{"id":10775,"date":"2023-09-21T00:00:00","date_gmt":"2023-09-21T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/business-messaging-o-foguete-da-receita\/"},"modified":"2026-04-30T02:48:23","modified_gmt":"2026-04-30T06:48:23","slug":"business-messaging-revenue-rocketship","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/business-messaging-revenue-rocketship\/","title":{"rendered":"Business Messaging: o foguete da receita"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<p class=\"wp-block-paragraph\">O Business Messaging turbina a m\u00e9trica mais importante para as empresas: a receita. Seja para economizar dinheiro com intera\u00e7\u00f5es de atendimento ao cliente mais eficientes, tornar o processo de vendas mais envolvente ou aumentar a efic\u00e1cia das suas iniciativas de marketing, as mensagens comerciais aumentam a receita em todo o funil. 34x de aumento no ROI. 33% de redu\u00e7\u00e3o nos volumes da central de atendimento.<sup class=\"wab-note\" data-title=\"Estudo de caso da Meta: Nissan Ar\u00e1bia Saudita 2023\">1<\/sup> 50% de aumento na satisfa\u00e7\u00e3o do cliente.<sup class=\"wab-note\" data-title=\"Estudo de caso da Meta: Akulaku 2023\">2<\/sup> Parece bom, n\u00e3o \u00e9? Esses s\u00e3o apenas alguns dos sucessos que as empresas t\u00eam tido com o uso das mensagens comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber como sua empresa pode se beneficiar das mensagens? Continue lendo e mostraremos a voc\u00ea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e7e9d8\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e9d8;\" decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-842x474-3.png\" alt=\"Propriet\u00e1rio de uma pequena empresa trabalhando no notebook em sua loja de plantas\" class=\"wp-image-917 not-transparent\"\/><\/figure>\n\n\n\n<h2 id=\"marketing\" class=\"wp-block-heading\"><b>Marketing<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convencer os clientes a dar o passo de \u201cs\u00f3 olhar\u201d para se tornar um cliente pago \u00e9 uma luta constante. Com as mensagens da empresa, voc\u00ea oferece aos clientes a oportunidade de participar de uma conversa em vez de acessar uma p\u00e1gina de destino ou lista de produtos est\u00e1tica e impessoal. Voc\u00ea pode fornecer as informa\u00e7\u00f5es exatas de que precisam e convenc\u00ea-los a se tornar clientes por meio de uma plataforma familiar e casual.<\/p>\n\n\n\n<h3 id=\"facil-de-usar\" class=\"wp-block-heading\"><b>F\u00e1cil de usar<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para seus clientes, as mensagens s\u00e3o simples de usar e conhecidas. Fornecer informa\u00e7\u00f5es sobre seus produtos e servi\u00e7os de maneira conversacional ajuda as pessoas a conhecer melhor sua empresa e ver seu melhor conte\u00fado de marketing. A facilidade de uso e a acessibilidade mant\u00eam as pessoas engajadas, ajudando a diminuir o abandono e a aumentar as convers\u00f5es.<\/p>\n\n\n\n<h3 id=\"maior-engajamento-em-toda-a-jornada-do-cliente\" class=\"wp-block-heading\"><b>Maior engajamento em toda a jornada do cliente<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conversas interativas com respostas imediatas fazem as pessoas se sentirem mais valorizadas, mantendo o engajamento e reduzindo a desist\u00eancia antes da venda. As notifica\u00e7\u00f5es ajudam a manter as pessoas engajadas ap\u00f3s a compra, os chatbots respondem a perguntas simples de poss\u00edveis clientes e voc\u00ea pode at\u00e9 oferecer a op\u00e7\u00e3o de comprar na conversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A natureza conversacional das mensagens parece familiar, como se os clientes estivessem falando com um amigo que presta aten\u00e7\u00e3o ativamente nos desejos e necessidades deles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"8d8c6c\" data-has-transparency=\"false\" style=\"--dominant-color: #8d8c6c;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2023\/09\/t39-1.png\" alt=\"\" class=\"wp-image-3253 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2023\/09\/t39-1.png 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2023\/09\/t39-1.png?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2023\/09\/t39-1.png?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h3 id=\"publico-cativo\" class=\"wp-block-heading\"><b>P\u00fablico cativo<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para a maioria de n\u00f3s, as mensagens fazem parte do dia a dia. As pessoas est\u00e3o sempre no smartphone e <a href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\" data-creative-detail=\"Statista_MostPopularGlobalMobileMessengerApps_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Statista_MostPopularGlobalMobileMessengerApps_Link&quot;}\">o WhatsApp \u00e9 o maior app de mensagens globalmente<\/a>.<sup class=\"wab-note\" data-title=\"Statista 2023\">3<\/sup> Conectar-se com clientes onde eles j\u00e1 passam tempo facilita a comunica\u00e7\u00e3o e o engajamento. Isso ajuda a gerar efici\u00eancia de custos e tempo nas suas iniciativas de marketing.<\/p>\n\n\n\n<h3 id=\"anuncios-de-clique-para-o-whatsapp\" class=\"wp-block-heading\"><b>An\u00fancios de clique para o WhatsApp<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chamadas para a\u00e7\u00e3o (CTAs) s\u00e3o essenciais para um an\u00fancio de qualidade. No entanto, a cria\u00e7\u00e3o de CTAs eficazes \u00e9, muitas vezes, a parte mais dif\u00edcil de um an\u00fancio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O WhatsApp oferece uma solu\u00e7\u00e3o f\u00e1cil com os an\u00fancios de clique para o WhatsApp. Em destaque nos an\u00fancios do Facebook e do Instagram, os an\u00fancios de clique para o WhatsApp levam os clientes diretamente a uma conversa onde s\u00e3o recebidos por um chatbot com uma mensagem de boas-vindas personalizada. Lembra-se do p\u00fablico cativo sobre o qual conversamos anteriormente? Esses an\u00fancios s\u00e3o criados para levar esse p\u00fablico para a pr\u00f3xima fase do funil e iniciar o processo de convers\u00e3o.<\/p>\n\n\n\n<h2 id=\"vendas\" class=\"wp-block-heading\"><b>Vendas<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma comunica\u00e7\u00e3o de qualidade na agenda do cliente pode atrai-lo para ofertas e produtos que, de outra forma, ele teria ignorado. Vamos dar uma olhada em alguns exemplos de como as mensagens comerciais podem afetar as vendas.<\/p>\n\n\n\n<h3 id=\"maiores-taxas-de-conversao\" class=\"wp-block-heading\"><b>Maiores taxas de convers\u00e3o<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maior engajamento significa maiores taxas de convers\u00e3o. A natureza sempre ativa das mensagens garante que os clientes possam interagir no ritmo deles, permitindo que a empresa se conecte com eles nos momentos em que est\u00e3o mais receptivos. A Nissan da Ar\u00e1bia Saudita reconheceu esse potencial e integrou mensagens na presen\u00e7a da marca nas redes sociais. Em seis meses, a empresa observou um aumento de 34x no ROI e atribuiu a venda de 32 carros diretamente ao WhatsApp.<sup class=\"wab-note\" data-title=\"Estudo de caso da Meta: Nissan Ar\u00e1bia Saudita 2023\">4<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"8b6542\" data-has-transparency=\"false\" style=\"--dominant-color: #8b6542;\" decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-842x474-2.png.png\" alt=\"Propriet\u00e1rio de uma pequena empresa vendendo uma garrafa de vinho para um cliente, ambos sorrindo\" class=\"wp-image-1919 not-transparent\"\/><\/figure>\n\n\n\n<h3 id=\"repetir-negocios\" class=\"wp-block-heading\"><b>Repetir neg\u00f3cios<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\">Os clientes existentes podem corresponder a mais de 60% das compras de uma empresa<\/a>.<sup class=\"wab-note\" data-title=\"Business.com: Returning Customers Spend 67% More Than New Customers \u2013 Keep Your Customers Coming Back with a Recurring Revenue Sales Model 2023\">5<\/sup> Voc\u00ea j\u00e1 tem os dados sobre as prefer\u00eancias deles, no que demonstraram interesse e o que os convenceu a comprar. As notifica\u00e7\u00f5es com ofertas sazonais, ofertas personalizadas com base no hist\u00f3rico de compras e alertas de novos produtos trazem os clientes de volta \u00e0 conversa e ajudam a garantir mais compras. Esses compradores provaram o interesse deles nos seus produtos. As mensagens podem ajudar a manter a conversa ativa e a receita fluindo.<\/p>\n\n\n\n<h3 id=\"assincrona\" class=\"wp-block-heading\"><b>Ass\u00edncrona<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Respeitar o tempo das pessoas \u00e9 fundamental para qualquer empresa. N\u00e3o \u00e9 interessante ocupar mais do tempo deles do que o necess\u00e1rio, principalmente com liga\u00e7\u00f5es longas e demoradas. Converse no hor\u00e1rio dispon\u00edvel com chatbots e agentes ao vivo 24 horas. Os leads podem receber respostas imediatas e interagir quando for mais conveniente para eles. A disponibilidade constante desses chatbots ajudou a <a href=\"https:\/\/developers.facebook.com\/success-stories\/nissan\" data-creative-detail=\"DevelopersFacebook_Nissan_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;DevelopersFacebook_Nissan_Link&quot;}\">Nissan Saudi Arabia<\/a> a alcan\u00e7ar uma redu\u00e7\u00e3o de 33% nos volumes da central de atendimento, reduzindo os custos e aumentando ainda mais a receita.<sup class=\"wab-note\" data-title=\"Estudo de caso da Meta: Nissan Saudi Arabia 2023\">6<\/sup><\/p>\n\n\n\n<h2 id=\"atendimento-ao-cliente\" class=\"wp-block-heading\"><b>Atendimento ao cliente<\/b><\/h2>\n\n\n\n<h3 id=\"suporte-do-chatbot\" class=\"wp-block-heading\"><b>Suporte do chatbot<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os chatbots n\u00e3o s\u00e3o voltados apenas para vendas. As mensagens autom\u00e1ticas podem ajudar a resolver problemas simples dos clientes, como responder a perguntas e processar devolu\u00e7\u00f5es, entre outras coisas. Os chatbots podem extrair dados do seu banco de clientes e ter todas as informa\u00e7\u00f5es necess\u00e1rias para criar intera\u00e7\u00f5es de atendimento ao cliente positivas e eficazes, sem nunca envolver um agente de atendimento ao cliente.<\/p>\n\n\n\n<h3 id=\"menos-necessidade-de-agentes-ao-vivo\" class=\"wp-block-heading\"><b>Menos necessidade de agentes ao vivo<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com uma pesquisa de 2022, 87% dos entrevistados observaram uma redu\u00e7\u00e3o no volume de contatos de clientes em outros canais de atendimento depois de implementar o Messenger, com 50% a 70% das consultas de clientes respondidas automaticamente por chatbot.<sup class=\"wab-note\" data-title=\"Pesquisa da Forrester encomendada pela Meta, 2022\">7<\/sup> Assim, os atendentes podem se concentrar em consultas mais complexas e garantir que est\u00e3o oferecendo a melhor experi\u00eancia poss\u00edvel, sem ter que correr de uma liga\u00e7\u00e3o para a outra. Com essa maior efici\u00eancia, certamente a receita aumentar\u00e1. De acordo com uma pesquisa encomendada pela Meta, 87% das empresas que integraram mensagens ao atendimento ao cliente relataram aumentos incrementais na receita.<sup class=\"wab-note\" data-title=\"Pesquisa da Forrester encomendada pela Meta, 2022\">8<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"a69c91\" data-has-transparency=\"false\" style=\"--dominant-color: #a69c91;\" decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-842x47-4.png\" alt=\"Dono de uma pequena empresa vendendo croissants para um cliente na pr\u00f3pria padaria\" class=\"wp-image-623 not-transparent\"\/><\/figure>\n\n\n\n<h3 id=\"satisfacao-do-cliente\" class=\"wp-block-heading\"><b>Satisfa\u00e7\u00e3o do cliente<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Transformar experi\u00eancias tradicionalmente negativas em positivas pode ter um impacto duradouro nos seus clientes. Resolver problemas de forma r\u00e1pida e eficiente por mensagem ajuda a aumentar a satisfa\u00e7\u00e3o dos clientes, sem qualquer esfor\u00e7o adicional dos atendentes. Quando a <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/akulaku\/\" data-creative-detail=\"BusinessWhatsApp_Akulaku_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessWhatsApp_Akulaku_Link&quot;}\">Akulaku<\/a>, uma empresa de servi\u00e7os financeiros na Indon\u00e9sia, implementou chatbots na comunica\u00e7\u00e3o, ela observou um aumento de 50% nas pontua\u00e7\u00f5es de satisfa\u00e7\u00e3o do cliente com o WhatsApp.<sup class=\"wab-note\" data-title=\"Estudo de caso da Meta: Akulaku 2023\">9<\/sup> Clientes satisfeitos t\u00eam maior probabilidade de fazer compras recorrentes e continuar como um fluxo de receita confi\u00e1vel para sua empresa.<\/p>\n\n\n\n<h2 id=\"continuando-com-o-business-messaging\" class=\"wp-block-heading\"><b>Continuando com o Business Messaging<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com o sucesso comprovado das mensagens comerciais em todo o funil, sua empresa pode se beneficiar, independentemente do setor. Aumentar a receita e reduzir as despesas \u00e9 um benef\u00edcio universal e facilmente alcan\u00e7\u00e1vel por meio das mensagens comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber mais sobre como as mensagens podem aprimorar seu marketing? Estamos aqui para ajudar. Nosso <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/marketing-messaging-quick-guide\/\" data-creative-detail=\"WABBlog_MarketingMessagingQuickGuide_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_MarketingMessagingQuickGuide_Link&quot;}\">Guia r\u00e1pido de mensagens de marketing<\/a> oferece tudo o que voc\u00ea precisa para entender os conceitos b\u00e1sicos desse recurso e como ele pode ajudar a impulsionar seus ganhos!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quer aumentar a receita com mensagens comerciais? O WhatsApp oferece resultados comprovados e ajudou empresas de todo o mundo a aumentar a receita por meio de mensagens comerciais.<\/p>\n","protected":false},"author":12,"featured_media":10777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[],"class_list":["post-10775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por que as mensagens comerciais s\u00e3o um foguete para a receita | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Quer aumentar a receita com mensagens comerciais? 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