{"id":10153,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/como-aumentar-as-vendas-com-mensagens-comerciais-segundo-as-pessoas-que-fazem-compras-para-as-festas-de-fim-de-ano\/"},"modified":"2026-04-30T02:50:47","modified_gmt":"2026-04-30T06:50:47","slug":"growth-business-messaging-holiday-shoppers","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/growth-business-messaging-holiday-shoppers\/","title":{"rendered":"Como aumentar as vendas com mensagens comerciais, segundo as pessoas que fazem compras para as festas de fim de ano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para os consumidores e comerciantes, as mensagens comerciais s\u00e3o um presente que n\u00e3o para de dar frutos.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas o que torna a troca de mensagens entre empresas e clientes uma experi\u00eancia t\u00e3o popular e valiosa, especialmente em datas comemorativas, dias de megapromo\u00e7\u00f5es e outros momentos sazonais de compras? Vamos analisar os dados.<\/p>\n\n<p class=\"wp-block-paragraph\">74% dos adultos online afirmam que querem ser capazes de se comunicar com empresas da mesma forma que se comunicam com amigos e familiares<sup>1<\/sup>, e 42% dos compradores de fim de ano usaram mensagens para se conectar com uma empresa durante as festas de fim de ano<sup>2<\/sup>. Feriados e dias de megapromo\u00e7\u00f5es s\u00e3o momentos em que os consumidores est\u00e3o ativamente online e abertos a novas descobertas. Muitos gostam da conveni\u00eancia e conex\u00e3o pessoal que sentem ao se comunicar com empresas por meio de mensagens.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e7f6ed\" data-has-transparency=\"false\" style=\"--dominant-color: #e7f6ed;\" loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1981\" class=\"wp-image-204 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png\" alt=\"principais objetivos de mensagens comerciais\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png 4000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=300,149 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=768,380 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=1024,507 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=1536,761 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=2048,1014 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Para os comerciantes, isso cria uma oportunidade essencial para aprofundar relacionamentos e alcan\u00e7ar os resultados comerciais mais importantes. Com o WhatsApp para Empresas, voc\u00ea pode aproveitar esses momentos para criar experi\u00eancias valiosas e envolventes em todo o ciclo de vida do cliente.<\/p>\n\n<h2 id=\"por-que-os-consumidores-gostam-de-mensagens-comerciais-durante-as-promocoes-sazonais\" class=\"wp-block-heading\">Por que os consumidores gostam de mensagens comerciais durante as promo\u00e7\u00f5es sazonais?<\/h2>\n\n<p class=\"wp-block-paragraph\">Durante os per\u00edodos de compras de fim de ano, os consumidores usam mensagens para acompanhar e gerenciar pedidos, fazer perguntas, realizar compras e muito mais. E eles relatam uma s\u00e9rie de motivos pelos quais preferem se comunicar dessa maneira.<\/p>\n\n<p class=\"wp-block-paragraph\">Muitos consumidores afirmam que as mensagens s\u00e3o a forma mais f\u00e1cil e mais conveniente de se comunicar com uma empresa, receber uma resposta r\u00e1pida ou falar com uma pessoa real. Al\u00e9m disso, 39% das pessoas que fazem compras para as festas de fim de ano afirmam que receber mensagens de uma empresa gera um sentimento de conex\u00e3o com a marca. Assim, as mensagens s\u00e3o uma \u00f3tima ferramenta para aumentar a base de clientes e aprofundar os relacionamentos com eles.<sup>2<\/sup><\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f6f7f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f6f7f6;\" loading=\"lazy\" decoding=\"async\" width=\"2154\" height=\"1835\" class=\"wp-image-213 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png\" alt=\"estat\u00edsticas de mensagens da empresa\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png 2154w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=300,256 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=768,654 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=1024,872 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=1536,1309 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=2048,1745 2048w\" sizes=\"auto, (max-width: 2154px) 100vw, 2154px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Quando os consumidores falam sobre mensagens comerciais, eles se referem principalmente \u00e0s plataformas da Meta, como o WhatsApp. A grande maioria (85%) dos consumidores que usam mensagens comerciais nas festas de fim de ano fazem isso no Messenger, Instagram e\/ou WhatsApp. Essa \u00e9 uma das principais raz\u00f5es pelas quais a Meta \u00e9 uma op\u00e7\u00e3o popular entre comerciantes nas \u00e9pocas de pico de vendas, como a Black Friday ou o 11\/11.<sup>2<\/sup><\/p>\n\n<h2 id=\"com-o-whatsapp-para-empresas-aproveite-ao-maximo-suas-conversas\" class=\"wp-block-heading\">Com o WhatsApp para Empresas, aproveite ao m\u00e1ximo suas conversas.<\/h2>\n\n<p class=\"wp-block-paragraph\">Para marketing, vendas e atendimento ao cliente, as solu\u00e7\u00f5es de Business Messaging da Meta, como o WhatsApp, ajudam voc\u00ea a aproveitar ao m\u00e1ximo suas conversas em per\u00edodos de alta temporada, dias de superpromo\u00e7\u00f5es e durante todo o ano.<\/p>\n\n<p class=\"wp-block-paragraph\">A Meta fornece APIs e aprendizado de m\u00e1quina com tecnologia de IA, que impulsionam a descoberta, as transa\u00e7\u00f5es e o reengajamento em escala por meio de mensagens.<\/p>\n\n<p class=\"wp-block-paragraph\">O WhatsApp para Empresas permite que voc\u00ea crie experi\u00eancias de mensagens valiosas, como iniciar conversas por mensagem de forma integrada no Facebook e no Instagram usando <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/ads-that-click-to-whatsapp\/\">an\u00fancios de clique para o WhatsApp<\/a>. Tudo \u00e9 feito com o prop\u00f3sito de garantir que suas mensagens sejam personalizadas e relevantes durante todo o ciclo de vida do cliente.<\/p>\n\n<p class=\"wp-block-paragraph\">E n\u00e3o vamos nos esquecer da escala. O WhatsApp \u00e9 o maior app de mensagens do mundo e permite que voc\u00ea encontre seus clientes onde eles j\u00e1 passam o tempo e onde disseram que desejam receber mensagens de empresas.<\/p>\n\n<h2 id=\"aprimore-sua-estrategia-de-vendas-sazonais-com-o-whatsapp\" class=\"wp-block-heading\">Aprimore sua estrat\u00e9gia de vendas sazonais com o WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">As pessoas que fazem compras para as festas de fim de ano preferem mensagens comerciais, as empresas observam melhores resultados e, com o WhatsApp para Empresas, voc\u00ea tem uma gama completa de recursos para proporcionar experi\u00eancias de alto valor ao cliente, que geram excelentes resultados para sua empresa.<\/p>\n\n<p class=\"wp-block-paragraph\">Quando chegar o pr\u00f3ximo momento de vendas importante, os consumidores estar\u00e3o procurando ideias, pesquisando ofertas e abertos a novas mensagens de marca e op\u00e7\u00f5es de produtos. Esse \u00e9 o momento ideal para adquirir novos clientes e aprofundar conex\u00f5es. Agora \u00e9 a hora de colocar o WhatsApp para trabalhar para sua empresa.<\/p>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea ainda n\u00e3o est\u00e1 usando o WhatsApp para Empresas para aproveitar ao m\u00e1ximo suas conversas, <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/learn-more\/\">comece hoje mesmo<\/a>. E, se estiver tudo pronto para melhorar a estrat\u00e9gia para a sua pr\u00f3xima oportunidade de pico de vendas, confira nossos <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\" data-creative-detail=\"HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_LevelUpYourSeasonalSalesStrategyWithWhatsApp_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_LevelUpYourSeasonalSalesStrategyWithWhatsApp_InlineLink&quot;}\">recursos para datas comemorativas e dias de superpromo\u00e7\u00f5es<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup> Fonte: pesquisa sobre o uso de mensagens por empresas da Kantar. Estudo online encomendado pela Meta com 6.513 adultos online nos seguintes pa\u00edses: BR, MX, ID, TH, VN, UK, DE, ES, FR, IN, US, PH, MY, realizado em mar\u00e7o de 2024.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup> Fonte: \u201cSeasonal Holidays Study\u201d realizado pelo YouGov (estudo online encomendado pela Meta com 17.906 consumidores de fim de ano com idades entre 18 e 64 anos em pa\u00edses como Austr\u00e1lia, Brasil, Canad\u00e1, Fran\u00e7a, Alemanha, Indon\u00e9sia, Jap\u00e3o, M\u00e9xico, Coreia do Sul, Su\u00e9cia, Tail\u00e2ndia, Reino Unido, EUA e Vietn\u00e3), dezembro de 2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como as mensagens podem personalizar jornadas complexas do cliente e impulsionar o crescimento da marca<\/p>\n","protected":false},"author":0,"featured_media":10154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[477],"tags":[],"class_list":["post-10153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensagens-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como gerar crescimento com mensagens comerciais, segundo os consumidores de fim de ano | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubra por que os consumidores adoram mensagens comerciais durante as promo\u00e7\u00f5es sazonais e como voc\u00ea pode aproveitar ao m\u00e1ximo suas conversas para alcan\u00e7ar suas metas de fim de ano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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