{"id":10066,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/potencialize-as-promocoes-sazonais-com-o-whatsapp-para-empresas\/"},"modified":"2026-04-30T02:49:05","modified_gmt":"2026-04-30T06:49:05","slug":"power-up-seasonal-promotions-with-whatsapp-for-business","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/power-up-seasonal-promotions-with-whatsapp-for-business\/","title":{"rendered":"Potencialize as promo\u00e7\u00f5es sazonais com o WhatsApp para Empresas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A pr\u00f3xima grande temporada de compras est\u00e1 sempre chegando. Para comerciantes e empresas de todos os tipos, a temporada de pico de vendas em datas comemorativas e dias de superpromo\u00e7\u00f5es, como a Black Friday, pode ser um per\u00edodo crucial para a gera\u00e7\u00e3o de receita. Mas a verdadeira oportunidade \u00e9 ainda maior do que isso.<\/p>\n\n<p class=\"wp-block-paragraph\">Os picos sazonais, especialmente durante as festas de fim de ano, s\u00e3o momentos em que os consumidores est\u00e3o abertos a descobrir novas marcas, novos produtos e novos relacionamentos com empresas online. As mensagens comerciais no WhatsApp s\u00e3o uma maneira comprovada e poderosa de moldar e aprimorar essas experi\u00eancias, com estrat\u00e9gias que voc\u00ea pode implementar em todo o ciclo de vida do cliente.<\/p>\n\n<h2 id=\"por-que-as-mensagens-comerciais-sao-tao-eficazes-durante-os-picos-de-compras-sazonais\" class=\"wp-block-heading\">Por que as mensagens comerciais s\u00e3o t\u00e3o eficazes durante os picos de compras sazonais?<\/h2>\n\n<p class=\"wp-block-paragraph\">As mensagens de empresa frequentemente superam outros canais durante per\u00edodos festivos, em parte porque mais consumidores est\u00e3o online. Em dezembro de 2023, 61% dos consumidores que celebram o fim de ano relataram que aumentaram o tempo online durante o per\u00edodo, e 85% disseram que tamb\u00e9m eram mais propensos a fazer descobertas de compras espont\u00e2neas.<sup>1<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Para os consumidores, as mensagens s\u00e3o uma maneira conveniente de se comunicar com as empresas. Al\u00e9m disso, 39% dos consumidores que fazem compras nas festas de fim de ano afirmam que as mensagens os fazem sentir mais conectados pessoalmente com as marcas.<sup>1<\/sup> Isso faz sentido, j\u00e1 que \u00e9 por meio das mensagens que muitos consumidores se conectam com amigos e familiares todos os dias.<\/p>\n\n<p class=\"wp-block-paragraph\">Mais importante ainda: as empresas relatam grandes benef\u00edcios provenientes das mensagens. Mais de 90% afirmam que as solu\u00e7\u00f5es de mensagens comerciais da Meta em particular superam os canais legados em termos de aquisi\u00e7\u00e3o e reten\u00e7\u00e3o de clientes, receita, experi\u00eancia do cliente e muito mais.<sup>2<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Sendo assim, quais s\u00e3o algumas das melhores formas de usar as mensagens comerciais para sua marca durante as temporadas de pico de vendas? Existem muitas op\u00e7\u00f5es, desde lembrar os compradores de carrinhos abandonados at\u00e9 a venda cruzada de produtos relevantes. Mas um dos casos de uso mais vers\u00e1teis \u00e9 aproveitar as mensagens comerciais para oferecer promo\u00e7\u00f5es sazonais personalizadas.<\/p>\n\n<p class=\"wp-block-paragraph\">Continue lendo para ver ideias e exemplos.<\/p>\n\n<h2 id=\"aumentando-as-vendas-com-promocoes-sazonais-personalizadas-no-whatsapp\" class=\"wp-block-heading\">Aumentando as vendas com promo\u00e7\u00f5es sazonais personalizadas no WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Seja para gerar reconhecimento e descoberta ou para incentivar compras e reengajamento, o envio de promo\u00e7\u00f5es personalizadas aos clientes no WhatsApp pode ajudar a aumentar as vendas durante as festas de fim de ano de v\u00e1rias maneiras.<\/p>\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode come\u00e7ar com uma oferta ou mensagem atrativa em um <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/ads-that-click-to-whatsapp\/\">an\u00fancio de clique para o WhatsApp<\/a> direcionado no Instagram ou no Facebook.<\/p>\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, voc\u00ea pode obter ades\u00f5es para mensagens de marketing, explorar as prefer\u00eancias do cliente, compartilhar uma promo\u00e7\u00e3o personalizada e fechar a venda, tudo em uma conversa cont\u00ednua do WhatsApp.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dadedb\" data-has-transparency=\"false\" style=\"--dominant-color: #dadedb;\" loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"472\" class=\"wp-image-824 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg\" alt=\"Diretrizes para enviar promo\u00e7\u00f5es personalizadas a clientes no WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg 1230w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=300,115 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=768,295 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=1024,393 1024w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><\/figure>\n\n<h2 id=\"crie-experiencias-ainda-melhores-para-os-clientes-com-o-whatsapp-flows\" class=\"wp-block-heading\">Crie experi\u00eancias ainda melhores para os clientes com o WhatsApp Flows<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/whatsapp-flows\/\" data-creative-detail=\"WhatsAppFlows_WhatsAppFlows_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WhatsAppFlows_WhatsAppFlows_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">WhatsApp Flows<\/a> oferece uma maneira de simplificar ainda mais a experi\u00eancia promocional. Esse recurso permite que voc\u00ea crie experi\u00eancias personalizadas avan\u00e7adas diretamente na conversa do WhatsApp. Por exemplo, voc\u00ea pode usar o Flows para criar formul\u00e1rios na conversa a fim de coletar informa\u00e7\u00f5es sobre <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/flows\/gettingstarted\/purchase-intent\" data-creative-detail=\"MfdPurchaseIntentUseCase_PurchaseIntent_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MfdPurchaseIntentUseCase_PurchaseIntent_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">inten\u00e7\u00e3o de compra<\/a>, capturar o interesse em uma <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/flows\/gettingstarted\/personalised-offer\" data-creative-detail=\"MfdPersonalizedOfferUseCase_PersonalizedOffer_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MfdPersonalizedOfferUseCase_PersonalizedOffer_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">oferta personalizada<\/a> ou coletar cadastros para ofertas em datas comemorativas.<\/p>\n\n<p class=\"wp-block-paragraph\">Veja um exemplo de como voc\u00ea pode personalizar promo\u00e7\u00f5es usando informa\u00e7\u00f5es que coleta com os formul\u00e1rios personalizados do WhatsApp Flows.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dadeda\" data-has-transparency=\"false\" style=\"--dominant-color: #dadeda;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"431\" class=\"wp-image-825 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg\" alt=\"Um exemplo de como voc\u00ea pode personalizar promo\u00e7\u00f5es usando informa\u00e7\u00f5es que coleta com os formul\u00e1rios personalizados do WhatsApp Flows.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=300,108 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=768,276 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=1024,368 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 id=\"como-eles-fizeram-o-caso-de-sucesso-de-marketing-da-tata-cliq-durante-a-temporada-de-fim-de-ano\" class=\"wp-block-heading\">Como eles fizeram: o caso de sucesso de marketing da Tata CLiQ durante a temporada de fim de ano<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/tata-cliq\/#:~:text=Customers%20who%20visited%20our%20website,higher%20than%20our%20conventional%20channels.%E2%80%9D\">A Tata CLiQ<\/a>, a principal iniciativa de com\u00e9rcio digital do Grupo Tata, oferece produtos de luxo, como eletr\u00f4nicos, m\u00f3veis dom\u00e9sticos, itens de moda e beleza.<\/p>\n\n<p class=\"wp-block-paragraph\">O objetivo era alcan\u00e7ar todos os clientes que aceitassem no site o recebimento de ofertas e mensagens de acompanhamento e, assim, mov\u00ea-los para a convers\u00e3o. Por\u00e9m, a empresa observou que os emails tinham uma taxa de abertura de apenas 10% e que as mensagens SMS restringiam a capacidade de elaborar conte\u00fado personalizado.<\/p>\n\n<p class=\"wp-block-paragraph\">Por isso, em parceria com a Gupshup, um Parceiro de Business Messaging da Meta, a empresa desenvolveu uma estrat\u00e9gia para oferecer promo\u00e7\u00f5es personalizadas aos clientes que aceitassem receb\u00ea-las usando a Plataforma do WhatsApp Business. Essa decis\u00e3o se revelou inteligente.<\/p>\n\n<p class=\"wp-block-paragraph\">Os clientes que visitaram o site da Tata CLiQ por meio de uma mensagem promocional do WhatsApp foram 1,7 vezes mais propensos a fazer uma compra. O WhatsApp ofereceu 10x mais ROI do que o email ou SMS e foi um colaborador significativo para a receita da campanha de Diwali e Black Friday da marca.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ccd8d4\" data-has-transparency=\"false\" style=\"--dominant-color: #ccd8d4;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"745\" class=\"wp-image-826 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg\" alt=\"Promo\u00e7\u00f5es personalizadas da Tata CLiQ para clientes que aderiram \u00e0 plataforma do WhatsApp Business.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg?resize=151,300 151w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<h2 id=\"experimente-promocoes-personalizadas-no-whatsapp-para-as-maiores-temporadas-de-vendas\" class=\"wp-block-heading\">Experimente promo\u00e7\u00f5es personalizadas no WhatsApp para as maiores temporadas de vendas<\/h2>\n\n<p class=\"wp-block-paragraph\">Ao veicular mensagens personalizadas e relevantes na plataforma que os compradores preferem, os comerciantes podem se destacar durante os per\u00edodos de alta nas vendas, gerar relacionamentos mais profundos e impulsionar o desempenho das vendas sazonais. Mas as promo\u00e7\u00f5es s\u00e3o s\u00f3 o come\u00e7o.<\/p>\n\n<p class=\"wp-block-paragraph\">Confira nosso <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\/do-more-with-conversations-playbook\">manual do WhatsApp para Empresas<\/a> para conhecer mais casos de uso e boas pr\u00e1ticas para as altas em vendas. Encontre uma gama completa de recursos para a \u00e9poca de festas e os dias de megapromo\u00e7\u00f5es <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\">aqui<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Ainda n\u00e3o est\u00e1 aproveitando o WhatsApp para Empresas? <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/learn-more\/\">D\u00ea o primeiro passo aqui<\/a> e caminhe em dire\u00e7\u00e3o a relacionamentos mais fortes com os clientes e resultados melhores durante per\u00edodos de pico e todos os dias do ano.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup> \u201cSeasonal Holidays Study\u201d realizado pelo YouGov (estudo online encomendado pela Meta com 17.906 consumidores de fim de ano com idades entre 18 e 64 anos em pa\u00edses como Austr\u00e1lia, Brasil, Canad\u00e1, Fran\u00e7a, Alemanha, Indon\u00e9sia, Jap\u00e3o, M\u00e9xico, Coreia do Sul, Su\u00e9cia, Tail\u00e2ndia, Reino Unido, EUA e Vietn\u00e3), dezembro de 2023.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup>Meta Business Messaging para marketing e vendas, um estudo realizado pela Forrester Consulting em nome da Meta, em dezembro de 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra como turbinar as vendas e aprofundar relacionamentos com clientes com promo\u00e7\u00f5es personalizadas durante per\u00edodos de pico de vendas, como a Black Friday ou o 11\/11.<\/p>\n","protected":false},"author":0,"featured_media":10067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[477],"tags":[],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensagens-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turbine as promo\u00e7\u00f5es sazonais com o 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