{"id":11437,"date":"2024-09-27T00:00:00","date_gmt":"2024-09-27T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/urbanhouse\/"},"modified":"2026-04-30T16:04:36","modified_gmt":"2026-04-30T20:04:36","slug":"urbanhouse","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/urbanhouse\/","title":{"rendered":"UrbanHouse"},"content":{"rendered":"\n
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\"Logotipo<\/a><\/figure>\n\n\n\n

Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n

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A marca de moda urbana colombiana UrbanHouse se inscreveu no Meta Verified para WhatsApp a fim de ampliar sua presen\u00e7a no WhatsApp e transmitir credibilidade aos clientes.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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O story<\/mark><\/h2>\n\n\n\n

Moda urbana independente<\/h3>\n\n\n\n

A semente da UrbanHouse foi plantada em 2020, no auge da pandemia, quando a fundadora Alexandra Gonz\u00e1lez Bonilla identificou a oportunidade de criar uma marca de roupa personaliz\u00e1vel para os f\u00e3s de roupas urbanas e oversized. A UrbanHouse d\u00e1 aos clientes a op\u00e7\u00e3o de incluir sua marca pessoal nas roupas que compram escolhendo entre uma variedade de cores e modelos. A empresa geralmente comercializa os produtos para adultos entre 18 e 35 anos nas principais cidades colombianas.<\/p>\n<\/div>\n\n

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A meta de <\/mark><\/h2>\n\n\n\n
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Uma pequena empresa que se destaca<\/h3>\n\n\n\n

Ap\u00f3s um per\u00edodo de queda nas vendas, a fundadora da UrbanHouse Alexandra Gonz\u00e1lez Bonilla procurava uma forma de ajudar a marca a se diferenciar da concorr\u00eancia e se estabelecer melhor no WhatsApp com um perfil verificado e recursos premium que pudessem aumentar a confian\u00e7a dos clientes na marca e ajud\u00e1-la a gerenciar o neg\u00f3cio.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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A solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n
\"UrbanHouse's<\/figure>
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Inscri\u00e7\u00e3o no Meta Verified<\/h3>\n\n\n\n

O Meta Verified para WhatsApp \u00e9 um servi\u00e7o da Meta baseado em assinatura criado para ajudar as empresas a transmitir mais credibilidade a novos clientes e construir uma presen\u00e7a de marca mais forte no WhatsApp. Os assinantes do Meta Verified recebem um selo de verificado, suporte aprimorado para a conta e prote\u00e7\u00e3o contra falsifica\u00e7\u00e3o de identidade. Al\u00e9m disso, h\u00e1 recursos premium adicionais, incluindo a capacidade de criar uma p\u00e1gina personalizada do WhatsApp que pode ser facilmente descoberta por meio de uma pesquisa na web, bem como suporte a m\u00faltiplos dispositivos para que v\u00e1rios funcion\u00e1rios possam responder aos clientes.<\/p>\n\n\n\n

Buscando uma forma de diferenciar a marca no WhatsApp e aumentar o interesse de clientes de varejo e atacado, Alexandra optou pelo plano Meta Verified Standard, que deu \u00e0 UrbanHouse acesso a todos os recursos citados acima.<\/p>\n\n\n\n

Ap\u00f3s cerca de um m\u00eas de uso, os benef\u00edcios j\u00e1 eram vis\u00edveis. A possibilidade de acessar a conta do WhatsApp da UrbanHouse em v\u00e1rios dispositivos permitiu \u00e0 Alexandra e sua equipe responder \u00e0s solicita\u00e7\u00f5es dos clientes com mais rapidez, reduzindo de at\u00e9 duas horas anteriormente para apenas 15 minutos com o Meta Verified. A UrbanHouse tamb\u00e9m observou um aumento nas conversas com clientes depois de adicionar o selo de verificado.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u201cUsar o Meta Verified \u00e9 uma experi\u00eancia excelente. Sem d\u00favida, isso me permitiu conquistar a confian\u00e7a dos clientes e retomar as vendas no atacado que s\u00e3o t\u00e3o importantes para a empresa. Vimos um aumento de 30% nas conversas com clientes, e a capacidade de responder a eles em v\u00e1rios dispositivos nos permitiu dar uma resposta at\u00e9 87% mais r\u00e1pida do que antes.”*<\/p>\nAlexandra Gonz\u00e1lez Bonilla<\/strong>

Founder, UrbanHouse<\/cite><\/blockquote>\n<\/div>\n\n

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\n\t\"\"\n\t
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\"Perfil<\/figure>\n\n<\/div>\n\t<\/div>\n\t\"\"\n<\/div>\n<\/div>\n\n\n\n
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Os clientes da UrbanHouse tamb\u00e9m notaram a diferen\u00e7a.<\/p>\n\n\n\n

“Um cliente que compra da loja h\u00e1 muitos anos disse que isso me colocou em uma posi\u00e7\u00e3o muito melhor no mercado. Dois novos clientes afirmaram que ver o selo de verificado gerou mais confian\u00e7a a eles. Al\u00e9m disso, conversei por telefone com um novo cliente de atacado que disse que a verifica\u00e7\u00e3o da Meta foi um fator importante na decis\u00e3o dele de fazer o pedido”, afirma Alexandra. “Sinto que o Meta Verified me permitiu gerar mais credibilidade para a empresa, apesar de ela ser pequena.”<\/p>\n\n\n\n

Alexandra tamb\u00e9m afirmou que a p\u00e1gina personalizada do WhatsApp na web tem sido \u00fatil. “Eu pago separadamente para hospedar outro site, mas, como esse \u00e9 verificado, ele \u00e9 mais eficaz para o neg\u00f3cio, al\u00e9m de ser mais simples e f\u00e1cil para os clientes acessarem.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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O sucesso<\/mark><\/h2>\n\n\n\n

Credibilidade e resposta aprimoradas<\/h3>\n\n\n\n

A UrbanHouse testou a Verifica\u00e7\u00e3o da Meta para WhatsApp de 13 de maio a 10 de junho de 2024 e observou menores tempos de resposta ao cliente, mais conversas com clientes e suporte empresarial mais r\u00e1pido do WhatsApp.*<\/p>\n<\/div>\n\n\n\n

*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n

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“Com o Meta Verified para WhatsApp, sinto que minha empresa tem uma posi\u00e7\u00e3o muito melhor no mercado e posso proporcionar mais seguran\u00e7a ao cliente, informando que ele est\u00e1 conversando com uma empresa confi\u00e1vel e estabelecida.”<\/p>\nAlexandra Gonz\u00e1lez Bonilla<\/strong>

Founder, UrbanHouse<\/cite><\/blockquote>\n<\/div>\n\n

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Baixar o app<\/h2>\n\n\n\n

O app WhatsApp Business oferece uma experi\u00eancia mais pessoal aos clientes e torna mais f\u00e1cil para voc\u00ea administrar sua empresa.<\/p>\n\n\n\n

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\"Get<\/a><\/figure>\n\n\n\n
\"Download<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Aumentando a confian\u00e7a dos clientes com o Meta Verified para WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11438,"template":"","meta":{"wab_header_eyebrow":"App de Neg\u00f3cios","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"UrbanHouse","wab_business_results":[],"wab_testimonial_quote":"\u201cUsar o Meta Verified \u00e9 uma experi\u00eancia excelente. Sem d\u00favida, isso me permitiu conquistar a confian\u00e7a dos clientes e retomar as vendas no atacado que s\u00e3o t\u00e3o importantes para a empresa. Vimos um aumento de 30% nas conversas com clientes, e a capacidade de responder a eles em v\u00e1rios dispositivos nos permitiu dar uma resposta at\u00e9 87% mais r\u00e1pida do que antes.\"*","wab_testimonial_name":"Alexandra Gonz\u00e1lez Bonilla","wab_testimonial_title":"Fundadora, UrbanHouse","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[361],"industry":[450],"market":[565],"use-case":[],"region":[437],"business-goals":[418],"product":[365],"class_list":["post-11437","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pme","industry-comercio-eletronico-e-varejo","market-colombia","region-america-latina","business-goals-geracao-de-leads","product-app-whatsapp-business"],"yoast_head":"\nUrbanHouse | WhatsApp for Business<\/title>\n<meta name=\"description\" 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