{"id":10404,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/lancamento-da-whatsapp-business-calling-api\/"},"modified":"2026-04-18T18:26:24","modified_gmt":"2026-04-18T22:26:24","slug":"whatsapp-business-calling-api","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/whatsapp-business-calling-api\/","title":{"rendered":"Lan\u00e7amento da WhatsApp Business Calling API"},"content":{"rendered":"\n<h2 id=\"crie-uma-jornada-completa-na-plataforma-do-whatsapp-business-com-as-ligacoes\" class=\"wp-block-heading\">Crie uma jornada completa na Plataforma do WhatsApp Business com as liga\u00e7\u00f5es<\/h2>\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;BuidlingAnEndToEndJourneyWithCalling_Body_Video&quot;}\" data-wab-video-name=\"Screen UI of the WhatsApp Business app using Business AI\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/07\/calling-api.mp4\"><\/video><\/figure>\n\n<p class=\"wp-block-paragraph\">Como uma das principais plataformas de troca de mensagens com empresas, ficamos felizes em anunciar o lan\u00e7amento da WhatsApp Business Calling API: um excelente novo recurso da Plataforma do WhatsApp Business que permitir\u00e1 que as empresas proporcionem uma experi\u00eancia verdadeiramente completa aos clientes, possibilitando enviar mensagens e fazer liga\u00e7\u00f5es para a empresa em uma mesma conversa do WhatsApp. <br><br>As mensagens comerciais s\u00e3o um estilo de vida em todo o mundo. Contudo, \u00e0s vezes uma mensagem n\u00e3o \u00e9 o bastante. Com a WhatsApp Business Calling API, as empresas t\u00eam controle personalizado sobre quando e como elas oferecer\u00e3o a op\u00e7\u00e3o de conversar com clientes por voz, aumentando significativamente o valor para os clientes e para as empresas. Inclua as liga\u00e7\u00f5es na sua experi\u00eancia da Plataforma do WhatsApp Business ainda hoje para atender \u00e0s pessoas que precisam de suporte por voz.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"9e9184\" data-has-transparency=\"false\" style=\"--dominant-color: #9e9184;\" loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"867\" class=\"wp-image-429 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg\" alt=\"Um homem ligando para o suporte, com uma imagem que mostra as op\u00e7\u00f5es de conversar por voz ou por mensagem\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg 1300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n<h3 id=\"76-dos-clientes-querem-ter-a-opcao-de-alternar-com-facilidade-entre-ligacoes-e-mensagens-dependendo-do-que-preferirem-no-momento\" class=\"wp-block-heading\">76% dos clientes querem ter a op\u00e7\u00e3o de alternar com facilidade entre liga\u00e7\u00f5es e mensagens, dependendo do que preferirem no momento.<\/h3>\n\n<p class=\"wp-block-paragraph\">Fonte: LivePerson, relat\u00f3rio &#8220;State of Customer Conversations 2024&#8221;<\/p>\n\n<h2 id=\"como-usar-a-whatsapp-business-calling-api\" class=\"wp-block-heading\">Como usar a WhatsApp Business Calling API<\/h2>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n\n<h3 id=\"conversao-de-leads\" class=\"wp-block-heading\">Convers\u00e3o de leads<\/h3>\n\n\n<h5 id=\"cultive-leads-com-mais-eficiencia-e-faca-conversoes-mais-rapidasotimize-os-processos-de-vendas-gerenciados-por-atendentes-para-ter-melhores-resultados\" class=\"wp-block-heading\"><b>Cultive leads com mais efici\u00eancia e fa\u00e7a convers\u00f5es mais r\u00e1pidas<\/b><br><b><\/b>Otimize os processos de vendas gerenciados por atendentes para ter melhores resultados.<\/h5>\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"wp-block-list-item\">Atenda a necessidades urgentes e que exigem mais aten\u00e7\u00e3o de forma eficiente e individualizada no WhatsApp.<\/li>\n\n\n<li class=\"wp-block-list-item\">Proporcione mais confian\u00e7a aos seus leads com liga\u00e7\u00f5es na Plataforma do WhatsApp Business, que \u00e9 segura e confi\u00e1vel.<\/li>\n\n\n<li class=\"wp-block-list-item\">Agilize os ciclos de vendas com op\u00e7\u00f5es de clique para liga\u00e7\u00e3o.<\/li>\n\n<\/ul>\n\n<\/div>\n<figure class=\"wp-block-media-text__media\">\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e9eae1\" data-has-transparency=\"false\" style=\"--dominant-color: #e9eae1;\" loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"727\" class=\"wp-image-1440 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg\" alt=\"Imagem com exemplo de conversa com um lead\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg 828w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg?resize=300,263 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg?resize=768,674 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n<\/figure>\n<\/div>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n\n<h3 id=\"suporte-ao-cliente\" class=\"wp-block-heading\">Suporte ao cliente<\/h3>\n\n\n<h5 id=\"aprimore-a-experiencia-de-atendimento-ao-clienteofereca-um-canal-para-encaminhar-casos-de-suporte-complexos\" class=\"wp-block-heading\"><b>Aprimore a experi\u00eancia de atendimento ao cliente<\/b><br><b><\/b>Ofere\u00e7a um canal para encaminhar casos de suporte complexos.<\/h5>\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"wp-block-list-item\">Crie um caminho de resolu\u00e7\u00e3o imediato para quando n\u00e3o for poss\u00edvel solucionar o problema por mensagem.<\/li>\n\n\n<li class=\"wp-block-list-item\">Mantenha tudo em uma \u00fanica conversa do WhatsApp para ter mais engajamento e fidelidade.<\/li>\n\n\n<li class=\"wp-block-list-item\">Ofere\u00e7a a op\u00e7\u00e3o de passar de mensagem para voz de forma simples para solucionar problemas mais rapidamente.<\/li>\n\n<\/ul>\n\n<\/div>\n<figure class=\"wp-block-media-text__media\">\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ecece2\" data-has-transparency=\"false\" style=\"--dominant-color: #ecece2;\" loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"727\" class=\"wp-image-977 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg\" alt=\"Imagem com exemplo de atendimento ao cliente no WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg 828w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg?resize=300,263 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg?resize=768,674 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n<\/figure>\n<\/div>\n\n<h2 id=\"principais-recursos\" class=\"wp-block-heading\">Principais recursos<\/h2>\n\n<p class=\"wp-block-paragraph\">A WhatsApp Business Calling API pode ajudar voc\u00ea a atender \u00e0s expectativas de clientes que precisam falar com uma empresa, com recursos espec\u00edficos para ajudar a personalizar as experi\u00eancias de mensagens ideais para alcan\u00e7ar melhor engajamento e satisfa\u00e7\u00e3o do cliente na Plataforma do WhatsApp Business.<\/p>\n\n<h3 id=\"com-o-controle-e-a-flexibilidade-da-experiencia-voce-define-como-as-ligacoes-funcionarao\" class=\"wp-block-heading\">Com o controle e a flexibilidade da experi\u00eancia, voc\u00ea define como as liga\u00e7\u00f5es funcionar\u00e3o<\/h3>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Liga\u00e7\u00f5es iniciadas pelo usu\u00e1rio<\/b><br><b><\/b>Atenda, recuse ou desligue liga\u00e7\u00f5es no WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Liga\u00e7\u00f5es iniciadas pela empresa<\/b><br><b><\/b>Pe\u00e7a permiss\u00e3o no WhatsApp para efetuar uma liga\u00e7\u00e3o.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Visibilidade do \u00edcone de liga\u00e7\u00e3o<\/b><br><b><\/b>Ative ou desative o \u00edcone de liga\u00e7\u00e3o para controlar o fluxo de liga\u00e7\u00f5es.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Modelos de liga\u00e7\u00e3o interativos com tempo de validade<\/b><br><b><\/b>Mensagens interativas com tempo de validade para limitar as liga\u00e7\u00f5es iniciadas pelo usu\u00e1rio fora da janela definida.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Bot\u00f5es de clique para liga\u00e7\u00e3o<\/b><br><b><\/b>Modelos de mensagem interativos com bot\u00e3o para o usu\u00e1rio fazer a liga\u00e7\u00e3o.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Hor\u00e1rio de atendimento<\/b><br><b><\/b>Defina quando os clientes podem ligar para voc\u00ea.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Deep links de liga\u00e7\u00f5es<\/b><br><b><\/b>Insira deep links para liga\u00e7\u00f5es no site, app ou QR code da empresa ou compartilhe o link diretamente com o cliente para oferecer liga\u00e7\u00f5es.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Teclado num\u00e9rico na liga\u00e7\u00e3o<\/b><br><b><\/b>Os usu\u00e1rios podem navegar no sistema de IVR (resposta de voz interativa) usando o teclado num\u00e9rico ou um modelo interativo.<\/li>\n<\/ul>\n\n<h2 id=\"casos-de-sucesso\" class=\"wp-block-heading\">Casos de sucesso<\/h2>\n\n<p class=\"wp-block-paragraph\">Confira como clientes reais tiveram sucesso com a Plataforma do WhatsApp Business e receba informa\u00e7\u00f5es em primeira m\u00e3o de nossos desenvolvedores sobre a experi\u00eancia de integra\u00e7\u00e3o com a WhatsApp Business Calling API.<\/p>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"040e14\" data-has-transparency=\"true\" style=\"--dominant-color: #040e14;\" loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"171\" class=\"wp-image-482 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png\" alt=\"Logotipos do Banco PAN e da Blip\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png 618w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png?resize=300,83 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n\n\n<h2 id=\"4x\" class=\"wp-block-heading\">4x<\/h2>\n\n\n\n<h4 id=\"mais-conversoes-nas-ofertas-de-linha-de-credito\" class=\"wp-block-heading\">mais convers\u00f5es nas ofertas de linha de cr\u00e9dito<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No Banco PAN, institui\u00e7\u00e3o financeira com sede em S\u00e3o Paulo, os atendentes e vendedores passaram a gerenciar todas as conversas sobre linhas de cr\u00e9dito com clientes inteiramente no WhatsApp. As liga\u00e7\u00f5es nativas para conversas mais complexas em tempo real com os clientes ajudaram a aumentar as ofertas de linhas de cr\u00e9dito e as taxas de convers\u00e3o.<\/p>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"071305\" data-has-transparency=\"true\" style=\"--dominant-color: #071305;\" loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"171\" class=\"wp-image-935 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png\" alt=\"Logotipos do cart\u00e3o de todos e da zenvia\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png 891w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png?resize=300,58 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png?resize=768,147 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n\n\n\n<h2 id=\"26\" class=\"wp-block-heading\">26%<\/h2>\n\n\n\n<h4 id=\"de-aumento-nas-taxas-de-conversao-mais-altas-apos-implementar-o-recurso\" class=\"wp-block-heading\">de aumento nas taxas de convers\u00e3o mais altas ap\u00f3s implementar o recurso<\/h4>\n\n\n\n<h2 id=\"50\" class=\"wp-block-heading\">50%<\/h2>\n\n\n\n<h4 id=\"de-reducao-no-tempo-medio-de-ligacao-para-fazer-uma-venda\" class=\"wp-block-heading\">de redu\u00e7\u00e3o no tempo m\u00e9dio de liga\u00e7\u00e3o para fazer uma venda<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O Cart\u00e3o de TODOS, um dos maiores programas privados de descontos do Brasil, usou a WhatsApp Business Calling API para aprimorar as taxas de convers\u00e3o de televendas e agilizar o processo de suporte ao cliente. A integra\u00e7\u00e3o simplificada permite que os representantes de vendas gerem confian\u00e7a e possibilita que os atendentes solucionem problemas complexos de maneira mais r\u00e1pida e individualizada.<\/p>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"070608\" data-has-transparency=\"true\" style=\"--dominant-color: #070608;\" loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"171\" class=\"wp-image-1782 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png\" alt=\"Logotipos da Redcliffe Labs e Exotel\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png 707w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png?resize=300,73 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><\/figure>\n\n\n\n<h2 id=\"22\" class=\"wp-block-heading\">22%<\/h2>\n\n\n\n<h4 id=\"de-melhoria-nas-pontuacoes-de-satisfacao-do-cliente\" class=\"wp-block-heading\">de melhoria nas pontua\u00e7\u00f5es de satisfa\u00e7\u00e3o do cliente<\/h4>\n\n\n\n<h2 id=\"50-1\" class=\"wp-block-heading\">50%<\/h2>\n\n\n\n<h4 id=\"de-aumento-do-net-promoter-score-nps\" class=\"wp-block-heading\">de aumento do Net Promoter Score (NPS)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A Redcliffe Labs, fornecedora de servi\u00e7os de diagn\u00f3stico laboratorial, notou que as redes p\u00fablicas tradicionais para liga\u00e7\u00f5es muitas vezes eram inst\u00e1veis e geravam experi\u00eancias ruins para os clientes. Como resultado, a Redcliffe Labs criou uma solu\u00e7\u00e3o integrada para que os pacientes pudessem receber todo o suporte necess\u00e1rio de forma imediata em um s\u00f3 lugar, seja por mensagem ou liga\u00e7\u00e3o, sem precisar usar plataformas ou aplicativos separados, proporcionando uma melhor experi\u00eancia para os clientes.<\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Confira o que nossos desenvolvedores t\u00eam para contar sobre a experi\u00eancia de integra\u00e7\u00e3o com a WhatsApp Business Calling API:<\/p>\n\n<h2 id=\"comece-hoje-mesmo\" class=\"wp-block-heading\">Comece hoje mesmo<\/h2>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"encontrar-um-parceiro\" class=\"wp-block-heading\">Encontrar um parceiro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece a usar a WhatsApp Business Calling API com um de nossos Business Messaging Partners.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;PartnerShowcase_GetStarted_GetStartedToday_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\">Come\u00e7ar<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"documentacao-para-desenvolvedores\" class=\"wp-block-heading\">Documenta\u00e7\u00e3o para desenvolvedores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consulte a documenta\u00e7\u00e3o da API para saber como come\u00e7ar sua integra\u00e7\u00e3o ainda hoje.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;CloudAPICalling_ReviewDocumentation_GetStartedToday_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\/calling\">Analise a documenta\u00e7\u00e3o<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crie experi\u00eancias completas, com mensagens e liga\u00e7\u00f5es em uma mesma conversa para permitir uma conex\u00e3o mais s\u00f3lida com seus p\u00fablicos no WhatsApp<\/p>\n","protected":false},"author":13,"featured_media":10405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[477],"tags":[],"class_list":["post-10404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensagens-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alcance resultados ainda melhores com a WhatsApp Business Calling API | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Crie experi\u00eancias completas, com mensagens e liga\u00e7\u00f5es em uma mesma conversa para permitir uma conex\u00e3o mais s\u00f3lida com seus p\u00fablicos no WhatsApp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/whatsapp-business-calling-api\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lan\u00e7amento da WhatsApp Business Calling API | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"Crie experi\u00eancias completas, com mensagens e liga\u00e7\u00f5es em uma mesma 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