{"id":10998,"date":"2024-12-06T13:41:49","date_gmt":"2024-12-06T18:41:49","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/ajude-sua-pequena-empresa-a-crescer-com-os-anuncios-de-clique-para-o-whatsapp\/"},"modified":"2026-04-30T15:31:11","modified_gmt":"2026-04-30T19:31:11","slug":"ads-that-click-to-whatsapp-best-practices","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/ads-that-click-to-whatsapp-best-practices\/","title":{"rendered":"Ajude sua pequena empresa a crescer com os an\u00fancios de clique para o WhatsApp"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h1 id=\"anuncios-de-clique-para-o-whatsapp\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">An\u00fancios de clique para o WhatsApp<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Encontre novos clientes e estabele\u00e7a conex\u00f5es com facilidade<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;HelpGrowYourSmallBusinessWithAdsThatClickToWhatsApp_AdsThatClickToWhatsApp_Video&quot;}\" data-wab-video-name=\"AQMOpi_6vzhGIqyo70qsO3iYMYFkK9cFwDwN7jtkm5keY-4aCpFBOGYWswVvU5jbrfaaTJ6NFvBm1prgm233ZmHKR6oM-WMfbNA\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/Capture-2026-04-03-151035.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/AQMOpi_6vzhGIqyo70qsO3iYMYFkK9cFwDwN7jtkm5keY-4aCpFBOGYWswVvU5jbrfaaTJ6NFvBm1prgm233ZmHKR6oM-WMfbNA.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Os an\u00fancios de clique para o WhatsApp contam com um bot\u00e3o de chamada para a\u00e7\u00e3o que permite que as pessoas iniciem uma conversa com sua empresa no WhatsApp. Esses an\u00fancios podem ser veiculados no Facebook e no Instagram. Assim, voc\u00ea pode alcan\u00e7ar os clientes na plataforma que eles mais gostam.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h1 id=\"expanda-seus-negocios\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Expanda seus neg\u00f3cios<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Saiba como os an\u00fancios de clique para o WhatsApp podem ajudar a expandir sua empresa<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80);flex-basis:70%\">\n<p class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-paragraph\"><strong>Alcance novos clientes<\/strong><\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Fa\u00e7a seus an\u00fancios chegarem \u00e0s pessoas com mais chances de se interessarem pela sua empresa.<br><br><br><\/p>\n\n\n\n<p class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-paragraph\"><strong>Aumente suas vendas com conversas diretas<\/strong><\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Converse diretamente com clientes em potencial, fa\u00e7a recomenda\u00e7\u00f5es personalizadas de novos produtos, crie promo\u00e7\u00f5es exclusivas e ofere\u00e7a ajuda para fechar a venda.<br><br><br><\/p>\n\n\n\n<p class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-paragraph\"><strong>Ofere\u00e7a um atendimento ao cliente excepcional<\/strong><\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Proporcione uma experi\u00eancia de compra \u00e1gil e f\u00e1cil para que as pessoas queiram voltar. <br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;HelpGrowYourSmallBusinessWithAdsThatClickToWhatsApp_GrowYourBusiness_Video&quot;}\" data-wab-video-name=\"WP Migration Content Timeline\" height=\"1890\" style=\"aspect-ratio: 848 \/ 1890;\" width=\"848\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/Capture-2026-04-03-151228.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/WP-Migration-Content-Timeline.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Uma experi\u00eancia simples, da chegada \u00e0 compra<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h1 id=\"comecar\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Come\u00e7ar<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Crie sua campanha com an\u00fancios de clique para o WhatsApp<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignwide\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;HelpGrowYourSmallBusinessWithAdsThatClickToWhatsApp_GetStarted_Video&quot;}\" data-wab-video-name=\"AQNDfCTj1zS9g1ZR_wBS-SQN2QmPcBrXLVR98yadrw3WwNmMOGh9mWEOT7k_cgW6FGicEHrHDGw9t7I-WuEmVQ9vvwLZzstPid8\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/Capture-2026-04-03-151701.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/12\/AQNDfCTj1zS9g1ZR_wBS-SQN2QmPcBrXLVR98yadrw3WwNmMOGh9mWEOT7k_cgW6FGicEHrHDGw9t7I-WuEmVQ9vvwLZzstPid8.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0854f48e wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"baixe-o-app\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Baixe o app<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">O WhatsApp Business \u00e9 um app gratuito com ferramentas integradas para ajudar voc\u00ea a trabalhar de forma mais inteligente, gerar confian\u00e7a e ampliar sua empresa. \u00c9 tudo o que voc\u00ea ama no WhatsApp e muito mais!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/google-play-badge.png\" alt=\"Baixe no Google Play\" style=\"width:200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/apps.apple.com\/app\/whatsapp-business\/id1386412985\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/app-store-badge.png\" alt=\"Baixar na App Store\" style=\"width:175px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--5 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-do-app-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos do app WhatsApp Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubra como o app WhatsApp Business pode fortalecer o relacionamento e gerar valor para sua empresa ao longo de toda a jornada do cliente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/whatsapp-business-app-resources\/\">Recursos do app WhatsApp Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Uma mulher segurando um celular e uma bolsa, andando pela rua\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Um homem e uma mulher observando uma outra mulher compartilhar o que aparece na tela de um notebook\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todos os dias, mais de 175 milh\u00f5es de pessoas em todo o mundo enviam mensagens a uma conta do WhatsApp Business.* Conecte-se com seu pr\u00f3ximo cliente em potencial e ajude sua empresa a crescer com os an\u00fancios de clique para o WhatsApp. * Dados internos<\/p>\n","protected":false},"author":22,"featured_media":11004,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guia de introdu\u00e7\u00e3o","wab_resource_header_button_1_text":"Recursos do app WhatsApp Business","wab_resource_header_button_1_url":"\/resources\/resource-library\/whatsapp-business-app-resources","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[510],"product":[364],"business-size":[],"class_list":["post-10998","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-artigos","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boas pr\u00e1ticas para an\u00fancios de clique para o WhatsApp | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Saiba como 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