{"id":7086,"date":"2025-06-26T12:14:24","date_gmt":"2025-06-26T16:14:24","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/maximizando-o-potencial-dos-agentes-de-ia-para-gerar-engajamento-de-clientes\/"},"modified":"2026-04-30T15:00:52","modified_gmt":"2026-04-30T19:00:52","slug":"forrester-generative-ai-survey","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/forrester-generative-ai-survey\/","title":{"rendered":"Maximizando o potencial dos agentes de IA para gerar engajamento de clientes"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"o-espaco-dos-agentes-de-ia-na-comunicacao-com-clientes\" class=\"wp-block-heading has-text-align-center alignwide\">O espa\u00e7o dos agentes de IA na comunica\u00e7\u00e3o com clientes<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--32-56)\">Nesse estudo, voc\u00ea encontrar\u00e1 insights de duas pesquisas globais sobre IA que revelam as dificuldades atuais e a promessa futura das conversas com agentes operados por IA generativa.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Descubra como as marcas est\u00e3o usando os agentes de IA generativa para redefinir o engajamento de clientes.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Encontre insights da pesquisa sobre como clientes e empresas se sentem em rela\u00e7\u00e3o \u00e0s experi\u00eancias operadas pela IA generativa.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\"><strong>Receba recomenda\u00e7\u00f5es essenciais para acelerar o ROI de agentes de IA na sua empresa<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img data-dominant-color=\"78726a\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/forrester-genai-infographic_EN.jpg\" alt=\"Um infogr\u00e1fico mostrando as m\u00e9tricas de conversas com agentes de IA operados por IA generativa\" class=\"wp-image-554 not-transparent\" style=\"--dominant-color: #78726a; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;width:600px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Base: 1.191 diretores e superiores da Am\u00e9rica do Note, Am\u00e9rica Latina, EMEA e \u00c1sia Pac\u00edfico que entendem a estrat\u00e9gia de comunica\u00e7\u00e3o comercial das suas organiza\u00e7\u00f5es e como elas est\u00e3o usando a IA para marketing e vendas. Fonte: estudo da Forrester Consulting encomendado pela Meta, mar\u00e7o de 2025.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"baixar-o-estudo-sobre-ia\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Baixar o estudo sobre IA<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Mergulhe nos insights globais sobre a IA generativa para ajudar sua empresa a alcan\u00e7ar mais resultados com as conversas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Build-A-Strong-GenAI-Foundation-To-Maximize-AI-Agent-Potential.pdf\">Baixar agora<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-da-plataforma-do-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos da Plataforma do WhatsApp Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubra como a Plataforma do WhatsApp Business pode ajudar a fortalecer o relacionamento e gerar valor para sua empresa ao longo de toda a jornada do cliente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Recursos da Plataforma do WhatsApp Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Uma mulher segurando um celular e uma bolsa, andando pela rua\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Um homem e uma mulher observando uma outra mulher compartilhar o que aparece na tela de um notebook\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Empresas de todos os tamanhos t\u00eam usado agentes de IA para aumentar o n\u00edvel de engajamento dos clientes. Uma base de IA generativa forte \u00e9 o segredo para o sucesso nesse campo. Nessa pesquisa da Forrester Consulting sobre IA, encomendada pela Meta, voc\u00ea descobrir\u00e1 como os consumidores e os principais l\u00edderes empresariais est\u00e3o se adaptando ao uso da IA generativa nas conversas de empresas.<\/p>\n","protected":false},"author":21,"featured_media":7087,"template":"","meta":{"wab_resource_header_eyebrow_text":"Estudo sobre IA","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Acessar o estudo","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/Build-A-Strong-GenAI-Foundation-To-Maximize-AI-Agent-Potential.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[362,361],"content-type":[],"product":[434,365,364],"class_list":["post-7086","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-grandes-empresas","business-size-pme","product-anuncios-de-clique-para-o-whatsapp","product-app-whatsapp-business","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudo sobre IA: aumentando o engajamento com agentes de IA | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubra o impacto dos agentes de IA sobre o engajamento de clientes. 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