{"id":7033,"date":"2025-04-24T15:41:35","date_gmt":"2025-04-24T19:41:35","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/por-que-pequenas-empresas-devem-usar-o-app-whatsapp-business\/"},"modified":"2026-04-30T15:32:04","modified_gmt":"2026-04-30T19:32:04","slug":"small-business-use-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/small-business-use-whatsapp-business-app\/","title":{"rendered":"Por que pequenas empresas devem usar o app WhatsApp Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"qual-e-a-diferenca-entre-o-app-whatsapp-business-e-o-whatsapp-messenger\" class=\"wp-block-heading has-text-align-center alignwide\">Qual \u00e9 a diferen\u00e7a entre o app WhatsApp Business e o WhatsApp Messenger?<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide has-body-lg-font-size wp-block-paragraph\">O WhatsApp Business \u00e9 o WhatsApp que voc\u00ea conhece e adora com recursos comerciais para aumentar sua efici\u00eancia, conectar sua empresa com clientes e expandir seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"has-text-align-center alignwide has-body-lg-font-size wp-block-paragraph\">O WhatsApp Business \u00e9 gr\u00e1tis e oferece ferramentas para ajudar voc\u00ea a estabelecer sua presen\u00e7a comercial e a otimizar e gerenciar conversas com clientes, criando confian\u00e7a, al\u00e9m de exibir produtos e servi\u00e7os com efici\u00eancia usando o cat\u00e1logo.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"tudo-que-voce-adora-no-whatsapp-aliado-a-ferramentas-integradas-para-empresas\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-2\">Tudo que voc\u00ea adora no WhatsApp aliado a ferramentas integradas para empresas<\/h3>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">O app WhatsApp Business inclui uma s\u00e9rie de recursos revolucion\u00e1rios criados especificamente para pequenas empresas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"padding-top:var(--wp--preset--spacing--24-40)\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-04535fc4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--32)\">\n<p class=\"has-text-brand-color has-text-color has-link-color wp-elements-4ef111cf06b837cf317f08575e259499 wp-block-paragraph\"><mark style=\"background-color:var(--wp--custom--color--surface--primary)\" class=\"has-inline-color has-brand-green-color\"><b>Cause uma \u00f3tima primeira impress\u00e3o com um perfil comercial<\/b> <\/mark><\/p>\n\n\n\n<p class=\"has-text-brand-color has-text-color has-link-color wp-elements-cf6caa1851cc166ad04074350c582db0 wp-block-paragraph\">Crie sua presen\u00e7a comercial no WhatsApp com um perfil do WhatsApp Business. Inclua uma descri\u00e7\u00e3o da empresa, email, link do site, endere\u00e7o e qualquer outra informa\u00e7\u00e3o que um cliente em potencial possa querer saber sobre sua empresa.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-04535fc4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--32)\">\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:var(--wp--custom--color--surface--primary)\" class=\"has-inline-color has-brand-green-color\"><b>Exiba as ofertas da sua empresa no Cat\u00e1logo<\/b> <\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apresente seus produtos e servi\u00e7os com o cat\u00e1logo do WhatsApp Business. Com um cat\u00e1logo, seus clientes podem navegar, selecionar e compartilhar os produtos ou servi\u00e7os nos quais est\u00e3o interessados, facilitando a experi\u00eancia de vendas.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-04535fc4 wp-block-group-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--32)\">\n<p class=\"wp-block-paragraph\"><b><mark style=\"background-color:var(--wp--custom--color--surface--primary)\" class=\"has-inline-color has-brand-green-color\">Aproveite as ferramentas de mensagens aprimoradas<\/mark><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenha acesso a recursos de gerenciamento de conversas e ferramentas de mensagens voltadas para empresas com o app WhatsApp Business. Utilize mensagens automatizadas de sauda\u00e7\u00e3o e aus\u00eancia para oferecer atendimento imediato aos clientes e responda com agilidade utilizando respostas prontas para as perguntas mais frequentes.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9baa9f\" data-has-transparency=\"false\" style=\"--dominant-color: #9baa9f;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"825\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/495575275_2465748997092173_4339291209814543078_n.png\" alt=\"A user interface example of a business profile and catalog manager on WhatsApp Business app\" class=\"wp-image-3565 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/495575275_2465748997092173_4339291209814543078_n.png 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/495575275_2465748997092173_4339291209814543078_n.png?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/495575275_2465748997092173_4339291209814543078_n.png?resize=768,792 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"garanta-uma-mudanca-tranquila\" class=\"wp-block-heading is-typography-preset-heading-3\">Garanta uma mudan\u00e7a tranquila<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Ao configurar o app WhatsApp Business, certifique-se de restaurar um backup da sua conta do WhatsApp para transferir suas mensagens, m\u00eddias e contatos para a conta comercial.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/3059780464322392?helpref=faq_content&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba mais<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<h3 id=\"o-que-o-app-whatsapp-business-oferece\" class=\"wp-block-heading has-text-align-center\">O que o app WhatsApp Business oferece<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"8e8d83\" data-has-transparency=\"false\" style=\"--dominant-color: #8e8d83;\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/table-image.jpg\" alt=\"Uma tabela apresentando a diferen\u00e7a entre os recursos do app WhatsApp Business e do WhatsApp\" class=\"wp-image-663 not-transparent\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--5\">\n<h2 id=\"gerencie-conversas-e-tome-melhores-decisoes-comerciais\" class=\"wp-block-heading has-text-align-center\">Gerencie conversas e tome melhores decis\u00f5es comerciais<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">O app WhatsApp Business oferece ainda mais ferramentas de mensagens para organizar as conversas, al\u00e9m das ferramentas que voc\u00ea j\u00e1 conhece.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"60\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/chat_bubble_green.svg\" alt=\"\u00cdcone verde de bal\u00e3o de conversa\" class=\"wp-image-3528\"\/><\/figure>\n\n\n\n<h4 id=\"organize-e-gerencie-conversas-de-forma-eficiente\" class=\"wp-block-heading\">Organize e gerencie conversas de forma eficiente<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o perca nenhuma mensagem com r\u00f3tulos e listas para organizar conversas e contatos, facilitando o acompanhamento e o gerenciamento. Al\u00e9m disso, use mensagens automatizadas de sauda\u00e7\u00e3o e aus\u00eancia para oferecer atendimento imediato aos clientes e respostas r\u00e1pidas para responder facilmente \u00e0s perguntas mais frequentes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img data-dominant-color=\"97ebb3\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/Screenshot-2026-04-03-at-2.33.08-PM.png?w=65\" alt=\"\u00edcone de papel dobrado\" class=\"wp-image-3566 not-transparent\" style=\"--dominant-color: #97ebb3; width:62px;height:auto\"\/><\/figure>\n\n\n\n<h4 id=\"use-as-ferramentas-de-mensuracao-para-descobrir-o-que-funciona\" class=\"wp-block-heading\">Use as ferramentas de mensura\u00e7\u00e3o para descobrir o que funciona<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tenha acesso a estat\u00edsticas sobre suas conversas e as mensagens enviadas para ajudar voc\u00ea a ver o que funciona e a entender melhor seus clientes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"expanda-seus-negocios-com-os-anuncios-de-clique-para-o-whatsapp\" class=\"wp-block-heading\">Expanda seus neg\u00f3cios com os an\u00fancios de clique para o WhatsApp<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O app WhatsApp Business facilita a veicula\u00e7\u00e3o de an\u00fancios para pequenas empresas. Com os an\u00fancios, voc\u00ea pode alcan\u00e7ar novos clientes e iniciar ainda mais conversas relevantes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-dominant-color=\"9ea3a4\" data-has-transparency=\"true\" style=\"--dominant-color: #9ea3a4;\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/ctwa-1440.png\" alt=\"Um conjunto de imagens exibindo diferentes telas que mostram como voc\u00ea pode interagir com o app WhatsApp Business\" class=\"wp-image-986 has-transparency\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h3 id=\"por-que-as-pequenas-empresas-devem-mudar-para-o-app-whatsapp-business\" class=\"wp-block-heading has-text-align-center\">Por que as pequenas empresas devem mudar para o app WhatsApp Business<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Al\u00e9m das ferramentas que ajudam a gerenciar seus neg\u00f3cios, quem faz a mudan\u00e7a tamb\u00e9m aproveita uma s\u00e9rie de outros benef\u00edcios.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"margin-top:var(--wp--preset--spacing--32-56);margin-bottom:var(--wp--preset--spacing--32-56)\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a6b5b0\" data-has-transparency=\"false\" style=\"--dominant-color: #a6b5b0;\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"773\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/495743875_1736536996932260_585544428200174556_n.png\" alt=\"A user interface image of whatsapp messages and chat labeling\" class=\"wp-image-3567 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/495743875_1736536996932260_585544428200174556_n.png 750w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/495743875_1736536996932260_585544428200174556_n.png?resize=291,300 291w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><b>Tenha uma apar\u00eancia profissional<\/b><br><b><\/b>Um perfil comercial completo faz at\u00e9 mesmo a menor e mais nova empresa parecer mais consolidada aos olhos dos novos clientes. Valorize sua imagem e aumente a confian\u00e7a dos clientes com um perfil comercial completo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Separe as conversas pessoais do trabalho<\/b><br><b><\/b>Desfrute de uma separa\u00e7\u00e3o mais clara entre as conversas pessoais e as de trabalho com etiquetas. As mensagens de aus\u00eancia e as respostas r\u00e1pidas permitem que voc\u00ea responda aos seus clientes mesmo quando n\u00e3o estiver trabalhando, contribuindo para o equil\u00edbrio entre vida pessoal e profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Organiza\u00e7\u00e3o<\/b><br><b><\/b>Conte com a tranquilidade de saber que nenhuma mensagem ser\u00e1 perdida. As etiquetas permitem identificar facilmente as conversas com os clientes e ajudam voc\u00ea a priorizar o atendimento das mensagens mais urgentes e importantes na caixa de entrada.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><b>Atendimento ao cliente<\/b><br><b><\/b>Ofere\u00e7a um atendimento r\u00e1pido e cont\u00ednuo a qualquer momento. As mensagens automatizadas de sauda\u00e7\u00e3o e aus\u00eancia e a praticidade de compartilhar o cat\u00e1logo permitem que voc\u00ea responda rapidamente. Al\u00e9m disso, as notas detalhadas do cliente ajudam a manter o controle das informa\u00e7\u00f5es mais importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Alcance novos clientes<\/b><br><b><\/b>Quando voc\u00ea cria um perfil comercial usando o WhatsApp Business, clientes em potencial podem pesquisar um produto ou servi\u00e7o que voc\u00ea oferece e encontrar sua empresa de forma org\u00e2nica. A partir da\u00ed, eles podem entrar em contato com voc\u00ea diretamente pelo WhatsApp, criando uma forma cont\u00ednua e duradoura de expandir os neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>F\u00e1cil de usar<\/b><br><b><\/b>Aproveite os novos recursos voltados para empresas no mesmo WhatsApp que voc\u00ea j\u00e1 usa. Seus clientes podem continuar enviando mensagens para sua empresa pelo WhatsApp, o que permite uma comunica\u00e7\u00e3o fluida.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"5e796d\" data-has-transparency=\"false\" style=\"--dominant-color: #5e796d;\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/491800288_1040290501311194_2234691128047895951_n.png\" alt=\"An image of a profile on whatsapp\" class=\"wp-image-3568 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/491800288_1040290501311194_2234691128047895951_n.png 720w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/491800288_1040290501311194_2234691128047895951_n.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/04\/491800288_1040290501311194_2234691128047895951_n.png?resize=300,300 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"comece-a-usar-o-whatsapp-business-hoje-mesmo\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Comece a usar o WhatsApp Business hoje mesmo!<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">O app WhatsApp Business foi criado para empresas. Use o WhatsApp que voc\u00ea adora com o benef\u00edcio adicional de recursos que ajudam a administrar seus neg\u00f3cios.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;BusinessAppGetStarted_GetStarted_GetStartedWithWhatsAppBusinessToday_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/products\/business-app-get-started\/\">Come\u00e7ar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O app WhatsApp Business foi criado para ajudar pequenas empresas. Gere confian\u00e7a, mantenha seus neg\u00f3cios organizados e interaja facilmente com os clientes, fortalecendo o relacionamento com eles, tudo no WhatsApp.<\/p>\n","protected":false},"author":21,"featured_media":7035,"template":"","meta":{"wab_resource_header_eyebrow_text":"Educa\u00e7\u00e3o","wab_resource_header_button_1_text":"Recursos do app WhatsApp Business","wab_resource_header_button_1_url":"\/resources\/resource-library\/whatsapp-business-app-resources","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[],"product":[365],"business-size":[],"class_list":["post-7033","resource","type-resource","status-publish","has-post-thumbnail","hentry","product-app-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O WhatsApp aliado a ferramentas integradas para empresas | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Entenda por que as pequenas empresas devem mudar para o app 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