{"id":11036,"date":"2024-07-16T15:24:52","date_gmt":"2024-07-16T19:24:52","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/ativando-o-potencial-das-conversas\/"},"modified":"2026-04-30T15:06:19","modified_gmt":"2026-04-30T19:06:19","slug":"unlock-the-potential-of-conversations","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/unlock-the-potential-of-conversations\/","title":{"rendered":"Ativando o potencial das conversas"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h1 id=\"por-que-mensagens-comerciais\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Por que mensagens comerciais?<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">As expectativas para experi\u00eancias digitais nunca foram t\u00e3o altas<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-body-md-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Descubra por que as marcas est\u00e3o tendo dificuldades de atender \u00e0s expectativas dos consumidores<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Saiba como adaptar suas experi\u00eancias \u00e0 agenda do cliente<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Entenda como as mensagens comerciais podem impactar cada est\u00e1gio do ciclo de vida do cliente<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\"><strong>Aprenda a aproveitar todo o potencial das mensagens comerciais<\/strong><br><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img data-dominant-color=\"ced5d5\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/womanlookingatpostits.jpg\" alt=\"Uma mulher em um escrit\u00f3rio colando um post-it na parede\" class=\"wp-image-1897 not-transparent\" style=\"--dominant-color: #ced5d5; border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Este artigo apresenta novos modelos de engajamento e como as mensagens comerciais oferecem uma maneira de abordar cada est\u00e1gio do novo ciclo de vida do cliente<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"obter-o-guia\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Obter o guia<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Com base em dados do setor e entrevistas com l\u00edderes empresariais globais, este relat\u00f3rio conjunto da WARC e da Meta descreve como oferecer uma experi\u00eancia digital mais voltada para o cliente com mensagens da empresa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;UnlockingThePotentialOfConversations_DownloadNow_GetTheGuide_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/f\/1701250110645267\">Baixar agora<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-da-plataforma-do-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos da Plataforma do WhatsApp Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubra como a Plataforma do WhatsApp Business pode ajudar a fortalecer o relacionamento e gerar valor para sua empresa ao longo de toda a jornada do cliente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Recursos da Plataforma do WhatsApp Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Uma mulher segurando um celular e uma bolsa, andando pela rua\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Um homem e uma mulher observando uma outra mulher compartilhar o que aparece na tela de um notebook\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com insights de l\u00edderes da L&#8217;Oreal, da Samsung, da Pepsico e de outras marcas importantes, este documento informativo explora como as mensagens comerciais geram valor em todo o ciclo de vida do cliente e como sua organiza\u00e7\u00e3o pode fazer isso da maneira certa.<\/p>\n","protected":false},"author":22,"featured_media":11037,"template":"","meta":{"wab_resource_header_eyebrow_text":"Artigo informativo","wab_resource_header_button_1_text":"Recursos da Plataforma do WhatsApp 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