{"id":7061,"date":"2025-01-24T10:30:23","date_gmt":"2025-01-24T15:30:23","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/integracao-a-plataforma-do-whatsapp-business\/"},"modified":"2026-04-30T15:32:04","modified_gmt":"2026-04-30T19:32:04","slug":"api-onboarding","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/api-onboarding\/","title":{"rendered":"Integra\u00e7\u00e3o \u00e0 plataforma do WhatsApp Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--1\">\n<h1 id=\"como-definir-uma-experiencia-de-integracao-bem-sucedida\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Como definir uma experi\u00eancia de integra\u00e7\u00e3o bem-sucedida?<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Junto com seu parceiro de mensagens comerciais, estamos aqui para apoiar seu sucesso a longo prazo. Ele come\u00e7a com tr\u00eas principais prioridades, que v\u00e3o orientar sua integra\u00e7\u00e3o.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-3-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"49\" height=\"68\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/icon_ribbon.svg\" alt=\"\" class=\"wp-image-3542\"\/><\/figure>\n\n\n\n<h4 id=\"nossa-visao-sobre-experiencias-de-qualidade\" class=\"wp-block-heading\">Nossa vis\u00e3o sobre experi\u00eancias de qualidade<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aprenda a criar intera\u00e7\u00f5es esperadas, oportunas e relevantes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"66\" height=\"66\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/icon_target.svg\" alt=\"\" class=\"wp-image-3543\"\/><\/figure>\n\n\n\n<h4 id=\"suas-metas-e-expectativas-de-negocios\" class=\"wp-block-heading\">Suas metas e expectativas de neg\u00f3cios<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Crie uma estrat\u00e9gia para expandir os resultados comerciais que deseja enquanto protege a experi\u00eancia do cliente.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"68\" height=\"68\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/icon_wrench.svg\" alt=\"\" class=\"wp-image-3544\"\/><\/figure>\n\n\n\n<h4 id=\"etapas-tecnicas-e-limitacoes-da-plataforma\" class=\"wp-block-heading\">Etapas t\u00e9cnicas e limita\u00e7\u00f5es da plataforma<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Entenda a configura\u00e7\u00e3o t\u00e9cnica para conformidade com as pol\u00edticas, integra\u00e7\u00e3o da API e modelos de mensagem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wab-media-accordion wab-media-accordion--media-left has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9f888a\" data-has-transparency=\"false\" style=\"--dominant-color: #9f888a;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/Capture-2026-04-03-155520.png?w=900\" alt=\"Office meeting where a woman is speaking to a man while two other people are observing the conversation\" class=\"wp-image-3546 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/Capture-2026-04-03-155520.png 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/Capture-2026-04-03-155520.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/Capture-2026-04-03-155520.png?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/01\/Capture-2026-04-03-155520.png?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-16dcdf87 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h2 id=\"visao-geral-da-integracao-da-plataforma-do-whatsapp-business\" class=\"wp-block-heading has-text-align-left is-style-default\">Vis\u00e3o geral da integra\u00e7\u00e3o da plataforma do WhatsApp Business<\/h2>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-9&quot;,&quot;allowMultiple&quot;:true}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-4&quot;,&quot;contentId&quot;:&quot;tenup-accordion-4-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-4-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-4-content\" aria-expanded=\"false\" id=\"tenup-accordion-4-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatform_BuildYourFoundation_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-3 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tDesenvolva sua base\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-4-header\" id=\"tenup-accordion-4-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Desde o in\u00edcio, voc\u00ea aprender\u00e1 sobre os princ\u00edpios b\u00e1sicos que impulsionar\u00e3o seu sucesso.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Saiba mais sobre a qualidade das mensagens e por que \u00e9 importante que elas sejam esperadas, oportunas e relevantes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Conhe\u00e7a as <a href=\"https:\/\/whatsappbusiness.com\/pt-br\/policy\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"Policy_WhatsAppPoliciesAndGuidelines_ApiOnboarding_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;Policy_WhatsAppPoliciesAndGuidelines_ApiOnboarding_InlineLink&quot;}\">pol\u00edticas e diretrizes do WhatsApp<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Compreenda as boas pr\u00e1ticas para garantir a autoriza\u00e7\u00e3o dos clientes, assegurando que as mensagens sejam bem recebidas e estejam em conformidade<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-6&quot;,&quot;contentId&quot;:&quot;tenup-accordion-6-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-6-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-6-content\" aria-expanded=\"false\" id=\"tenup-accordion-6-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatform_TestAndLearn_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-5 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tTeste e aprenda\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-6-header\" id=\"tenup-accordion-6-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Coloque seus novos conhecimentos fundamentais em pr\u00e1tica, come\u00e7ando com testes em pequena escala.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Configure sua conta, conclua a verifica\u00e7\u00e3o da empresa e comece a enviar mensagens para um n\u00famero limitado de clientes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Re\u00fana e avalie sinais sobre a qualidade das mensagens para refinar sua estrat\u00e9gia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Descubra como seus clientes respondem \u00e0s suas mensagens para que voc\u00ea possa oferecer a melhor experi\u00eancia poss\u00edvel<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-8&quot;,&quot;contentId&quot;:&quot;tenup-accordion-8-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-8-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-8-content\" aria-expanded=\"false\" id=\"tenup-accordion-8-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatform_ScaleYourMessaging_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-7 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAumente o n\u00famero de mensagens\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-8-header\" id=\"tenup-accordion-8-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Assim que tiver um registro do envio de mensagens de alta qualidade durante os testes, voc\u00ea poder\u00e1 aumentar o n\u00famero de mensagens.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Aumente o envio de mensagens, come\u00e7ando com 1.000, passando para 10 mil, depois 100 mil por dia e, por fim, sem limita\u00e7\u00f5es<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Considere o status da conta empresarial oficial (OBA) para uma maior confian\u00e7a e credibilidade<\/li>\n\n\n\n<li class=\"wp-block-list-item\">\u00c0 medida que aumenta o envio, mantenha a qualidade das mensagens garantindo que elas sejam esperadas, oportunas e relevantes<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--10\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"obtenha-seu-guia-de-integracao\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Obtenha seu guia de integra\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Saiba o que esperar enquanto trabalha com seu parceiro de mensagens da empresa para come\u00e7ar a usar a plataforma do WhatsApp Business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/scontent-sea1-1.xx.fbcdn.net\/v\/t39.8562-6\/475165544_1139220820491899_7510437680593174844_n.pdf?_nc_cat=108&#038;ccb=1-7&#038;_nc_sid=e280be&#038;_nc_ohc=teX9DI5pZJEQ7kNvwGWitsQ&#038;_nc_oc=AdpwngMOXC-n-CWxCyWRTcOitkzhdfBhaaBWL2qEsGyAPC4g7IxxnIZcckpfDBd8xpU&#038;_nc_zt=14&#038;_nc_ht=scontent-sea1-1.xx&#038;_nc_gid=-ULuFQdxKYkc9j94OrSYzA&#038;_nc_ss=7a389&#038;oh=00_Af2ITkHoXNiqoXHSN9fA5dX3pUbSmbAKwxtuJuoqgAnPSA&#038;oe=69D627D1\">Baixar agora<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nosso processo de integra\u00e7\u00e3o foi projetado com o intuito de preparar voc\u00ea para o sucesso com mensagens comerciais. Saiba o que esperar ao ampliar suas intera\u00e7\u00f5es usando nossa API, a plataforma do WhatsApp Business.<\/p>\n","protected":false},"author":22,"featured_media":7062,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guia de introdu\u00e7\u00e3o","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obter o guia","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/Onboarding-to-the-WhatsApp-Business-Platform.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[362],"content-type":[363,466],"product":[364],"class_list":["post-7061","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-grandes-empresas","content-type-guias-de-orientacoes","content-type-manuais","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integra\u00e7\u00e3o \u00e0 plataforma do WhatsApp Business | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Saiba o que esperar ao expandir suas intera\u00e7\u00f5es usando nossa API, a plataforma do WhatsApp Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/api-onboarding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integra\u00e7\u00e3o \u00e0 plataforma do WhatsApp Business\" \/>\n<meta property=\"og:description\" content=\"Saiba o que esperar ao expandir suas intera\u00e7\u00f5es usando nossa API, a plataforma do WhatsApp Business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/api-onboarding\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" 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