{"id":11295,"date":"2024-11-13T16:58:47","date_gmt":"2024-11-13T21:58:47","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/mensagens-de-marketing-as-chaves-para-o-sucesso-nesta-temporada-de-festas\/"},"modified":"2026-04-30T15:37:40","modified_gmt":"2026-04-30T19:37:40","slug":"whatsapp-marketing-messages-best-practices","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/whatsapp-marketing-messages-best-practices\/","title":{"rendered":"Mensagens de marketing: as chaves para o sucesso nesta temporada de festas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"mensagens-de-marketing-de-qualidade-sao-o-segredo-para-otimos-resultados\" class=\"wp-block-heading has-text-align-center\">Mensagens de marketing de qualidade s\u00e3o o segredo para \u00f3timos resultados<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Conhe\u00e7a as boas pr\u00e1ticas para criar promo\u00e7\u00f5es personalizadas, cupons digitais e muito mais no WhatsApp.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 46%\"><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Aprenda a enviar mensagens que os clientes querem receber.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Descubra como personalizar as mensagens e envi\u00e1-las na hora certa.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Saiba como monitorar e otimizar suas mensagens de marketing para ter ainda mais qualidade.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Receba insights para ajustar sua estrat\u00e9gia de acordo com os coment\u00e1rios dos clientes.<\/strong><\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d1d2d6\" data-has-transparency=\"false\" style=\"--dominant-color: #d1d2d6;\" loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?w=650\" alt=\"A person next to a whiteboard writing, next to a statistic about message strategy performance\" class=\"wp-image-3513 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png 650w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?resize=300,300 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-sm wp-block-paragraph\"><em>*Fonte: \u201cSeasonal Holidays Study\u201d realizado pelo YouGov (estudo online encomendado pela Meta com 18.727 consumidores de fim de ano com idades entre 18 e 64 anos em pa\u00edses como Austr\u00e1lia, Brasil, Canad\u00e1, Fran\u00e7a, Alemanha, Indon\u00e9sia, Jap\u00e3o, M\u00e9xico, Coreia do Sul, Su\u00e9cia, Tail\u00e2ndia, Reino Unido, EUA e Vietn\u00e3), dezembro de 2024.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"receba-seu-guia-para-mensagens-de-marketing\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Receba seu guia para mensagens de marketing<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Envie promo\u00e7\u00f5es festivas de qualidade no WhatsApp para alcan\u00e7ar resultados importantes para sua empresa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/One-Sheet-2025-Marketing-Messages_EN-.pdf\">Baixar agora<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"descubra-mais-recursos-para-vendas-sazonais\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-3\">Descubra mais recursos para vendas sazonais<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Analise os insights sobre mensagens comerciais para marcas de varejo e com\u00e9rcio eletr\u00f4nico e tenha o melhor ano de todos.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-icon is-size-sm\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/holiday-festive-sales-messaging-resources\/\">Central de vendas sazonais<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"987e6a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?w=600\" alt=\"Uma mulher sorrindo usando roupas de inverno, segurando uma caneca de cer\u00e2mica e sacolas de compras\" class=\"wp-image-1272 not-transparent\" style=\"--dominant-color: #987e6a; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"aa9b8c\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?w=600\" alt=\"Um homem usando um turbante azul e uma camisa xadrez olhando para o celular, sorrindo\" class=\"wp-image-1276 not-transparent\" style=\"--dominant-color: #aa9b8c; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As mensagens de marketing no WhatsApp podem ajudar a estreitar o relacionamento com seus clientes: 42% das pessoas que fazem compras em \u00e9pocas festivas relatam que receber mensagens de uma empresa gera um sentimento de conex\u00e3o com a marca.* Desenvolver essa conex\u00e3o pode ajudar a aumentar suas vendas na Black Friday, no Diwali ou no 11\/11. Este guia ensina voc\u00ea a chegar l\u00e1.<\/p>\n","protected":false},"author":21,"featured_media":11297,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guia r\u00e1pido de boas pr\u00e1ticas","wab_resource_header_button_1_text":"Central de vendas sazonais","wab_resource_header_button_1_url":"\/resources\/resource-library\/holiday-festive-sales-messaging-resources","wab_resource_header_button_2_text":"Baixar agora","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/One-Sheet-2025-Marketing-Messages_EN-.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[],"product":[],"business-size":[],"class_list":["post-11295","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mensagens de marketing: 4 chaves para o sucesso nesta temporada de festas | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Aumente seu ROI com a ajuda destas boas pr\u00e1ticas para o envio de mensagens de marketing no WhatsApp. Envie ofertas e promo\u00e7\u00f5es especiais para as festas de fim de ano para alcan\u00e7ar seu p\u00fablico-alvo. 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