{"id":11249,"date":"2025-03-24T14:51:00","date_gmt":"2025-03-24T18:51:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/sucesso-para-sua-empresa-com-as-metricas-de-mensagens-da-empresa\/"},"modified":"2026-04-30T15:36:42","modified_gmt":"2026-04-30T19:36:42","slug":"business-messaging-measurement-forrester","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/business-messaging-measurement-forrester\/","title":{"rendered":"Sucesso para sua empresa com as m\u00e9tricas de mensagens da empresa"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-239ed366 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\">\n<h2 id=\"tenha-acesso-a-metricas-importantes-para-otimizar-seus-resultados-comerciais\" class=\"wp-block-heading has-text-align-center alignwide\">Tenha acesso a m\u00e9tricas importantes para otimizar seus resultados comerciais<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Confira insights de um estudo global feito com mais de 1.200 l\u00edderes de empresas que trabalham com conversas para impulsionar o crescimento em todas as etapas do ciclo de vida do cliente.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Saiba como as empresas usam mensagens para alcan\u00e7ar seus objetivos, como aumentar o reconhecimento da marca e promover a reten\u00e7\u00e3o de clientes.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Analise os dados por tr\u00e1s dos principais desafios, incluindo priorizar as m\u00e9tricas certas e automatizar o tratamento de dados<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Descubra as op\u00e7\u00f5es de mensura\u00e7\u00e3o de mensagens comerciais para identificar as m\u00e9tricas mais importantes que devem ser monitoradas ao longo das cinco etapas da jornada do cliente<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img data-dominant-color=\"bfb7b0\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/business-messaging-measurement-forrester-feature.jpg\" alt=\"Uma equipe em reuni\u00e3o em um escrit\u00f3rio, conversando sobre as op\u00e7\u00f5es de mensura\u00e7\u00e3o de mensagens da empresa\" class=\"wp-image-894 not-transparent\" style=\"--dominant-color: #bfb7b0; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;width:600px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">60% dos l\u00edderes de marketing esperam aprimorar as op\u00e7\u00f5es de mensura\u00e7\u00e3o de mensagens comerciais para alcan\u00e7ar melhores resultados para suas empresas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"acesse-o-estudo-para-comecar-a-medir-o-que-realmente-importa\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Acesse o estudo para come\u00e7ar a medir o que realmente importa<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubra estrat\u00e9gias criadas com base em dados que podem ajudar a ampliar a receita, aprimorar as opera\u00e7\u00f5es e aumentar o retorno sobre o investimento.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Unlock-Business-Success-With-Business-Messaging-Measurement.pdf\">Baixar agora<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As equipes de vendas e marketing de muitas empresas t\u00eam adotado as pr\u00e1ticas de enviar mensagens e usar an\u00fancios de clique para mensagem. Contudo, ainda pode ser um desafio mensurar o retorno sobre esse investimento. Este estudo da Forrester Consulting de setembro de 2024, encomendado pela Meta, apresenta uma abordagem \u00fatil para mensurar e otimizar o desempenho das mensagens comerciais.<\/p>\n","protected":false},"author":21,"featured_media":11250,"template":"","meta":{"wab_resource_header_eyebrow_text":"Pesquisa de ideias inovadoras","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Baixar agora","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/Unlock-Business-Success-With-Business-Messaging-Measurement.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[],"product":[434,364],"class_list":["post-11249","resource","type-resource","status-publish","has-post-thumbnail","hentry","product-anuncios-de-clique-para-o-whatsapp","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sucesso para sua empresa com as m\u00e9tricas de mensagens da empresa | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubra uma abordagem para medir 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