{"id":11006,"date":"2024-11-04T16:58:07","date_gmt":"2024-11-04T21:58:07","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/o-valor-das-mensagens-para-empresas-brasileiras\/"},"modified":"2026-04-30T15:05:24","modified_gmt":"2026-04-30T19:05:24","slug":"business-messaging-brazil-bcg","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-brazil-bcg\/","title":{"rendered":"O valor das mensagens para empresas brasileiras"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<h1 id=\"as-mensagens-sao-uma-solucao-comercial-essencial\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">As mensagens s\u00e3o uma solu\u00e7\u00e3o comercial essencial<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Para 8 em cada 10 consumidores brasileiros, enviar mensagens \u00e9 a forma preferida de se comunicar com uma empresa<\/p>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-brand-green-color has-text-color has-link-color has-body-lg-font-size wp-elements-b04d990eab1fdb759b254d9109243519 is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\"><strong>Conhe\u00e7a os cinco principais fatores de sucesso das mensagens de empresa e obtenha insights sobre como colocar isso em pr\u00e1tica<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Explore o impacto das mensagens comerciais no ciclo de vida do cliente<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Veja casos de uso bem-sucedidos em servi\u00e7os financeiros, servi\u00e7os profissionais, educa\u00e7\u00e3o e varejo\/com\u00e9rcio eletr\u00f4nico<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Obtenha inspira\u00e7\u00e3o com marcas de sucesso, como Cons\u00f3rcio Magalu e Lojas Renner<\/strong><br><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/brazil-bcg-body.jpg\" alt=\"Duas pessoas sorrindo em uma empresa, uma segurando um tablet\" class=\"wp-image-62\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubra os principais impulsionadores e obst\u00e1culos para a ado\u00e7\u00e3o e o uso das mensagens de empresa e conhe\u00e7a as boas pr\u00e1ticas para ter sucesso.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\" id=\"get-the-resource\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"obter-o-relatorio-completo\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Obter o relat\u00f3rio completo<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Baixe este relat\u00f3rio abrangente para come\u00e7ar a ampliar sua estrat\u00e9gia de mensagens de empresa hoje mesmo. Dispon\u00edvel em ingl\u00eas e portugu\u00eas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BcgReport_DownloadInEnglish_GetTheFullReport_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/2407995302884980\">Baixar em ingl\u00eas<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BcgReport_DownloadInPortuguese_GetTheFullReport_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/1113295570801718\">Baixar em portugu\u00eas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Este relat\u00f3rio da Meta e do Boston Consulting Group (BCG) fornece uma vis\u00e3o detalhada sobre as mensagens de empresa no Brasil e descreve os cinco principais fatores de sucesso que podem ajudar as empresas brasileiras a maximizar o uso dessas mensagens.<\/p>\n","protected":false},"author":22,"featured_media":11007,"template":"","meta":{"wab_resource_header_eyebrow_text":"Pesquisa de ideias inovadoras","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obter o relat\u00f3rio completo","wab_resource_header_button_2_url":"#obter-o-recurso","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[489],"product":[],"business-size":[],"class_list":["post-11006","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-relatorios-do-setor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O valor das mensagens para empresas brasileiras | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a uma vis\u00e3o detalhada sobre as mensagens de empresa no Brasil, descubra os principais impulsionadores e obst\u00e1culos para a ado\u00e7\u00e3o e conhe\u00e7a as boas 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