{"id":8100,"date":"2024-06-06T17:51:00","date_gmt":"2024-06-06T21:51:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/guia-para-vendas-sazonais\/"},"modified":"2026-04-30T15:32:04","modified_gmt":"2026-04-30T19:32:04","slug":"seasonal-sales-playbook","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/seasonal-sales-playbook\/","title":{"rendered":"Guia para vendas sazonais"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-62b52725 wp-block-group-is-layout-flex\">\n<h2 id=\"impulsione-o-crescimento-nas-maiores-vendas-sazonais\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Impulsione o crescimento nas maiores vendas sazonais<\/h2>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Descubra como uma estrat\u00e9gia de sucesso no WhatsApp pode render mais resultados<\/p>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-body-lg-font-size is-typography-preset-body-lg\">\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>Confira a nova pesquisa que revela por que os consumidores adoram trocar mensagens com empresas no WhatsApp<br><\/strong><\/li>\n\n\n\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>Descubra sete jeitos de impulsionar o engajamento e aumentar o ROI durante temporadas de vendas importantes.<br><\/strong><\/li>\n\n\n\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>Conhe\u00e7a as boas pr\u00e1ticas para mensagens de marketing, gera\u00e7\u00e3o de leads, ofertas personalizadas, promo\u00e7\u00f5es e muito mais.<br><\/strong><\/li>\n\n\n\n<li class=\"has-heading-5-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--24)\"><strong>Experimente estrat\u00e9gias para automatizar as mensagens de confirma\u00e7\u00e3o de pedidos e outras notifica\u00e7\u00f5es para clientes.<br><\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img data-dominant-color=\"999899\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg\" alt=\"Um homem sorridente ao ar livre segurando uma sacola de compras enquanto usa o celular\" class=\"wp-image-1898 not-transparent\" style=\"--dominant-color: #999899; border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-sales-playbook_feature.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\" id=\"get-the-resource\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"use-o-guia-para-vendas-sazonais\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Use o guia para vendas sazonais<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Aproveite ao m\u00e1ximo todas as oportunidades de venda de valor com o WhatsApp.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/scontent-sjc3-1.xx.fbcdn.net\/v\/t39.8562-6\/495023986_2008248419703469_2337656004329340780_n.pdf?_nc_cat=110&#038;ccb=1-7&#038;_nc_sid=e280be&#038;_nc_ohc=RYNnmojclkYQ7kNvwGXjwUp&#038;_nc_oc=Adq9obFi5SArMDPxLHbH_GaMHl2MfoETNFPsYIuPtkZkysSd9q34EOjP-pWKQcXHntkxVVXysm6dj0xfAak08RV-&#038;_nc_zt=14&#038;_nc_ht=scontent-sjc3-1.xx&#038;_nc_gid=0eAjjx_scWUf5ziybmKakg&#038;_nc_ss=7a389&#038;oh=00_Af1MvB_oNqXdvuWejcC-fTXgFAyaukQ5BNlAE5f8M2M6fw&#038;oe=69D9BD5C\">Baixar agora<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"descubra-mais-recursos-para-vendas-sazonais\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-3\">Descubra mais recursos para vendas sazonais<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Analise os insights sobre mensagens comerciais para marcas de varejo e com\u00e9rcio eletr\u00f4nico e tenha o melhor ano de todos.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/resource-library\/holiday-festive-sales-messaging-resources\/\">Central de vendas sazonais<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"987e6a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?w=600\" alt=\"Uma mulher sorrindo usando roupas de inverno, segurando uma caneca de cer\u00e2mica e sacolas de compras\" class=\"wp-image-1272 not-transparent\" style=\"--dominant-color: #987e6a; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"aa9b8c\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?w=600\" alt=\"Um homem usando um turbante azul e uma camisa xadrez olhando para o celular, sorrindo\" class=\"wp-image-1276 not-transparent\" style=\"--dominant-color: #aa9b8c; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O WhatsApp pode ajudar sua empresa a maximizar as oportunidades de crescimento nas temporadas em que os clientes procuram novos produtos e aproveitam as promo\u00e7\u00f5es de Black Friday, Diwali e muito mais. Baixe o guia para descobrir sete jeitos de conseguir mais resultados com as conversas.<\/p>\n","protected":false},"author":12,"featured_media":8101,"template":"","meta":{"wab_resource_header_eyebrow_text":"Guia de boas pr\u00e1ticas","wab_resource_header_button_1_text":"Central de vendas sazonais","wab_resource_header_button_1_url":"\/resources\/resource-library\/holiday-festive-sales-messaging-resources","wab_resource_header_button_2_text":"Baixar agora","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/The-Seasonal-Sales-Playbook.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[362],"content-type":[363],"product":[364],"class_list":["post-8100","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-grandes-empresas","content-type-guias-de-orientacoes","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guia para vendas sazonais | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Impulsione o crescimento da sua empresa na alta temporada de vendas com as mensagens comerciais. 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