{"id":10659,"date":"2023-07-05T00:00:00","date_gmt":"2023-07-05T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/aumente-o-reconhecimento-por-meio-de-mensagens-em-servicos-financeiros\/"},"modified":"2026-04-30T02:47:47","modified_gmt":"2026-04-30T06:47:47","slug":"awareness-messaging-in-finserv","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/awareness-messaging-in-finserv\/","title":{"rendered":"Aumente o reconhecimento por meio de mensagens em servi\u00e7os financeiros"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"apresente-sua-empresa-aos-clientes-usando-um-canal-conhecido-as-mensagens\" class=\"wp-block-heading\"><b>Apresente sua empresa aos clientes usando um canal conhecido: as mensagens<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ter os melhores produtos, servi\u00e7os excelentes e as experi\u00eancias de cliente mais incr\u00edveis do mercado, mas se os consumidores n\u00e3o souberem deles, isso importa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O reconhecimento \u00e9 a primeira e, \u00e0s vezes, a parte mais dif\u00edcil da jornada do cliente. A constru\u00e7\u00e3o da confian\u00e7a, o incentivo a compras e a cria\u00e7\u00e3o de valor a longo prazo dependem de um cliente em potencial conhecer ou n\u00e3o o valor que sua empresa pode oferecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As mensagens conectam voc\u00ea com as pessoas em um canal familiar e s\u00e3o a plataforma perfeita para mostrar o quanto voc\u00ea pode ser valioso ao atender \u00e0s necessidades financeiras delas, preparando voc\u00ea para o sucesso desde a primeira intera\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"6f7170\" data-has-transparency=\"false\" style=\"--dominant-color: #6f7170;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg\" alt=\"Uma pessoa sentada em um caf\u00e9 com fones de ouvido ao redor do pesco\u00e7o enquanto l\u00ea uma mensagem de servi\u00e7os financeiros pelo WhatsApp no telefone\" class=\"wp-image-582 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"chamar-a-atencao-com-mensagens\" class=\"wp-block-heading\"><b>Chamar a aten\u00e7\u00e3o com mensagens<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que voc\u00ea pode usar as mensagens para apresentar novas ofertas a clientes em potencial, mas como fazer isso? Apenas enviar um link ou uma imagem n\u00e3o chama muito a aten\u00e7\u00e3o. Voc\u00ea precisa criar um senso de valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que tipo de mensagem agrega valor? Vamos ver alguns exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Dicas de finan\u00e7as pessoais:<ul><li>Enviar pequenas dicas sobre como economizar, investir ou planejar pode resultar em reuni\u00f5es com consultores ou na explora\u00e7\u00e3o das ferramentas financeiras que sua empresa oferece.<\/li><\/ul><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Guias de instru\u00e7\u00f5es para os produtos e servi\u00e7os da sua empresa:<ul><li>Voc\u00ea oferece uma ferramenta de planejamento? Um assistente virtual? Atendimento ao cliente autoguiado? Tudo isso pode se beneficiar de um guia. Al\u00e9m disso, ensinar \u00e0s pessoas como usar essas ferramentas e servi\u00e7os pode gerar um maior uso deles.<\/li><\/ul><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Li\u00e7\u00f5es financeiras:<ul><li>Oferecer aos clientes recursos informativos diretamente no telefone \u00e9 algo que agrega valor. Fornecer as informa\u00e7\u00f5es de que precisam para tomar decis\u00f5es financeiras bem fundamentadas pode fazer de voc\u00ea mais do que apenas um provedor de servi\u00e7os e engajar seus clientes em um n\u00edvel mais profundo do que antes.<\/li><\/ul><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"bdb7b5\" data-has-transparency=\"false\" style=\"--dominant-color: #bdb7b5;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg\" alt=\"Uma pessoa em p\u00e9 ao lado de outra pessoa que est\u00e1 segurando o telefone e apontando para a tela\" class=\"wp-image-631 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"resultados-mensuraveis\" class=\"wp-block-heading\"><b>Resultados mensur\u00e1veis<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/resources\/success-stories\/mukuru\" data-creative-detail=\"BusinessWhatsApp_Mukuru_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessWhatsApp_Mukuru_Link&quot;}\">Mukuru<\/a> \u00e9 um dos maiores fornecedores de transfer\u00eancia de dinheiro na \u00c1frica e uma plataforma l\u00edder em servi\u00e7os financeiros de \u00faltima gera\u00e7\u00e3o que oferece servi\u00e7os financeiros acess\u00edveis e confi\u00e1veis aos consumidores emergentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao incorporar um canal de servi\u00e7os mais conveniente, r\u00e1pido e seguro por meio da Plataforma do WhatsApp Business, a Mukuru possibilitou que mais pessoas na \u00c1frica iniciassem transfer\u00eancias monet\u00e1rias e acessassem diversos outros produtos de servi\u00e7os financeiros de maneira confi\u00e1vel em todo o continente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E a\u00ed, como foi o desempenho?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Mais de US$ 1 milh\u00e3o em economias at\u00e9 o momento com a redu\u00e7\u00e3o de custos de USSD e SMS<\/li>\n\n\n\n<li class=\"wp-block-list-item\">42% dos clientes da Mukuru usam o WhatsApp para iniciar transfer\u00eancias de dinheiro<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25% dos clientes da Mukuru listam o WhatsApp como o canal de cadastro de sua prefer\u00eancia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">15% de aumento nas pontua\u00e7\u00f5es gerais de CSAT em canais de autoatendimento desde a implementa\u00e7\u00e3o do WhatsApp<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sem os servi\u00e7os de mensagens do WhatsApp, esses clientes nunca teriam conhecido esses servi\u00e7os, e essa receita teria permanecido uma fonte inexplorada.<\/p>\n\n\n\n<h2 id=\"reconhecimento-atraves-de-mensagens\" class=\"wp-block-heading\"><b>Reconhecimento atrav\u00e9s de mensagens<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mensagens s\u00e3o uma ferramenta poderosa que pode levar seus servi\u00e7os a pessoas que nunca teriam conhecido de outra forma. O contato em um espa\u00e7o familiar, no qual os clientes podem se comunicar no seu pr\u00f3prio ritmo, pode lev\u00e1-los a um n\u00edvel de engajamento que nunca alcan\u00e7ariam de outra forma. Resultados como os da Mukuru s\u00e3o o exemplo perfeito de como alcan\u00e7ar um mercado inexplorado torna as mensagens inestim\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o reconhecimento \u00e9 s\u00f3 uma das etapas da jornada do cliente. Continue lendo nossos artigos para saber como as mensagens podem moldar cada etapa desse caminho:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/discovery-with-messaging\/\" data-creative-detail=\"WABBlog_DiscoveryWithMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_DiscoveryWithMessaging_Link&quot;}\">Impulsionando a descoberta<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/messaging-for-considering-customers\/\" data-creative-detail=\"WABBlog_MessagingForConsideringCustomers_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_MessagingForConsideringCustomers_Link&quot;}\">Indo al\u00e9m da considera\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PurchasesThroughMessaging_Link&quot;}\">Aumentando as taxas de compra<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/finserv-reengagement\/\" data-creative-detail=\"WABBlog_FinServReengagement_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_FinServReengagement_Link&quot;}\">Reengajamento ap\u00f3s a compra<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/post-purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PostPurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PostPurchasesThroughMessaging_Link&quot;}\">Construindo relacionamentos duradouros com clientes<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As mensagens ajudam a aumentar o reconhecimento, e a conex\u00e3o com os clientes em uma plataforma familiar ajuda as empresas de servi\u00e7os financeiros a ter uma vantagem. <\/p>\n","protected":false},"author":23,"featured_media":10660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[],"class_list":["post-10659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Use mensagens para aumentar o 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