{"id":9846,"date":"2022-11-01T00:00:00","date_gmt":"2022-11-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/as-mensagens-ajudam-a-resolver-pontos-fracos-comuns-dos-profissionais-de-marketing\/"},"modified":"2026-04-30T02:52:50","modified_gmt":"2026-04-30T06:52:50","slug":"how-messaging-can-help-solve-common-pain-points-for-marketers","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","title":{"rendered":"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Em 2022, existe uma press\u00e3o para atender os clientes em qualquer lugar e a qualquer momento. Com tantos canais e dispositivos para considerar, \u00e9 natural que os l\u00edderes de marketing se questionem: &#8220;Ser\u00e1 que estou chamando a aten\u00e7\u00e3o dos clientes? Ou sou apenas mais um entre tantos?&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\">Se tem se perguntado isso, saiba que n\u00e3o \u00e9 s\u00f3 voc\u00ea. No <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/marketing-trends-survey-2022.pdf\">relat\u00f3rio de tend\u00eancias de marketing da Oracle de 2022<\/a><sup class=\"wab-note\" data-title=\"Oracle, \u201cTend\u00eancias de marketing de 2022\u201d, mar\u00e7o de 2022\">1<\/sup>, 35% dos profissionais de marketing entrevistados informaram que oferecer uma experi\u00eancia do cliente (CX) excepcional \u00e9 seu principal desafio. De acordo com o relat\u00f3rio, 38% dos profissionais de marketing entrevistados afirmaram que otimizar o desempenho do canal \u00e9 um dos principais desafios de marketing para eles. Isso envolve oferecer uma abordagem onicanal que possibilita aos usu\u00e1rios entrar em contato com os profissionais de marketing usando seus canais favoritos.<\/p>\n\n<p class=\"wp-block-paragraph\">Um deles \u00e9, sem d\u00favida, os apps de mensagens. O <a href=\"https:\/\/www.zendesk.com\/customer-experience-trends\/\">relat\u00f3rio de tend\u00eancias da experi\u00eancia do cliente de 2022 da Zendesk<\/a><sup class=\"wab-note\" data-title=\"Zendesk, \u201cThe Zendesk Customer Experience Trends Report 2022\u201d, janeiro de 2022\">2<\/sup> mostra um aumento de 36% na popularidade desses apps com os clientes no \u00faltimo ano.<\/p>\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como os app de mensagens facilitam a vida dos l\u00edderes de marketing?<\/p>\n\n<p class=\"wp-block-paragraph\">As mensagens s\u00e3o uma forma de diferenciar sua marca e otimizar o valor e o ROI dos seus canais de marketing. De acordo com uma <a href=\"https:\/\/blog.avochato.com\/index.php\/2019\/12\/12\/business-to-customer-communication-text-message-software\" data-creative-detail=\"BlogAvochato_BusinessToCustomer_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BlogAvochato_BusinessToCustomer_Link&quot;}\">pesquisa da Avochato<\/a>, 72% dos clientes t\u00eam mais chances de comprar de uma empresa que se comunica com eles em tempo real usando mensagens de conversa. E 63% afirmaram que sugeririam aos amigos que mudassem para uma empresa que oferecesse mensagens como canal de comunica\u00e7\u00e3o.<sup class=\"wab-note\" data-title=\"Avochato, \u201cWhen It Comes to Communicating with Businesses, Customers Overwhelmingly Prefer Texting\u201d, dezembro de 2019\">3<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Os apps de mensagens, devido \u00e0 popularidade que t\u00eam entre os compradores hoje em dia, conseguem moldar e melhorar cada etapa da jornada do cliente. Da gera\u00e7\u00e3o de leads e reconhecimento ao aumento de convers\u00f5es e reten\u00e7\u00e3o de clientes, veja como as mensagens podem atenuar os pontos fracos mais comuns dos profissionais de marketing.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"777877\" data-has-transparency=\"false\" style=\"--dominant-color: #777877;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-557 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg\" alt=\"Reuni\u00e3o ocorrendo em uma sala de confer\u00eancias com janela de vidro\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-2-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<h2 id=\"reuna-informacoes-valiosas-sobre-geracao-de-leads\" class=\"wp-block-heading\"><b>Re\u00fana informa\u00e7\u00f5es valiosas sobre gera\u00e7\u00e3o de leads<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">De acordo com uma <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33820\/5-major-challenges-marketers-face-and-how-to-solve-them.aspx\" data-creative-detail=\"BlogHubspot_5MajorChallengesMarketersFace_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BlogHubspot_5MajorChallengesMarketersFace_Link&quot;}\">pesquisa da HubSpot<\/a>, 27% dos profissionais de marketing disseram que gerar tr\u00e1fego e cadastros ser\u00e1 o maior desafio em 2022.<sup class=\"wab-note\" data-title=\"Hubspot, \u201cThe Top 10 Marketing Challenges Expected Globally in 2023\u201d, outubro de 2022\">4<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Uma grande parte desse desafio? Coletar dados internos sobre leads com seguran\u00e7a.<\/p>\n\n<p class=\"wp-block-paragraph\">Os profissionais de marketing de hoje est\u00e3o focados em coletar dados de cadastros internos, porque o <a href=\"https:\/\/blog.google\/products\/chrome\/updated-timeline-privacy-sandbox-milestones\/\" data-creative-detail=\"BlogGoogle_UpdatedTimelinePrivacy_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BlogGoogle_UpdatedTimelinePrivacy_Link&quot;}\">Google vai eliminar gradualmente o rastreamento de cookies de terceiros no pr\u00f3ximo ano<\/a>.<sup class=\"wab-note\" data-title='Google, \"Cronograma atualizado para marcos do Privacy Sandbox\", junho de 2021'>5<\/sup> Essa coleta de dados tamb\u00e9m precisa ser segura e adaptada \u00e0s prefer\u00eancias dos cadastros. Mais de 40% dos entrevistados em um <a href=\"https:\/\/www.airship.com\/resources\/whitepaper\/the-mobile-customer-imperative-consumer-survey\/\" data-creative-detail=\"Airship_TheMobileCustomerImperative_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Airship_TheMobileCustomerImperative_Link&quot;}\">estudo recente da Airship<\/a> afirmaram ter \u201cmaior probabilidade de continuar recebendo mensagens de marcas\u201d caso possam controlar a finalidade, a frequ\u00eancia e o canal de comunica\u00e7\u00e3o.<sup class=\"wab-note\" data-title=\"Airship, \u201cThe Mobile Customer Imperative\u201d, dezembro de 2021\">6<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Com os apps de mensagens, os clientes podem compartilhar dados internos \u00e0 sua maneira, o que cria confian\u00e7a e aumenta a gera\u00e7\u00e3o e o incentivo de cadastros.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"7f7e7d\" data-has-transparency=\"false\" style=\"--dominant-color: #7f7e7d;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-609 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg\" alt=\"Pessoa fazendo uma compra no celular pelo WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-2-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, com os chatbots, fica muito mais f\u00e1cil para os profissionais de marketing coletarem dados dos clientes. Em vez de estes preencherem um longo formul\u00e1rio online, os chatbots podem atrai-los com uma conversa natural. Assim, \u00e9 poss\u00edvel reunir dados relevantes dos clientes, como o nome, a localiza\u00e7\u00e3o e os produtos ou os servi\u00e7os em que t\u00eam interesse.<\/p>\n\n<p class=\"wp-block-paragraph\">Com as conversas, os chatbots tamb\u00e9m podem qualificar leads, avaliando o interesse e categorizando os clientes de acordo com a probabilidade de convers\u00e3o deles.<\/p>\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s os profissionais de marketing conseguirem os dados dos leads, eles podem usar essas informa\u00e7\u00f5es para enviar mensagens e ofertas personalizadas a eles, como o seguinte:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Oferecer descontos para ativar novos leads<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Lev\u00e1-los a artigos de ajuda ou p\u00e1ginas de perguntas frequentes (FAQ) para responder \u00e0s perguntas dos clientes e incentivar leads<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Recomendar aos clientes produtos parecidos com base em informa\u00e7\u00f5es iniciais para encontrar um produto ou um servi\u00e7o que atenda \u00e0s necessidades espec\u00edficas deles<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Reengajar os leads que abandonaram itens no carrinho com um cupom personalizado<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"5f6669\" data-has-transparency=\"false\" style=\"--dominant-color: #5f6669;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-652 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg\" alt=\"Pessoa sentada no ch\u00e3o contra um sof\u00e1 enquanto l\u00ea uma mensagem personalizada no WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-3-842x474-2-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<h2 id=\"incentive-leads-com-mensagens-de-chatbot-automaticas-e-relevantes\" class=\"wp-block-heading\"><b>Incentive leads com mensagens de chatbot autom\u00e1ticas e relevantes<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">Os clientes n\u00e3o querem uma comunica\u00e7\u00e3o vaga e generalizada com as empresas. De acordo com a <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" data-creative-detail=\"McKinsey_TheValueOfGettingPersonalization_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;McKinsey_TheValueOfGettingPersonalization_Link&quot;}\">pesquisa da McKinsey<\/a>, 71% dos consumidores entrevistados esperam intera\u00e7\u00f5es personalizadas com as empresas, e 76% ficam frustrados quando n\u00e3o t\u00eam essas intera\u00e7\u00f5es. Essa pesquisa tamb\u00e9m indica que 66% dos clientes desejam mensagens personalizadas de acordo com as pr\u00f3prias necessidades.<sup class=\"wab-note\" data-title=\"McKinsey, \u201cThe value of getting personalization right\u2013or wrong\u2013 is multiplying\u201d, novembro de 2021\">7<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">A conveni\u00eancia \u00e9 outra parte crucial do quebra-cabe\u00e7as, j\u00e1 que os clientes est\u00e3o \u00e0 procura de formas r\u00e1pidas e f\u00e1ceis de entrar em contato com uma empresa. Os clientes querem uma experi\u00eancia sem obst\u00e1culos, que seja r\u00e1pida e atenda \u00e0s necessidades deles, com comunica\u00e7\u00e3o relevante e precisa e sem dificuldades desnecess\u00e1rias.<\/p>\n\n<p class=\"wp-block-paragraph\">A boa not\u00edcia \u00e9 que as mensagens s\u00e3o uma \u00f3tima maneira de estabelecer uma comunica\u00e7\u00e3o automatizada e personalizada com os clientes atuais e em potencial. Al\u00e9m disso, os chatbots podem ajudar a incentivar leads com a comunica\u00e7\u00e3o personalizada. A tecnologia usa informa\u00e7\u00f5es sobre os clientes para personalizar mensagens e responder a perguntas b\u00e1sicas. Assim, os agentes podem se concentrar em perguntas mais complexas dos clientes.<\/p>\n\n<p class=\"wp-block-paragraph\">Chatbots com tecnologia de IA enviam mensagens relevantes baseadas em v\u00e1rios acionadores, desde responder a uma simples pergunta direta com &#8220;sim&#8221; ou &#8220;n\u00e3o&#8221; at\u00e9 solicitar explicitamente informa\u00e7\u00f5es sobre um t\u00f3pico espec\u00edfico.<\/p>\n\n<p class=\"wp-block-paragraph\">Um bot pode compartilhar uma publica\u00e7\u00e3o do blog de uma empresa que responde uma pergunta comum usando o processamento de linguagem natural de AI (PLN) para identificar o t\u00f3pico sobre o qual o cliente quer saber mais. Vale ressaltar que as conversas de chatbot podem acontecer assincronicamente em diferentes fusos hor\u00e1rios e no ritmo dos clientes. Assim, eles nunca se sentem sobrecarregados e podem retomar a conversa quando est\u00e3o prontos para realizar a compra.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"787173\" data-has-transparency=\"false\" style=\"--dominant-color: #787173;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-689 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg\" alt=\"Pessoa mostrando a uma colega uma publica\u00e7\u00e3o do blog de uma empresa que um bot compartilhou\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n<h2 id=\"use-chatbots-para-enviar-mensagens-personalizadas-aos-clientes-em-todo-o-funil\" class=\"wp-block-heading\"><b>Use chatbots para enviar mensagens personalizadas aos clientes em todo o funil<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" data-creative-detail=\"McKinsey_TheValueOfGettingPersonalization_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;McKinsey_TheValueOfGettingPersonalization_Link&quot;}\">A McKinsey descobriu<\/a> que 65% dos clientes querem receber promo\u00e7\u00f5es direcionadas, e 53% querem que as empresas enviem gatilhos com base no seu comportamento.<sup class=\"wab-note\" data-title=\"McKinsey, Ibid\">8<\/sup> Os apps de mensagens facilitam o envio desse conte\u00fado relevante pelas empresas no momento em que os leads est\u00e3o considerando realizar uma compra. Al\u00e9m disso, a maioria dos apps de mensagens permite que os consumidores comprem produtos diretamente com um \u00fanico clique em um bot\u00e3o de chamada para a\u00e7\u00e3o da marca.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode configurar os chatbots para fazer o seguinte:<\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Envie promo\u00e7\u00f5es relevantes para os clientes. <\/b>De acordo com a Statista, <a href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\" data-creative-detail=\"Statista_CouponUseInTheUnitedStates_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Statista_CouponUseInTheUnitedStates_Link&quot;}\">quase 90% dos consumidores<\/a><sup class=\"wab-note\" data-title=\"Statista, \u201cConsumers who ever use coupons for shopping in the United States from 2017 to 2020\u201d, setembro de 2022\">9<\/sup> j\u00e1 usaram cupons ao fazer compras online.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Enviar atualiza\u00e7\u00f5es \u00fateis, como disponibilidade em estoque. <\/b> Quando adicionam produtos aos carrinhos, os clientes podem entrar pelos apps de mensagens para receber atualiza\u00e7\u00f5es. Caso os carrinhos sejam abandonados, voc\u00ea pode enviar aos clientes lembretes e notifica\u00e7\u00f5es de estoque baixo para redespertar o interesse deles.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Enviar convites para se conectar com um agente de vendas. <\/b> Isso \u00e9 ideal para clientes que chegam at\u00e9 as p\u00e1ginas de um produto e querem mais informa\u00e7\u00f5es antes de realizar uma compra.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-732\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-5-842x474.jpg\" alt=\"Tr\u00eas pessoas falando sobre uma promo\u00e7\u00e3o enviada no WhatsApp\"\/><\/figure>\n\n<h2 id=\"deixe-os-clientes-felizes-com-suporte-rapido-por-mensagens\" class=\"wp-block-heading\"><b>Deixe os clientes felizes com suporte r\u00e1pido por mensagens<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">O suporte \u00e9 um fator importante e subestimado do marketing digital. <a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROI%20of%20customer%20experience%202020.pdf\" data-creative-detail=\"SuccessQualtrics_ROIOfCustomerExperience2020_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;SuccessQualtrics_ROIOfCustomerExperience2020_Link&quot;}\">De acordo com o Qualtrics XM Institute<\/a>, 94% dos clientes v\u00e3o recomendar uma empresa que ofere\u00e7a um atendimento \u201cmuito bom\u201d.<sup class=\"wab-note\" data-title=\"Qualtrics XM Institute, \u201cRelat\u00f3rio de insights: ROI da experi\u00eancia do cliente, 2020\u201d, agosto de 2020\">10<\/sup> Um atendimento ao cliente superior pode ajudar a transformar clientes ocasionais em clientes fi\u00e9is que continuam comprando seus produtos e recomendando seus produtos e servi\u00e7os para amigos e fam\u00edlia.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de enviar lembretes \u00fateis e links para produtos, os bots tamb\u00e9m podem <b>solicitar feedback dos clientes atuais<\/b>. Esse recurso simples requer pouco tempo da sua equipe, mas ajuda muito sua marca a melhorar os produtos e <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/creating-an-engaging-and-effective-customer-experience-with-messaging\/\" data-creative-detail=\"WABBLog_CreatingAnEngagingAndEffective_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBLog_CreatingAnEngagingAndEffective_Link&quot;}\">refinar a experi\u00eancia do cliente<\/a>.<sup class=\"wab-note\" data-title=\"Plataforma do WhatsApp Business, \u201cCriando uma experi\u00eancia do cliente envolvente e eficaz com mensagens\u201d, outubro de 2022\">11<\/sup> O feedback do cliente \u00e9 uma ferramenta incrivelmente valiosa para profissionais de marketing. Desde aprender como os clientes preferem interagir com a sua marca at\u00e9 descobrir os tipos de conte\u00fado de que eles mais gostam, esses dados s\u00e3o preciosos para melhorar o alcance de marketing e aumentar a taxa de engajamento.<\/p>\n\n<p class=\"wp-block-paragraph\">Clientes felizes tamb\u00e9m s\u00e3o divulgadores leais que podem ajudar suas iniciativas de marketing com o boca a boca. Isso significa mais clientes em potencial que podem interagir com a sua marca e recomend\u00e1-la no futuro.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-747\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-6-842x474.jpg\" alt=\"Pessoa andando ao ar livre preenchendo uma pesquisa de feedback pelo WhatsApp\"\/><\/figure>\n\n<h2 id=\"fortaleca-o-funil-de-marketing-com-apps-de-mensagens\" class=\"wp-block-heading\"><b>Fortale\u00e7a o funil de marketing com apps de mensagens<\/b><\/h2>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de serem convenientes para os clientes, os apps de mensagens ajudam a capacitar os profissionais de marketing. Os bots poupam tempo reunindo informa\u00e7\u00f5es sobre leads e os incentivando a comprar. Assim, voc\u00ea e sua equipe de marketing podem avaliar as melhores formas de atrair e aumentar o p\u00fablico.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"787173\" data-has-transparency=\"false\" style=\"--dominant-color: #787173;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" class=\"wp-image-689 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg\" alt=\"Pessoa mostrando a uma colega uma publica\u00e7\u00e3o do blog de uma empresa que um bot compartilhou\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-4-842x474-1-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabia que as mensagens ajudam a resolver os pontos fracos mais comuns dos profissionais de marketing? Saiba como as mensagens personalizadas e autom\u00e1ticas podem atrair e incentivar leads.<\/p>\n","protected":false},"author":23,"featured_media":9847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[],"class_list":["post-9846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>As mensagens ajudam a resolver problemas comuns dos profissionais de marketing | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabia que as mensagens ajudam a resolver os pontos fracos mais comuns dos profissionais de marketing? Saiba como as mensagens personalizadas e autom\u00e1ticas podem atrair e incentivar leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea sabia que as mensagens ajudam a resolver os pontos fracos mais comuns dos profissionais de marketing? Saiba como as mensagens personalizadas e autom\u00e1ticas podem atrair e incentivar leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:52:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"petersorensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WhatsApp for Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/\"},\"author\":\"WhatsApp for Business\",\"headline\":\"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing\",\"datePublished\":\"2022-11-01T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:52:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/\"},\"wordCount\":1454,\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/How-Messaging-Can-Help-Solve.jpg\",\"articleSection\":[\"Clientes\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/\",\"name\":\"As mensagens ajudam a resolver problemas comuns dos profissionais de marketing | WhatsApp for Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/How-Messaging-Can-Help-Solve.jpg\",\"datePublished\":\"2022-11-01T04:00:00+00:00\",\"dateModified\":\"2026-04-30T06:52:50+00:00\",\"description\":\"Voc\u00ea sabia que as mensagens ajudam a resolver os pontos fracos mais comuns dos profissionais de marketing? Saiba como as mensagens personalizadas e autom\u00e1ticas podem atrair e incentivar leads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/How-Messaging-Can-Help-Solve.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/How-Messaging-Can-Help-Solve.jpg\",\"width\":730,\"height\":456,\"caption\":\"Dois colegas de marketing trabalhando juntos em uma mesa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\",\"name\":\"WhatsApp para Empresas\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp para Empresas\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"As mensagens ajudam a resolver problemas comuns dos profissionais de marketing | WhatsApp for Business","description":"Voc\u00ea sabia que as mensagens ajudam a resolver os pontos fracos mais comuns dos profissionais de marketing? Saiba como as mensagens personalizadas e autom\u00e1ticas podem atrair e incentivar leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","og_locale":"pt_BR","og_type":"article","og_title":"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing | WhatsApp for Business","og_description":"Voc\u00ea sabia que as mensagens ajudam a resolver os pontos fracos mais comuns dos profissionais de marketing? Saiba como as mensagens personalizadas e autom\u00e1ticas podem atrair e incentivar leads.","og_url":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_published_time":"2022-11-01T04:00:00+00:00","article_modified_time":"2026-04-30T06:52:50+00:00","og_image":[{"width":730,"height":456,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg","type":"image\/jpeg"}],"author":"petersorensen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WhatsApp for Business","Est. reading time":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/#article","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/"},"author":"WhatsApp for Business","headline":"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing","datePublished":"2022-11-01T04:00:00+00:00","dateModified":"2026-04-30T06:52:50+00:00","mainEntityOfPage":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/"},"wordCount":1454,"publisher":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg","articleSection":["Clientes"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","url":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","name":"As mensagens ajudam a resolver problemas comuns dos profissionais de marketing | WhatsApp for Business","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg","datePublished":"2022-11-01T04:00:00+00:00","dateModified":"2026-04-30T06:52:50+00:00","description":"Voc\u00ea sabia que as mensagens ajudam a resolver os pontos fracos mais comuns dos profissionais de marketing? Saiba como as mensagens personalizadas e autom\u00e1ticas podem atrair e incentivar leads.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg","width":730,"height":456,"caption":"Dois colegas de marketing trabalhando juntos em uma mesa"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Casa","item":"https:\/\/whatsappbusiness.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website","url":"https:\/\/whatsappbusiness.com\/pt-br\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization","name":"WhatsApp para Empresas","url":"https:\/\/whatsappbusiness.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp para Empresas"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing","url":"http:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/pt-br\/blog\/how-messaging-can-help-solve-common-pain-points-for-marketers\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/How-Messaging-Can-Help-Solve.jpg"},"articleSection":"Clientes","author":[{"@type":"Person","name":"petersorensen"}],"creator":["petersorensen"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2022-11-01T04:00:00Z","datePublished":"2022-11-01T04:00:00Z","dateModified":"2026-04-30T06:52:50Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"As mensagens ajudam a resolver pontos fracos comuns dos profissionais de marketing\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/blog\\\/how-messaging-can-help-solve-common-pain-points-for-marketers\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/How-Messaging-Can-Help-Solve.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/How-Messaging-Can-Help-Solve.jpg\"},\"articleSection\":\"Clientes\",\"author\":[{\"@type\":\"Person\",\"name\":\"petersorensen\"}],\"creator\":[\"petersorensen\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2022-11-01T04:00:00Z\",\"datePublished\":\"2022-11-01T04:00:00Z\",\"dateModified\":\"2026-04-30T06:52:50Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts\/9846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/comments?post=9846"}],"version-history":[{"count":2,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts\/9846\/revisions"}],"predecessor-version":[{"id":15254,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/posts\/9846\/revisions\/15254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media\/9847"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media?parent=9846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/categories?post=9846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/tags?post=9846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}