{"id":10385,"date":"2025-07-01T08:01:00","date_gmt":"2025-07-01T12:01:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/conversations-2025-campanhas-centralizadas-ia-e-ligacoes\/"},"modified":"2026-04-18T18:25:39","modified_gmt":"2026-04-18T22:25:39","slug":"conversations-2025","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/","title":{"rendered":"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hoje, na Conversations, nossa confer\u00eancia global que acontece em Miami, apresentaremos atualiza\u00e7\u00f5es que ajudar\u00e3o a fazer com que o WhatsApp seja o melhor lugar para se fazer neg\u00f3cios.<\/p>\n\n<h2 id=\"alcancar-os-clientes-certos-com-mais-eficiencia\" class=\"wp-block-heading\">Alcan\u00e7ar os clientes certos com mais efici\u00eancia<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"6d8475\" data-has-transparency=\"true\" style=\"--dominant-color: #6d8475;\" loading=\"lazy\" decoding=\"async\" height=\"577\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?w=1024\" alt=\"Todas as campanhas em um lugar centralizado\" class=\"wp-image-4425 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=1024,577 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/All-campaigns-in-one-centralized-place.png?resize=1536,865 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Estamos otimizando a maneira como as empresas podem criar a gerenciar suas estrat\u00e9gias de marketing no WhatsApp, Facebook e Instagram, reunindo tudo no Gerenciador de An\u00fancios. Agora, empresas de todos os tamanhos podem usar os mesmos criativos, fluxos de configura\u00e7\u00e3o e or\u00e7amentos, tudo em um espa\u00e7o centralizado. Ap\u00f3s a integra\u00e7\u00e3o, as empresas podem carregar suas listas de assinantes e selecionar manualmente as mensagens de marketing como um posicionamento adicional ou usar o Advantage+. Nossos sistemas de IA otimizam os or\u00e7amentos para cada posicionamento e maximizam o desempenho. Quando essa op\u00e7\u00e3o estiver dispon\u00edvel, as empresas que tiverem interesse em anunciar no status tamb\u00e9m poder\u00e3o criar esses an\u00fancios no Gerenciador de An\u00fancios.<\/p>\n\n<h2 id=\"expandir-o-que-a-ia-pode-fazer-pela-sua-empresa\" class=\"wp-block-heading\">Expandir o que a IA pode fazer pela sua empresa<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"557460\" data-has-transparency=\"false\" style=\"--dominant-color: #557460;\" loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?w=1024\" alt=\"IA comercial\" class=\"wp-image-4426 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=1024,576 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Business-AI.png?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que conseguem atrair mais clientes, as empresas passam a precisar de ajuda para responder \u00e0s mensagens recebidas. \u00c9 nesse momento que a IA pode ajudar. Em breve, vamos expandir as <a href=\"https:\/\/www.facebook.com\/business\/ai\/business-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Business AIs<\/a> para mais empresas no M\u00e9xico. Al\u00e9m disso, estamos testando uma IA comercial que pode fazer recomenda\u00e7\u00f5es personalizadas de produtos, facilitar o processo de venda no site da empresa e, ainda, oferecer acompanhamento ao cliente, respondendo a perguntas e fornecendo atualiza\u00e7\u00f5es diretamente em uma conversa do WhatsApp.<\/p>\n\n<h2 id=\"adicionamos-opcoes-de-ligacao-e-voz-para-empresas-maiores\" class=\"wp-block-heading\">Adicionamos op\u00e7\u00f5es de liga\u00e7\u00e3o e voz para empresas maiores<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"335d4f\" data-has-transparency=\"false\" style=\"--dominant-color: #335d4f;\" loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?w=1024\" alt=\"Adicionamos op\u00e7\u00f5es de liga\u00e7\u00e3o e voz para empresas maiores\" class=\"wp-image-4427 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=1024,576 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/adding-caling-and-voice.png?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Em alguns momentos, pode ser \u00fatil oferecer mais que uma mensagem de texto para ajudar os clientes. Nas pr\u00f3ximas semanas, empresas maiores que usam a Plataforma do WhatsApp Business poder\u00e3o <a href=\"https:\/\/whatsappbusiness.com\/blog\/whatsapp-business-calling-api\">receber liga\u00e7\u00f5es de clientes quando as pessoas quiserem conversar com algu\u00e9m na hora ou ligar diretamente para um cliente<\/a> que pedir para a empresa entrar em contato. Al\u00e9m disso, logo disponibilizaremos a op\u00e7\u00e3o de enviar e receber mensagens de voz, para que as empresas possam oferecer ainda mais suporte, ou a op\u00e7\u00e3o de fazer liga\u00e7\u00f5es de v\u00eddeo quando necess\u00e1rio, como para consultas de telemedicina. Incluir as op\u00e7\u00f5es de liga\u00e7\u00e3o e mensagens de voz na Plataforma do WhatsApp Business permitir\u00e1 que as pessoas se comuniquem da melhor maneira poss\u00edvel, al\u00e9m de abrir caminho para oferecer suporte por voz operado por IA no futuro. As empresas que desejam come\u00e7ar a fazer liga\u00e7\u00f5es na Plataforma do WhatsApp Business podem trabalhar com um dos nossos <a href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=C25blog\" target=\"_blank\" rel=\"noreferrer noopener\">parceiros<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Estamos animados para saber como essas atualiza\u00e7\u00f5es ajudar\u00e3o empresas a solidificar o relacionamento com clientes e aumentar a efici\u00eancia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoje, na Conversations, nossa confer\u00eancia global que acontece em Miami, apresentaremos atualiza\u00e7\u00f5es que ajudar\u00e3o a fazer com que o WhatsApp seja o melhor lugar para se fazer neg\u00f3cios. Alcan\u00e7ar os clientes certos com mais efici\u00eancia Estamos otimizando a maneira como as empresas podem criar a gerenciar suas estrat\u00e9gias de marketing no WhatsApp, Facebook e Instagram, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":10386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[478],"tags":[],"class_list":["post-10385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conversations 2025<\/title>\n<meta name=\"description\" content=\"Fique por dentro das \u00faltimas atualiza\u00e7\u00f5es que ajudar\u00e3o o WhatsApp a ser o melhor lugar para se fazer neg\u00f3cios na Conversations, nossa confer\u00eancia global. Apresentaremos as campanhas centralizadas, a IA e a API de liga\u00e7\u00f5es. Saiba mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"Fique por dentro das \u00faltimas atualiza\u00e7\u00f5es que ajudar\u00e3o o WhatsApp a ser o melhor lugar para se fazer neg\u00f3cios na Conversations, nossa confer\u00eancia global. Apresentaremos as campanhas centralizadas, a IA e a API de liga\u00e7\u00f5es. Saiba mais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T12:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-18T22:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1174\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"diannegillespie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WhatsApp for Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/\"},\"author\":\"WhatsApp for Business\",\"headline\":\"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es\",\"datePublished\":\"2025-07-01T12:01:00+00:00\",\"dateModified\":\"2026-04-18T22:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/conversations-2025-hero.png\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/\",\"name\":\"Conversations 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/conversations-2025-hero.png\",\"datePublished\":\"2025-07-01T12:01:00+00:00\",\"dateModified\":\"2026-04-18T22:25:39+00:00\",\"description\":\"Fique por dentro das \u00faltimas atualiza\u00e7\u00f5es que ajudar\u00e3o o WhatsApp a ser o melhor lugar para se fazer neg\u00f3cios na Conversations, nossa confer\u00eancia global. Apresentaremos as campanhas centralizadas, a IA e a API de liga\u00e7\u00f5es. Saiba mais.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/conversations-2025-hero.png\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/conversations-2025-hero.png\",\"width\":1174,\"height\":782,\"caption\":\"Campanhas centralizadas, Business AI e Liga\u00e7\u00f5es e voz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\",\"name\":\"WhatsApp para Empresas\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp para Empresas\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Conversations 2025","description":"Fique por dentro das \u00faltimas atualiza\u00e7\u00f5es que ajudar\u00e3o o WhatsApp a ser o melhor lugar para se fazer neg\u00f3cios na Conversations, nossa confer\u00eancia global. Apresentaremos as campanhas centralizadas, a IA e a API de liga\u00e7\u00f5es. Saiba mais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/","og_locale":"pt_BR","og_type":"article","og_title":"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es | WhatsApp for Business","og_description":"Fique por dentro das \u00faltimas atualiza\u00e7\u00f5es que ajudar\u00e3o o WhatsApp a ser o melhor lugar para se fazer neg\u00f3cios na Conversations, nossa confer\u00eancia global. Apresentaremos as campanhas centralizadas, a IA e a API de liga\u00e7\u00f5es. Saiba mais.","og_url":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_published_time":"2025-07-01T12:01:00+00:00","article_modified_time":"2026-04-18T22:25:39+00:00","og_image":[{"width":1174,"height":782,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png","type":"image\/png"}],"author":"diannegillespie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WhatsApp for Business","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#article","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/"},"author":"WhatsApp for Business","headline":"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es","datePublished":"2025-07-01T12:01:00+00:00","dateModified":"2026-04-18T22:25:39+00:00","mainEntityOfPage":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/"},"wordCount":465,"commentCount":0,"publisher":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png","articleSection":["Not\u00edcias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/","url":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/","name":"Conversations 2025","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png","datePublished":"2025-07-01T12:01:00+00:00","dateModified":"2026-04-18T22:25:39+00:00","description":"Fique por dentro das \u00faltimas atualiza\u00e7\u00f5es que ajudar\u00e3o o WhatsApp a ser o melhor lugar para se fazer neg\u00f3cios na Conversations, nossa confer\u00eancia global. Apresentaremos as campanhas centralizadas, a IA e a API de liga\u00e7\u00f5es. Saiba mais.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png","width":1174,"height":782,"caption":"Campanhas centralizadas, Business AI e Liga\u00e7\u00f5es e voz"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Casa","item":"https:\/\/whatsappbusiness.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website","url":"https:\/\/whatsappbusiness.com\/pt-br\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization","name":"WhatsApp para Empresas","url":"https:\/\/whatsappbusiness.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp para Empresas"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Conversations 2025: campanhas centralizadas, IA e liga\u00e7\u00f5es","url":"http:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/pt-br\/blog\/conversations-2025\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/conversations-2025-hero.png"},"articleSection":"Not\u00edcias","author":[{"@type":"Person","name":"diannegillespie"}],"creator":["diannegillespie"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2025-07-01T12:01:00Z","datePublished":"2025-07-01T12:01:00Z","dateModified":"2026-04-18T22:25:39Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Conversations 2025: campanhas centralizadas, IA e liga\\u00e7\\u00f5es\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/conversations-2025\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/conversations-2025-hero.png?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/conversations-2025-hero.png\"},\"articleSection\":\"Not\\u00edcias\",\"author\":[{\"@type\":\"Person\",\"name\":\"diannegillespie\"}],\"creator\":[\"diannegillespie\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2025-07-01T12:01:00Z\",\"datePublished\":\"2025-07-01T12:01:00Z\",\"dateModified\":\"2026-04-18T22:25:39Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts\/10385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/comments?post=10385"}],"version-history":[{"count":1,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts\/10385\/revisions"}],"predecessor-version":[{"id":10390,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts\/10385\/revisions\/10390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media\/10386"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media?parent=10385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/categories?post=10385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/tags?post=10385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}