{"id":11014,"date":"2024-08-22T17:07:44","date_gmt":"2024-08-22T21:07:44","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/cinco-fatores-de-sucesso-para-mensagens-comerciais-segundo-lideres-do-setor-na-indonesia\/"},"modified":"2026-04-30T15:06:19","modified_gmt":"2026-04-30T19:06:19","slug":"business-messaging-indonesia-bcg","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/","title":{"rendered":"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<h1 id=\"as-mensagens-sao-uma-solucao-comercial-essencial\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">As mensagens s\u00e3o uma solu\u00e7\u00e3o comercial essencial<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Para 8 em cada 10 consumidores da Indon\u00e9sia, enviar mensagens \u00e9 a forma preferida de se comunicar com uma empresa<\/p>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-brand-green-color has-text-color has-link-color has-body-lg-font-size wp-elements-2fbdad7c8e94bba59b8d4ffff7fe4694 is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\"><strong>Conhe\u00e7a os cinco principais fatores de sucesso das mensagens de empresa e obtenha insights sobre como colocar isso em pr\u00e1tica<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Explore o impacto das mensagens comerciais no ciclo de vida do cliente<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Entenda os casos de uso bem-sucedidos nos setores de servi\u00e7os financeiros, CPG e com\u00e9rcio eletr\u00f4nico<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Obtenha inspira\u00e7\u00e3o com marcas de sucesso, como a Kopi Kenangan e a Paragon Technology and Innovation<\/strong><br><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;IndonesiaBcgReport_MessagingIsAnEssentialBusinessSolution_Video&quot;}\" data-wab-video-name=\"Business Messaging Success Factors Indonesia\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/08\/Capture-2026-04-03-085004.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/09\/Business-Messaging-Success-Factors-Indonesia.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubra os principais impulsionadores e obst\u00e1culos para a ado\u00e7\u00e3o e o uso das mensagens de empresa e conhe\u00e7a as boas pr\u00e1ticas para ter sucesso.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\" id=\"get-the-resource\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"obter-o-relatorio-completo\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Obter o relat\u00f3rio completo<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg has-brand-green-color has-text-color has-link-color wp-elements-506a2b5bf32fcf1fd2c4c0d9d8fa340f wp-block-paragraph\"><strong>Baixe este relat\u00f3rio abrangente para come\u00e7ar a ampliar sua estrat\u00e9gia de mensagens comerciais hoje mesmo. Dispon\u00edvel em ingl\u00eas e bahasa.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BcgReport_DownloadInEnglish_GetTheFullReport_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/814943907511509\">Baixar em ingl\u00eas<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BcgReport_DownloadInBahasa_GetTheFullReport_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/386797627521510\">Baixar em bahasa<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Este relat\u00f3rio da Meta e do Boston Consulting Group fornece uma vis\u00e3o abrangente das mensagens comerciais na Indon\u00e9sia e descreve os cinco principais passos para o sucesso, com base em uma pesquisa com 400 empresas e entrevistas com mais de 30 l\u00edderes do setor.<\/p>\n","protected":false},"author":22,"featured_media":11016,"template":"","meta":{"wab_resource_header_eyebrow_text":"Pesquisa de ideias inovadoras","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obter o relat\u00f3rio completo","wab_resource_header_button_2_url":"#obter-o-recurso","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[489],"product":[364],"business-size":[],"class_list":["post-11014","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-relatorios-do-setor","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Confira este relat\u00f3rio da Meta e da Boston Consulting Group para ter uma vis\u00e3o abrangente das mensagens comerciais na Indon\u00e9sia, que descreve os cinco principais passos para o sucesso. Saiba mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia\" \/>\n<meta property=\"og:description\" content=\"Confira este relat\u00f3rio da Meta e da Boston Consulting Group para ter uma vis\u00e3o abrangente das mensagens comerciais na Indon\u00e9sia, que descreve os cinco principais passos para o sucesso. Saiba mais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T19:06:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/hero-1x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/\",\"name\":\"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia | WhatsApp for Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hero-1x.jpg\",\"datePublished\":\"2024-08-22T21:07:44+00:00\",\"dateModified\":\"2026-04-30T19:06:19+00:00\",\"description\":\"Confira este relat\u00f3rio da Meta e da Boston Consulting Group para ter uma vis\u00e3o abrangente das mensagens comerciais na Indon\u00e9sia, que descreve os cinco principais passos para o sucesso. Saiba mais.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hero-1x.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hero-1x.jpg\",\"width\":700,\"height\":525,\"caption\":\"Four coworkers engaged in a meeting, seated at a table with laptops, papers, and cups of coffee, in front of a presentation board displaying a cloud computing diagram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recursos\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#organization\",\"name\":\"WhatsApp para Empresas\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp para Empresas\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia | WhatsApp for Business","description":"Confira este relat\u00f3rio da Meta e da Boston Consulting Group para ter uma vis\u00e3o abrangente das mensagens comerciais na Indon\u00e9sia, que descreve os cinco principais passos para o sucesso. Saiba mais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/","og_locale":"pt_BR","og_type":"article","og_title":"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia","og_description":"Confira este relat\u00f3rio da Meta e da Boston Consulting Group para ter uma vis\u00e3o abrangente das mensagens comerciais na Indon\u00e9sia, que descreve os cinco principais passos para o sucesso. Saiba mais.","og_url":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_modified_time":"2026-04-30T19:06:19+00:00","og_image":[{"width":700,"height":525,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/hero-1x.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/","url":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/","name":"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia | WhatsApp for Business","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/hero-1x.jpg","datePublished":"2024-08-22T21:07:44+00:00","dateModified":"2026-04-30T19:06:19+00:00","description":"Confira este relat\u00f3rio da Meta e da Boston Consulting Group para ter uma vis\u00e3o abrangente das mensagens comerciais na Indon\u00e9sia, que descreve os cinco principais passos para o sucesso. Saiba mais.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/hero-1x.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/hero-1x.jpg","width":700,"height":525,"caption":"Four coworkers engaged in a meeting, seated at a table with laptops, papers, and cups of coffee, in front of a presentation board displaying a cloud computing diagram"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Casa","item":"https:\/\/whatsappbusiness.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Recursos","item":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/"},{"@type":"ListItem","position":3,"name":"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#website","url":"https:\/\/whatsappbusiness.com\/pt-br\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#organization","name":"WhatsApp para Empresas","url":"https:\/\/whatsappbusiness.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp para Empresas"},"image":{"@id":"https:\/\/whatsappbusiness.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Cinco fatores de sucesso para mensagens comerciais segundo l\u00edderes do setor na Indon\u00e9sia","url":"http:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-indonesia-bcg\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/hero-1x.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/hero-1x.jpg"},"articleSection":"N\u00e3o categorizado","author":[{"@type":"Person","name":"nicolasknight"}],"creator":["nicolasknight"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2024-08-22T21:07:44Z","datePublished":"2024-08-22T21:07:44Z","dateModified":"2026-04-30T19:06:19Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Cinco fatores de sucesso para mensagens comerciais segundo l\\u00edderes do setor na Indon\\u00e9sia\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/pt-br\\\/resources\\\/resource-library\\\/business-messaging-indonesia-bcg\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hero-1x.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/hero-1x.jpg\"},\"articleSection\":\"N\\u00e3o categorizado\",\"author\":[{\"@type\":\"Person\",\"name\":\"nicolasknight\"}],\"creator\":[\"nicolasknight\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2024-08-22T21:07:44Z\",\"datePublished\":\"2024-08-22T21:07:44Z\",\"dateModified\":\"2026-04-30T19:06:19Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/resources\/11014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/users\/22"}],"version-history":[{"count":3,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/resources\/11014\/revisions"}],"predecessor-version":[{"id":15863,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/resources\/11014\/revisions\/15863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media\/11016"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/media?parent=11014"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/content-type?post=11014"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/product?post=11014"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/pt-br\/wp-json\/wp\/v2\/business-size?post=11014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}