e criar as experi\u00eancias de compras personalizadas e as mensagens relevantes que engajam os clientes o ano todo.<\/p>\n\n<p class=\"wp-block-paragraph\">Saiba mais sobre como otimizar sua estrat\u00e9gia de mensagens comerciais sazonais com uma ampla variedade de <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\" data-creative-detail=\"HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_MakeTheMostOfTheseTrendsWithBusinessMessagingOnWhatsApp_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_MakeTheMostOfTheseTrendsWithBusinessMessagingOnWhatsApp_InlineLink&quot;}\">recursos para datas comemorativas e dias de superpromo\u00e7\u00f5es<\/a> do WhatsApp para Empresas. E se voc\u00ea ainda n\u00e3o est\u00e1 usando o WhatsApp para Empresas para aproveitar ao m\u00e1ximo suas conversas, <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/learn-more\/\">comece hoje mesmo<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>*<\/sup>Fonte: \u201cSeasonal Holidays Study\u201d realizado pelo YouGov (estudo online encomendado pela Meta com 17.906 consumidores de fim de ano com idades entre 18 e 64 anos em pa\u00edses como Austr\u00e1lia, Brasil, Canad\u00e1, Fran\u00e7a, Alemanha, Indon\u00e9sia, Jap\u00e3o, M\u00e9xico, Coreia do Sul, Su\u00e9cia, Tail\u00e2ndia, Reino Unido, EUA e Vietn\u00e3), dezembro de 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crie uma estrat\u00e9gia de mensagens corporativas mais eficaz com estes insights sobre o comportamento do consumidor em datas comemorativas e dias de superpromo\u00e7\u00f5es.<\/p>\n","protected":false},"author":0,"featured_media":10058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[477],"tags":[],"class_list":["post-10057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensagens-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Seis tend\u00eancias de compras de fim de ano para moldar sua estrat\u00e9gia sazonal do WhatsApp | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Crie uma estrat\u00e9gia de mensagens corporativas mais eficaz com estes insights sobre o comportamento do consumidor em datas comemorativas e dias de superpromo\u00e7\u00f5es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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